Integrated Mobile Marketing Agency

AppAgent is an awarded mobile marketing agency. We help developers grow their user base and revenues with hands-on support by a team of marketing managers, data analysts, designers and acquisition managers. AppAgent provides a holistic approach to mobile growth and strong personal involvement.  

AppAgent was named the App Marketing Agency of the Year at the App Growth Awards 2018 in Berlin.

 
$10,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2015
Show all +
Prague, Czech Republic
headquarters

Portfolio

Key clients: 
Apps: Kiwi.com, Babbel, Malwarebytes, Joom, Wolt, BNP Paribas,... Games: Glu Mobile, Wooga, Pixonic, Starbreeze, Small Giant Games, Innogames,...
Babbel Image

Babbel

AppAgent was contacted by Babbel to conduct a holistic growth audit to determine the best strategy to acquire more users. Within 3 weeks, AppAgent sorted 18 months of traffic data, 10 internal studies, conducted A/B tests and analyzed other inputs. After implementing AppAgent's recommended strategy, Babbel has received 20% more daily installs. 

Babbel case study 2/2 Image

Babbel case study 2/2

Kiwi.com Image

Kiwi.com

AppAgent was approached by Kiwi.com to help improve non-US user rates and increase ROI. AppAgent currently runs ads in 15 markets to increase ROI. After 2.5 months, organic traffic increased by 72% based on SEO strategies.

Babbel case study 2/2 Image

Babbel case study 2/2

Inscape Image

Inscape

Inscape contact AppAgent to relaunch their app with more refined data architecture and data integration. AppAgent created data visualizations for the project manager and investors. AppAgent's work laid the framework for Inscape to better process consumer data. 

Inscape case study 2/2 Image

Inscape case study 2/2

Reviews

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Digital Marketing Services for E-learning App

I’ve never failed to be impressed by their professionalism.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2019 - Ongoing
Project summary: 

AppAgent provided an extensive product review for an educational app creator. They then took the market analysis to collaboratively develop a marketing dashboard tool. They used Kochava, Firebase, and BigQuery.

The Reviewer
 
11-50 Employees
 
United Kingdom
Dan Schmeer
Head of Marketing, Studycat Limited
 
Verified
The Review
Feedback summary: 

AppAgent’s solution—which was half the price of an out-of-box alternative—has saved the client 20% in monthly expenditures. Their app optimization efforts have similarly led to a 20% uptick in traffic. With their flawless project management and broad scope of expertise, they’re an excellent partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing at StudyCat, and we make language-learning apps for kids. We’re a Hong Kong-registered company, but we’re also based in Taiwan and the UK.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AppAgent?

We were looking to boost our performance and increase our traffic in app stores. We were seeking ways to expand our business beyond the constraints of organic search. Our goal was to improve our onboarding and retention of users.

SOLUTION

What was the scope of their involvement?

They initially executed a product review of our existing apps and products. Their market analysis of our tools allowed us to collaborate with them in creating a marketing dashboard. The dashboard provides us with user analytics and helps us with PPC campaigns, moving forward.

While we were initially considering off-the-shelf products, their analysis allowed us to develop our own solution. They utilized Kochava as our attribution tool, which is presented in Google’s Data Studio. We also used Firebase and BigQuery to consolidate the data to pool into the custom dashboard.

We’re about to launch into PPC campaigns, which are projected to last about three months.

How did you come to work with AppAgent?

We always took care of app store optimization in-house, but I noticed Peter (Founder & CEO, AppAgent), contributing to the groups and forums that I followed. He always provided very useful information without being overly-promotional about his company.

While I spoke to a few other companies, I decided to go with Peter because I was impressed by the breadth of the knowledge he demonstrated.

How much have you invested with them?

We’ve spent around $30,000 so far, and we’ve just committed to another $10,000 with them.

What is the status of this engagement?

