What evidence can you share that demonstrates the impact of the engagement?
AppAgent’s marketing strategy helped get Apple to feature us in their finance category for over a year. Additionally, the team’s methodical approach helped to significantly lower the cost of acquisition and grow our number of users. They were able to change little things in the keyword analysis that would produce noticeable results. AppAgent’s work helped increase our exposure, improve our rankings in the App Store, and acquire more users at a lower price.
How did AppAgent perform from a project management standpoint?
They were very well organized and never missed a deadline. The estimates and expectations I set were clear, and they were able to meet them.
We communicated mostly over Skype and email but used Trello and G Suite for some aspects of the project. I also was able to fly to Prague and meet with the team for a brainstorming session.
What did you find most impressive about them?
I think the most impressive thing about AppAgent is that they are not only knowledgeable, but they are resourceful. There are a lot of really talented people working at AppAgent, but they also have a great network of freelancers and experts at other companies. At one time I was considering adding gamification elements to the app, and Peter (Founder, AppAgent) set meetings for me in Prague with some gamification experts at other companies to give me advice. They are the most reliable vendor or agency I have worked with.
Are there any areas they could improve?
I do wish they could offer social media marketing. At one point I asked them to take it on and they declined because it’s not their area, but it would be great if they added that to their portfolio.
Do you have any advice for potential customers?
If they are not near Prague, my best piece of advice would be to go over there and visit AppAgent. I have hired a number of people remotely and always found in-person visits to be really important. You have to make sure the people you are hiring can handle collaborating as a remote team, so make the flight and meet with them.