AI.que Media

BACKGROUND

Please describe your company and position.

I am the Founder of RealtyHub

Describe what your company does in a single sentence.

Realty Hub is a Kazhakootam-based real estate company specializing in property sales, rentals, and used car sales across Trivandrum. With strong local expertise and a commitment to honest, personalized service, we help clients buy, sell, and rent with confidence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AI.que Media to accomplish?

• Branding
• Website Development
• Conversions

SOLUTION

How did you find AI.que Media?

Online Search

Why did you select AI.que Media over others?

Good value for cost

How many teammates from AI.que Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Branding: Brand identity refinement (logo usage, color palette, tone of voice), consistent visual guidelines across digital and print, and messaging/positioning aligned to local market trust-building.

 Web Development: A mobile-first, SEO-friendly website with property/vehicle search and filtering, interactive Google Maps integration, WhatsApp enquiry buttons, image galleries, testimonials, blog section, and fast-loading, responsive design.

SEO: Keyword research and on-page optimization targeting hyper-local search terms (e.g. "Flats for Sale in Kazhakootam," "Apartments Near Technopark"), locality landing pages, technical SEO (schema markup, site speed, clean URLs), and local SEO/Google Business Profile optimization.

Performance Marketing: Google Ads (Search and location-targeted campaigns) and Meta Ads (Facebook/Instagram lead-generation and retargeting campaigns) focused on high-intent, hyper-local audiences, with ongoing campaign optimization and reporting.

Content & Social Media: Monthly content calendar and creative production (listings, area spotlights, educational content, testimonials, and engagement posts) across Instagram and Facebook, plus WhatsApp Business setup for lead capture and customer engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since launching the new website and digital marketing strategy, Realty Hub saw strong measurable improvements across branding, SEO, and lead generation. Lead conversions from enquiries such as WhatsApp messages, forms, and calls increased by 25%, supported by a 40% rise in organic website traffic driven by hyper-local SEO targeting around Kazhakootam, Karyavattom, and Technopark. Paid campaigns on Google Ads and Meta Ads delivered a 30% improvement in return on investment through more focused audience targeting and improved ad creatives. The Google Business Profile saw a 60% increase in visibility, including views, direction requests, and calls from local searches. Social media presence also grew steadily, with higher engagement and following across Instagram and Facebook, alongside a rising number of Google reviews and repeat or referral enquiries — reflecting improved brand recognition and customer trust.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team managed the project with a clear and structured approach, breaking down deliverables across branding, website development, SEO, and performance marketing into well-defined phases. All key milestones including the website launch, SEO setup, and ad campaign rollout were delivered on schedule. Communication was consistent throughout the engagement, with regular updates on progress, campaign performance, and content planning. The team was responsive to feedback and quickly adapted strategies, such as refining ad targeting and adjusting the content calendar, whenever new needs or priorities came up, ensuring the project stayed aligned with Realty Hub's goals at every stage.

What was your primary form of communication with AI.que Media?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out was their ability to combine local market understanding with digital marketing expertise a rare combination. Rather than applying generic, one-size-fits-all strategies, they took the time to understand Kazhakootam's unique real estate landscape and tailored branding, SEO, and campaigns specifically around it. Their attention to detail  from hyper-local keyword targeting to thoughtful, locally relevant content and creatives made the entire strategy feel personal rather than templated. They were also highly proactive, regularly suggesting improvements and new ideas rather than simply waiting for direction, which made the collaboration feel like a true partnership rather than a vendor relationship.

Are there any areas for improvement or something AI.que Media could have done differently?

There Is Nothing