While our conversations started in January, we began working together in April 2019 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

An out-of-box analysis tool would have been twice the cost of the dashboard that they helped us develop, so we’re very satisfied with how cost-effective this solution has been. The completed tool also helps us save 20% of our expenses, every month. Their app store optimization has led to a 20% uptick in traffic, as well. We’ve been very happy with their work.

How did AppAgent perform from a project management standpoint?

They’ve been first-class at every level. Their product management has been flawless; they keep us updated about all developments and meet all of their deadlines. We held regular meetings and otherwise communicated via video conference.

What did you find most impressive about them?

They have a wide scope of expertise. They’re never trying to sell you one particular service because they excel in a broad range of services. They can really fill in the gaps that exist in your organization.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

I’ve never failed to be impressed by their professionalism. Just give them a chance and have a meeting with them; you’ll most definitely be impressed.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

ASO & Advertising Campaign for iOS Apps

"...all images and videos were very well designed and obviously created by professionals."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - June 2019
Project summary: 

To better promote a mobile app developer's app projects, AppAgent worked to optimize the metadata in the App Store listings. They designed compelling creative assets, localized versions, and even video promos.

The Reviewer
 
1-10 Employees
 
Hong Kong
Managing Director, Mobile App Dev Company
 
Verified
The Review
Feedback summary: 

AppAgent's app store optimization (ASO) efforts ushered an uptick in sales and conversions. Additionally, increased organic traffic has allowed for growing user base. The team was well-organized throughout, giving clear answers to inquiries.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the managing director of a software development company based in Hong Kong, that is primarily focused on mobile app development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AppAgent?

We had a few popular apps for iOS that had already achieved reasonable growth organically, but we had hit a plateau and wanted help to lift the apps to the next level. We hired AppAgent to help us optimise our App Store listings and design eye catching video advertising creatives which together resulted in a significant increase in sales.

What were your goals for this project?

We wanted to push past the limit that we had reached with purely organic growth to improve our conversion rate, user acquisition and ultimately sales.

SOLUTION

How did you select this vendor?

We extensively researched various options for ASO and digital marketing companies and after reaching out to several companies, AppAgent was the one that stuck us as the most professional and had the best track record and portfolio.

Describe the scope of their work in detail.

The project consisted of several phases, for each of the two apps we had them helping us with:

  1. Optimise the metadata for the App Store listing, including description and keywords
  2. Design new eye catching screenshots for the App Store listing
  3. Design new icon for the app
  4. Iterate over steps 1-3 several times making continual changes until arriving at the combination of elements providing the best results
  5. Once the App Store listing had been optimised, then App Agent prepared localised versions targeting different major markets such as Japan, China etc
  6. Simultaneously, AppAgent prepared some amazing video adverts (working with professional actors, hiring sets/props etc) which we ran on Facebook with great results (the ads broke even and resulted in a positive uplift in our organic traffic).

What was the team composition?

After initially reaching out to AppAgent we were in discussions with the owner, Peter, who we worked with us to establish the scope of the project and finalise the goals and the process.

Then we were assigned a manager within AppAgent who was our main point of contact subsequently and liaised with us throughout the duration of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After completion of the project we have enjoyed a permanent uptick in our sales thanks to the additional exposure and improved conversion rate resulting from the App Store optimisation process.

In addition, we have a solid user acquisition strategy incorporating both organic traffic and the video ads created for us by AppAgent which we continue to leverage to grow our user base.

How effective was the workflow between your team and theirs?

The workflow was very effective; our point of contact within AppAgent did a great job keeping us updated on progress of the project, taking our input and feeding this back to the rest of their team. Information was presented to us in a clear and accurate way and any questions we had were answered promptly.

What did you find most impressive about this company?

Two things really stood out - the first being how well organised the entire project was from start to finish, which made AppAgent a pleasure to work with. The second is simply the extremely high production quality of the creative assets they provided - all images and videos were very well designed and obviously created by professionals.

Are there any areas for improvement?

