Anchor Marketing Inc.

BACKGROUND

Please describe your company and position.

 I am the Artistic Director of an arts, entertainment & music company 

Describe what your company does in a single sentence.

We produce productions, mentor artists, and create arts education initiatives.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Anchor Marketing Co. to accomplish?

• Support us with marketing and promotion for one of our projects.

SOLUTION

How did you find Anchor Marketing Co.?

Referral

Why did you select Anchor Marketing Co. over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Anchor Marketing Co. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Though its promotional run was brief,our project left an undeniable mark. Audiences responded with enthusiasm, filling lobbies with vibrant discussions and capping performances with standing ovations. The tour’s impact was evident—not just in its success, but in the deep emotional connection it forged with those who experienced it.

Promotional Strategy & Execution

 • A dedicated landing page, strategic PR efforts, and a multi-platform digital campaign formed the foundation of our outreach.

 • Six social media posts and two targeted email campaigns helped amplify visibility and engagement.

 • Initially, we tested ad placements on X (formerly Twitter), but due to platform restrictions around verification and subscriptions, we reallocated the budget entirely to Meta, ensuring a more seamless and effective advertising approach.

In every way, our project resonated beyond the stage, proving that even with limited promotional time, meaningful storytelling finds its audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

299 tickets sold

4446 landing page visits

9 media features

797, 271 total impressions

7.0% CTR

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Thorough, detailed, observant, responsive, accommodating, efficient, studious, passionate, gregarious. 

They delivered on time and responded to our needs with care and suggestive support.

What was your primary form of communication with Anchor Marketing Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to take an idea and turn it into something magical. 

Are there any areas for improvement or something Anchor Marketing Co. could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Executive Director of Tabor Village

Describe what your company does in a single sentence.

We provide exceptional care for seniors. Tabor is a vibrant community where everyone experiences respect, acknowledgment and care from the heart.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Anchor Marketing Inc. to accomplish?

• Year end campaigns
• website development
• Annual reports
• Other Marketing material development

SOLUTION

How did you find Anchor Marketing Inc.?

Referral

Why did you select Anchor Marketing Inc. over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Anchor Marketing Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Anchor has completed a few projects for us in the past successfully. Currently they are working on a yeard campaign to help us raise $200k for a new bus. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Delivery of Project outline 
• Delivery of Email drafts 
• Delivery of Poster Drafts 
• Delivery of Design temaplates 
• Communication of targets 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rhoda at Anchor is an excellent Project Manager, She is very clear on what they need from us vs what Anchor will be developing. This has been extremely helpful to me as I know exactly what to focus on without getting caught up in things that Anchor is responsible for. Rhoda also clearly communicates on timelines and will follow up to ensure that we are staying on task. 

What was your primary form of communication with Anchor Marketing Inc.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Through my interactions with Anchor, it was clear to me that the team does really care about doing the best job possible. They want to see our campaign go well while delivering a high quality of services. I also REALLY appreciate that Anchor does not try to "Sell" you things or services. They are focused on our success while also recognising that value for money is a high priority in the non-profit sector. 

Are there any areas for improvement or something Anchor Marketing Inc. could have done differently?

I dont really have anything that comes to mind immediately. Most challenges/issues are addressed immediately and are not ongoing concerns.