Breadth Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the CFO of a hospitality group in Miami, Florida. We have multiple brands and restaurant locations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Breadth Marketing?

We hired Breadth Marketing to be the marketing arm of our company.

SOLUTION

What was the scope of their involvement?

They handle our company’s digital marketing services including social media management, PPC, organic marketing, and more. For PPC, they handle our Google Ads. The team also manages the budget for all of our campaigns.

What is the team composition?

We’re working with 3–4 people from Breadth Marketing including Sebastian (Founding Principal) who’s our main point of contact.

How did you come to work with Breadth Marketing?

Sebastian used to work with us before he started his own branding company. Since we were already familiar with him, we decided to partner with him.

How much have you invested with them?

We’ve spent $35,000.

What is the status of this engagement?

We started working together in October 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We both have the mentality that every dollar we spend on marketing needs to be measured. As a result, we’ve implemented some good tactics for special events where we have a landing page. At those times, we’re able to track how many phone calls are being made to the restaurant through the ads we placed, whether it’s from social media or Google. Overall, we consider the number of phone calls we've received as well as phone calls that turned into reservations as the metrics of the engagement.

How did Breadth Marketing perform from a project management standpoint?

Breadth Marketing has been organized, and they’ve completed their deliverables in a timely fashion. We have weekly calls with them.

What did you find most impressive about them?

Our ideas are aligned when it comes to spending and measuring the metrics of our projects. That’s what sets Breadth Marketing apart from other companies. Furthermore, Sebastian has a lot of experience in the hospitality industry. As such, he’s able to understand our needs and our limitations.

Are there any areas they could improve?

Since Breadth Marketing is still a new company, they’re still building their team and organizational structure — and that may be an area of improvement for them. They just need to get the right people to do the right things. They need to learn our language in regards to each brand and concept that we have.

Do you have any advice for potential customers?

Have a clear vision of your project so that the team can execute what you want.

BACKGROUND

Please describe your company and your position there.

I'm a Managing Partner of a branding agency in Miami, FL. We design brand identities, packaging, and websites for clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Breadth Marketing, and what were your goals?

We were launching a new brand identity for a client celebrating their 10 year anniversary and needed the support of a full-service digital marketing partner agency to lead the efforts. Breadth focused on delivering email marketing and social media advertising with a high-level of strategic focus and full implementation of the new identity system.

By doing so, we aimed to introduce the new brand to new and repeat/loyal customers in a way that would connect with them authentically and spark curiosity for bigger updates across the restaurant experience.

SOLUTION

How did you select this vendor and what were the deciding factors?

We wanted someone with a lot of experience in this realm and who would deliver results. Breadth came highly recommended for their vast experience and unparalleled quality of work in the sector.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through a discovery phase to align the strategic goals of the client and agencies, as well as discussing the brand identity assets and implementation strategy.

Then, Breadth put together a robust and very well-though digital strategy that included every single touchpoint from the client, from their social channels and Google My Business to their email subscribers and the website. Wherever a customer came across the brand on digital, Breadth's team was updating and feeding new content.

How many resources from the vendor's team worked with you, and what were their positions?

We worked alongside Sebastian, who is the leading agency principal and led most of the conversations. We also worked with one of their senior strategists and their lead designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The rollout and implementation of the new brand identity on digital was a huge success and embraced by their digital community across the board, making a very smooth transition on-premise as the restaurants unveiled new branding materials and interior renovations. It also increased engagement and new user acquisition beyond the projected returns. Overall, a huge success!

How effective was the workflow between your team and theirs?

Very effective workflow. At first, we had calls every other week to develop and review the strategy together. Then, we moved to about once a month to review campaign analytics and results. At one point, then Sebastian and his team took it from there and now only have periodic calls with them to review special announcements, promotions, and so forth.

What did you find most impressive or unique about this company?

The most impressive thing was always their can-do attitude! In a sector where we're used to hearing excuses or pull back, they truly were a team player and partner all the way through. Also love the fact that they were full-service so they were able to support us on all our digital needs from A to Z.

Are there any areas for improvement or something they could have done differently?

I think Breadth's service was excellent and it was always a pleasure working with them. If we were ever dissatisfied with anything, they took feedback extremely well and were eager to address the situation. Overall, a fantastic experience and I wouldn't change a thing.

BACKGROUND

Please describe your company and your position there.

My family and I own a third generation collection of Cuban restaurants across South Florida

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Breadth Marketing?

We had never had a Marketing company come in and asses our needs, challenges, demographic, etc. We also had just rebranded and had a wealth of branding assets but were ill-equipped to implement them.

SOLUTION

How did you select this vendor?

I knew Sebastian had worked with a few reputable brands (specifically restaurants) and I preferred to work with someone who not only knew marketing but had first-hand restaurant operational experience.

Describe the scope of their work in detail.

In less than a year, Breadth has reimagined our social media giving it a new life that better reflects our brand and also hosted influencers to increase our following and local awareness. They schedule monthly photo shoots to constantly have new contact to work with. They’ve executed several successful promotions, updated our menus which will soon be implemented and our website was completely revamped to make it immensely more efficient and aesthetically appealing. The list goes on…

What was the team composition?

I work closely with founder, Sebastian as well as Nicole, Account Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

One of the promotions we ran created record sales for our Boca Raton location. Another promotion we ran increased check averages by 37% from the prior year. We are constantly getting positive feedback about the quality of our social media.

How effective was the workflow between your team and theirs?

In a word “seamless.” Their team is incredibly easy to work with, professional, kind, patient, efficient, accommodating.

What did you find most impressive about this company?

They are result-driven, focusing on how each initiative directly affects the bottom line. Having a restaurant background, Sebastian speaks from his firsthand experience which is utterly invaluable. I’ve worked with a fair share of marketing companies and very quickly am disappointed by their lofty goals and lackluster outcome- I am yet to be disappointed by Breadth and my hopes remain high.

Is there any area for improvement or anything that could have been done differently?

Honestly, no