Belkins

BACKGROUND

Please describe your company and your position there.

Arize is a smart apartment technology provider that engineers property automation solutions for multifamily owners. Our products help property managers protect their communities from intrusion, connect with their residents, and elevate the apartment living experience. Arize offers smart locks, water leak detectors, motion sensors, smoke listeners, and more – all manufactured to meet the ever-growing needs of both property managers and their residents. I’m the Head of Product and Brand Marketing at Arize, headquartered in Anaheim, California.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We were looking to increase our email engagement rates, particularly for replies and appointment setting (with qualified leads), to ultimately convert more leads. As a startup, we’re always looking for efficient methods to scale our business. Belkin was a natural fit as a partner, as they specialize in helping cross-vertical brands engage with their target demographics. They leverage a proven process that enhances brand messaging in a very relevant, tangible way.

SOLUTION

How did you select this vendor?

After a considerable amount of research, we went with Belkins after finding them on G2. We added them to a short list of possible vendors we’d like partner with. We initiated a meeting with them to have an open conversation about our needs and gauge how they could help us scale over the coming year. After meeting with several vendors, Belkins was our top choice. We valued their multipronged approach over other vendors who limited their efforts to cold calling.

Describe the scope of their work in detail.

Belkins has a very thorough onboarding process that allows them to immediately familiarize themselves with your company. This onboarding process informed them when identifying new segments for us to target, developing our awareness campaign, crafting personalized email collateral, establishing workflows for appointment setting, and driving intent to purchase with prospects. This approach was incorporated into the three campaigns we did with them.

What was the team composition?

We worked with an SDR team lead, a sales representative, and a research team lead.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

By the end of our initial term with Belkins, they had fully optimized our campaigns and were consistently meeting or exceeding our monthly KPIs. As a result, we’ve continued to work with them, and they’ve continued to consistently deliver against our expectations.

How effective was the workflow between your team and theirs?

Our engagement with Belkins is cross-department. We have weekly meetings where we track results, review upcoming campaign collateral, and discuss opportunities to enhance our in-market strategy. They are always transparent and willing to collaborate. The Belkins team was also able to onboard quickly thanks to our existing business vertical (and related) messaging, which helped expedite their in-market efforts.

What did you find most impressive about this company?

We were impressed with their ability to adapt to our vertical, stay nimble, respond to our needs, drive results consistently, and improve our appointment setting.

Is there any area for improvement or anything that could have been done differently?

As mentioned, Belkins is adaptable and nimble. Their agility helped us optimize our campaigns to where they are now.

BACKGROUND

Please describe your company and your position there.

Toolla is an agency of expert developers specializing in AI products and systems for healthcare, marketing, and transportation services. Based in California, we have been in the niche since 2015. Our areas of services include machine learning applications, app development, and IoT solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins, and what were your goals?

We needed to get more appointments since we felt we could cover more projects and needed more new challenges to develop and improve our skill set.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found this vendor via a web search. So we contacted them directly via their website, discussed everything during the initial call, and started getting appointments immediately.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We have been working together for almost 9 months now. During this period, the Belkins team tested 6 different campaigns and approaches. Some of them generated in-person meetings with California-based startups, which was exciting. Others allowed us to set up short intros while Toolla was attending a conference in Finland. On top of all this, their team is multilingual and we ran a campaign in Polish. Recently, they have started a niche campaign, targeting companies with the need for numerical simulation and computational prototyping. This proves that they are creative and flexible.

How many resources from the vendor's team worked with you, and what were their positions?

We kept in touch with two employees: an SDR and an account manager. But I believe there’s a big team behind these contact persons who take care of all the technical stuff and the overall strategy.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They have already booked 45+ calls for us. The Belkins experts targeted different geos: the U.S., Canada, Europe. Besides, they tested multiple profiles and industries (mainly startups) to identify our target audience and develop the most efficient strategy. The average open rate across all the campaigns is 50%+, which is an amazing metric.

