AppAgent

BACKGROUND

Introduce your business and what you do there.

I’m the CFO of a mobile gaming company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AppAgent?

We needed help with the soft launch of our mobile gaming app, including support and insight into the monetization of the launch. We also needed insight into the condition of our backend data tracking system. 

SOLUTION

What was the scope of their involvement?

They worked on the design and strategic marketing. They provided artwork for advertising on Facebook and Google Ads. They also provided visuals for the App Store and produced an advertising video and an explainer video for the App Store as well. They also helped us with the App Store optimization.

For the design, they started with sketches, and after approval, we moved onto the detailed work and the finalization. We supported them with 3D models because it was easier for them to work with the existing intellectual property or art that we had already.

On the strategic advisory side, they set up a media plan, and we discussed how our soft launch will look on iOS and Android and which country to address. From a geolocation perspective, they also gave us advice on how to move forward. They also helped us with the app logo.

What is the team composition? 

Our main contact was Martin B. (Marketing Manager, AppAgent). We also worked with their Founder/CEO and a motions graphic designer.

How did you come to work with AppAgent?

I found them on a site that compared marketing agencies for apps. They stood out to me because they had worked with smaller development teams like ours and specifically in the gaming environment, which was the reason we moved forward with them.

How much have you invested with them?

We spent $25,000.

What is the status of this engagement?

We worked together from January–June 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The overall experience in terms of designing, clarifying the scope of work, and preparing the project was excellent. 

How did AppAgent perform from a project management standpoint?

Project management was good. It was all well done. We communicated via Skype conferences, and we set up our appointments on Google Calendar. We also used Google Meetup as a means of communication.

They were impressively responsive and always available. They made expectations clear and defined what’s in the scope and out of the scope. Working with Martin B. was also great. He was fully transparent and kept in great contact with me. He was always easy to reach.

What did you find most impressive about them?

Everything was according to normal business practices in the field. Everything looks good, and it was a pleasure to work with them. Martin B. and I are close, and the CEO made a great effort to see that our project went well.

Are there any areas they could improve?

On one element, there was a mismatch in expectations in terms of the quality of the results when we received a preliminary video about one of our ads. We were told it was 80% ready, but we felt it was only 10% ready. We got it sorted out quickly, and after that, we were all on the same page again. Other than that, there’s nothing needing improvement.

BACKGROUND

Please describe your company and your position there.

I’m a co-founder and the CMO of Joom. We run an e-commerce platform that operates in Europe and the CIS. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AppAgent?

We engaged AppAgent to optimize our platform for app stores and to create video advertisements.

What were your goals for this project?

We wanted to increase our conversion rate and visibility in Google Play and the App Store. We also wanted to make several video ads.

SOLUTION

How did you select this vendor?

An AppAgent representative approached me. After reviewing their portfolio, I decided to hire them for app store optimization (ASO) services.

Describe the project and the services they provided in detail.

AppAgent performed ASO for the German, French, and Spanish versions of our app. They also created videos for our App Store listings and updated screenshots for our store listings in Russian, German, French, Italian, Polish, Romanian, and Thai.

What was the team composition?

We worked with a project manager, a designer, and several copywriters.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We saw our conversion rate grow by 3% for the French version of our Android app.

How was project management arranged and how effective was it?

The project manager led a smooth and successful workflow.

What did you find most impressive about this company?

Their professionalism in overseeing the project stood out to me.

Are there any areas for improvement?

Their ASO results could have been better, but we’re still satisfied with their work.

BACKGROUND

Introduce your business and what you do there.

My company produces software as a service (SaaS). I’m the product manager for one of the three products we offer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AppAgent?

We create software for marketers along with tools to help them solve problems. We tried to expand into newer markets and gather the knowledge they need. We weren’t getting the requisite information in-house and decided to look for expertise elsewhere.

SOLUTION

What was the scope of their involvement?

AppAgent provided consulting services to guide us to a full conception of our new product and find the best solution. They provided the expert knowledge our team was missing. Together, we held two full-day workshops at our headquarters. We prepared the agenda beforehand and found this process answered all of our questions.
 
What is the team composition?

We worked with Peter (Founder & CEO, AppAgent) and Martin (Marketing Manager, AppAgent).

How did you come to work with AppAgent?

