Coalition Technologies

BACKGROUND

Please describe your company and your position there.

I am a Director for a high quality on-demand yoga and wellness platform for viewers worldwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies, and what were your goals?

We hired Coalition Technologies to assist us with PPC Ad Management. Our expectation was that they would help to build out a better martech infrastructure so that accurate tracking and attribution could take place in google analytics, that we would receive an ROI within the first three months on PPC Ad campaigns that would be created, tested, and optimized by Coalition Technologies in order to see a significant increase in new customer acquisition by end of year.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was referred to this vendor through Clutch. I was impressed with the digital strategist over at Coalition Technologies who I spoke with on a discovery call. I was given the impression that the team would be large, technology capable, and resourceful.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Step 1 was to build out tracking and attribution in GA4 so that we could properly analyze customer journeys and KPI's. Simultaneous to step 1, their team would develop creatives for new campaigns: concepts, graphics & copy. We never got beyond those two steps because the project was so poorly managed.

How many people from the vendor's team worked with you, and what were their positions?

I had two account managers, PPC ad manager, copywriter, leadership and a programming team. Despite the hefty resources, there was a serious lack of communication, an inability to meet deadlines, mismanagement between their own departments, and no guidance from leadership whatsoever.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Coalition Technologies carelessly poured over $10,000 into a campaign that yielded no conversions. We wasted thousands of dollars on this campaign that ran almost two months. I never approved this amount of budget nor was I ever provided with guidance or recommendations on pivoting or optimizing on this campaign.

Describe their project management style, including communication tools and timeliness.

Alignment calls took place between myself and the account managers every two weeks. They were never prepared with the results of that campaign that we needed to use our limited meeting time to discuss. Reporting was a joke, I would receive an email full of screenshots that wouldn't download, no analysis or insight into these results were ever provided despite abysmal numbers and lack of ROI.

What did you find most impressive or unique about this company?

On paper they seem great because of their robust team and tech resources. I can't say I was impressed with anything about their company as I went through my experience.

Are there any areas for improvement or something they could have done differently?

Better communication. I would go for days just waiting to hear back on the status of a campaign that was time sensitive. It made me feel like our company was an absolute last priority for them and that we were just sitting on the backburner.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing manager of Hauslane. Hauslane is an online kitchen appliances company specialied in range hood. We built powerufl and relaiable range hoods. We are available in every major online marketplace.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies, and what were your goals?

We hire Coalition for our website optimization. We are a startup company and we don't have our inside web developer. We used apps to meet the needs of our promotion at the beginning. As our business grow, which becomes insufficient. Coalition is hired to develope the features and optimize the website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We met in a trade show. The founder of the Coalition give us adivce improviing the site which resonate to us. After a demo meeting, we decide to hire the team.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The team help to:

1. develop landing page for the specified promotion;
2. optimize the loading speed of the site;
3. integrate with other third party apps;

How many people from the vendor's team worked with you, and what were their positions?

around 5-7 staff. They have a designated manager for contact, two - three in web development, two- three in design and one in SEO

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our loading speed by the Google lighthouse increase from 1 points to 65, and fix most errors on the console

Describe their project management style, including communication tools and timeliness.

We communicate with basecamp and there is a designated manager answering all our questions after collecting information from the related team member. Their responses are prompt and professional.

What did you find most impressive or unique about this company?

agile in action and profession

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Please describe your company and your position there.

I am the CEO of a Dumpster Rental, Junk Removal Company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies?

Increase the SEO on my online website.

SOLUTION

How did you select this vendor and what were the deciding factors?

Gave me a detailed break down of what was right and wrong with my design.

Describe the project in detail and walk through the stages of the project.

I needed guidance on what to do to get more customers on my website and they were able to give me a full break down of everything wrong with my website and how to fix it.

How many resources from the vendor's team worked with you, and what were their positions?

I had the team doing a Audit review on my website. Was a team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have already seen improvements being made to my website due to their oversight.