None that come to mind.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Application Audit for E-Learning Startup

"As a result of their work, we have more installs and sales through existing sales channels…"

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May - June 2019
Project summary: 

AppAgent provided ASO services to a language learning platform. They specifically looked for key performance drivers and, working with the client, recommended ways to improve revenue and traffic.

The Reviewer
 
200-999 Employees
 
Berlin, Germany
Belen Caeiro
Director of Product Marketing, Babbel
 
Verified
The Review
Feedback summary: 

AppAgent’s proposals led to a 20% boost in daily installs and an 18% drop in CPA. Based on their success in improving the app’s efficiency, the client has taken on AppAgent for new projects. The team provided coverage for multiple service areas and budgeted time in case of overage.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the director of product marketing at Babbel, a language learning platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AppAgent?

We requested an App Store audit to better understand our potential performance drivers and to get recommendations on how to take advantage of them.

SOLUTION

What was the scope of their involvement?

AppAgent served as a consultant. They ran the first phase of analysis, looking at market data and our internal data to understand the drivers of our current performance. They compared us with both our competition the and evolution of the language learning landscape in the App Store. From that, the team found areas where we have room to perform better. 

We then conducted a two-day workshop at our offices. With two people from AppAgent in person and a few connecting remotely, we’d run through their analysis so far and their initial recommendations. AppAgent passed that feedback through our team. In this process, they learned about what we may and may not have done in the past and figured out ways to ensure that their final written recommendations were in line with our capabilities. We then presented these recommendations to a broader set of our team.

What is the team composition?

We were in direct contact with 2–3 people from AppAgent, but the workshops had five people involved from their team.

How did you come to work with AppAgent?

We knew of AppAgent as a potential ASO agency from our network. When we compared their proposals to those submitted by other agencies, we were interested in their holistic approach in answering our questions. Their team made sure to involve traffic analysts as well as strategic people. They also budgeted a buffer of 20 additional hours into their quote, just to make sure we wouldn’t run out of time in any area. Their realistic and comprehensive proposal appealed to us.

How much have you invested with them?

We spent $15,000.

What is the status of this engagement?

We worked together on this project from May–June 2019, but we’ve started more projects with AppAgent since then.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

By implementing AppAgent’s recommendations, we’ve achieved 20% more daily installs and see our cost per acquisition (CPA) rate on App Store ads drop by 18%. As a result of their work, we have more installs and sales through existing sales channels, which we’re thrilled with.

How did AppAgent perform from a project management standpoint?

We had a tight timeline. Unfortunately, sometimes our agendas for workshops were too long to fit in all the material we wanted to cover. Otherwise, AppAgent kept our expectations clears; they helped us understand their strengths and where they could best support us. The team also managed absences due to illness or family emergencies well.

We used email and Google Slides to collaborate. Google Docs helped us prepare presentations for a specific workshop or agenda point. We’d then share documentation about past initiatives and our ASO history through Google Drive.

What did you find most impressive about them?

I can’t think of anything in particular.

Are there any areas they could improve?

In our current collaboration, we’re working to balance having short deadlines to achieve a change and maintaining the same level of quality. This means adding buffer time to review documents or pushing back on when something can be ready. Our own team is working on this as well.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

App Store Optimization for Music Education Platform

"They work in a very detailed oriented way so that they can put forward their best effort."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2018 - Ongoing
Project summary: 

AppAgent continues to run an app store optimization campaign for a musical education app. Their team adjusted titles, subtitles, and keywords as necessary to increase organic downloads.

The Reviewer
 
11-50 Employees
 
Helsinki
Paula Lehto
CMO, Musopia
 
Verified
The Review
Feedback summary: 

The app has appeared in more organic searches and been downloaded more frequently, ranging from 25% to 300% increase depending on the language. The AppAgent team has effective communication skills and a smooth workflow.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Musopia is an music app developer company from Helsinki, Finland. We make guitar and ukulele apps that make learning to play the instruments fast, easy and fun. I am the CMO of Musopia.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AppAgent?