How effective was the workflow between your team and theirs?

Our communication is via Slack. The team is also giving guidance and support on the sales process with the outbound leads after the initial call, which proves very helpful.

What did you find most impressive or unique about this company?

I like their level of expertise and smooth communication. I mean, there should be a happy medium between a friendly atmosphere and hard work to bring expected results - Belkins specialists know how to stick to this happy medium.

Are there any areas for improvement or something they could have done differently?

No, I can’t identify any issues or obstacles during our cooperation; that’s why we are still working on the project.

BACKGROUND

Please describe your company and your position there.

7 Wonders is a one stop shop for video production needs that works with different kinds of brands, companies, and organizations. The company produces various kinds of video content: commercials, social content, marketing videos, training videos, and others. I’m a co-founder and executive producer at 7 Wonders.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins, and what were your goals?

In order to grow rapidly, we needed to introduce our video services to different niches, various entities, and companies. We wanted to expand our target audience and enter new markets.

SOLUTION

How did you select this vendor and what were the deciding factors?

Cold emailing works pretty well, but we wanted to scale up, move on, and enter more markets. We feel that none of the existing vendors could meet the level of growth that we were looking for; they just don’t have the capabilities to do it. In fact, one of the vendors that we were considering to hire referred us to Belkins. We did our own research on their experience, had an initial conversation with their sales team, and realized the potential for what was possible with the Belkins assistance.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We were in need to increase our marketing channels and personalize the sales process to get more leads. We can persuade the prospects that our product is very profitable and brings great ROI, but for this, we needed more appointments. That was exactly the task we hired the Belkins team for. They should book meetings with interested clients for us.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an SDR, researcher, and account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With the help of Belkins, we managed to get lots of meetings. However, most importantly, we were able to build long-term partnerships based on trust with our clients, which is a great opportunity for us to grow our business.

How effective was the workflow between your team and theirs?

With Belkins, it was a little bit slow at first, but Belkins started to book meetings that were entering into new categories for us. We have grown tremendously over the past six months largely due to our relationship with Belkins.

What did you find most impressive or unique about this company?

The biggest difference with Belkins is that they were able to consistently provide us with a lot of meetings. That made our sales process predictable, and we got an opportunity to have initial conversations with so many clients in a lot of different industries.

Are there any areas for improvement or something they could have done differently?

I believe they are experts at what they are doing, so we trusted them, and we're not wrong. they provided us with lots of appointments.

BACKGROUND

Please describe your company and your position there.

I'm the marketing director for a education technology company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We wanted to expand our target audience reach with a new potential customer base of companies that we had never closely engaged with before. To do this, we needed to connect and set appointments with these individuals and organizations—this is where Belkins leveraged their expertise to aid us in our efforts.

SOLUTION

How did you select this firm and what were the deciding factors?

We found Belkins via LinkedIn and contacted them immediately to ask whether they could get that number of calls in a month that we required. They confidently replied that they were ready to assist and could help us meet our goals.

Describe the project in detail and walk through their service package.

Our organization ran two campaigns with Belkins. For one of the campaigns during a three-month pilot project, they delivered 40 calls, which was higher than the original commitment requested and surpassed our expectations. The Belkins team targeted different workforce development organizations and were able to identify and book calls with some of these agencies. Belkins experts helped us get our foot in the door with these new potential leads. Their email campaigns also helped boost brand awareness for the company. Our second campaign was also a success. We had recently launched a new program, and the purpose of our email campaign was to engage early-bird pilot partners. The Belkins team scheduled calls with 10,000+ employee size organizations, which brought us a lot of great conversations that are actively moving forward.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with one Account Manager and had a different team for each project. The team consisted of a Sales Development Representative, Researcher, and Technical Expert.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Belkins proved their expertise by exceeding expectations and target goals while increasing brand awareness. All this was achieved in a friendly atmosphere, with easy-going communication, and constant feedback and updates.

How effective was the workflow between your team and theirs?

