What was the scope of their involvement?
They initially executed a product review of our existing apps and products. Their market analysis of our tools allowed us to collaborate with them in creating a marketing dashboard. The dashboard provides us with user analytics and helps us with PPC campaigns, moving forward.
While we were initially considering off-the-shelf products, their analysis allowed us to develop our own solution. They utilized Kochava as our attribution tool, which is presented in Google’s Data Studio. We also used Firebase and BigQuery to consolidate the data to pool into the custom dashboard.
We’re about to launch into PPC campaigns, which are projected to last about three months.
How did you come to work with AppAgent?
We always took care of app store optimization in-house, but I noticed Peter (Founder & CEO, AppAgent), contributing to the groups and forums that I followed. He always provided very useful information without being overly-promotional about his company.
While I spoke to a few other companies, I decided to go with Peter because I was impressed by the breadth of the knowledge he demonstrated.
How much have you invested with them?
We’ve spent around $30,000 so far, and we’ve just committed to another $10,000 with them.
What is the status of this engagement?
While our conversations started in January, we began working together in April 2019 and the work is ongoing.