We wanted to maximize the number of organic downloads by increasing our visibility in the app store. All though we´ve been featured several times by Apple, we wanted to have more permanent visibility and make sure that our apps appear well in the search results.

What were your goals for this project?

To increase the amount of page views and organic downloads.

SOLUTION

How did you select this vendor?

AppAgent was recommended to us by a colleague. We got a chance to meet the AppAgent people here in Helsinki and had a good meeting with them. We got the impression that they really know what they were talking about.

Describe the scope of their work in detail.

App Agent started to improve the visibility of our apps by improving the keywords of each app (and each language). There was discussions how to handle the titles and subtitles (the visible parts of keywords) and they managed to create keyword sets that improved the number of downloads in all the countries.

What was the team composition?

We worked closely with Tina from AppAgent, who was then communicating with their team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

So far, we´ve worked with AppAgent in the keyword-related projects. Results from the different apps and different languages have bee all positive, ranging from 25% to 300% improvement on the visibility and downloads. The quality of the increased user number has been good as well, which is the most important thing.

How effective was the workflow between your team and theirs?

The workflow has been effective, and they´ve had time for very detailed conversations discussing different options, on Skype.

What did you find most impressive about this company?

They work in a very detailed oriented way so that they can put forward their best effort. Also the reporting is good and clear.

Are there any areas for improvement?

As a client, I would like to move faster sometimes, but I understand that they need their time to make thorough work.

5.0
Overall Score Professional, realiable, good results
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Professional, detailed, good results
  • 5.0 NPS
    Willing to refer

Mobile App Marketing for Gaming Company

“Everything looks good, and it was a pleasure to work with them.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Jun. 2019
Project summary: 

AppAgent developed designs and consulted on strategic marketing for the launch of a mobile gaming app. They created artwork and videos for advertising, set up a media plan, and helped create the app’s logo.

The Reviewer
 
1-10
 
Berlin, Germany
Founder, Gaming Company
 
Verified
The Review
Feedback summary: 

AppAgent’s expertise in marketing and gaming contributed greatly to a successful product launch. They offered an excellent collaboration characterized by transparent and responsive communications and an organized delivery plan. They excel in delivering successful results through close cooperation.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CFO of a mobile gaming company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AppAgent?

We needed help with the soft launch of our mobile gaming app, including support and insight into the monetization of the launch. We also needed insight into the condition of our backend data tracking system. 

SOLUTION

What was the scope of their involvement?

They worked on the design and strategic marketing. They provided artwork for advertising on Facebook and Google Ads. They also provided visuals for the App Store and produced an advertising video and an explainer video for the App Store as well. They also helped us with the App Store optimization.

For the design, they started with sketches, and after approval, we moved onto the detailed work and the finalization. We supported them with 3D models because it was easier for them to work with the existing intellectual property or art that we had already.

On the strategic advisory side, they set up a media plan, and we discussed how our soft launch will look on iOS and Android and which country to address. From a geolocation perspective, they also gave us advice on how to move forward. They also helped us with the app logo.

What is the team composition? 

Our main contact was Martin B. (Marketing Manager, AppAgent). We also worked with their Founder/CEO and a motions graphic designer.

How did you come to work with AppAgent?

I found them on a site that compared marketing agencies for apps. They stood out to me because they had worked with smaller development teams like ours and specifically in the gaming environment, which was the reason we moved forward with them.

How much have you invested with them?

We spent $25,000.

What is the status of this engagement?

We worked together from January–June 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The overall experience in terms of designing, clarifying the scope of work, and preparing the project was excellent. 

How did AppAgent perform from a project management standpoint?

Project management was good. It was all well done. We communicated via Skype conferences, and we set up our appointments on Google Calendar. We also used Google Meetup as a means of communication.

