Belkins

BACKGROUND

Please describe your company and your position there.

We are a brand marketing agency. We specialize in the marketing of Consumer Package Goods, such as food, beverages, and anything you can find in the grocery store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins, and what were your goals??

We’ve been a TOP promotion agency in the U.S. for over nine years. It was essential for us to find more potential customers ready to use our services to ensure steady growth in the rapidly changing circumstances. That was the primary goal of our cooperation with Belkins.

SOLUTION

How did you select this vendor and what were the deciding factors?

Now, there are lots of agencies online, and it is insanely difficult to choose one. We studied reviews for a long time, compared pricing policy, and consulted with colleagues. In the end, we chose Belkins and did not regret it.

Describe the project in detail and walk through their service package, including any calling tools used.

In the beginning, the development of our business was quite slow. For a couple of months, we had only 8-9 meetings. We realized that something needs to be changed/improved at that stage. We started trying various approaches and testing lots of templates. As a result, we have found a sweet spot. It turned out to be referral templates with a deck that we attach before calling a potential client. Before this, we had also tried various approaches like a partnership/F2F/targeting Fortune 500 companies. But all this was mostly in vain: it did not give such a cool result as our current approach.

Who did you work with and what was the feedback process like?

We worked with an Account Manager and Sales Development Representative.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the service?

As I said earlier, we tested several approaches until we found a suitable and working one. Thanks to the current strategy from Belkins, we scheduled 52 meetings in about five months.

Describe their project management style, including communication tools and timeliness.

The workflow was smooth; the communication was friendly and straightforward. We found a common language and worked hard - everyone was result-driven! In addition, we always stayed in touch, consulted with each other, and shared new ideas.

What did you find most impressive or unique about this company?

It's been cool to see how productive Belkins is. We're amazed that they managed to organize many meetings for us. And we were even more pleased that the appointments were promising, resulting in long-term cooperation with some prospects and increasing profit.

Are there any areas for improvement or something they could have done differently?

To my mind, there were no disadvantages to our cooperation with Belkins. Everything was great from the very beginning till the end, and our company is very satisfied with the result.

BACKGROUND

Please describe your company and your position there.

PowerBuy is a platform that helps e-commerce companies get products for cheaper if purchased in bulk. You just have to press a special button on a website—or place an online order within the time frame set by the website’s timer (and then you’ll get a discount). We started with regular referral templates that didn’t work, so we took a bunch of leads and checked which of them used Shopify—and it worked. Today, PowerBuy is an irreplaceable brand on the market with 25 qualified apps after just two months. Personally, I used to work with some AI-driven lead generation companies, and I can say for sure that PowerBuy provides unique solutions to the client.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

Since our business has significantly grown and we needed to know precisely who we were selling to, we realized that we had to start segmenting our existing audiences and find new hot prospects. That’s why we were looking for an experienced marketing company to assist us throughout the process.

SOLUTION

How did you select this firm and what were the deciding factors?

Basically, I performed online research on various marketing companies, but none of them matched the picture in my head. Then, I browsed Clutch and found Belkins. I was impressed by their real-life cases. I read the comments on the company’s results and decided that they were experienced enough for the task.

Describe the project in detail and walk through their service package.

Our collaboration started with Belkins getting to know our target audience. They performed a preliminary analysis of our client database and listened to the expectations we had. Then, Belkins created the ICP, tested it using the A/B approach, and analyzed the market searching for leads to match our Ideal Profile. After reviewing a couple of dozen test leads, they examined the potential campaign in terms of ROI (Return on Investment).

How many resources from the vendor's team worked with you, and what were their positions?

The manager who continuously communicated with the whole sales team.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Yes. First of all, we now have more precisely targeted audiences. Thanks to deep segmentation, we know exactly who we’re dealing with. Belkins team also helped us create and launch a cold outreach campaign, and it’s already showed amazing results.

How effective was the workflow between your team and theirs?

Pretty good. We always knew we could ask questions and get a very detailed answer. The manager helped us understand how lead generation works in general, so this cooperation helped me get not only relevant prospects but also practical knowledge.

What did you find most impressive or unique about this company?

The combination of speed and quality. They quickly understood what we needed and immediately knew how to get there. I’m pretty satisfied with the results.

