Belkins

BACKGROUND

Introduce your business and what you do there.

I’m the business development manager for Genius Avenue, a software development company. We write software and work with companies that need to move data through pipelines and channels to get it out to the people that need it. We also primarily work in the benefits area, such as group benefits and health insurance.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Belkins?

We needed help with lead generation and call center services.

SOLUTION

What was the scope of their involvement?

We initially provide Belkins with a list of companies we want to try to find new business in, and they make the calls and appointments. Then, they help us fine-tune everything to ensure it’s running smoothly.

We work closely with the team, and they do everything remotely.

What is the team composition?

We have 3–4 teammates working almost 24/7. Additionally, there’s a supervisor that acts as our client success manager.

How did you come to work with Belkins?

They were already part of the team when I got here.

How much have you invested with them?

We’ve spent over $50,000.

What is the status of this engagement?

We started working together in January 2020, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In 2–3 years, we’ve had 25–30 appointments. Our work is boring, but they’re able to explain what we do, which is a gift. Even though I sell this stuff, sometimes I can’t articulate what we do, but Belkins’ team is great at it. They’re a huge help.

Moreover, our clients always know the name of the person they talked to. Belkins is involved in multiple touch campaigns.

How did Belkins perform from a project management standpoint?

Project management is great. We use Monday, but we get most of the appointments over email. They like using Google Meet; we have a meeting every Wednesday to go over what’s going on, so they give us a recap of their efforts for the week. Overall, they’re always on top of things and thinking about how to do better.

What did you find most impressive about them?

They do an excellent job. Team members are very smart in how they perceive what we do. We’ve dealt with the same people for an entire year, which is rare in a call-center environment. Overall, they’re a great organization to work with; Belkins is always on top of things.

Are there any areas they could improve?

No, I honestly wish we weren’t such a specialized company so we could see what they could do with something that wasn’t so odd.

Do you have any advice for potential customers?

What works with us is just the effort that they put into it.

BACKGROUND

Please describe your company and your position there.

Koda Health is an innovative product that helps seniors plan their healthcare programs and formalize necessary documents without leaving home. Our B2B enterprise SaaS solution powered by AI simplifies the communication between advanced care planning providers and their elderly patients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We needed dedicated sales reps who could help us set appointments with large health care organizations. We planned to target niche health insurance players, Accountable Care Organizations, and other large health systems.

SOLUTION

How did you select this vendor?

We searched the popular platforms to check for top appointment-setting agencies in the U.S. Belkins was among the several companies we paid attention to. It had relevant cases, years of experience, and positive testimonials from existing customers. So we decided to try collaborating with Belkins.

Describe the scope of their work in detail.

Belkins had to target pretty niche specialists in large corporations. We gave them the list of leads to reach, but soon they started their own research. Their campaign was successful. As we often visit conferences, Belkins came up with the idea to communicate with participants of those events, and this approach also brought us leads. In addition, Belkins offered to re-engage the existing clients as we ran out of leads at some point.

What was the team composition?

Five people from Belkins worked with us: an SDR, an Account Manager, two lead researchers, an Email Content Writer, and a Deliverability Specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were impressed by the nearly 7% reply rate of the outreach campaigns launched by the Belkins team. This seemed impossible until we saw how guys approached lead generation. Belkins contacted CEOs and niche specialists like Chief Medical Officers or Chief Customer Experience Officers. They also went the extra mile and reached lower-level executive personas using referral approach. So Belkins reps managed to set 20+ appointments with highly-qualified leads. These are health insurance companies with 5,000+ employees.

How effective was the workflow between your team and theirs?

In addition to regular calls and updates, Belkins sales reps have always been one Slack message away. Ready to consult and assist. So the communication was flawless, and the workflow was super effective.

What did you find most impressive about this company?

The exceptional quality of their leads is impressive! The first appointment Belkins set for us was with a 10,000-employee company. For the three months of our cooperation, Belkins had arranged more than 20 meetings with the decision-makers of top niche players. We expected many no-shows or calls with non so relevant prospects, but all the discussions were straight to the point. So the results were really fantastic.