They were impressively responsive and always available. They made expectations clear and defined what’s in the scope and out of the scope. Working with Martin B. was also great. He was fully transparent and kept in great contact with me. He was always easy to reach.

What did you find most impressive about them?

Everything was according to normal business practices in the field. Everything looks good, and it was a pleasure to work with them. Martin B. and I are close, and the CEO made a great effort to see that our project went well.

Are there any areas they could improve?

On one element, there was a mismatch in expectations in terms of the quality of the results when we received a preliminary video about one of our ads. We were told it was 80% ready, but we felt it was only 10% ready. We got it sorted out quickly, and after that, we were all on the same page again. Other than that, there’s nothing needing improvement.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

App Store Optimization, Video Ads for E-Commerce Platform

"Their professionalism in overseeing the project stood out to me."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Aug. - Dec. 2018
Project summary: 

AppAgent provided app store optimization (ASO) services for an e-commerce platform. They also created several video ads and improved the screenshots for seven language-specific versions of the app.

The Reviewer
 
51-200 Employees
 
Riga, Latvia
Yuri Ivanov
Co-Founder & CMO, Joom
 
Verified
The Review
Feedback summary: 

The French version of the Android app saw its conversion rate improve by 3%. AppAgent’s quality work met all requirements and came at an excellent value. The team managed a smooth collaboration from start to finish thanks to their timely delivery and professional approach. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a co-founder and the CMO of Joom. We run an e-commerce platform that operates in Europe and the CIS. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AppAgent?

We engaged AppAgent to optimize our platform for app stores and to create video advertisements.

What were your goals for this project?

We wanted to increase our conversion rate and visibility in Google Play and the App Store. We also wanted to make several video ads.

SOLUTION

How did you select this vendor?

An AppAgent representative approached me. After reviewing their portfolio, I decided to hire them for app store optimization (ASO) services.

Describe the project and the services they provided in detail.

AppAgent performed ASO for the German, French, and Spanish versions of our app. They also created videos for our App Store listings and updated screenshots for our store listings in Russian, German, French, Italian, Polish, Romanian, and Thai.

What was the team composition?

We worked with a project manager, a designer, and several copywriters.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We saw our conversion rate grow by 3% for the French version of our Android app.

How was project management arranged and how effective was it?

The project manager led a smooth and successful workflow.

What did you find most impressive about this company?

Their professionalism in overseeing the project stood out to me.

Are there any areas for improvement?

Their ASO results could have been better, but we’re still satisfied with their work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Product Consultation for Marketing Platform

“AppAgent demonstrated a keen ability to explain concepts in a way that’s easy to understand.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Aug. - Aug. 2018
Project summary: 

AppAgent provided in-depth consulting services to support the development of a SaaS product. In collaboration with the in-house team, they participated in a two-day workshop to facilitate knowledge sharing. 

The Reviewer
 
51-200 Employees
 
Poland
Product Manager, IT Company
 
Verified
The Review
Feedback summary: 

Equipped with a comprehensive range of market insight, AppAgent deftly pinpointed methods to maximize the product’s value while mitigating the challenges at hand. Their expert consultation in the span of just two days yielded results that equated to multiple years of in-house research. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

My company produces software as a service (SaaS). I’m the product manager for one of the three products we offer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AppAgent?

We create software for marketers along with tools to help them solve problems. We tried to expand into newer markets and gather the knowledge they need. We weren’t getting the requisite information in-house and decided to look for expertise elsewhere.

SOLUTION

What was the scope of their involvement?

AppAgent provided consulting services to guide us to a full conception of our new product and find the best solution. They provided the expert knowledge our team was missing. Together, we held two full-day workshops at our headquarters. We prepared the agenda beforehand and found this process answered all of our questions.
 
What is the team composition?

We worked with Peter (Founder & CEO, AppAgent) and Martin (Marketing Manager, AppAgent).

How did you come to work with AppAgent?

