Arounda

BACKGROUND

Please describe your company and position.

I am the Co-Founder & CEO of Kleva

Describe what your company does in a single sentence.

Transform your collections with AI agents that never quit, never burn out, and speak perfect Spanish and Portuguese. Proven across 900,000+ minutes monthly in Latin America.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arounda to accomplish?

Our main objective was to redesign the user experience so that complex automation processes such as managing AI agents that operate continuously across thousands of customer interactions would feel intuitive for financial teams using the platform daily.

SOLUTION

How did you find Arounda?

• Online Search
• Clutch Site

Why did you select Arounda over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Arounda were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Arounda approached the project with a level of structure and research that immediately gave us confidence. The engagement started with a deep discovery phase where their team conducted interviews with several of our internal stakeholders, including product managers, engineers, customer success specialists, and a few long-term clients who regularly used our system to manage large-scale debt recovery operations.

From there, they mapped the entire user journey of our platform—from onboarding and AI agent setup to monitoring conversations and analyzing collection performance. One of the most valuable deliverables early in the process was a comprehensive UX audit that clearly highlighted where friction existed in the product. In several cases, the issues were not obvious to our internal team because we had become accustomed to the complexity over time.

The scope of work covered a full redesign of multiple product areas. Arounda created new information architecture for the dashboard environment so users could easily track active AI agents, view conversation summaries, and monitor collection performance across different regions. 
They redesigned the workflow builder used to configure automated collection strategies, ensuring it visually reflected how AI agents interact with customers across different channels and languages.

Another key deliverable was a set of redesigned analytics dashboards that made it easier for financial teams to understand how the AI agents were performing in real time. These dashboards presented conversation outcomes, payment commitments, and operational insights in a much clearer format than our previous reporting system.

Arounda also delivered an extensive design system that became the foundation for all future product updates. This system standardized typography, interaction states, UI components, and design rules, which significantly improved collaboration between our design and engineering teams. By the end of the project, we had not only a redesigned product interface but also a structured framework that allowed our internal teams to scale the product consistently.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact of the redesign became visible almost immediately after the first major release. Clients who had previously required training sessions to understand the platform began navigating the system much more confidently. One of our enterprise clients in Brazil commented during a quarterly review that their operations team could now monitor AI collection agents and adjust strategies without needing assistance from our support team.

Internally, the customer success team noticed a clear reduction in onboarding friction. New clients were able to set up their automated collection workflows far more quickly because the workflow builder designed by Arounda mirrored the way teams actually think about collection processes rather than the way engineers originally structured the system.

Another outcome was improved visibility across our operations. The redesigned dashboards gave leadership teams a clearer view of how AI-driven conversations were progressing across different markets. Since our platform handles an enormous volume of automated interactions every month, having this level of clarity made a meaningful difference in how we evaluated performance and optimized strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From a project management standpoint, Arounda ran the engagement with impressive consistency over the two-year collaboration. Communication was structured but never rigid. We had regular design reviews, progress updates, and collaborative workshops that ensured both sides remained aligned throughout the process. Deliverables were presented clearly, and whenever new requirements emerged from our internal product roadmap, their team adapted quickly without creating disruption.

What was your primary form of communication with Arounda?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Arounda was their ability to combine strategic thinking with practical execution. Many design agencies are strong in visual design but struggle to understand complex SaaS products. Arounda demonstrated a genuine ability to grasp the operational realities of a platform like ours, where automation, financial workflows, and multilingual AI agents all intersect.

Are there any areas for improvement or something Arounda could have done differently?

If there is one area that could have been improved, it would be the initial onboarding phase of the collaboration. Because our platform has many moving parts and a large number of internal stakeholders, the first few weeks required significant alignment to ensure everyone shared the same vision for the redesign. Once that phase passed, however, the collaboration became very smooth and productive.

Looking back, the partnership with Arounda played a significant role in helping us transform Kleva from a technically strong platform into a product that genuinely feels accessible to the teams who rely on it daily. Their work continues to influence how we approach product design today, and the design system they created remains central to how we expand the platform.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & CCO of Ulula

Describe what your company does in a single sentence.

We are an AI-driven company that develops intelligent data solutions designed to help enterprises automate complex decision-making, optimize operations, and extract meaningful insights from large-scale datasets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arounda to accomplish?