I know AppAgent from a marketing conference. I conducted extensive research online and compared them to many similar agencies. During our initial call, I could see how well they understand the market. They were the perfect candidate to run this workshop with us.

What is the status of this engagement?

We started working together in August 2018. In the future, we may re-engage the team depending on our business plans.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

AppAgent added substantial value to our project via the market knowledge they departed during our two-day workshop. It would have taken us years to acquire such a significant and useful knowledge base otherwise. Now, we have a much better understanding of our current product’s potential and how best to spur growth. AppAgent elucidated why we were experiencing specific challenges with our current interface.

How did AppAgent perform from a project management standpoint?

AppAgent organized everything aspect of our project quite well. They maintained a productive and responsive level of contact with us. 

What did you find most impressive about them?

AppAgent demonstrated a keen ability to explain concepts in a way that’s easy to understand. I’m impressed with their breadth of experience.

Do you have any advice for potential customers?

Phrase your questions accurately and come up with a detailed, hour-by-hour agenda. Make sure to clarify every ambiguity beforehand and decide exactly which goals you want to pursue.

BACKGROUND

Introduce your business and what you do there.

I was the previous senior product manager of a wellness and meditation company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AppAgent?

We needed to create an internal dashboard for our mobile app.

SOLUTION

What was the scope of their involvement?

AppAgent developed an internal dashboard for the app to visualize our customers’ behavioral data.

What is the team composition?

I worked primarily with their account manager. He did a great job holding our hand and guiding us through the project.

What is the status of this engagement?

We started in September 2017 and ended in March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

AppAgent delivered what we asked for and gave us a better understanding customer behavior. They helped us figure out what to build next.

How did AppAgent perform from a project management standpoint?

They were generally good at responding to us, from an account management standpoint, and also followed up several times.

What did you find most impressive about them?

It was a complex project, but they kept us up to date on their progress.

Are there any areas they could improve?

If they let us know when their employees are off or on breaks, it would improve our expectations from them.

Do you have any advice for potential customers?

I highly recommend working with Martin J. (Account Manager, AppAgent). He was easy to communicate with, thorough in his explanations, and extremely patient. He proactively came up with solutions or suggestions to improve our app.

BACKGROUND

Introduce your business and what you do there.

I’m head of the mobile department at Kiwi.com. We’re an online travel agency selling flight tickets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AppAgent?

We needed help with mobile marketing.

SOLUTION

What was the scope of their involvement?

They helped us with a mobile app campaign, app store optimization (ASO), natural search optimization, and performance marketing on Facebook and Google AdWords. They also analyzed our app and found some UX bugs, which they helped fix.

What is the team composition?

For the first six months, I spoke directly with Peter (Founder & CEO, AppAgent). Now, there’s an account manager assigned to us.

How did you come to work with AppAgent?

I was friends with Peter before he started AppAgent.

What is the status of this engagement?

We started working together in September 2016 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before we started working with them, we didn’t have a mobile marketing department and didn’t really do any marketing at all. They helped us go from 2,000 downloads a month to around 150,000.

How did AppAgent perform from a project management standpoint?

I’m satisfied in this regard. We have weekly status calls and communicate via Slack. We have in-person meetings every two or three months with Peter and the account manager.

What did you find most impressive about them?

Peter has a deep knowledge of mobile marketing and ASO. They also have a skilled team for every part of mobile marketing, as well as great designers.

Are there any areas they could improve?

It would be nice if they did better planning for future activities.

BACKGROUND

Introduce your business and what you do there.

I am an executive for Tradewise, an iOS mobile application for stock investors. The app tracks portfolios across different brokerage firms and delivers news on the stock market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AppAgent?

We were trying to improve our user acquisition and overall marketing strategy for the product, including branding and App Store Optimization (ASO).

SOLUTION

What was the scope of their involvement?

The first thing AppAgent did was work on the name of the app itself. They brainstormed some name ideas with me until we could narrow them down to a few different options. From there, they ran the names through focus groups and online user surveys until we landed on Tradewise. After that, they designed the logo and branding based on the chosen name.

For user optimization, they worked on market research, keyword search analysis, and App Store search optimization. They also evaluated the technological features of the app so Apple would recognize that our application was making good use of the iOS platform.

What is the team composition?

I worked directly with Peter (Founder, AppAgent) and other members of the team as appropriate.