The process was easy; SDRs and the AM were responsive.

What did you find most impressive or unique about this company?

The scheduling process was easy, and the Belkins team quickly acted once there was a need to reschedule.

Are there any areas for improvement or something they could have done differently?

Our team would be happy to continue our working relationship with Belkins. They were very committed to helping us achieve our goals and were very easy to work with.

BACKGROUND

Please describe your company and your position there.

We are a global technology solutions company that specializes in digital strategy, design, transformation and support.

Utilizing expertise in the areas of AI & Analytics, Commerce, Experience, Managed Services, Transformation, and Government, we deliver intelligent digital transformation solutions that meet organizations where they are.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We leveraged Belkins for our outbound demand generation efforts and to increase our overall sales qualified lead count. needed to get appointments for our different departments to tell more people what we do and increase sales.

SOLUTION

How did you select this firm and what were the deciding factors?

We interviewed a number of other vendors and were most impressed with Belkins. When we first met with them the appointment-setting process was explained to us in the most convenient and understandable way so that we were sure that it would be a success from the very beginning.

Describe the project in detail and walk through their service package.

We have been working with them for more than 6 months. We have a variety of solutions and offerings and Belkins is conducting outreach efforts for several of them. For each group, we have a seperate team, and the process is arranged in a very simple way.

Our Account Manager, as well as SDRs, are professional and responsive. The team created a Playbook to store all of the information for the project so that all of the stakeholders as well as from each group have easy access to the leads, reports, and appointment lists. T

he team has a very quick turnaround and can easily adjust and try new approaches.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with SDRs and an account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

During our cooperation, the team has brought us 40+ calls (9 of them with $1B+ annual revenue).

How effective was the workflow between your team and theirs?

We were pleasantly surprised by fruitful brainstorming sessions between them and our teams. They always come up with new ideas and test them - we completely relied on their expertise and were not wrong. They have managed to find the best-fit strategy for each area we introduced to them.

What did you find most impressive or unique about this company?

What impresses us a lot is the fast turnaround in implementing new ideas and campaigns.

Are there any areas for improvement or something they could have done differently?

I can surely say that the Belkins team became an integral part of the company. I think it’s decent proof that we are absolutely pleased with their results. We appreciate their responsiveness and readiness to go the extra mile.

BACKGROUND

Please describe your company and your position there.

I'm the founder and owner of a D.C.-based leadership development company for almost ten years. At Mendelow Consulting Group, we develop leaders by offering coaching, facilitation, and training opportunities based on a mix of business, psychology, and neuroscience techniques.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins, and what were your goals?

After leveraging my own network for years, I was looking to take my company to the next level and realized that my business needed a continuous inflow of new clients. I started to search for a marketing company that could focus on identifying quality leads for my business, even when I had no prior relationship in place.

SOLUTION

How did you select this vendor and what were the deciding factors?

For several weeks, I researched different marketing companies online. I wanted to find a team with proven cases, so I looked through many profiles on Clutch's Top Digital Marketing Agencies list. I tried several filters and eventually chose Belkins for their unique process and impressive results.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Belkins used a similar approach to its customers that we use –– they took some time to learn more about our company and listen to our needs. That ramp-up phase and many discussions let Belkins better understand who our customers are and create the right Ideal Customer Profile. They created an engaging email copy for our cold outreach, stressing the value proposition.

What impressed me, however, is that they also tested our email addresses for deliverability before launching the campaign. And I still can't understand how they managed to find so many people who were interested in our training!

How many resources from the vendor's team worked with you, and what were their positions?

We worked with two people: a sales rep and a manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The main outcome is that Belkins filled our pipeline with clients so we could immediately grow our revenue. They identified our target audience and hit prospects with an offer at the right time. We used LinkedIn and emails, and both channels worked great.

How effective was the workflow between your team and theirs?