Are there any areas for improvement or something they could have done differently?

Nothing I can think of. We got the job done pretty quickly, hot leads are still coming in, our sales cycle has sped up. I’d work with Belkins again, that’s for sure.

BACKGROUND

Please describe your company and your position there.

I'm the Interim CRO at Unifocus. We are a SaaS company that serves the hotel and restaurant market proving workforce management, time & attendance, and staff coordination software.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins, and what were your goals??

We are scaling up quickly and need to eventually hire up our own SDRs to make outbound calls. In the meantime, we wanted to outsource.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had used some outsourced SDR vendors before and had poor results. We ended up trying two more vendors, Belkins being one of the two.

Describe the project in detail and walk through their service package, including any calling tools used.

Belkins takes prospects lists and emails them with a cadence to book our sales teams appointments. We started in the US and have since expanded to Europe and Asia.

Who did you work with and what was the feedback process like?

Dmytriy is my main point of contact. Joshua and Kate have booked appointments for us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the service?

Belkins was able to schedule 10 solid sales calls for us in December. Based on that, we increased our project size with them.

Describe their project management style, including communication tools and timeliness.

I do a weekly call with Dmytriy to ensure they have enough prospects to chase and the right messaging. They provide their activity and output data to us regularly through a portal. We get an email alert for every booked appointment.

What did you find most impressive or unique about this company?

Unlike our previous vendors, they've provided consistent results.

Are there any areas for improvement or something they could have done differently?

Their process is email-only. They may want to consider other channels like LInkedIn or phone.

BACKGROUND

Please describe your company and your position there.

I am a co-founder of Gradual. Our company helps to grow sales top-performers. We enable drive more business by uncovering growth zones of reps and automating repetitive training

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

Nowadays, there are a large number of various platforms and services that are our competitors in the niche. That is why we turned to specialists from Belkins. They helped us to develop our business and make our service more competitive.

SOLUTION

How did you select Belkins and what were the deciding factors?

We were searching for companies, comparing them and choosing the most suitable services. So we stumbled upon Belkins, looked at reviews about them, and decided to work with them.

Describe the project in detail and walk through their service package.

The Belkins team studied our company from A to Z and were able to introduce us to many potential customers. Belkins identified our target audience and set up meetings that ultimately helped us sell our services. Recently, we also noticed a problem with the delivery of emails. But Belkins assisted us in coping with this task too.

They found the source of the problem and helped us make sure that all of our customers received their emails. In addition, Belkins showed us how to avoid spam triggers.

How many resources from Belkins team worked with you, and what were their positions?

We were working with data mining experts, SDRs, and deliverability consultants.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

+75% growth on m2m scheduled demos

How effective was the workflow between your team and theirs?

Our collaboration with Belkins was very efficient, and their team was friendly and polite. By the way, we could keep in touch at any time of the day and share suggestions and ideas. Belkins' team has not only helped us solve our problems but has also told us how to avoid mistakes in the future.

What did you find most impressive or unique about this company?

I liked that we immediately found a common language and were able to discuss everything in a friendly atmosphere. Sure thing, I also like it that the Belkins team really understands their field of activity and focuses on the result.

Are there any areas for improvement or something they could have done differently?

To be honest, I didn't find anything to complain about. All the work was done on time, and the results were visible after a week of our work.

BACKGROUND

Please describe your company and your position there.

Marketing Director at OWOX, in charge of the GTM strategy and key customer consultancy. OWOX BI is a unified BI platform that empowers companies to collect, prepare, and analyze all marketing data. It automates data delivery and data transformation from siloed sources to your analytics destination, ensuring data is always accurate and up to date.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins, and what were your goals?

We wanted to define the most effective approach and the most relevant title to pursue our pretty narrow ICP. We hired Belkins to help us broaden the sales funnel and generate high-quality leads fitting OWOX’s ICP.

SOLUTION

How did you select this vendor and what were the deciding factors?

When we were assessing a handful of outsourcing companies, Belkins turned out the most responsive and ready to brainstorm and implement new ideas.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We provided Belkins with product information and audience data. They studied the definition and criteria for the company’s ICP and built target account lists with the leads who met our Ideal Customer Profile. Next, they kept on gathering data to understand which factors would allow it to broaden the funnel. Then the Belkins team started testing approaches and messages tailored to the role and title. Finally, they booked appointments and got on calls with the prospects.

