Altered State Productions

BACKGROUND

Please describe your company and position.

I am the Owner of The Wolves LA

Describe what your company does in a single sentence.

The Wolves LA offers production and partnership services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Altered State Productions to accomplish?

• Create campaign trailer
• Provide social media content strategy
• SEO

SOLUTION

How did you find Altered State Productions?

Online Search

Why did you select Altered State Productions over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

• Website SEO Audit - Full website analysis to evaluate current SEO performance, focusing on technical and on-page SEO. 
• Keyword Research - Identify high-volume, low-competition keywords relevant to the business. 
• On-Page SEO - Optimize title tags, meta descriptions, headers, and URLs for main website pages and blog posts. 
• Content Marketing - Develop a content strategy based on keyword research and user intent. Regularly produce high-quality blog posts, infographics, and other forms of content. 
• Optimize all content for search engines and social media sharing.
• Concept Development: Develop the concept and creative direction for the video based on client goals and target audience. 
• Filming: Execute the filming as per the script and storyboard, ensuring high-quality audio and video. 
• Editing: Assemble and edit video footage, incorporating transitions, effects, and other elements as necessary.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• SEO Services Organic Traffic: Increased organic traffic by 30% over six months. 
• Keyword Rankings: 15 targeted keywords rank in the top 10 search results. 
• Bounce Rate: Reduced bounce rate from 70% to 50% over three months. 
• Page Load Time: Decreased average page load time from 5 seconds to 2 seconds. 
• Conversions: 25% increase in newsletter sign-ups after implementing SEO changes. 
• Backlink Profile: Secured 50 high-quality backlinks over the course of the project. 
• Click-Through Rate (CTR): Improved the CTR from 2% to 5% for key landing pages. 
• Video Production Audience Engagement: The video received 10,000 views and 500 shares within the first week of release. 
• Watch Time: Average watch time is 90% of the video length. 
• Completion Rate: 70% of viewers watched the video to the end. 
• Conversion Rate: Saw a 15% increase in product purchases after the video launch. Brand Recall: 80% of survey respondents remembered the video and the brand one week after viewing. 
• Video Quality: Client rated the video quality 9 out of 10. 
• On-time Delivery: The video was completed and delivered two days before the deadline. 
• Budget Adherence: The final project cost was 5% under budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All items were delivered on time and everyone was responsive to our needs.

What was your primary form of communication with Altered State Productions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ability to interpret direction and excel in the delivery is highly commendable.

Are there any areas for improvement or something Altered State Productions could have done differently?

No critiques here.

BACKGROUND

Please describe your company and position.

I am the Talent & Marketing Consultant of The Jazz Ambience

Describe what your company does in a single sentence.

A jazz networking company that connects jazz musicians, industry professionals, and enthusiasts, facilitating collaborations, performances, and opportunities within the jazz community.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Altered State Productions to accomplish?

• Increase brand awareness.
• Expand user base and engagement.
• Drive revenue and partnerships.

SOLUTION

How did you find Altered State Productions?

Online Search

Why did you select Altered State Productions over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Altered State Productions provided a comprehensive range of services encompassing branding, content marketing, and video production. They began by conducting a thorough analysis of our company's brand identity, target audience, and competitors. Based on their findings, Altered State Productions developed a strategic branding approach that included the creation of a compelling logo and the establishment of consistent visual elements and brand guidelines. 

In terms of content marketing, Altered State Productions devised a well-researched strategy tailored to the interests and preferences of our target audience. They created a content calendar outlining the frequency and types of content to be produced, including articles, blog posts, interviews, and curated playlists. The content was designed to establish us as leaders in the jazz industry, optimized for search engines, and shared across various platforms such as the company's website, social media channels, and email newsletters. 

Recognizing the power of video in capturing attention and conveying the essence of jazz, Altered State Productions also focused on video production. They produced visually captivating and professionally edited videos showcasing live performances, interviews with renowned jazz musicians, and behind-the-scenes footage of jazz events. These videos were tailored for distribution on social media platforms, the company's website, and other relevant channels to maximize their reach and impact. 