Belkins' team became an extension of our internal team. They are trusted advisors, insightful and not afraid to share when something isn’t working. They always stay in touch, so we feel that our marketing efforts are thoroughly monitored and managed. We could always ask them for advice or share new ideas about the buyer persona or outreach templates.

What did you find most impressive or unique about this company?

They were great at researching high-quality leads. I attribute that to the amazing impact of using a mix of advanced tools and traditional, manual work to go after leads.

Are there any areas for improvement or something they could have done differently?

My only regret is that I haven't started working with Belkins earlier. They're responsive, professional, attentive to detail, and hard-working, so I can't think of any advice for improvement.

BACKGROUND

Please describe your company and your position there.

I've been the CEO of Omnicharge since 2016. Omnicharge is a company that designs and engineers great power solutions. We make sure that people always have portable energy with them so that they can charge any gadget anywhere in the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins, and what were your goals??

We were testing different ways to sell our solutions into different b2b verticals. We had good quality inbounds, but we were having difficulties doing outbound.

Cold calling wasn’t an option, and we tried to see if email marketing would work and tested it inhouse, but we needed to scale this and needed professional help to be able to attach the various verticals we needed to pursue.

SOLUTION

How did you select this vendor and what were the deciding factors?

I'd be lying if I said that finding the right agency was easy. We investigated many companies and studied reviews. I also asked for advice from my friend who told me about the good experience of working with Belkins. This is what prompted us to choose this lead generation company.

Describe the project in detail and walk through their service package, including any calling tools used.

Sure thing, Belkins was studying our product in detail. Then, we started working on raising our email outreach and increasing our customer awareness via posting on LinkedIn. Belkins experts took all our SEO requirements into account and provided awesome content that brought great results.

We reached a high level of synergy with the Belkins team, which is very rare in the B2B segment, so we appreciate it a lot. Belkins helped us boost the flow of potential customers. Everything was clear, and all new ideas were regularly discussed. We made changes and tested various ways of promotion.

At the moment, we are very pleased with the results the Belkins team provided, and we are planning to host a webinar with their help.

Who did you work with and what was the feedback process like?

We worked with an account manager, an SDR, a research team, a copywriter, and a designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the service?

The work of the Belkins team was very productive. They worked on our SEO, so the coverage has increased greatly. And the icing on the cake is that we got lots of intro calls with potential customers.

Describe their project management style, including communication tools and timeliness.

All specialists from the Belkins team were kind, polite, and sociable. We didn't have any issues, we understood each other and have managed to build a seamless workflow.

What did you find most impressive or unique about this company?

Belkins organizes the workflow very well and always keeps in touch. The service package was tailored to our industry. We were especially impressed by the deep research - it seemed that Belkins experts started speaking our brand’s language after delving into our style guidelines and investigating them for a while.

The last but not the least important thing was that everything was clear and coordinated with our team, despite the fact that Belkins tested and launched multiple approaches.

Are there any areas for improvement or something they could have done differently?

Our collaboration was great. There was nothing to upset our team. Belkins handles everything with great results for us. Keep it up!

BACKGROUND

Please describe your company and your position there.

We are a young startup with a unique product. Through our artificial intelligence platform, we provide detailed data transparency across IT spend and create analytical reports and insights for our clients. I am the Chief Business Development Officer for our organization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We decided to work with Belkins to help us test the market in alternate industries to drive meaningful conversations.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our company was looking for a marketing agency that would allow us to test our messaging and evolve into new markets; we started from scratch to explore which company could give us the best results. After reading the reviews and learning more about Belkins, we decided to choose them.

Describe the project in detail and walk through their service package.

We originated in Healthcare so we started there. As we progressed in the engagement, we expanded to additional areas to assess how the solution and message resonated across different markets. Among them are Financial Services, Management Consulting, Government Administration, Computer Software, Consumer Goods, Retail, Higher Education, IT, etc. Every week, there we held “so-called” brainstorming sessions allowing us to tweak our messaging and approaches based on feedback after the calls. The Belkins team utilized advanced analytics to determine what titles and industries are the most responsive.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a dedicated SDR, an account manager, and a researcher.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to fine tune what approach would be the best for us. Through our weekly brainstorming sessions we were also able to narrow down our research to book more calls with prospective clients.