I know AppAgent from a marketing conference. I conducted extensive research online and compared them to many similar agencies. During our initial call, I could see how well they understand the market. They were the perfect candidate to run this workshop with us.

What is the status of this engagement?

We started working together in August 2018. In the future, we may re-engage the team depending on our business plans.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

AppAgent added substantial value to our project via the market knowledge they departed during our two-day workshop. It would have taken us years to acquire such a significant and useful knowledge base otherwise. Now, we have a much better understanding of our current product’s potential and how best to spur growth. AppAgent elucidated why we were experiencing specific challenges with our current interface.

How did AppAgent perform from a project management standpoint?

AppAgent organized everything aspect of our project quite well. They maintained a productive and responsive level of contact with us. 

What did you find most impressive about them?

AppAgent demonstrated a keen ability to explain concepts in a way that’s easy to understand. I’m impressed with their breadth of experience.

Do you have any advice for potential customers?

Phrase your questions accurately and come up with a detailed, hour-by-hour agenda. Make sure to clarify every ambiguity beforehand and decide exactly which goals you want to pursue.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

User Behavior Dashboard for Wellness & Meditation App

"He (AppAgent's account manager) was easy to communicate with, thorough in his explanations, and extremely patient."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Sept. 2017 - Mar. 2018
Project summary: 

AppAgent developed an internal dashboard for a mobile app.

The Reviewer
 
11-50 Employees
 
New York, New York
Former Product Manager, Wellness Company
 
Verified
The Review
Feedback summary: 

The dashboard AppAgent created laid a foundation for further features and provided a better understanding of consumer data. While project management could've been improved, their account manager suggested useful improvements and thoroughly communicated complex concepts.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I was the previous senior product manager of a wellness and meditation company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AppAgent?

We needed to create an internal dashboard for our mobile app.

SOLUTION

What was the scope of their involvement?

AppAgent developed an internal dashboard for the app to visualize our customers’ behavioral data.

What is the team composition?

I worked primarily with their account manager. He did a great job holding our hand and guiding us through the project.

What is the status of this engagement?

We started in September 2017 and ended in March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

AppAgent delivered what we asked for and gave us a better understanding customer behavior. They helped us figure out what to build next.

How did AppAgent perform from a project management standpoint?

They were generally good at responding to us, from an account management standpoint, and also followed up several times.

What did you find most impressive about them?

It was a complex project, but they kept us up to date on their progress.

Are there any areas they could improve?

If they let us know when their employees are off or on breaks, it would improve our expectations from them.

Do you have any advice for potential customers?

I highly recommend working with Martin J. (Account Manager, AppAgent). He was easy to communicate with, thorough in his explanations, and extremely patient. He proactively came up with solutions or suggestions to improve our app.

5.0
Overall Score I had an awesome experience with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Mobile Marketing Services for Flight Booking Service

"They helped us go from 2,000 downloads a month to around 150,000."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Sept. 2016 - Ongoing
Project summary: 

AppAgent assists with the mobile marketing strategy, handling things such as app store and natural search optimization, campaign creation, and Google AdWords. They also found and fixed some bugs in the UX.

The Reviewer
 
501-1000 Employees
 
Brno, Czech Republic
Karel Soucek
Head of Mobile, Kiwi.com
 
Verified
The Review
Feedback summary: 

Before hiring them and without any marketing in place, the app would only get 2,000 downloads a month. Now, it gets around 150,000. Their depth of knowledge and skills in several aspects of mobile marketing help them stand out from other vendors.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m head of the mobile department at Kiwi.com. We’re an online travel agency selling flight tickets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AppAgent?

We needed help with mobile marketing.

SOLUTION

What was the scope of their involvement?

They helped us with a mobile app campaign, app store optimization (ASO), natural search optimization, and performance marketing on Facebook and Google AdWords. They also analyzed our app and found some UX bugs, which they helped fix.

What is the team composition?

For the first six months, I spoke directly with Peter (Founder & CEO, AppAgent). Now, there’s an account manager assigned to us.

