What was the scope of their involvement?
When they first came in, Agency Squid analyzed our association, talked to various member companies to get a background of what they thought of AGTA, and talked with our staff. They evaluated all of our messages and then presented a rebranded version of the association. The logo is simple yet sophisticated, with a sharp image that speaks to who we are.
For the past four years, Agency Squid has done most of our advertising and ad placements, developing several ad concepts we still use. Some of the ads promote buying from an AGTA member, attending our trade shows, etc. Their message has been integrated into each one of our major marketing outputs.
A few other projects they’ve worked on are our resource directory, brochures, and quarterly magazine. There’s an online version of the directory, which Agency Squid has made incredibly easy to navigate and use. For the magazine, we produce all the content and Agency Squid puts it all together, keeping it consistent and branded to the AGTA. Just recently, they’ve taken over our website development, which has been a huge project.
What is the team composition?
We have two project leads in charge of design concepts and web design. The latter is instrumental in helping us streamline the transition onto our new management software that we’re integrating onto the site. We’ve also worked with some copywriters and photographers. During the website build, we talk to the team at least three times a week, if not more. We have a lot of marketing projects, and Agency Squid works on almost every single one of them.
How did you come to work with Agency Squid?
They were recommended by a colleague who had used Agency Squid for his company’s advertising campaign. We checked out their portfolio, talked to them, got a quote, and met a few times. We interviewed a few other companies who were located closer to us, but Agency Squid was a better fit.
How much have you invested with them?
We spend about $100,000 a year.
What is the status of this engagement?
We’ve been partners since 2012.