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AURA

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Bring us the mess

We help you work out what to build or change, then handle the product and technical work with you. You don’t have to arrive with a specification.You can bring a defined project or ask us to help work out what’s needed. We can review it and give your team a recommendation, or take on the design and implementation ourselves.

  • Min project size
    $1,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2026

Service Lines
Business Consulting
20%
Custom Software Development
15%
Web Design
15%
Low/No Code Development
10%
Marketing Strategy
10%
Other Digital Marketing
10%
Search Engine Optimization
10%
Web Development
10%

No Focus Areas have been added yet…

Industries

No Industries have been added yet…

Clients
Midmarket ($10M - $1B)
40%
Small Business (<$10M)
40%
Enterprise (>$1B)
20%

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Our Story

AURA was founded by Semi and Sigi with a belief that you shouldn't need a perfect brief to make progress. We're a founder-led product and venture studio helping businesses figure out what to build, fix or rethink, then make it real. From product strategy and MVPs to automation, custom software and AI search visibility, we start with the problem, not a predetermined solution. We build our own products too, bringing real experience into every project. With AURA, you work directly with the founders

What Sets Us Apart

Founders in the Room, Not Just on the Website

At AURA, you work directly with Semi and Sigi, the people shaping the strategy and building the solutions. No unnecessary layers, no endless handoffs. Just direct collaboration, honest conversations, and genuine ownership of the outcome.

We Solve Problems, Not Sell Solutions

We don't start by pitching AI, an app, or another expensive system. We start by understanding your business, identifying what's holding it back, and finding the smartest way forward. Whether that means automating a workflow, building a custom platform, or rethinking your strategy entirely.

We Build Businesses, Not Just Software

We're entrepreneurs ourselves. Beyond client work, we develop our own products, experiment with emerging technologies, and experience firsthand what it takes to turn an idea into a business. That changes how we approach your challenges. We think about adoption, growth, efficiency and long term value

Commonly Asked Questions

We love working with ambitious founders, startups, and businesses that know something needs to change but aren't necessarily sure what the solution looks like yet. From validating new product ideas and building MVPs to developing custom software, automating operations, and improving visibility in AI-powered search, we're drawn to projects where we can challenge assumptions, solve meaningful problems, and create measurable value.

That's actually one of our favorite places to start. You don't need a polished brief, technical specifications, or even a fully formed idea. Bring us the messy version. We'll help you unpack the problem, identify opportunities, challenge what needs challenging, and map out practical next steps. Whether that leads to a strategy, a prototype, an automation, or a full product, we make sure there's a reason behind what gets built.

oth. Alongside our client work, we're developing two products of our own. Aurelian is our AI-native second brain and command center for founders, designed to bring decisions, knowledge, commitments, and priorities into one connected workspace. Lyra is our all-in-one marketing intelligence platform, bringing together SEO, AI search visibility, competitor insights, and actionable marketing opportunities. Both are currently in development and beta testing. Building our own products means we experience the same challenges our clients face, from validating ideas and making trade-offs to developing solutions people genuinely need. We don't just advise on building products. We're in the trenches building them too.

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