How effective was the workflow between your team and theirs?

It was a pleasure for us to work with the team from Belkins. We quickly found a common language. In addition, we constantly kept in touch in Slack and felt supported throughout the entire workflow. Our Belkins team was highly responsive and open to suggestions that we jointly arrived upon to evolve the project.

What did you find most impressive or unique about this company?

I liked the perseverance and the desire to get the best result demonstrated by our Belkins team. This was demonstrated over and over again through the cooperation with the Belkins team.

Are there any areas for improvement or something they could have done differently?

Our experience with Belkins was great. Not only was the team highly professional, but they've also made the project fun. We are ready to turn to Belkins services again in the future.

BACKGROUND

Please describe your company and your position there.

NRM is a video, photo, and motion graphic proscution company and I am the CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins, and what were your goals?

We hired Belkins to assist with our cold email marketing program as we wanted to bring in more business that wasn't referral based.

They did so well I ended up having to stop the services as my company had too much work brought in by their services. Never thought I'd have the problem of having too much business.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were highly referred by a vendor partner of ours.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with a discover phase where we went over different campaigns ideas and language in used in the emails. From there we slowly rolled out the email campaigns and tested them to see what was working and what needs to be changed.

How many people from the vendor's team worked with you, and what were their positions?

I worked with a few people throughout the few months we contracted belkins.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Again, Belkins did so well I ended up having to stop the services as my company had too much work brought in by their services. Never thought I'd have the problem of having too much business.

Describe their project management style, including communication tools and timeliness.

Communication was great. Our weekly calls were very informative.

What did you find most impressive or unique about this company?

Their level of professionalism and pro-activity. They always had a plan B and they were always happy to make changes to dial our messaging in.

Are there any areas for improvement or something they could have done differently?

I don't have any improvements as they were pristine. I loved working with their whole team

BACKGROUND

Please describe your company and your position there.

At Baker & Hill, we have done animation and motion graphics projects for many well-known companies for over 20 years. We also have our hand in HTML games, print campaigns, and branding. I'm the owner of Baker & Hill and its Art Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins, and what were your goals?

We hired Belkins to find businesses that needed our design. Our target audience is pretty diverse: from news portals to famous TV channels, banks, art supplies brands, etc. So, we needed to approach our outreach professionally.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Belkins by interviewing a few companies that did similar work and chose them because they seemed to get what we needed, and their price was reasonable. This was our first foray into hiring other folks to help us reach new business, and we are glad that we went fishing with Belkins.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Belkins was doing many tasks at the same time. They researched high-quality leads, sent emails, did the follow-ups, set appointments, and then started all over again. They tested and tried, so we got great results. And they also showed us how to do it ourselves, which was really helpful.

How many people from the vendor's team worked with you, and what were their positions?

Two people from Belkins worked with us: an SDR and an Account Manager. But they were as productive as a team of five!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

For several weeks of work, we got many potential clients, and they were glad to find us. Belkins tactics worked perfectly, and the experts managed to arrange meetings with big companies for us. But what's even more important is that they didn't leave us with the "fish"; they taught us fishing instead.

Describe their project management style, including communication tools and timeliness.

We liked Belkins from the first few minutes. So, our communication was effective, and I think we all enjoyed this project. I'd call their approach to search for clients creative, and this was what my team loved too.

What did you find most impressive or unique about this company

I appreciate how persistent and data-driven they are. And Belkins reps are real experts in what they do. They work, and work, and work – with smiles on their faces, so I always know they have a plan. What’s also great, they managed to tune in to our tone of voice, which must have been quite challenging, and convey it to our potential customers.

Are there any areas for improvement or something they could have done differently?

No. Belkins got what we needed and did a whole lot to get us in some solid meetings.