• As an AI-driven company operating in a highly technical space, Ulula needed more than a visually appealing website. Our primary objective in engaging AROUNDA was to translate complex artificial intelligence solutions into a digital experience that enterprise clients could immediately understand and trust. We were preparing for an expansion into new U.S. verticals and needed a web presence that would support investor conversations, enterprise demos, and strategic partnerships simultaneously.

SOLUTION

How did you find Arounda?

• Online Search
• Clutch Site

Why did you select Arounda over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Arounda were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AROUNDA approached the project with a structured discovery phase that went well beyond design preferences. They conducted workshops with our product team, sales leadership, and customer success managers to understand how prospects move from initial awareness to technical evaluation. This allowed them to design a site architecture aligned with our real sales process rather than assumptions.

The scope of work included a complete redesign and rebuild of our website, UX/UI design tailored to AI and enterprise audiences, backend development with scalable infrastructure, performance optimization, and integration with our marketing and data tools. They also restructured our content hierarchy to ensure our machine learning capabilities, compliance frameworks, and case studies were clearly positioned.

Key deliverables included a fully responsive website optimized for enterprise buyers, a modular content management structure that allows our team to update technical documentation efficiently, secure hosting and monitoring setup, integration with analytics and CRM systems, and ongoing performance measurement dashboards. They also implemented structured data and technical SEO enhancements to support discoverability within the AI sector.

Throughout the process, AROUNDA functioned less like an external vendor and more like an embedded digital team. They documented decisions thoroughly, maintained clear sprint timelines, and ensured our internal stakeholders always had visibility into progress.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact of the new platform was visible almost immediately. Sales conversations became smoother because prospects were able to reference clearly structured solution pages before meetings. Our inbound inquiries became more qualified, with potential clients demonstrating a deeper understanding of our AI offerings during first calls. The improved architecture also allowed us to publish technical content and thought leadership at a faster pace, strengthening our positioning within the AI ecosystem.

From a performance standpoint, page load times improved significantly, and the overall stability of the platform eliminated the intermittent downtime we previously experienced. Our internal team now has confidence that the site can handle high-traffic moments tied to product launches or industry events.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In terms of project management, AROUNDA was disciplined and consistent. Milestones were met according to the agreed roadmap, and when we introduced new requirements mid-cycle, they responded with thoughtful impact assessments rather than reactive adjustments. Communication was structured but human; weekly updates were clear, and their team was accessible whenever we needed clarification. They demonstrated strong ownership, particularly during the integration phases, which can often be the most delicate stage of AI-related web builds.

What was your primary form of communication with Arounda?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was their ability to balance aesthetics with technical integrity. Many agencies can create visually striking designs, but few understand the operational demands of an AI company handling complex data systems. AROUNDA demonstrated fluency in both design language and backend architecture. They were comfortable discussing user journeys one moment and server-level considerations the next.

Are there any areas for improvement or something Arounda could have done differently?

If I were to suggest an area for improvement, it would be the early documentation of long-term content governance. While they eventually helped us define it, having that framework formalized even earlier could have accelerated some internal alignment discussions on our side. That said, once the need was identified, they addressed it comprehensively.

Overall, our experience working with AROUNDA over the course of a year has been exceptionally positive. They delivered a web platform that reflects the sophistication of our AI solutions and provides a scalable foundation for future growth. I would confidently recommend them to any technology-driven organization seeking a serious digital partner.

BACKGROUND

Please describe your company and position.

I am the Member of G-CMO

Describe what your company does in a single sentence.

G-CMO is a global, invite-only community that connects senior marketing leaders to share insights, develop professionally, and drive strategic growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arounda to accomplish?

• We hired Arounda to redesign and elevate G-CMO’s digital platform with a premium, executive-level UX/UI experience that reflects the exclusivity of our community and strengthens engagement among top marketing leaders in the technology sector.

SOLUTION

How did you find Arounda?

• Online Search
• Clutch Site

Why did you select Arounda over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Arounda were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Arounda provided comprehensive UX/UI design services for G-CMO’s digital platform. The project began with a discovery phase, including stakeholder interviews and UX research to better understand our community structure, brand positioning, and user expectations. Based on these insights, they redefined the information architecture and mapped user journeys to improve clarity and engagement.