How many resources from the vendor's team worked with you, and what were their positions?

An account manager was our point of contact. There were 3 team members on the project, as far as I know.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

we got apr 15 meetings

How effective was the workflow between your team and theirs?

we had weekly meetings with results review and chat for fast conversation

What did you find most impressive or unique about this company?

We were impressed with their customer support and feedback speed.

Are there any areas for improvement or something they could have done differently?

I expected higher results but the problem was more on our side

BACKGROUND

Please describe your company and your position there.

I'm the co-founder of a SAAS platform, that helps enterprises improve their customer experience using Chatbots.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We were looking for a lead generation partner to allow our team to focus on our core competencies such as software development. Belkins took on the top-of-the-funnel tasks like lead researching, sales pipeline management, email copywriting, and appointment setting.

SOLUTION

How did you select this vendor?

We found them on Clutch among the world’s best lead generation agencies and picked them based on their proposed solutions. They combine result-oriented case studies and clear pricing.

Describe the scope of their work in detail.

Belkins were tasked with generating high-quality leads and booking meetings. They tailored their prospecting and nurturing efforts to fit our ICP. After lead research and data enrichment, they started reaching out to leads via email and LinkedIn. Then - they secure zoom meetings with decision-makers.

What was the team composition?

We worked with several team members at Belkins working out sales prospecting strategies, email sequences, and lead qualification.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Initially, it took us some time to figure out how to work together so the start of the project was quite slow. However, after the Belkins team offered numerous approaches, a 3-month contract brought us 15 appointments, and the team hit our KPIs.

Overall, our partnership was a blast: Belkins learned our platform in detail, analyzed our ideal customer profile, and tailored email copy superbly. We are satisfied with the results and we keep working together.

How effective was the workflow between your team and theirs?

Highly effective. I didn't get involved much in the process though. However, our team said there are no issues with the communication or workflow. Belkins are great communicators and always in touch.

What did you find most impressive about this company?

I was impressed to see how diligently they researched leads and hand-curated them. All their suggestions were spot-on. And the conversion rate was unexpectedly high. I guess the fact that they own their own email deliverability product helps a lot.

Belkins’s outbound email campaigns produced awesome results.

Is there any area for improvement or anything that could have been done differently?

I loved their performance and flexibility. All concerns were addressed timely. So no further suggestions from me on this one.

BACKGROUND

Please describe your company and your position there.

We are a global systems integrator specializing in mini computers. We provide fully configured, warrantied, and supported mini PC systems to businesses and consumers, as well as end-to-end project development, custom operating system installations, and accessories. I am the Product Launch Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins, and what were your goals??

We hired Belkins to execute lead generation efforts for via email outreach.

SOLUTION

How did you select this vendor and what were the deciding factors?

After a bit of research, we selected Belkins based on their positive reviews, applicable experience, and success helping other companies like us.

Describe the project in detail and walk through their service package, including any calling tools used.

We’ve started with a kickoff call to determine the high-level strategy and meet the members on our dedicated team. It took about a week to prepare the initial lead list, develop outreach templates, and test our email mailboxes. After we approved the templates and lead list, they launched the outreach campaigns. We now have a call once a week where we discuss the scheduled appointments and review our targeting strategy.

Who did you work with and what was the feedback process like?

We work with an Account Manager and a SDR.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the service?

Overall Belkins is a great partner to work with. They were able to learn our product offering and company values quickly. From the Ideal Customer Profile we filled out, Belkins has been able to target quality leads and set many introductory calls for our sales team.

Describe their project management style, including communication tools and timeliness.

We communicate with the Belkins team mostly via email and through our weekly review calls. It’s great that the team is available most hours because they cover US and European timezones.

What did you find most impressive or unique about this company?

We are satisfied with the Belkins team and their proactive efforts. The team has always been open to our ideas and requests and updated our outreach strategy accordingly. The process has been well-organized.

Are there any areas for improvement or something they could have done differently?

