Brave New

BACKGROUND

Please describe your company and your position there.

Mr. Shuttle formerly KrakowShuttle is a fully licenced, locally owned and operated transport company. From the very beginning, we have specialized in professional transport for tourists and business travellers and provided reliable and efficient services.

MrShuttle’s strategy is based on a modern logistic management and professional customer services. Together with the great knowledge of the local transport area that made us a benchmark in the industry. Currently, we offer our services in several dozen cities around the world.

In the project, I was responsible for project coordination in terms of the implementation of the specifications, compliance with industry standards and financial settlements.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brave New, and what were your goals?

Our company has been on the market for several years. We know the needs of our clients and we knew that our website needs complete reconstruction. We wanted our travel booking service to be modern, fast and up to the standards that are known in the industry and to which customers are already accustomed.

Our collaboration with Brave New consisted of creating a completely new website that would allow people who love to travel on their own to book trips and transfers in a friendly way. Additionally, the website has been integrated with our proprietary tourist traffic management system.

SOLUTION

How did you select Brave New and what were the deciding factors? 

We came across Brave New thanks to the recommendation of a friendly company, with which we also cooperate in the field of optimisation and positioning of our websites

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Implementation of the Mr. Shuttle has been a very interesting challenge to face. From the beginning, we worked with the attitude that we are creating something unique. The most important issues we wanted to put emphasis on were: Simple and intuitive website interface on mobile devices.

Users often make reservations on the go, on mobile phones. We wanted to emphasise the convenience of use. Nobody wants to waste time on consecutive bookings when they can be sightseeing during that time! Trust. This type of cruise service must be trusted from the very beginning.

Users must feel that they are in safe hands and the tour or transfer purchased is of high quality. When designing the website, we made sure that the website exposes social proof. There is a significant amount of space for the opinions of satisfied customers or links to social media profiles, which prove the solidity of Mr. Shuttle. Transparency of offers. We buy our dream journeys and trips with "our eyes".

Proper presentation of the photos was of great importance. However, we only make a purchase decision when we receive answers to all questions that bother us. That is why we wanted each of the offers to have, in addition to the photo gallery, a section with a detailed description, departure schedule, frequently asked questions and the possibility of quick contact with an employee of Mr. Shuttle, when in doubt.

All of this made Mr. Shuttle a service that can fully compete with the largest competitors in the world

How many people from the Brave New team worked with you, and what were their positions?

The project team consisted of 9 people: Project Manager UX / UI Designer Webdesigner 2 x Full Stack Developer Back-end Developer Front-end Developer Content Manager Tester

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Convenient and intuitive interface, thanks to which users will be eager to become customers. We have created a website where buying trips and transfers is a real pleasure.

Describe their project management style, including communication tools and timeliness.

Thanks to regular weekly meetings, we were able to quickly see the results of the work. At each stage, Brave New provided the results of the work, and we were taken care of and notified about the next steps to be taken.

What did you find most impressive or unique about this company?

Fully committed to the project and listening to our needs

Are there any areas for improvement or something they could have done differently?

I would probably add another tester to the team