Is there any area for improvement or anything that could have been done differently?

Maybe we could have skipped trying our email template, as the ones crafted by Belkins were much more effective!

BACKGROUND

Please describe your company and your position there.

Intelligent Merchandising helps US Brands drive sales and create a competitive advantage at retail. We develop service strategies based on weekly store sales analysis to provide clients with real-time sales trends and help them with merchandising decisions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins, and what were your goals?

It was important for us to find new clients and expand our audience. Therefore, we chose a basic lead generation service expecting about 400 leads in our pipeline.

SOLUTION

How did you select this vendor and what were the deciding factors?

A friendly competitor with whom we regularly collaborate with had already worked with Belkins, so we contacted them right away. After a few Zoom meetings we were convinced that Belkins could help us to get meetings with qualified contacts that were in need of our merchandising services.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

During the first month, Belkins examined our marketing data and ICP and tested different strategies. The next month we started driving leads. The specific results will be given below, but looking ahead, we can say that the research and strategy provided by Belkins helped us to get meetings with prospective clients, and to bring several of those clients on to our account roster. Currently, we are working on a new campaign that involves finding merchandisers with the correct level of experience to work with within our new and existing projects.

How many resources from the vendor's team worked with you, and what were their positions?

We were supported by an AM, a lead researcher, and a sales development representative. The AM has been very intuitive to our needs and is doing an amazing job helping our company to grow.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In three months, Belkins brought us 24 opportunities, several that have already been converted in to clients. Now we have a full pipeline of qualified leads to transform into new clients. We are sure that by the end of the year, we will funnel the result of Belkins great work to accelerate our business even more.

How effective was the workflow between your team and theirs?

We quickly got along, and they seamlessly integrated into our team. Belkins team is incredibly communicative, smart, and proactive. They always give feedback and heed our suggestions. I feel that they have become a part of our company.

What did you find most impressive or unique about this company?

We were pleasantly surprised when we started getting appointments with decision-makers that worked for household worldwide brands. We were skeptical at first, but we are believers now!

Are there any areas for improvement or something they could have done differently?

No - the responsiveness of the team at Belkins has been incredible. They are now a permanant part of our marketing strategy.

BACKGROUND

Please describe your company and your position there.

Semify is an SEO reseller service that provides white label SEO services, to agencies in the US and Canada. We provide quality customer support, and our NPS performance is one of the best in the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins, and what were your goals?

Every time we wanted to buy leads on our own and conduct successful lead generation, we were disappointed with the results. Therefore, we turned to Belkins’s specialists for outbound marketing services.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had heard about Belkins a few times, and when we had to choose a lead generation company, we immediately addressed them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

As expected, Belkins identified our target audience first. Their team used LinkedIn to generate leads using keyword search and then moved on to manual lead generation. While choosing a strategy, Belkins tested the referral approach, which eventually ceased to be effective. Tweaking the tactics and adjusting cold email messages yielded excellent results. Then, Belkins did the routine work, set up appointments, which turned out high-quality, by the way, and put them on our calendar. They literally did our work on their own, constantly improving their approach and paying heed to our requirements.

How many resources from the vendor's team worked with you, and what were their positions?

Their AM controlled the whole process, an SDR was responsible for the outbound strategy and mailing with prospects, and the team of researchers found leads according to our ICP. Also, I know that there were two teams behind the scenes. Belkins deliverability specialists did a great job making sure we hit inbox, and content creators designed original messages and constantly improved them.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

During our 7-month collaboration, they booked us 99 appts. We also were pleasantly surprised with a 50% reply rate, which we thought was impossible.

How effective was the workflow between your team and theirs?

We quickly got along. At each stage, we always consulted and took into account their advice, which helped us grow faster.

What did you find most impressive or unique about this company?

Our team was delighted with the professionalism of Belkins. They paid attention not only to some general factors but also to the smallest details. This made it possible to create excellent custom email messages and get leads interested.

Are there any areas for improvement or something they could have done differently?

I don’t think so. Everything was great.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of a technology company that provides services for market research and earned media measurement.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Belkins?

