Agency Squid

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of the company.

Describe what your company does in a single sentence.

We offer premium CBD products crafted from organically grown hemp to support holistic health and wellness.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Agency Squid to accomplish?
Sales

SOLUTION

How did you find Agency Squid?

Online Search

Why did you select Agency Squid over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Agency Squid were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Agency Squid to strengthen our brand identity and refine how we communicate with our target audience in the wellness and CBD space. The scope of work included brand discovery workshops, competitive and audience research, and the development of a full messaging strategy. 
Key deliverables included brand positioning, voice and tone guidelines, refreshed product descriptions, tagline development, and foundational messaging for our website and marketing materials. Agency Squid also provided creative direction for packaging and helped ensure consistency across all digital and retail touchpoints. Their strategic input helped us better articulate our mission, values, and product benefits to build deeper trust with our customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Following the brand work with Agency Squid, we saw a noticeable uplift in customer engagement and sales. Website traffic converted at a higher rate, and product pages began performing more effectively. Our email campaigns showed stronger open and click-through rates, thanks to clearer, benefit-driven messaging. 
We also received great feedback on the new brand direction, both from loyal customers and first-time buyers. Internally, the updated brand guidelines empowered our team to create more consistent and persuasive content. Overall, the branding work directly supported our growth goals and gave us a solid foundation for future marketing efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Agency Squid’s project management was organized, responsive, and easy to work with. They set clear timelines, communicated progress regularly, and delivered every milestone right on schedule. We always knew what to expect and when, which made the process feel smooth and stress-free. 
They were highly receptive to feedback and adapted quickly whenever we needed revisions or additional input. Their team made an effort to truly understand our goals and stayed aligned with our vision throughout. It felt like a true partnership, not just a vendor-client relationship.

What was your primary form of communication with Agency Squid?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Agency Squid didn’t just deliver polished visuals or clever messaging they truly helped us clarify who we are and how to communicate it in a way that resonates with our audience. Their team brought a level of thoughtfulness, curiosity, and care that’s hard to find. 
Every recommendation felt intentional and aligned with our values, not just trendy for the sake of it. They approached the work with zero ego, listened closely, and made us feel like the process was as important as the outcome.

Are there any areas for improvement or something Agency Squid could have done differently?

Honestly, there wasn’t anything major we would change. The process was smooth, communication was clear, and the outcomes were strong. If anything, a few more visual concept options during the early creative phase might have helped us explore even more directions but that’s more of a wish list than a critique. Overall, we were very happy with the collaboration.

BACKGROUND

Please describe your company and position.

 I am the Marketing Manager of a software company 

Describe what your company does in a single sentence.

Agency Squid is a strategic branding and digital agency that helps ambitious businesses launch, grow, and transform through smart, story-driven creative.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Agency Squid to accomplish?

• Design and develop a modern, user-friendly website that converts
• Increase online visibility and engagement through strategic digital content
• Redefine our brand identity and messaging to better align with our vision.

SOLUTION

How did you find Agency Squid?

Online Search

Why did you select Agency Squid over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Agency Squid were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Agency Squid to help us develop and launch a strategic campaign that would strengthen our brand presence, engage our target audience, and drive measurable results. Their scope included campaign concept development, brand messaging, creative assets, and digital execution. They handled everything from strategy to launch with a sharp focus on clarity, creativity, and impact.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a noticeable increase in website engagement, stronger brand recognition, and improved lead quality after launching the campaign. Key metrics like time on site, conversion rates, and social interactions all showed positive growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Agency Squid was great to work with super organized and always on top of things. They delivered everything when they said they would and were quick to respond whenever we had questions or needed changes. It really felt like they were part of our team the whole way through.

What was your primary form of communication with Agency Squid?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Agency Squid was how they really took the time to understand our brand and goals. They combined creative ideas with practical strategies, making sure everything they did was not only eye-catching but also effective. The whole experience felt personalized and genuine, and it made a huge difference in the results we got.

Are there any areas for improvement or something Agency Squid could have done differently?

Overall, Agency Squid delivered excellent results, but one area for improvement could be quicker turnaround times on some deliverables. While their work was top-notch, a faster execution on certain tasks would have made the process even smoother. However, their responsiveness and commitment to quality still made for a great experience.