How effective was the workflow between your team and theirs?

Couldn't be happier, exactly what was promised was delivered.

What did you find most impressive or unique about this company?

Their willingness to be creative and assist businesses in a number of different ways is top-notch!

Are there any areas for improvement or something they could have done differently?

Completely happy with the service

BACKGROUND

Please describe your company and your position there.

I'm the owner of peaceful Incense we sell awesome incense for you home that create a peaceful and calm environment

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies, and what were your goals?

We are at the beginning stages of this business we needed a website to show case our awesome products but tell the story as well about our incense and burners and what they can do for you and your home to achieve that calmness and peacefulness that everyone deserves. Coalition Technologies achieved that for use.

SOLUTION

How did you select this vendor and what were the deciding factors?

We actually posted what we needed in a website we signed up for a giveaway they were doing and we were chosen.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Well we had to tell them what type of website we wanted what we were selling as well as colors for site as well as targets and categories for products

How many people from the vendor's team worked with you, and what were their positions?

A project manager and designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We will come back after website is finished and up and running

Describe their project management style, including communication tools and timeliness.

So far management is very punctual and quickly respond should you have any questions. Not only did they design with our expectations in mind, but they also achieved it the website is beautiful the navigation of the website is easy to use they are excellent in what they do they created exactly what we wanted.

Coalition Technologies are the best in their field, and I love what they have done for us were are proud to have them helping us to create a one of a kind beautiful website that will go far we thank them for their outstanding work.

What did you find most impressive or unique about this company?

They are very professional and they listen to your need and they get it right the first time

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am the owner and CEO of Ozark MMJ Cards. We certify patients as having a qualifying condition to legally obtain cannabis from a State-Licensed Dispensary. We have offices in Arkansas, Oklahoma, and Missouri.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies, and what were your goals?

We hired on Coalition Technologies to implement a long term SEO and social media strategy with the intent of boosting patient recruitment. We wanted to make a foothold in being visible and relevant in an ever-evolving online alternative health marketplace.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

98% Retention Rate. No other SEO company even mentioned retention rate on their website. The website certainly drew us in and made us curious to want to discuss working together more.

Describe their project management style, including communication tools and timeliness.

The communication leading up to the initial meeting went very smooth, and access to communication has never been a problem. The first meeting absolutely won us over. We didn't even bother meeting with the other competitors.

What did you find most impressive or unique about this company?

Expectations were clear and a the timelines for results were realistic and not oversold. The personalized service that is tailored to my business really put me at ease.

Are there any areas for improvement or something they could have done differently?

I can't think of any. I haven't inquired much about filling an internal void of having a "computer tech" person on staff to assist with implementation of software that impacts our success. I would want more advice in terms of how to bring someone on my staff to help with software integration.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of my online store it’s a company that sales handmade jewelry

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies?

They helped with designing up my website we didn’t hire them but requested there help

SOLUTION

How did you select this vendor and what were the deciding factors?

I was looking for someone that could help with designing my website

Describe the project in detail and walk through the stages of the project.

Website that sales handmade jewelry they helped with the setup of the design

How many resources from the vendor's team worked with you, and what were their positions?

I don’t know maybe 1

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Progress

How effective was the workflow between your team and theirs?

It was great and easy

What did you find most impressive or unique about this company?

I was happy with there help into designing my website

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager at First Metals, a small and woman owned sheet metal fabrication shop in Renton WA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies, and what were your goals?

SEO optimization of our website in order to attract more organic web visits

SOLUTION

How did you select this vendor and what were the deciding factors?

Being a Google Partner was a deciding factor

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The company ran a SEO audit for the company

How many people from the vendor's team worked with you, and what were their positions?

2. Their positions were Marketing Digital Producer Team Assistant, and Digital Strategist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the SEO efforts, we have seen our organic search rate and our bounce rate decrease

Describe their project management style, including communication tools and timeliness.