We needed help with email marketing. We’re a very lean company, so we don’t have business development representatives. Thus, we thought that outsourcing companies to help us with some of those efforts would be helpful.

SOLUTION

What was the scope of their involvement?

Belkins helps us with our email marketing. Initially, we had a very formal onboarding process, which was very helpful. It started by them providing us with specific documentation we needed to fill out around our ideal customer profiles, messaging, and positioning. After filling out the documentation, we onboarded them, ensuring that they had access to enough resources, including one-sheets for prospects, pitch decks, and other marketing materials, so that they could better understand our solutions.

During this process, we also provided them with the email copy we had created, but they still incorporated their own best practices for cold email outreach as well. Once we went through the onboarding process, we decided on three industries we wanted to focus on.

Since then, Belkins’ research team has helped us put together contact lists, which we evaluate on a weekly basis. Every week, they also provide us with metrics around how many emails were sent, how many engagements they achieved, and how many meetings were scheduled.

Their email marketing process is to set up a number of domains on behalf of our company, as well as the stand on behalf of our actual sales employees. This process is heavily automated; once their research team manually creates the contact list, the email copy is pretty standard for each recipient.

What is the team composition?

We work with two main points of contact from Belkins: one person who provides oversight on the project and another person who works with us regularly and helps manage the campaigns. We also work with an assigned email copywriter and two researchers, but we don’t interface with them directly.

How did you come to work with Belkins?

Belkins came up very high on Google search results. We reached out to them because we read really good reviews of them on G2.

How much have you invested with them?

We’ve spent around $60,000.

What is the status of this engagement?

We started working together around October 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Belkins has been very flexible. During the first few months of outreach, they scheduled a lot of meetings, but they weren’t necessarily the best quality meetings for us. However, it wasn’t their fault; it was more related to the industries we had assigned to them. Still, they were very agile as we iterated on our outreach, quickly helping us realign their market research team to target the companies we’re now seeing more success with. Since that happened, we’ve seen a lot of improvement.

Now, Belkins averages 5–10 meetings scheduled per month. We haven’t closed business from those meetings yet because our sales cycle is a little long, but we’re still fairly active in doing so. Overall, they’re very adaptable, and they’ve been very good partners for us.

How did Belkins perform from a project management standpoint?

Belkins has performed very well. We work very closely with them, which makes them feel like an extension of our team. Every week, we recap how our potential meetings turned out, discuss any opportunities, and talk about pivoting our strategy if needed. 

Budget management is not an issue with Belkins because, based on our contract, they’ll send a fixed number of emails per month, so there’s nothing else that would fall out of budget. Other than that, the person managing our account is on top of everything else. We communicate via Slack.

What did you find most impressive about them?

Belkins has a very established process for onboarding their team and taking things off quickly and seamlessly. Compared to other vendors we did research on, Belkins was, by far, the most organized team, and they offered the fastest turnaround times for kicking off their outreach efforts. Overall, their processes are very effective for driving results quickly.

Are there any areas they could improve?

Sometimes, we get some meetings with junior employees and other leads that fall a little bit outside our ideal customer profile. However, having cold leads is expected when doing cold email outreach.

Do you have any advice for potential customers?

Come in very prepared with details on who you want them to target and what the key messaging will be. It will help them start the project on the right foot.

BACKGROUND

Please describe your company and your position there.

X3 Marketing is an outsourced marketing agency from Denver, CO. We work with small local businesses and help them grow. We assist with promotion, website design, information campaigns, advertising, etc. In general, X3 Marketing allows its clients to develop and increase revenue.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

Our work with Belkins aimed to find new clients and set appointments.

SOLUTION

How did you select this firm and what were the deciding factors?

Previously, we had already worked with another lead generation company, but they disappointed us and no longer understood our goal. Therefore, we started looking for a new vendor. After some brainstorming, we opted for Belkins.

Describe the project in detail and walk through their service package.

We have been working for 5 months and contracted for 1500 leads per month. As expected, the work process began with the study of our company. Belkins devoted enough time to this and proceeded to the main part. Our target was small businesses. It's important to note that I wanted to attend all meetings with potential clients personally, so Belkins selected companies for us from Denver and nearby cities.