How did you come to work with AppAgent?

One of my developers based in the Czech Republic knew the principles at AppAgent and connected us.

What is the status of this engagement?

We worked on the project from October 2015 through the middle of 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

AppAgent’s marketing strategy helped get Apple to feature us in their finance category for over a year. Additionally, the team’s methodical approach helped to significantly lower the cost of acquisition and grow our number of users. They were able to change little things in the keyword analysis that would produce noticeable results. AppAgent’s work helped increase our exposure, improve our rankings in the App Store, and acquire more users at a lower price.

How did AppAgent perform from a project management standpoint?

They were very well organized and never missed a deadline. The estimates and expectations I set were clear, and they were able to meet them.

We communicated mostly over Skype and email but used Trello and G Suite for some aspects of the project. I also was able to fly to Prague and meet with the team for a brainstorming session.

What did you find most impressive about them?

I think the most impressive thing about AppAgent is that they are not only knowledgeable, but they are resourceful. There are a lot of really talented people working at AppAgent, but they also have a great network of freelancers and experts at other companies. At one time I was considering adding gamification elements to the app, and Peter (Founder, AppAgent) set meetings for me in Prague with some gamification experts at other companies to give me advice. They are the most reliable vendor or agency I have worked with.

Are there any areas they could improve?

I do wish they could offer social media marketing. At one point I asked them to take it on and they declined because it’s not their area, but it would be great if they added that to their portfolio.

Do you have any advice for potential customers?

If they are not near Prague, my best piece of advice would be to go over there and visit AppAgent. I have hired a number of people remotely and always found in-person visits to be really important. You have to make sure the people you are hiring can handle collaborating as a remote team, so make the flight and meet with them.

BACKGROUND

Introduce your business and what you do there.

I was CEO of TapMedia, a free mobile application that aggregates articles from users’ favorite website. I sold the company to a new owner three months ago.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AppAgent?

As the sole employee, a needed a third-party vendor to manage marketing and increase users.

SOLUTION

What was the scope of their involvement?

They did ASO (app store optimization) and tracked the app’s key performance indicators (KPI). Their services included an assessment, PPC, ASO, and deploying advanced analytics.

What is the team composition?

I worked with the founder and CEO during the initial stages. They later assigned a project manager as my main point of contact.

How did you come to work with AppAgent?

Another app development vendor recommended them.

How much have you invested with them?

We spent $60,000.

What is the status of this engagement?

Work started in early 2017 and ended when I sold the company in October.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their improvements increased downloads by 10% in a major app store. All the KPIs they tracked performed well.

How did AppAgent perform from a project management standpoint?

They resolved issues that arose early in the process. The engagement was mostly seamless. We used weekly status meetings, email, and phone.

What did you find most impressive about them?

They communicated in a friendly manner. The team’s SEO expertise was noteworthy.

Are there any areas they could improve?

Nothing comes to mind. I was happy with the collaboration.

Do you have any advice for future clients of theirs?

I recommend AppAgent for anyone with marketing or mobile app needs.

BACKGROUND

Introduce your business and what you do there.

I’m the chief executive officer of a mobile gaming company focused on sport manager games.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AppAgent?

We needed help with global user acquisition.

SOLUTION

What was the scope of their involvement?

They did a deep analysis of the quality of the mobile application. They help us define our keywords, create ads, and with buying actual users. An account manager helps us optimize our ads and other creative. It’s been a combination of several tactics.

What is the team composition?

Peter [founder & chief marketing agent, AppAgent] and Martin [marketing manager, AppAgent] have helped guide us throughout the process.

How did you come to work with AppAgent?

We found them at a mobile game conference.

What is the status of this engagement?

We started working together in February 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They monitor the rate of user acquisition to make sure we’re on top of things and that we make money from the users. It’s been going well. They’re definitely in the range of our expectations.

How did AppAgent perform from a project management standpoint?

They’re very well structured. There have been no problems at all. I’m in almost daily contact with one of their team members via Skype, email, or AppsFlyer.

What did you find most impressive about them?

They’re very professional and challenging in a good way.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Trust AppAgent’s process. Try to hone as much as you can internally so that they can also help build knowledge inside your organization.

BACKGROUND

Introduce your business and what you do there.

Geewa is a mobile game developer. I’m the COO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AppAgent?