Throughout the project, Altered State Productions ensured seamless integration of their efforts, aligning the branding, content marketing, and video production elements to create a cohesive and impactful marketing strategy. Their goal was to enhance the company's visibility, engage the target audience, and position us as a premier platform for jazz enthusiasts, musicians, and industry professionals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project undertaken by Altered State Productions for our company yielded several measurable outcomes that demonstrated significant progress and success. Firstly, the implementation of a comprehensive branding strategy led to increased brand awareness. We experienced higher organic search rankings, a surge in website traffic, and increased engagement on social media platforms. These metrics indicated that the target audience was becoming more familiar with the brand and actively interacting with its content. Secondly, the content marketing efforts resulted in substantial growth in user engagement. The number of website visitors significantly increased, and the amount of time they spent on the site showed a positive trend. 

Moreover, social media metrics such as likes, shares, and comments demonstrated that the jazz-related content resonated with the target audience, fostering meaningful interactions and discussions. Thirdly, the video production initiatives contributed to an expanded reach and audience growth. The videos created by Altered State Productions garnered a significant number of views, likes, and shares across multiple platforms, attracting new followers and subscribers. This expansion of the audience base indicated a widening reach beyond the existing followers and an increase in brand followership. Fourthly, the project showed improvements in conversion metrics. Through strategic calls-to-action and optimized landing pages, we experienced an increase in leads and conversions. This was evident through a rise in newsletter sign-ups, inquiries for events and collaborations, and an uptick in sales or subscriptions where applicable. 

Lastly, the project received positive feedback and testimonials from the jazz community and users of our platform. This feedback highlighted satisfaction with the brand, the quality of the content produced, and the overall user experience. These testimonials served as a valuable indicator of progress and success in establishing us as a trusted and reputable platform in the jazz industry. In conclusion, the measurable outcomes achieved through the collaboration with Altered State Productions showcased remarkable progress and success for our company. The project yielded increased brand awareness, substantial user engagement growth, expanded reach and audience, improved conversion metrics, and positive feedback from the target audience and industry stakeholders.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Altered State Productions exhibited excellent project management throughout the collaboration with our company. They consistently delivered items on time, ensuring that project milestones and deadlines were met. Their commitment to timeliness and adherence to schedules played a crucial role in the project's overall success. In terms of responsiveness, Altered State Productions was highly attentive and responsive to the needs of the project. 

They demonstrated a keen understanding of the project requirements and were proactive in addressing any concerns or requests. Communication channels remained open and effective throughout the project, allowing for prompt and clear communication between both parties. Whenever we had specific needs or modifications to the project scope, Altered State Productions responded promptly and professionally. They actively sought to understand and accommodate those needs, offering creative solutions and making necessary adjustments to ensure client satisfaction. 

Altered State Productions maintained a client-centered approach, prioritizing our goals and objectives throughout the project's duration. Furthermore, Altered State Productions fostered a collaborative and transparent working relationship. They regularly provided progress updates, sharing insights and seeking feedback to ensure alignment with our vision and expectations. This transparent communication helped build trust and confidence in the partnership and facilitated a smooth workflow. 

In summary, Altered State Productions exhibited strong project management skills, consistently delivering items on time and responding effectively to the needs of our company. Their responsiveness, professionalism, and collaborative approach contributed to a successful and productive working relationship.

What was your primary form of communication with Altered State Productions?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What is most impressive and unique about Altered State Productions is their ability to seamlessly blend creativity with results-driven strategies. They possess a remarkable talent for crafting innovative and captivating marketing solutions while simultaneously delivering tangible outcomes for their clients. Their approach goes beyond mere aesthetics and extends into data-driven insights and optimization techniques, ensuring that their creative endeavors translate into measurable success.

Another standout aspect is Altered State Productions' dedication to client satisfaction. They prioritize understanding their client's unique goals, challenges, and target audience, allowing them to tailor their services and strategies accordingly. Their responsiveness, transparency, and commitment to meeting client needs are truly commendable. Altered State Productions goes above and beyond to ensure that their client's expectations are not just met but exceeded.

Furthermore, Altered State Productions' ability to integrate different aspects of marketing, such as branding, content marketing, and video production, is highly impressive. They have a holistic approach to marketing that recognizes the interconnectedness of various elements, creating a cohesive and impactful strategy. This comprehensive approach ensures consistency across different channels and maximizes the effectiveness of their marketing efforts. 