Their key deliverables included detailed wireframes for core pages such as the homepage, member directory, events section, and application flow, followed by high-fidelity UI designs that reflect a clean, modern, and executive-level aesthetic. They also developed a scalable design system to ensure visual consistency across the platform and delivered fully organized, developer-ready design files to support smooth implementation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The redesigned platform led to a noticeable increase in user engagement, including longer session durations and a reduction in bounce rates. We also saw a measurable rise in membership inquiries and completed applications, indicating that the improved user flows and clearer messaging were effective. In addition, qualitative feedback from our CMO community confirmed that the new design better reflects the exclusivity and leadership positioning of G-CMO, strengthening overall brand perception.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Arounda demonstrated strong and structured project management throughout the engagement. They worked with clear timelines, defined milestones, and consistent communication, ensuring we always had visibility into progress. All key deliverables were provided on schedule, and they were proactive in addressing potential bottlenecks before they became issues.

They were highly responsive to feedback and quick to implement revisions when needed. Given that our stakeholders are senior marketing leaders with high expectations, Arounda handled iterations professionally and efficiently, balancing flexibility with strategic design direction.

What was your primary form of communication with Arounda?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Arounda’s ability to combine strategic thinking with refined design execution. They didn’t just focus on aesthetics; they took the time to understand our positioning as an exclusive community of senior marketing leaders and translated that into a digital experience that feels premium and intentional.

Their attention to detail, clarity in communication, and ability to align UX decisions with long-term brand goals made them feel like a strategic partner rather than just a design vendor.

Are there any areas for improvement or something Arounda could have done differently?

Overall, the collaboration was very smooth and professionally managed. If anything, slightly earlier alignment with our development team could have streamlined the implementation phase even further. However, Arounda remained responsive and supportive during handoff, quickly addressing any clarifications or adjustments needed.

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of GrayMatters Health

Describe what your company does in a single sentence.

GrayMatters Health develops neuroscience-based digital therapeutics that help patients self-regulate brain activity to improve outcomes in mental health treatment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arounda to accomplish?

• Improve overall user experience and simplify complex clinical workflows
• Increase patient onboarding completion and session engagement rates
• Develop a scalable and consistent design system for future product expansion

SOLUTION

How did you find Arounda?

• Online Search
• Clutch Site

Why did you select Arounda over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Arounda were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Arounda led a full UX/UI redesign of our digital therapeutic platform at GrayMatters Health. The engagement began with discovery, including stakeholder interviews, UX audits, and analysis of user behavior to identify usability gaps and workflow challenges.

They restructured the information architecture, optimized user flows, and developed wireframes and interactive prototypes for validation. The final deliverables included high-fidelity UI designs and a scalable design system with defined components, typography, color standards, and accessibility guidelines.

They also collaborated closely with our development team to ensure smooth implementation. The result was a more intuitive, professional, and scalable platform aligned with medical industry expectations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Following the UX/UI redesign, we saw clear improvements in user engagement and platform performance. Patient onboarding completion rates increased, and there was a noticeable reduction in drop-offs during key workflows. Session engagement metrics improved, indicating a smoother and more intuitive user journey.

We also received more positive usability feedback from clinicians, particularly regarding navigation clarity and overall interface professionalism. Internally, the new design system accelerated development cycles and reduced inconsistencies across features, making future product updates more efficient.

Overall, the redesign strengthened user trust, improved engagement metrics, and positioned the platform more credibly within the medical space.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Arounda demonstrated strong project management throughout the engagement. The process was well-structured, with clearly defined milestones, timelines, and deliverables from the outset. They maintained consistent communication through weekly check-ins and progress updates, which kept the project aligned and transparent.

Most deliverables were provided on schedule, and when minor adjustments to timelines were needed, they communicated proactively and managed expectations effectively. Their team was highly responsive to feedback, quickly iterating on designs and adapting to evolving requirements, particularly as we refined certain clinical workflows.

Overall, they were organized, collaborative, and attentive to our needs, making the partnership smooth and efficient.

What was your primary form of communication with Arounda?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Arounda was their ability to combine strategic UX thinking with refined visual execution, especially within a complex medical environment. They didn’t approach the project as just a design refresh; they invested time in understanding user psychology, clinical workflows, and the trust requirements that are essential in healthcare products.