Straight forward and to the point. They got back to me within a few weeks with the final project deliverable.

What did you find most impressive or unique about this company?

Their quick response times.

Are there any areas for improvement or something they could have done differently?

Maybe walk me through the SEO audit and explain in more detail.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Pretty & Polished, a women’s clothing line.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Coalition Technologies?

We hired them to help us develop our e-commerce website.

SOLUTION

What was the scope of their involvement?

Coalition Technologies provides us with e-commerce development services. They’re helping us build out our website using Shopify as the platform. They mostly work on the backend of our site, developing applications that allow us to collect different types of data. They’re also implementing various functionalities to make our site more user-friendly and navigable.

What is the team composition?

We’ve been working with two people from their side, including their digital production assistant.

How did you come to work with Coalition Technologies?

I found them through one of their ads on Facebook. After seeing their ad, I contacted them and asked some questions about what exactly they could do for me.

How much have you invested with them?

I haven’t spent anything at this particular time, but I think the cost of this project would be around $2,700–$10,000.

What is the status of this engagement?

We started working with them in February 2022, and our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website has yet to go live, but it looks awesome. Also, the entire process has been great, and they’ve actually exceeded my expectations.

How did Coalition Technologies perform from a project management standpoint?

They’ve managed the project very well — whenever I give them a specific task, they’re able to deliver it within 2–3 days. For communication, we connect with them via email.

What did you find most impressive about them?

Their strongest point is their ability to understand our vision and provide us with different options that align with what we want. For instance, I wanted my website to be able to tell a story to customers about how to dress, and they managed to exceed my vision and even come up with their own ideas to further entice customers to engage with my site.

Are there any areas they could improve on?

I can’t think of anything at the moment.

Do you have any advice for potential customers?

My advice is to go in with a vision in mind, be upfront with your needs, and don’t be afraid to use some of their ideas.

BACKGROUND

Please describe your company and your position there.

The undergroup rap leauge

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies?

To mske me a website to gain a idea of what it can look like

SOLUTION

How did you select this vendor and what were the deciding factors?

They where amazing if anything the most persistent but better approach kept up with my schedule and my lack of time to do my part

Describe the project in detail and walk through the stages of the project.

They kept up with deadlines and did what they had to do ontime and even with my lack of time to put back in

How many resources from the vendor's team worked with you, and what were their positions?

A couple they where the kindest

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It is a success and we have a great time working with them.

How effective was the workflow between your team and theirs?

They helped me keep up

What did you find most impressive or unique about this company?

They great time

Are there any areas for improvement or something they could have done differently?

There are always areas for improvement! But what a great start

BACKGROUND

Please describe your company and your position there.

My business, Geo-Passion Shoppe, is a luxury decor and nail business. I am the sole owner & I hand craft all of the products I will be selling.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalition Technologies, and what were your goals?

I dont have an official website for my business and I dont know how to make one lol. They are currently helping me with developing my website.

SOLUTION

How did you select this vendor and what were the deciding factors?

I came across a type of ad for them to win a free website dev. from them and thought I would give it a shot & see if it was real. I was skeptical.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

I dont know how to describe everything in detail and they are going through this with me step by step. However, they have been making sure my wesbite speaks directly from the business goals and etc. They implemented simple marketing techniques into the website and are adding personality to it.

How many people from the vendor's team worked with you, and what were their positions?

I’m working with one individual named Fae & they are a digital production assistant.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Not yet! But i am very very happy with how the website is turning out with what I have being so little. I was skeptical but Im glad the ad was real and that I have their support. It really makes a difference for me.

Describe their project management style, including communication tools and timeliness.

Fae is very welcoming and straightforward. My opinion/thoughts are consistently heard and added. There are things I havent considered that they added in as an effect to make the website more unique

What did you find most impressive or unique about this company?

They’re friendly and professional! They work fast too! Ive had a lot going on personally and they’ve been very patient with my response time

Are there any areas for improvement or something they could have done differently?

Not that I can think of!