How did you come to work with AppAgent?

I was friends with Peter before he started AppAgent.

What is the status of this engagement?

We started working together in September 2016 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before we started working with them, we didn’t have a mobile marketing department and didn’t really do any marketing at all. They helped us go from 2,000 downloads a month to around 150,000.

How did AppAgent perform from a project management standpoint?

I’m satisfied in this regard. We have weekly status calls and communicate via Slack. We have in-person meetings every two or three months with Peter and the account manager.

What did you find most impressive about them?

Peter has a deep knowledge of mobile marketing and ASO. They also have a skilled team for every part of mobile marketing, as well as great designers.

Are there any areas they could improve?

It would be nice if they did better planning for future activities.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Optimization for Portfolio Tracking App

"They are the most reliable vendor or agency I have worked with."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
Confidential
 
2015 - 2017
Project summary: 

AppAgent helped with branding and marketed an iOS application for stock investors. The team focused on keyword search analysis and App Store optimization to grow user acquisition.

The Reviewer
 
1-10 Employees
 
California
Executive, Tradewise
 
Verified
The Review
Feedback summary: 

AppAgent successfully designed the app’s name and logo before it was featured in the App Store’s finance category. The team’s organization and resourcefulness helped user and cost acquisition grow as well, improving the app's ranking and exposure.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am an executive for Tradewise, an iOS mobile application for stock investors. The app tracks portfolios across different brokerage firms and delivers news on the stock market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AppAgent?

We were trying to improve our user acquisition and overall marketing strategy for the product, including branding and App Store Optimization (ASO).

SOLUTION

What was the scope of their involvement?

The first thing AppAgent did was work on the name of the app itself. They brainstormed some name ideas with me until we could narrow them down to a few different options. From there, they ran the names through focus groups and online user surveys until we landed on Tradewise. After that, they designed the logo and branding based on the chosen name.

For user optimization, they worked on market research, keyword search analysis, and App Store search optimization. They also evaluated the technological features of the app so Apple would recognize that our application was making good use of the iOS platform.

What is the team composition?

I worked directly with Peter (Founder, AppAgent) and other members of the team as appropriate.

How did you come to work with AppAgent?

One of my developers based in the Czech Republic knew the principles at AppAgent and connected us.

What is the status of this engagement?

We worked on the project from October 2015 through the middle of 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

AppAgent’s marketing strategy helped get Apple to feature us in their finance category for over a year. Additionally, the team’s methodical approach helped to significantly lower the cost of acquisition and grow our number of users. They were able to change little things in the keyword analysis that would produce noticeable results. AppAgent’s work helped increase our exposure, improve our rankings in the App Store, and acquire more users at a lower price.

How did AppAgent perform from a project management standpoint?

They were very well organized and never missed a deadline. The estimates and expectations I set were clear, and they were able to meet them.

We communicated mostly over Skype and email but used Trello and G Suite for some aspects of the project. I also was able to fly to Prague and meet with the team for a brainstorming session.

What did you find most impressive about them?

I think the most impressive thing about AppAgent is that they are not only knowledgeable, but they are resourceful. There are a lot of really talented people working at AppAgent, but they also have a great network of freelancers and experts at other companies. At one time I was considering adding gamification elements to the app, and Peter (Founder, AppAgent) set meetings for me in Prague with some gamification experts at other companies to give me advice. They are the most reliable vendor or agency I have worked with.

Are there any areas they could improve?

I do wish they could offer social media marketing. At one point I asked them to take it on and they declined because it’s not their area, but it would be great if they added that to their portfolio.

Do you have any advice for potential customers?

If they are not near Prague, my best piece of advice would be to go over there and visit AppAgent. I have hired a number of people remotely and always found in-person visits to be really important. You have to make sure the people you are hiring can handle collaborating as a remote team, so make the flight and meet with them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer
    I have already recommended them to a few people, but they might not be suitable for some companies.