Their attention to detail, structured research process, and ability to translate complex functionality into intuitive interfaces were particularly impressive. They consistently balanced aesthetics with usability, ensuring the platform felt both professional and approachable.

That depth of product understanding, combined with strong communication and responsiveness, made them feel more like a strategic partner than an external vendor.

Are there any areas for improvement or something Arounda could have done differently?

Overall, the collaboration was very smooth, and the quality of their work met our expectations. If there is one area for improvement, it would be slightly more proactive timeline forecasting during phases that involved multiple design iterations. As feedback cycles expanded on our side, timelines occasionally shifted.

That said, they communicated clearly whenever adjustments were needed and remained flexible in accommodating our internal review processes. The minor delays were more a result of refinement and alignment rather than execution issues.

In general, we were very satisfied with the engagement and would work with them again.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Toyota Sherwood Park, NW Edmonton, and Kelowna

Describe what your company does in a single sentence.

Toyota Sherwood Park, NW Edmonton, and Kelowna is a full-service automotive dealership group providing new and certified pre-owned Toyota vehicles, parts, maintenance, and financing solutions to customers in Alberta and British Columbia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arounda to accomplish?

• We hired Arounda to design and develop a modern, user-friendly website that enhances the customer experience, showcases our Toyota inventory effectively, and drives online leads and service bookings.”

SOLUTION

How did you find Arounda?

Clutch Site

Why did you select Arounda over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Arounda were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Arounda designed and developed a modern, responsive website for our dealerships, including vehicle inventory integration, online lead generation, service booking, CMS setup, and SEO optimization, delivering a user-friendly experience across all devices.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new website improved user experience, increased online lead submissions and service bookings, streamlined inventory browsing, and reduced internal content management time, demonstrating clear gains in customer engagement and operational efficiency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Arounda managed the project efficiently, providing clear timelines and regular updates. They delivered all milestones on schedule and were highly responsive to our questions and feedback throughout the process, ensuring our requirements were fully met.

What was your primary form of communication with Arounda?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Arounda’s combination of creative design expertise, technical skill, and proactive communication is most impressive, allowing them to deliver a highly functional and visually appealing website that exceeded our expectations.

Are there any areas for improvement or something Arounda could have done differently?

While Arounda delivered excellent results, post-launch support and guidance on long-term analytics tracking could be strengthened to further optimize ongoing website performance.

BACKGROUND

Introduce your business and what you do there.

I'm the co-founder of Level Up Fitness, a mobile RPG fitness app where users log real-world workouts to progress through a fantasy-themed game, unlocking storylines, features, and rewards as they get in shape.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Arounda?

We needed a redesign of our mobile app's UX/UI.

SOLUTION

What was the scope of their involvement?

Arounda redesigned every screen within our app, modified the flow, and designed the assets. They also provided Figma files of all the screens and art files, along with documentation within Figma.

What is the team composition?

We worked with 2–5 teammates from Arounda.

How did you come to work with Arounda?

We found them through an online search. Their portfolio aligned with what we were looking for.

How much have you invested with them?

We spent a confidential amount.

What is the status of this engagement?

We worked together from December 2025–February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Arounda finished our app's redesign.

How did Arounda perform from a project management standpoint?

Arounda delivered on time. Their project management was well done, and we appreciated the daily updates. We communicated via email and messaging apps.

What did you find most impressive about them?

Arounda's designer's diligence and how collaborative they were to ensure they properly executed our vision were impressive.

Are there any areas they could improve?

There's nothing they can improve on.

BACKGROUND

Please describe your company and position.

I am the CEO of Accentio Group

Describe what your company does in a single sentence.

Accentio Group is a boutique recruitment agency that helps companies find and hire top talent across technology, marketing, and product roles.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arounda to accomplish?

• We hired Arounda to redesign and modernize our web platform, improve the user experience, and create a visually cohesive, high-converting website that supports our business growth and long-term digital strategy.

SOLUTION

How did you find Arounda?

