ADWService

BACKGROUND

Please describe your company and position.

I am the Marketing Director of an online store

Describe what your company does in a single sentence.

We're a Ukrainian online store featuring high-quality, functional, and aesthetic goods, as well as unique gifts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ADWService to accomplish?

• Sales growth
• ROAS improvement
• Growing the average transaction value

SOLUTION

How did you find ADWService?

Referral

Why did you select ADWService over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from ADWService were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AdwService provided full management and optimization of our Google Ads account for our eCommerce business. The team implemented their Bucker Architecture approach and worked with multiple campaign types, including Google Shopping, Performance Max, Search, and Demand Gen campaigns. Their work included campaign setup, ongoing optimization, testing new approaches, and improving overall account efficiency. They also provided regular monthly reports, as well as actionable recommendations on how to improve our website and overall project performance to better train Google Ads AI algorithms. Key deliverables included a structured advertising system, ongoing campaign optimization, testing of new tools, and continuous performance improvement

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of our collaboration, we achieved significant growth in performance. ROAS increased by 29% year-over-year, and total sales grew by 3,188% compared to the previous year. These results met our expectations and continue to improve with ongoing optimization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team demonstrated structured and consistent project management. All deliverables were provided on time, and communication was clear and регуляр. We especially valued the monthly reporting and ongoing feedback, which helped us stay aligned and understand what actions were being taken and why.

What was your primary form of communication with ADWService?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was their Bucker Architecture methodology and strong focus on Google Shopping campaigns. We also discovered the team through their YouTube channel (https://www.youtube.com/@AdwService), where they share practical insights and real кейси, which reflects their deep expertise in eCommerce advertising. Their structured approach and focus on achieving measurable results truly stand out.

Are there any areas for improvement or something ADWService could have done differently?

At this stage, we are generally satisfied with the results and the collaboration.

BACKGROUND

Please describe your company and position.

I am the head of retail sales department of Aquaboom

Describe what your company does in a single sentence.

We are an eCommerce store specializing in pools and garden products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdwService to accomplish?

• Improve the efficiency of our Google Ads account and identify growth opportunities.
• Scale advertising performance in a highly seasonal and competitive niche
• Increase profitability and maintain a strong ROAS.

SOLUTION

How did you find AdwService?

Referral

Why did you select AdwService over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from AdwService were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AdwService provided full support and management of our Google Ads account for our eCommerce project. Over the course of our collaboration, the team worked with a wide range of campaign types, including Performance Max, Shopping, Search, DSA, and Demand Gen campaigns. Their work included campaign setup, optimization, scaling, and continuous testing to improve performance in a highly seasonal niche. They also provided ongoing strategic recommendations not only for advertising but also for improving our website and overall project performance, helping us better leverage Google Ads algorithms. Key deliverables included a structured and scalable Google Ads account, ongoing optimization, strategic guidance, and performance improvements aligned with business goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a result of the collaboration, we achieved strong and stable performance in a highly seasonal niche. In particular, we were able to maintain a ROAS of around 600% in Google Ads, which is a significant result given the level of competition and demand fluctuations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is structured and reliable. The team provides regular feedback, stays in constant communication, and offers actionable recommendations. They respond quickly to requests and proactively suggest improvements, which makes the collaboration smooth and effective.

What was your primary form of communication with AdwService?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was their systematic approach and deep understanding of how to manage Google Ads in complex and seasonal niches. We first discovered them through their YouTube channel (https://www.youtube.com/@AdwService), and their expertise and structured thinking were evident from the very beginning.

Are there any areas for improvement or something AdwService could have done differently?

At this stage, we are satisfied with the collaboration. Given the dynamic nature of our niche, continuous adaptation and testing remain important, and the team is already actively working in this direction.

BACKGROUND

Please describe your company and position.

I am the Owner of BigMishki

Describe what your company does in a single sentence.

We are an eCommerce store and manufacturer specializing in gift products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdwService to accomplish?

• Scale sales volume and overall revenue through Google Ads.
• Maintain profitable ROAS while increasing advertising spend and sales.
• Improve Google Ads account performance and unlock growth opportunities.

SOLUTION

How did you find AdwService?