In summary, Altered State Productions' unique blend of creativity, data-driven strategies, dedication to client satisfaction, and holistic approach to marketing sets them apart. Their ability to generate impressive results while staying true to their client's vision is truly remarkable and makes them a standout marketing agency in the industry.

Are there any areas for improvement or something Altered State Productions could have done differently?

None at all.

BACKGROUND

Please describe your company and position.

I am the Manager of E commerence website

Describe what your company does in a single sentence.

e-commerence Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Altered State Productions to accomplish?

• Media Services

SOLUTION

How did you find Altered State Productions?

• Online Search
• Clutch Site

Why did you select Altered State Productions over others?

• High ratings
• Pricing fits our budget
• Good value for cost
• Company values aligned

What was the size of Altered State Productions’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of video and audio production involves the creation of high-quality multimedia content that can be used for a variety of purposes, including marketing, advertising, education, entertainment, and more. This may include pre-production tasks such as scripting, storyboarding, and casting, as well as actual production tasks such as filming, recording, and editing.

In terms of video production, the scope may include creating promotional videos, explainer videos, product demos, corporate videos, event coverage, and more. Audio production may involve recording and editing podcasts, voiceovers, music tracks, and sound effects for use in various multimedia projects. Digital marketing, on the other hand, involves using various digital channels to promote a business, product, or service.

This may include social media marketing, email marketing, search engine optimization (SEO), search engine marketing (SEM), content marketing, and more. The scope of digital marketing may involve creating and implementing a comprehensive strategy to increase brand awareness, generate leads, drive website traffic, and ultimately boost sales.

In order to effectively integrate video and audio production with digital marketing, a comprehensive plan may be developed that includes creating high-quality multimedia content that can be used across various digital channels.

For example, a promotional video may be used in social media ads, a product demo may be featured on a website landing page, and a podcast may be promoted through email marketing campaigns. The scope of this plan may also include tracking and analyzing data to measure the success of digital marketing efforts and make adjustments as needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from a project involving video and audio production and digital marketing will depend on the specific goals and objectives of the project. However, some possible examples of measurable outcomes that demonstrate progress or success in these areas include:

• Increased website traffic: By creating high-quality multimedia content and promoting it through various digital marketing channels, a project may aim to increase website traffic. This can be measured through website analytics tools that track the number of visitors to the site.
• Improved engagement: Multimedia content can be used to increase engagement with a brand or product. This may be measured through metrics such as social media likes, comments, and shares, as well as video views and audio listens.
• Increased leads or sales: The ultimate goal of many digital marketing efforts is to generate leads or increase sales. This can be measured through tracking the number of leads generated through email campaigns or website forms, as well as tracking the number of sales resulting from digital marketing efforts.
• Improved brand awareness: Creating high-quality multimedia content and promoting it through various digital channels can help to increase brand awareness. This can be measured through metrics such as social media followers, website impressions, and brand mentions.
• Improved search engine rankings: By incorporating digital marketing strategies such as SEO and SEM, a project may aim to improve search engine rankings. This can be measured through tracking the website's position in search engine results for relevant keywords.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is extraordinary; they deliver all items on time. It's also encouraging that they are responsive to our needs and are able to provide prompt assistance when required. Having effective project management is essential to ensure that projects are completed on time, within budget, and to a high standard.

What was your primary form of communication with Altered State Productions?

• In-Person Meeting
• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Altered State Productions that may be considered impressive or unique:

• Versatility: Altered State Productions offers a wide range of services, including video production, animation, graphic design, web design, and digital marketing. This versatility allows them to provide comprehensive solutions to their clients.
• Experience: The company has been in business for over 15 years, which indicates that they have extensive experience in the industry. They have worked with a variety of clients, ranging from small startups to large corporations.
• Quality: Altered State Productions emphasizes quality in their work, and they have won several awards for their video production and animation projects.
• Collaboration: The company values collaboration and works closely with their clients to ensure that their needs and goals are met. They involve their clients throughout the production process, from initial concept development to final delivery.
• Innovation: Altered State Productions uses the latest technologies and techniques to create innovative multimedia content that stands out from the competition. They also stay up-to-date with the latest trends in digital marketing to ensure that their clients' campaigns are effective.

Are there any areas for improvement or something Altered State Productions could have done differently?

no