• Online Search
• Clutch Site

Why did you select Arounda over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Arounda were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Arounda redesigned and optimized our website with a focus on UI/UX, responsive design, and conversion-driven landing pages. Key deliverables included a full website redesign, interactive prototypes, design systems, and ongoing updates. Their work significantly improved user experience, brand consistency, and engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Arounda’s redesign improved user engagement, conversion rates, and overall site usability, while delivering a modern, cohesive brand presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Arounda managed the project very efficiently, keeping all milestones on schedule. They were responsive to our requests, adaptable to changes, and maintained clear communication throughout the engagement.

What was your primary form of communication with Arounda?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out about Arounda is their attention to detail, strategic approach to design, and ability to turn complex ideas into a high-quality, user-friendly website that delivers results.

Are there any areas for improvement or something Arounda could have done differently?

While Arounda delivered excellent results, minor improvements in real-time progress updates could make long-term collaborations even smoother. Overall, their performance exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the COO of Infrakit

Describe what your company does in a single sentence.

Infrakit is a map-first construction management platform purpose-built for large infrastructure projects. It connects teams, machinery, and data in real time across brands, systems, and project phases. By centralizing designs, models, schedules, and documentation on a live map, Infrakit eliminates rework and accelerates delivery all on an open platform that integrates seamlessly with industry-leading tools like Trimble, Leica, and Topcon. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arounda to accomplish?

• Our objective was to redesign the UX/UI so that complex map-based data, real-time collaboration, and multi-system integrations could be understood and used effortlessly by engineers, project managers, and external stakeholders. We wanted the interface to become more intuitive, visually structured, and scalable, while also strengthening our brand identity across digital touchpoints.

SOLUTION

How did you find Arounda?

• Online Search
• Clutch Site

Why did you select Arounda over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Arounda were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of Arounda’s work was comprehensive and strategic. They began by analyzing our existing platform architecture, user workflows, and interaction patterns across different project phases. Based on these insights, they redesigned core user journeys, improved information hierarchy, and developed a new UX framework tailored to a map-first environment. Their deliverables included detailed wireframes, interactive prototypes, a unified design system, high-fidelity UI screens, and responsive layouts optimized for desktop and mobile use. They also provided clear documentation and visual guidelines to ensure that our internal development teams could implement and scale the design consistently across future product updates. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results of the collaboration were both measurable and impactful. After the redesign, we recorded a significant improvement in user engagement and task completion speed, while feedback from clients indicated that navigating complex project data had become noticeably easier. We also saw a reduction in usability-related support requests and faster onboarding for new users, which confirmed that the new UX/UI was not only visually appealing but also functionally effective. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Arounda’s project management approach was structured, transparent, and reliable. They adhered closely to agreed timelines, communicated progress regularly, and were proactive in addressing potential challenges before they became issues. Whenever we requested changes or refinements, the team responded thoughtfully and efficiently, balancing our feedback with design best practices to maintain consistency and quality throughout the project.

What was your primary form of communication with Arounda?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Arounda was their ability to deeply understand a highly specialized, map-driven construction platform and translate that complexity into a clear and elegant user experience. They demonstrated a rare combination of analytical thinking, technical awareness, and creative design, which allowed them to deliver solutions that were both innovative and practical. Their ability to align design decisions with real operational needs made the partnership particularly valuable.

Are there any areas for improvement or something Arounda could have done differently?

If there is one area where Arounda could further enhance their offering, it would be in extending their involvement into post-launch optimization and user behavior analytics. While their design work was excellent, deeper ongoing insights into how users interact with the new interface could have added another layer of value. That said, this was outside the original scope and does not diminish the overall success of the collaboration.

Overall, working with Arounda significantly elevated the usability, clarity, and strategic positioning of Infrakit’s platform, and the project delivered lasting value both for our users and our internal teams.

BACKGROUND

Please describe your company and position.

I am the Senior Director of Intego Group

Describe what your company does in a single sentence.

Intego Group is a global technology consulting company that provides high-end software engineering, clinical research, and data science services. Intego Group is the collaboration of Intego Solutions, Intego Clinical, and Intego Data Science. About our subsidiaries: - Intego Solutions. Specializing in full-lifecycle software development and high-end solution implementations across various technologies by using transparent and flexible engagement models. - Intego Clinical

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arounda to accomplish?

