BFJ Digital

BACKGROUND

Please describe your company and position.

I am the Marketing & Growth Manager

Describe what your company does in a single sentence.

We’re a national dental group providing high-quality, patient-focused care across multiple locations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BFJ Digital to accomplish?

• Attract new patients.
• Increase our online visibility across all clinic locations.
• Build a consistent digital presence to support rapid expansion.

SOLUTION

How did you find BFJ Digital?

• Online Search
• Referral

Why did you select BFJ Digital over others?

• High ratings
• Referred to me

How many teammates from BFJ Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As a rapidly growing dental group expanding from a single clinic to nearly 40 nationwide, we engaged BFJ Digital to build and execute a full-funnel digital marketing strategy that could scale with us. The objective was to increase patient acquisition, strengthen our online presence, and maintain brand consistency across all locations without inflating our marketing spend.

• Developed a multi-location digital strategy tailored to our business growth stages.
• 40+ optimised local landing pages.
• High-performing Google Ads and Meta Ads campaigns.
• Fully integrated email and SMS automation flows.
• Ensured all pages followed best practices for SEO and conversion rate optimisation.
• Monthly analytics reports with actionable insights.

This holistic approach ensured our digital presence could grow with our physical footprint without sacrificing quality, consistency, or ROI.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our partnership with BFJ Digital delivered outstanding results across all key areas. Organic website traffic more than doubled, with most of our 40+ clinic locations now ranking on Google for high-intent local search terms. Seasonal promotions saw conversion rates as high as 18%, while our email and SMS marketing campaigns maintained open rates above 40% and click-through rates over 10%, significantly improving patient engagement and reducing no-shows. Website performance also improved dramatically, with bounce rates dropping by 30% and mobile page speed scores climbing into the 90s.

Importantly, all of this was achieved while keeping our marketing budget steady, demonstrating BFJ Digital’s ability to scale our digital presence efficiently and deliver measurable ROI as our business expanded.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BFJ Digital’s project management was highly effective and reliable throughout the engagement. They consistently delivered key items on or ahead of schedule. Communication was clear and proactive, with fast turnaround times that often saw tasks actioned within hours of being requested.

They were flexible and responsive to our evolving needs as we expanded, regularly adjusting strategy and deliverables to align with our growth. Their team felt like an extension of ours, always available, solution-focused, and genuinely invested in our success.

What was your primary form of communication with BFJ Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about BFJ Digital was their combination of expertise, responsiveness, and down-to-earth communication style. Many agencies feel transactional or overly polished, BFJ felt like a true partner who was genuinely invested in our growth and success.

Their ability to scale our digital strategy alongside our rapidly expanding footprint was remarkable. They consistently delivered strong results, practical solutions, and made the entire process feel seamless. It’s rare to find an agency that’s both highly skilled and so easy to work with.

Are there any areas for improvement or something BFJ Digital could have done differently?

Overall, our experience with BFJ Digital has been overwhelmingly positive.

Having more forward-looking updates would add even more value to an already strong partnership. That said, this is a minor point in an otherwise exceptional collaboration.