Campfire Digital

BACKGROUND

Introduce your business and what you do there.

LawBank is a coworking collaborative ecosystem of attorneys in Denver, Colorado. We have 80 different law firms within our space that we are attracting through our social media outreach or inbound marketing as we’re trying to fill more space. We are a community of lawyers that are officing together.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Campfire Digital?

There was a lack of brand awareness. We were a brand-new company with a brand-new concept in Colorado and we were trying to figure out how to make the concept of coworking for independent lawyers relatable to the attorneys in Colorado. We reached out to Campfire for assistance in SEO, inbound marketing, blog preparation, distribution, and general market awareness.

SOLUTION

What was the scope of their involvement?

They designed our web pages and our platform. One feature that is unique is the scheduling and notification of tours of our space. They also integrated our inbound marketing campaign into our website. It’s a very interactive website.

What is the team dynamic?

The three people on the team were Dan, Jeff, and Eric, the three principals. I interacted directly with them.

How did you come to work with Campfire Digital?

The IT coordinator at my old law firm referred them to me because he knew them and knew that they had done some work for a medical group which was similar to what I was doing with law.

What is the status of this engagement?

We started working with them in June 2012, and the site was launched in October 2012. Our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site is very functional. We get monthly reports of our traffic. We get a lot of requests for information every month. The marketing campaign is very effective. Our name recognition in the legal community has gone up every month as well as traffic to the site.

How did Campfire Digital perform from a project management standpoint?

They’re always ahead of us. They ask for more feedback and information every month when they send the reports. We meet once every quarter to evaluate what our strategy should be. They constantly update our blogs and content that we’re pushing out. They draft or find our website content.

What did you find most impressive about them?

They’ve learned what’s important to me and the people who are looking at the website. I haven’t had to direct them much. There are some things I’ve tweaked but it’s rare. Jeff has really taken ahold of the understanding and information that is important and relevant to what we’re trying to project to the legal community.

Are there any areas they could improve?

No. I haven’t been disappointed in the product or their approach.

BACKGROUND

Introduce your business and what you do there.

I’m the creative and marketing manager at MeetingOne. We provide web and audio conferencing, and custom integration to enterprise-level companies across the globe. We also have offices over in Europe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Campfire Digital?

At the time we were looking at redoing our entire website. We wanted it to be modern. We’re a tech company, so we wanted it to really speak to the audience that we’re trying to get.

We were concerned about SEO – having pages redone in a way that was going to be found easily on Google. We wanted to make sure that the website was something that we could edit ourselves.

SOLUTION

What was the scope of their involvement?

They helped on the content strategy side; how we were tagging things, headers, and other things on the technical side. They installed visual composer so that we could have full control over design in the long-term. They also partnered with a third-party designer to help streamline the process.

What is the team dynamic?

We worked with one web development project manager, and one SEO manager.

How did you come to work with Campfire Digital?

We belong to a marketing group in Colorado and we were referred to Campfire through them. We looked into their company profile and it matched with what we were looking for. We look at about five different companies before settling on Campfire Digital. Campfire was very responsive. If I needed to set up a meeting within that week, they make it happen.

How much have you invested with them?

$10,000 - $15,000 USD.

What is the status of this engagement?

Currently, they are helping us with paid advertisement and SEO optimization

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw an increase in visitors per month after the redesign, which is different from the industry standard. There was a 15% increase post launch. It was good to see SEO optimization working right away. There was a lot of strategy with how the pages were built, and menu structure, which has led to a much smoother user experience.

How did Campfire Digital perform from a project management standpoint?

We’ve never had an issue with a deadline. They communicate very well. Whenever we have an issue, or something went wrong, they would help. We used basecamp as a project management tool.

What did you find most impressive about them?

It was a very good team dynamic. We’re local to them, so they would come into our office when they needed to. It’s always nice to work with a team that make you feel like they are your coworkers.

Are there any areas they could improve?

No, we’ve been very happy with them.

BACKGROUND

Please describe your company and position.

I am the Managing Partner of Creative Law Network

Describe what your company does in a single sentence.