We hired Arounda to address a growing challenge: our digital platforms across Intego Solutions, Intego Clinical, and Intego Data Science were increasingly complex, making it difficult for clients and internal teams to navigate services efficiently. Our main objectives were to streamline the user experience, unify the look and feel across all our platforms, and ensure that our highly technical offerings were presented in a clear, engaging, and intuitive manner.

SOLUTION

How did you find Arounda?

• Online Search
• Clutch Site

Why did you select Arounda over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Arounda were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Arounda tackled the project in a highly structured and collaborative manner. Their scope included conducting detailed research into our current user journeys, interviewing stakeholders across all three subsidiaries, and auditing existing interfaces for usability issues. They then designed comprehensive wireframes, interactive prototypes, and a cohesive UI system that covered desktop and mobile platforms. 
Key deliverables included a full design system, reusable component libraries, updated iconography and typography, and interactive mockups for each platform. They also provided recommendations for onboarding improvements, workflow optimizations, and visual storytelling to make complex data science and clinical research concepts easier to understand. The result was a fully integrated, scalable UX/UI solution that brought clarity and elegance to our multi-faceted services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results exceeded our expectations. Users reported faster task completion and significantly fewer navigation errors, while internal teams found the platform far easier to manage and update. Metrics showed a 30% reduction in support queries and a noticeable improvement in workflow efficiency across the board. 
Overall, the redesigned platforms improved user satisfaction and engagement, aligning perfectly with our goals of clarity, professionalism, and operational efficiency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Arounda’s project management was highly professional. They set clear milestones, communicated progress consistently, and were remarkably responsive whenever we requested modifications or clarification. Even when adjustments were needed mid-project, they accommodated changes without delays, demonstrating both flexibility and reliability.

What was your primary form of communication with Arounda?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to understand highly technical and specialized domains and turn them into interfaces that were both functional and visually compelling. Arounda combined analytical thinking with creative design in a way that felt rare, ensuring that the user experience matched the sophistication of our services without overwhelming the end-user.

Are there any areas for improvement or something Arounda could have done differently?

If I were to suggest one small area for enhancement, it would be additional post-launch analytics support. While their designs were excellent, a deeper layer of guidance on tracking user engagement and behavior after launch would have added even more value. That said, it was a minor consideration and did not detract from the overall success of the project.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Whoof

Describe what your company does in a single sentence.

The Whoof project aims to create the best platform connecting future dog adopters with professional, reputable, and passionate breeders.

Our project is supported by numerous breeders and partners, and developed by a team that is both highly skilled in technology and deeply passionate about the canine world.

A little patience Whoof will be launching sometime in 2024. In the meantime, you can find us on Instagram or visit our website!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Arounda to accomplish?

• We needed the platform to clearly explain how breeders are selected, how adoption works, and why Whoof is different, all while remaining easy to navigate for users who may be emotionally invested and cautious at the same time.

SOLUTION

How did you find Arounda?

• Online Search
• Clutch Site

Why did you select Arounda over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Arounda were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Arounda approached the project with a clear understanding that this was not just a design task, but a mission-driven product. Their work covered user flow planning, UX structure, wireframes, and detailed UI design across the platform. They took time to understand how adopters search, compare, and build confidence before reaching out to a breeder. The team delivered thoughtfully structured screens, a consistent visual language, and layouts that guide users naturally through discovery and decision-making. Every design element served a purpose, from how information was grouped to how interactions encouraged calm and clarity. The final deliverables gave us a complete, ready-to-build design foundation that aligned perfectly with our product vision.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact of Arounda’s work was evident as soon as we began sharing the designs internally and with early partners. The platform instantly felt more credible, organized, and welcoming.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our development process became smoother because the designs were clear, detailed, and logically structured, leaving little room for confusion. Arounda managed the project with professionalism and consistency, meeting deadlines and staying responsive throughout the collaboration. When feedback was shared, they listened carefully, offered alternatives, and refined the designs without losing momentum.

What was your primary form of communication with Arounda?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to understand the emotional context behind dog adoption and reflect that sensitivity in the interface.

Are there any areas for improvement or something Arounda could have done differently?

If anything could be improved, it would be involving them even earlier in future strategic discussions, as their perspective added value beyond design alone. Overall, working with Arounda felt reliable, thoughtful, and genuinely collaborative.