Being a bit more attentive to detail to ensure calendar invites and emails to prospective leads are accurate.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a Content Produciton studios based out of Texas. We produce multicultural content.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We were looking to develop the regional and national market and we didn't have a sales force to back it up or the data to start efforts.

SOLUTION

How did you select this vendor?

We interviewed 3 companies and we just had a better feeling for this company's solution. There strategy is to select and contact prospects all digitally which I thought it was more efficient and could better speak on our behalf.

Describe the scope of their work in detail.

Upon giving them territory and industries, they research lists of prospects and conctact them via email. They will then secure zoom meetings with prospects.

What was the team composition?

One project manager, one researcher and a meetings coordinator.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

So far, I have gained two new ongoing clients with projects size that recovers my initial investment.

How effective was the workflow between your team and theirs?

Fairly well. It took about 2-3 months for fully development of efficient workflow, getting the right clients and the right amount of calls to create the volume we needed to make it profitable.

What did you find most impressive about this company?

Their customer service is great. I needed further help and. even the owner had a meeting with us to help with things beyond his company's duties.

Is there any area for improvement or anything that could have been done differently?

I think I would like to have more input on prospects' emails throughout the initiative, not just at the beginning (though Im pretty sure I can ask for that). I would also like to have a bit more control of the meeting set up procedures.

BACKGROUND

Please describe your company and your position there.

I am the marketing director and responsible for all inbound/outbound communications. I also am highly focused on lead generation strategy through digital channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins, and what were your goals?

We work in a very niche space within the healthcare industry which requires a very precise way of handling outreach and sharing value proposition. We have used services in the past that provided no real leads and led us to waste a lot of resources.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at Clutch.co reviews and decided to speak with them and see if they could alleviate our problem.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

This was purely outbound lead generation through e-mail and linked in. They focused in on clients that fit specific criteria that we outlined and they researched and handled the rest.

How many resources from the vendor's team worked with you, and what were their positions?

2 - Yuriy B. who is a phenomenal account manager. Always responsive and looking to optimize the campaign. Kateryna Y.  who is the lead on communicating and setting up appointments. She does a wonderful job of sharing our value proposition and qualifying leads before setting up the appointment.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Yes - we have received several high quality leads that can potentially turn into business. While we would of course like more leads, it is the quality of these leads that makes it worthwhile.

How effective was the workflow between your team and theirs?

Excellent - we have weekly meetings where we discuss current situations and challenges. I get all my reports in real-time through Google Dashboard. They make themselves available at all times through Slack as well.

What did you find most impressive or unique about this company?

I appreciate their creativity in approaching the campaign and their willingness to try different methods rather than waste time. Yuriy was able to identify that our original plan was not working based on his experience and we were able to pivot quickly and see the results.

Are there any areas for improvement or something they could have done differently?

I would say they beat expectations given our previous experiences with lead generation companies.

BACKGROUND

Please describe your company and your position there.

Head of Marketing Services for Three Ventures Inc. Three Ventures Is A Consulting Firm For Analytics, Marketing, Development, & Cloud.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We hired Belkins to generate leads for several of our lines of business. Our focus was on attracting top of the funnels leads to our core service offerings, and targeting our most important customer types.

SOLUTION

How did you select this vendor?

We interviewed 5 companies with high ratings in this space. We chose Belkins for our ongoing work bc of a combination of their clear language and messaging during the sales process, clear/transparent pricing, and results-oriented case studies.

Describe the scope of their work in detail.

We hired Belkins to generate leads for several of our lines of business. Our focus was on attracting top of the funnels leads to our core service offerings, and targeting our most important customer types.

What was the team composition?

We worked with several team members at Belkins throughout the audience identification, copywriting, and email send process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a significant increase in the number of leads generated for each line of business we have focused campaign efforts towards. Those leads have produced revenue for us, in line with lead conversion rates for other channels.

How effective was the workflow between your team and theirs?

High effective, very good communicators, very responsive.

What did you find most impressive about this company?

They are committed to producing quality results. They've also have gone out of their way to adjust and optimize audience targeting, messaging, and email deliverability to produce results.

Is there any area for improvement or anything that could have been done differently?

We should have listened to their advice sooner on email messaging and subject lines. They have a proven track record for open rates so let them be the experts.