We needed help with mobile marketing.

SOLUTION

What was the scope of their involvement?

We were new in the mobile game market and didn’t have any experience with mobile marketing and mobile acquisition. AppAgent introduced us to this field and helped us understand the market and to develop some tools with which to manage it. They worked on user activation on mobile games and our online presence in the App Store and web pages, while also helping us prepare creatives, user acquisition, and strategies.

We were happy with their work on the first game app and they helped us with the latest one as well. We would use them again in the future if needed.

What is the team composition?

Our main point of contact was Peter [Founder & Chief Marketing Agent, AppAgent].

How did you come to work with AppAgent?

We’re both from the Czech Republic and so we knew one another. We knew they had experience with gaming.

How much have you invested with them?

$10,000.

What is the status of this engagement?

We started working together in summer 2015 until July 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They had a positive impact on our business. The investment paid off.

How did AppAgent perform from a project management standpoint?

Peter primarily talked to us in person, though we also used chat. On a weekly basis, we had status meetings. We didn’t encounter any problems with communication or project management.

What did you find most impressive about them?

They have a very open and personable approach. They always do their best to give us excellent results. They were personally interested in the project and didn’t hesitate to teach us or give us information that allowed us to take some work in-house.

Are there any areas they could improve?

They’re the ideal partner for us, but they could be cheaper.

Do you have any advice for potential customers?

They were always open to feedback.

BACKGROUND

Introduce your business and what you do there.

BudgetBakers is developing a personal finance management mobile app called Wallet, which allows people to keep track of their incomes and expenses. The tool helps users better plan their money and therefore live richer lives. We currently offer the app for iOS, Android, and the web. I started as the marketing director of the company and have moved into the business development area.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AppAgent?

When I joined the company around two years ago, we were looking for a digital and online marketing partner. At the time, we had around 1 million downloads and 80,000 regular users.

SOLUTION

What was the scope of their involvement?

They set up and established all our marketing operations around our application. At the time, they were also part of the product development. We were constantly evolving the application, trying to find new ways to approach customers and build new functionalities. Product-wise, they shaped our functionalities, trying to establish content and feature development priorities.

Their initial task was to clean up the process around our marketing and communications. They worked on the messaging tone and branding of the app from scratch. Following this, they optimized our presence in the Apple Store and Google Play, testing different presentations.

We also started acquisition campaigns on Facebook and the Google network. AppAgent also worked on PR. We discussed the product’s pricing strategy and approach. The app is freemium, with a subscription fee for certain features. They also produced some animated videos for us.

What is the team composition?

Peter Fodor [Founder and CEO] was our main point of contact and the one who put together our strategy. There were another three or four people working in the background, including a digital marketing campaign specialist, a video producer, and a content writer.

How did you come to work with AppAgent?

We researched the market and asked some contacts for references. AppAgent was one of the companies referred to us. We looked at five options from around the world and chose them. Their office was based in Prague, Czech Republic, close to ours.

What is the status of this engagement?

We started working with them in September 2016. We continued to work with them in 2017 on strategy consultation, but not actual development.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We experienced an increase in downloads on the app stores and improved our retention rate. This was due mainly to the change in customer communication. We set up emails, in-app messages, and push notifications that helped increase user retention. Our download count was increased due to the optimizations made to the app and the online campaigns we ran. They implemented tools like AppsFlyer for measuring the success of our campaigns.

How did AppAgent perform from a project management standpoint?

They prepared a plan, worked based on it, and marked the steps being taken. The initial phase was scoped for three months. AppAgent completed all the tasks within our timeframe. There was very good communication from their side, so, even when our internal team went behind the plan, the project was well-managed. Most of the delays were from our side. 

What did you find most impressive about them?

Peter is a very knowledgeable person. The company organizes a workshop during which they consult people on how to improve their apps, games, and similar products. Another thing we found impressive is the industry knowledge of their team. Peter also leveraged his contacts within Google and Apple in order to set up internal promotions. That was very helpful for us.

Are there any areas they could improve?

I don’t have any feedback for improvement. We were really satisfied with the services provided.

Do you have any advice for future clients of theirs?

Trust their team. We sometimes came up with ideas based on articles we read, but AppAgent always steered us away from bad approaches. Their input always proved right. I’m glad that we found them. The team helped us a lot with our marketing.