How many resources from the vendor's team worked with you, and what were their positions?

An account manager and an SDR worked with us.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

In five months, Belkins managed to achieve an excellent result, and we have already closed 7+ deals.

How effective was the workflow between your team and theirs?

Both our and the Belkins team put great effort into this partnership. It was not complicated to work together because we were moving towards a common goal and did it very well.

What did you find most impressive or unique about this company?

I wanted to attend all the meetings personally. Accordingly, we needed clients who were close to us. Belkins was open to my wishes and gave their best. Also, I was glad they designed an individual template for us with a proposal for a face-to-face meeting.

Are there any areas for improvement or something they could have done differently?

Not much - I have been very pleased with Belkins and continue to partner with them for the foreseeable future.

BACKGROUND

Please describe your company and your position there.

I'm the Chief Relationship Officer Of a SaaS company offering a secure web-based translation software platform that translates documents and gists text into 100+ languages. It supports more than 20 file formats, including Microsoft Word, Excel, PowerPoint and PDF. Our easy-to-use interface eliminates the need for specific training programs to be able to use the software.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins, and what were your goals?

We have been going the company only organically through inbound prospects and decided to scale up our revenue by adding sales outbound to generate more leads. Our Goal is to double the revenue of the company

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them through Google Search and pre-selected Belkins together with 2 other companies and conducted a series of interviews with each of them. Also checked the customer reviews including Clutch reviews. Deciding factor has been the Cost/Value factor as well as the excellent customer reviews.

Describe the project in detail and walk through their service package, including any document/file sharing tools used.

The project was to have Belkins setting up 5+ calls/meetings per month. We selected initially the first package with 5 meetings per month with Belkins contacting 750 new clients per month. We then moved to the next package with 10 meetings per month at $5,500 per month

What was their cost structure like?

$5,500 per month to contact 1,500 leads and generate 10+ meetings per month

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The ramp up curve is slow as it takes typically 3 months for us to convert clients from initial demo to a paying subscription. We have already converted 2 clients. An encouraging start as we should be able to scale up from there.

What did you find most impressive or unique about this company?

We started working with them in March and hired them right at the start of the Ukraine War and most of them were based in Ukraine. I have been extremely impressed by the facts that they have continuously delivered results as if they have not been going through extremely tough times with their families. They are a highly resilient team.

Are there any areas for improvement or something they could have done differently?

They are doing exactly what they said they would do during the initial selection interviews.

BACKGROUND

Please describe your company and your position there.

nDash provides writing services. We help companies simplify the process of creating content with the help of various tools. Besides, we're backed by a community of freelance writers and can easily find you a professional writer to work with.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

In terms of that, our story can't stand out of its uniqueness. We were just working on getting new clients and turned to Belkins to book appointments so that we could close more deals and grow in the future, standing out from our numerous competitors.

SOLUTION

How did you select this vendor?

To be honest, we didn't spend much time choosing a vendor. We just looked at the list of popular lead generation companies, checked client testimonials, and settled on Belkins. After that, we contacted them, clarified the prices and details, and decided to start our partnership.

Describe the scope of their work in detail.

Before proceeding straight to work, Belkins studied our business in detail. Then they started picking an individual approach through testing. 

What was the team composition?

We worked with an account manager and a sales development representative.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During our close collaboration, Belkins booked 16 out of 18 appointments. Our team is satisfied with this result.

How effective was the workflow between your team and theirs?

We were delighted to understand that the Belkins team consists of such open and sympathetic people. We found common ground quickly, and they were minor if there were any disagreements.

What did you find most impressive about this company?

Our team appreciated that Belkins does not give everything as a carbon copy when providing services to its clients. They went all out, took our ideal client profile into account, and found a personal approach to the prospects.

Is there any area for improvement or anything that could have been done differently?

I don't think so; everything was great.

BACKGROUND

Please describe your company and your position there.

