Brand Reachers

BACKGROUND

Please describe your company and position.

I am the IT Admin of a university

Describe what your company does in a single sentence.

We're an Institution affiliated to Anna University, approved by AICTE and certified with ISO 9001:2015. It was established in 2011. The concept to build environment-friendly sustainable living practices is achieved in our Green Campus. Our honourable Chairman is well known for his dedication to spread knowledge among the youth of India through technical education.

We propel relentlessly towards fulfilling the chairman’s vision.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brand Reachers to accomplish?

• Digital Marketing

SOLUTION

How did you find Brand Reachers?

• Online Search
• Other

Why did you select Brand Reachers over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Brand Reachers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

     1. Initial Consultation & Strategy Development

• Conduct a detailed consultation to understand the business goals, target audience, and competitors.
• Perform market and competitor research.
• Develop a customized digital marketing strategy that aligns with the company’s objectives and KPIs (Key Performance Indicators).

     2. Search Engine Optimization (SEO)

• Conduct an SEO audit to assess the website’s current performance.
• Optimize on-page elements such as meta tags, headings, and internal linking structures.
• Perform keyword research and implement high-performing, relevant keywords.
• Build a backlink strategy to improve domain authority and search engine rankings.
• Monitor and optimize site speed and mobile-friendliness for improved user experience.

     3. Content Marketing

• Develop a content calendar based on industry trends and target audience preferences.
• Create blog posts, articles, infographics, and other types of content to drive organic traffic.
• Optimize all content for SEO to enhance visibility on search engines.
• Implement a social sharing strategy to increase content engagement across platforms.

     4. Social Media Marketing

• Set up and optimize social media profiles (if necessary) on platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
• Create a content calendar for regular posting and engagement.
• Develop and execute paid social media advertising campaigns to boost brand visibility and engagement.
• Monitor and manage audience interactions, responding to messages, comments, and inquiries in a timely manner.

     5. Pay-Per-Click (PPC) Advertising

• Develop a PPC strategy focused on Google Ads and social media platforms.
• Conduct keyword research and competitor analysis to create effective ad campaigns.
• Design ad copy and visuals to attract the target audience.
• Monitor and optimize PPC campaigns for maximum ROI.
• Provide regular reports on campaign performance and recommended adjustments.

     6. Email Marketing

• Create and manage email marketing campaigns, including newsletters and promotional offers.
• Develop and implement segmentation strategies for personalized targeting.
• Design email templates and A/B test subject lines, content, and calls-to-action.
• Track and analyze email campaign metrics such as open rates, click-through rates, and conversions.

     7. Analytics and Reporting

• Set up and monitor Google Analytics, Facebook Insights, and other analytics tools to track performance.
• Provide weekly/monthly reports detailing campaign performance, ROI, and future recommendations.
• Conduct ongoing assessments to identify areas for improvement and growth opportunities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in Website Traffic:
• Through effective SEO and content marketing efforts, we saw a significant boost in organic website traffic, with a 50 % increase compared to the previous period.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes they deliverd items on time

What was your primary form of communication with Brand Reachers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They Set up and monitor Google Analytics, Facebook Insights, and other analytics tools to track performance.

Are there any areas for improvement or something Brand Reachers could have done differently?

no.. Everything is good

BACKGROUND

Please describe your company and position.

I am the CEO of Webmize

Describe what your company does in a single sentence.

Web development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brand Reachers to accomplish?

• Lead Generation

SOLUTION

How did you find Brand Reachers?

• Online Search
• Referral

Why did you select Brand Reachers over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from Brand Reachers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Brand Reachers for lead generation for web development projects.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of leads generated, CTR, Cost Per Lead (CPL), MQL, SQL, Lead-to-Customer Ratio, ROI, CLV

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the project went as mentioned in the initial project specification document timeline wise as well as cost wise. All deliveries are as mentioned.

What was your primary form of communication with Brand Reachers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team knows what they are doing and has completed the tasks. It's a win-win situation for both of us.

Are there any areas for improvement or something Brand Reachers could have done differently?

Nothing much.

BACKGROUND

Please describe your company and position.

I am the HR Manager of Photon

Describe what your company does in a single sentence.

IT Services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brand Reachers to accomplish?

• Online Reputation Management

SOLUTION

How did you find Brand Reachers?

Referral

Why did you select Brand Reachers over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brand Reachers were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Online Reputation Management. Brand Reachers is doing an exemplary job. They are dedicated and committed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Meeting the targes ontime
• Regular updates
• Outcome based targets

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Ontime every time
• Proactive approach
• Timely responses

What was your primary form of communication with Brand Reachers?