Law firm providing transactional legal services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Campfire Digital to accomplish?

• Update and populate listings in online databases

SOLUTION

How did you find Campfire Digital?

Networking

Why did you select Campfire Digital over others?

• Pricing fit our budget
• Good value for cost
• Trusted

How many teammates from Campfire Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ensure new and existing office addresses were properly listed and upated so geolocated search would be accurate and support our projects

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Updated contact information appearing accurately in databases

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivery has been consistent and on time. Services have been provided as promised. Billing has been clear and accurate. 

What was your primary form of communication with Campfire Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

Their care for the clients and our success

Are there any areas for improvement or something Campfire Digital could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Performance Software

Describe what your company does in a single sentence.

Provides engineering services to safety-critical industries. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Campfire Digital to accomplish?

Website Development

SOLUTION

How did you find Campfire Digital?

Online Search

Why did you select Campfire Digital over others?

• High ratings
• Good value for cost

How many teammates from Campfire Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Campfire has provided web design and development, SEO, content marketing, paid ads, and social media marketing services for the past 5 years. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Prior to working with Campfire, our organization had minimal web and social media presence. Now, we have a partner that can tackle all of our website design and development needs. They have also expanded their web services to our other sister companies. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are easy to work with, provide prompt responses, and manage our requests in a timely manner. 

What was your primary form of communication with Campfire Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Easy to work with and they have accommodated our requests time and time again.

BACKGROUND

Please describe your company and position.

I am the SVP & GM for North America of Ideagen

Describe what your company does in a single sentence.

Regulatory compliance and operational management software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Campfire Digital to accomplish?

• Improve and execute our digital marketing

SOLUTION

How did you find Campfire Digital?

Referral

Why did you select Campfire Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Campfire Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Campfire Digital to create content, a digital marketing strategy, advise us on ad placements, manage our Hubspot website and application, and more on an ongoing basis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved website performance, sales enablement, and engagement with digital content.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were always on time, responsive to questions, and delivered what we expected in a highly professional manner.

What was your primary form of communication with Campfire Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their content creation is the best I've worked with; very good writing: clear, credible, and professional. 

Are there any areas for improvement or something Campfire Digital could have done differently?

No, my experience with them has been incredible.

BACKGROUND

Please describe your company and position.

I am the Co-Chair of Park HIll Neighbors for Equity in Education

Describe what your company does in a single sentence.

Advocate for educational equity for all the students in our neighborhood.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Campfire Digital to accomplish?

• Website design
• Website implementation
• Website hosting

SOLUTION

How did you find Campfire Digital?

Referral

Why did you select Campfire Digital over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Campfire Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

User updatable website design with minimal direction and minimal technical knowhow from the user.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our website has hosted our blog and important information for the past 7 years. It is easy to update, and looks great. We have grown our reputation throughout the Denver area, and our website is a key source of information sharing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fast response times, great speed, and they have a spectacular ability to communicate with a group with minimal tech experience.

What was your primary form of communication with Campfire Digital?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Share values, great customer service.

Are there any areas for improvement or something Campfire Digital could have done differently?

none

BACKGROUND

Please describe your company and your position there.

I am the Founder and CEO at Project Helping

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Campfire Digital?

Campfire developed our site and does ongoing updates and maintainance.

SOLUTION

How did you select this vendor and what were the deciding factors?

Dan and his team were clear with their project plan, deadlines, and expectations. They were priced fairly and shared our vision for the completed project.

Describe the project in detail and walk through the stages of the project.

We needed an entire website redesign and ongoing maintenance after the build. Dan and the Campfire team designed the entire process from vision to execution. They continue to be a resource on a regular basis for updates, design, and feature additions.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with Dan from Campfire.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everything worked out perfectly. Delivery dates were met with ease and the finished product was outstanding.

How effective was the workflow between your team and theirs?

Seamless! Dan and his team communicate clearly, quickly, and effectively.

What did you find most impressive or unique about this company?

Dan and his team understand more than the tech. The understand our vision and mission and make the tech work to support that mission.

Are there any areas for improvement or something they could have done differently?

Dan and his team are always one step ahead of us and prepared to help with any situation.