VIVIX Studios is a US-based corporation producing top-notch 3D animation for major international streaming platforms and video game companies. Our team's credits include award-winning projects like Love Death & Robots, League of Legends, Tomb Raider, Call of Duty, Thor: Ragnarok, and Blade Runner. Our business interests lay from the creation of our own computer-animated television series to 3D cinematic trailers and beyond.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

The key component of our recent strategy is to develop a brand-new game cinematic business inside the company. Finding our first clients is the most crucial and challenging aspect of initiating a new business line. That’s why we decided to turn to the team of professionals at Belkins and go for the appointment setting service.

SOLUTION

How did you select this firm and what were the deciding factors?

Our team previously had a very successful experience working with Belkins as a sales lead generation company. Therefore, we never thought twice before emailing them and engaging in a new project.

Describe the project in detail and walk through their service package.

First, Belkins executed an in-depth analysis of our target audience and created an Ideal Customer Profile. Our main focus was prominent international Game Developers and Animation Studios. Second, Belkins was responsible for all client communication and scheduling meetings. By the end of the first three months of our cooperation, Belkins has booked 23 appointments, which by far exceeded our contracted target of 15 client meetings.

How many resources from the vendor's team worked with you, and what were their positions?

A sales rep and an account manager supported us during the work.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Let us just share some statistics with you. Within the 3-month period, the open rate reached almost 50%, leading to 207 responses and 23 booked appointments. The end result exceeded our expectations.

How effective was the workflow between your team and theirs?

We do appreciate the impact of everyone from the Belkins team. Besides being high-class professionals, they demonstrated a diligent and client-oriented approach. Working with them was a true pleasure.

What did you find most impressive or unique about this company?

We were surprised with the quality of leads we were able to obtain within a short timeframe. Belkins established an effective pipeline, allowing us to speed up our sales cycle significantly and outperform the contracted quota.

Are there any areas for improvement or something they could have done differently?

I can’t remember any drawbacks of Belkins’ work.

BACKGROUND

Please describe your company and your position there.

We offer authentic and cutting-edge software development services in several industries. These include healthcare, FinTech, geospatial, automotive, customer service, employee education, and industry 4.0 spheres. Our technical expertise and digital products turn customers' problems into sales opportunities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We wanted to fill our pipeline with potential customers from the Healthcare sector, and we needed a professional team of appointment setters since this industry is demanding.

SOLUTION

How did you select this firm and what were the deciding factors?

When picking up the provider, we faced two challenges. First, we needed to find a reliable appointment setting agency. And second, it should have boasted successful cases in the Healthcare and Pharmaceutical industry. Clutch helped us identify the top appointment schedulers, and Belkins case studies proved they had experience with Healthcare companies.

Describe the project in detail and walk through their service package.

We wanted Belkins to communicate with medical brands which produced devices that help fix and improve health. So, the Belkins salespeople had to embrace businesses belonging to Life Sciences, Healthcare, and pharmaceutical industries. Moreover, we needed to find those prospects in the summer, which was another challenge to accept.

How many resources from the vendor's team worked with you, and what were their positions?

We had one point of contact – an SDR, and also an Account Manager communicated with us. These two people were very comfortable to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

First, we decided to try the Startup package, but soon we added LinkedIn Outreach as the success was impressive. Belkins managed to book 30+ meetings in just a few months. And luckily, this number still keeps growing. Along with that, we're launching a campaign in German for the DACH region (Germany, Austria, and Switzerland) and will offer a couple of new services. And honestly, we're happy to explore new opportunities with Belkins.

How effective was the workflow between your team and theirs?

They work as if they're your in-house team. Belkins agents are responsive and ready to share their insights and demonstrate which approaches worked better. We saw how thoroughly Belkins studied our value proposition and the ideal customer. That's when we knew we could fully trust them, so our communication was flawless.

What did you find most impressive or unique about this company?

We've never thought that scheduling meetings right from LinkedIn is possible. But the Belkins team has proved it 9 times! And the guys managed to do it in the middle of the vacation season.

Are there any areas for improvement or something they could have done differently?

I think if we had started with larger packages, we would've had even more prospects today. Now, we are exploring new opportunities, so we signed up for additional services.