Virtual Meeting

What did you find most impressive or unique about this company?

Commitment

Are there any areas for improvement or something Brand Reachers could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Director of AARA OCCASIONS

Describe what your company does in a single sentence.

Event Planning and Event Management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brand Reachers to accomplish?

• Website Creation
• Branding
• Digital Marketing

SOLUTION

How did you find Brand Reachers?

Referral

Why did you select Brand Reachers over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Brand Reachers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work: Aara Occasions Website & Digital Marketing

This project outlines the development and management of Aara Occasions' online presence, encompassing website creation and social media marketing campaigns.

Website Creation:

Discovery & Planning:Initial meeting to understand Aara Occasions' vision, target audience, and brand identity.
Development of a sitemap outlining the website's structure and key pages.
Wireframing to visually represent the layout and functionality of each page.
Design & Development:Design and development of a user-friendly and visually appealing website.
Responsive design to ensure optimal viewing across all devices (desktop, mobile, tablet).
Integration of key functionalities such as:Showcase of services offered (photos, descriptions)
Client testimonials section
Contact form for inquiries
Clear call to action buttons
Content creation for website pages (written and visual)
Search Engine Optimization (SEO) best practices implementation for improved online visibility.
Quality assurance (QA) testing to ensure website functionality before launch.
Deployment & Training:Website launch on a reliable hosting platform.
Basic training on website content management system (CMS) for client updates.

Social Media Management:

Platform Selection & Strategy Development:Analysis of target audience demographics and social media usage patterns.
Identification of the most relevant social media platforms (e.g., Facebook, Instagram, LinkedIn).
Development of a social media strategy aligned with brand goals and target audience.
Content Creation & Management:Creation of engaging and visually appealing social media content (images, videos, text posts).
Curating high-quality content relevant to the event planning industry.
Scheduling and publishing content across chosen platforms.
Community Management:Monitoring social media mentions and responding to comments and messages promptly.
Building relationships with potential and existing clients through social media engagement.
Encouraging user-generated content (UGC) through contests or promotions (optional).
Social Media Advertising:Development and implementation of targeted advertising campaigns on Facebook, Instagram, and LinkedIn.
Creation of compelling ad copy and visuals to reach the ideal audience.
A/B testing of different ad variations to optimize campaign performance.
Monitoring and reporting on ad campaign results (impressions, clicks, leads generated).

Key Deliverables:

A fully functional and visually appealing website for Aara Occasions.
Optimized website content for improved search engine ranking.
Active and engaging social media presence on chosen platforms.
Regularly scheduled and high-quality social media content.
Increased brand awareness and engagement with the target audience.
Lead generation through website and social media channels.
Reports on website traffic, social media engagement, and advertising campaign performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website:

Increased website traffic: Track the number of visitors to the website using analytics tools like Google Analytics.Aim for a specific percentage increase in website traffic over a set timeframe.
Improved lead generation: Track the number of inquiries or bookings received through the website contact form or booking system. Aim for a specific number of leads generated per month.
Enhanced user engagement: Monitor metrics like bounce rate, average session duration, and page views per session. Improved engagement indicates users are finding the website informative and navigating it effectively.
Higher search engine ranking: Track the website's ranking for relevant keywords in search engines like Google.Aim for a gradual improvement in keyword ranking over time.

Social Media Marketing:

Increased follower growth: Track the number of followers on each social media platform. Aim for a specific number of new followers gained within a timeframe.
Improved audience engagement: Monitor metrics like likes, comments, shares, and saves on social media posts.Increased engagement indicates audience interest and interaction with content.
Website traffic driven from social media: Track the amount of website traffic coming from social media referrals.Increased traffic demonstrates successful conversion of social media audience to website visitors.
Lead generation from social media: Track any inquiries or bookings received through social media platforms (e.g., direct messages, comments).
Social media advertising performance: Monitor key metrics like impressions, clicks, click-through rate (CTR),and cost-per-lead (CPL) for social media advertisements. Aim for improved campaign performance through optimization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their focus on clear communication and established methodologies suggests a strong project management foundation.

It's impressive that they consistently deliver projects before deadlines. This demonstrates their commitment to efficiency and exceeding expectations.

Their swift response to your needs suggests excellent communication and a willingness to adapt. This is crucial for ensuring the project aligns with your evolving requirements.

What was your primary form of communication with Brand Reachers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Highly reliable and client-focused company that prioritizes clear communication, efficiency, and exceeding expectations.

Are there any areas for improvement or something Brand Reachers could have done differently?

Offering multiple communication channels (email, project management software, phone calls) can cater to different client preferences and ensure timely responses.