Bchanel

BACKGROUND

Please describe your company and position.

I am the Managing Director of Home Pick

Describe what your company does in a single sentence.

Home Pick is a full-service Amazon growth partner, helping brands launch, manage and scale their presence on the marketplace. We bring together strategy, advertising, listing optimization, content creation, account management, inventory coordination and brand protection to support sustainable growth. Through both brand management and wholesale partnerships, we work closely with brands to simplify their Amazon operations, improve performance and build long-term success.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bchanel to accomplish?

• Project Management Solutions
• Marketing Solutions
• Automation + AI Implementation
• Accounting Solutions

SOLUTION

How did you find Bchanel?

Referral

Why did you select Bchanel over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Bchanel were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As Managing Director of Home Pick Amazon Agency, I'm always looking for ways to build a business that scales efficiently without unnecessary complexity. 

Working with Ibrahim and the BChanel team has been a valuable investment. Ibrahim & his Team took the time to understand our business, people, and operational challenges before recommending practical improvements. 

His guidance helped us streamline workflows, introduce effective automation, and build more scalable systems. What stood out most was his ability to turn complex operational issues into clear, actionable solutions. He's collaborative, insightful, and genuinely focused on delivering results. 

I'd confidently recommend Ibrahim to any Founder or CEO looking to improve operations and create a stronger foundation for growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The clearest outcomes have been our ability to support a remote team of 25+ employees, maintain visibility over complex financial operations, and generate relevant inbound leads that convert into brand partners. 

Automation and AI implementation: As a full-service Amazon operator, we deliver a wide range of services. The project management systems, processes and automations implemented have helped us coordinate our remote team and maintain consistent delivery as we grow. This is an ongoing partnership that supports our ability to scale the business. 

Accounting services: Their management of our accounting gives us the financial visibility needed to operate in the Amazon space, where transactions are complex and margins can be tight. This helps us monitor performance, understand costs and make informed commercial decisions. 

Marketing: Their work across our website, social media, marketing content and sales integrations has generated a flow of highly relevant inbound leads, with enquiries converting into brand partnerships. This has given us a clearer connection between our marketing activity and new business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been reliable and consistent. They deliver on time, respond promptly to our needs and provide ongoing support as our business evolves. They follow through on their commitments, giving us confidence that the work will get done.

What was your primary form of communication with Bchanel?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their adaptability and commitment to understanding our business stood out most. They took the time to understand how we operate and built systems around our specific needs, adapting their approach as those needs evolved.

Are there any areas for improvement or something Bchanel could have done differently?

N/A