Referral

Why did you select AdwService over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from AdwService were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AdwService was responsible for auditing, restructuring, and managing our Google Ads account for our eCommerce project in the gift products niche. The project started with a detailed account analysis and identification of growth opportunities, followed by a clear action plan for scaling results. The team restructured campaigns and managed multiple campaign types, including Performance Max, Demand Gen, Shopping, and Search campaigns. Their work included optimization of campaign structure, product feed management via Google Merchant Center, bid strategy improvements, and continuous testing to scale performance while maintaining target KPIs. Key deliverables included a structured and scalable Google Ads account, improved campaign performance, a clear growth strategy, and ongoing optimization supported by constant communication and fast response times.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a result of the collaboration, we significantly scaled our business, achieving a 140% increase in turnover compared to the previous period. Despite an increase in cost per lead, we were able to maintain our target ROAS, which met our expectations. Overall, we achieved higher sales volume and increased total profit.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was well-organized and efficient. The team maintained constant communication, responded quickly to questions, and provided clear updates on progress. They delivered work on time and were proactive in suggesting improvements and adjustments. Regular communication and involvement in strategic decisions made the collaboration smooth and productive.

What was your primary form of communication with AdwService?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was their deep expertise in Google Ads and their ability to clearly explain growth opportunities with real data. We initially discovered the team through their YouTube channel (https://www.youtube.com/@AdwService), where they share detailed case studies and practical insights, which helped build trust even before starting the collaboration. We also valued their structured approach, strategic thinking, and the involvement of senior expertise when making important decisions.

Are there any areas for improvement or something AdwService could have done differently?

Given the fast-changing nature of Google Ads and strong seasonality in our niche, we would like the team to continue implementing new approaches quickly, especially in areas related to AI-driven campaign optimization.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of Incode Group

Describe what your company does in a single sentence.

A global JavaScript development company with over 8 years of experience and a constantly expanding team!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdwService to accomplish?

• The initial request was to generate leads from Google Ads PPC campaigns for the Full-Stack Development, Mobile Development, Backend Development, Frontend Development, and UI/UX Design niches, as well as to validate hypotheses about our value proposition (what clients are actually interested in).

SOLUTION

How did you find AdwService?

Online Search

Why did you select AdwService over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from AdwService were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We experimented with multiple ad formats — from search campaigns to performance campaigns — and identified what truly delivers results.

The biggest highlight for us was the way the bot-traffic problem was handled. In our field — building software solutions for businesses (JavaScript/TypeScript, PostgreSQL, MySQL, MongoDB, SaaS, AI agent development, MVPs, POCs, and more) — bot activity is a significant obstacle when advertising in the EU, US, and Canada. Together, we were able to overcome it.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Identification of effective advertising tools and campaign types. By testing multiple formats — including search and performance campaigns — we learned which approaches work best for our niche.

Clear understanding of previous account issues. A detailed 30-minute audit video helped us see what was done correctly and what required improvement, providing clarity and a stronger foundation for future campaigns.

Successful resolution of bot traffic problems. Bot activity is a major challenge in our industry when targeting the EU, US, and Canada. Together, we managed to overcome this issue, significantly improving traffic quality.

Validation of value proposition hypotheses. Although we didn’t acquire a target lead, we gained insight into what potential clients are actually interested in.

Overall, these measurable learnings and improvements demonstrated progress and strengthened our advertising strategy moving forward.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was clear, structured, and very communication-focused, which we appreciated the most throughout the collaboration. They consistently provided updates, explained each step of the process, and responded to our needs quickly and transparently.

What was your primary form of communication with AdwService?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their communication style and the depth of expertise they demonstrated from the very beginning. The 30-minute video audit Yana prepared — clearly explaining what had been done right and wrong by the previous agency — stood out as something unique. Additionally, their ability to identify and effectively solve the bot-traffic issue, which is a major challenge in our niche and target regions, was particularly noteworthy.

Are there any areas for improvement or something AdwService could have done differently?

Overall, we’re genuinely satisfied with the collaboration. At this stage, we don’t have any specific comments on what could have been done differently — the team was attentive, flexible, and responsive to our needs. As our advertising direction evolves, we may gain more insights for future improvements, but for now, everything met our expectations.

BACKGROUND

Please describe your company and position.

I am the Managing director of Hidemont LLC

Describe what your company does in a single sentence.

1. Leather bags and accessories production
2. E-commerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ADWService to accomplish?

• Set up and manage effective Google Ads campaigns focused on sales
• Improve advertising performance through a structured and data-driven approach
• Gain a deeper understanding of campaign performance and growth opportunities

SOLUTION

How did you find ADWService?

Referral

Why did you select ADWService over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from ADWService were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AdwService provided full setup and ongoing management of our Google Ads campaigns for our eCommerce business. During the collaboration, the team worked with Performance Max, Google Shopping, and Demand Gen campaigns. Their work included campaign structuring, optimization, performance analysis, and continuous testing of new approaches. They also analyzed our website, products, and target audience, and provided recommendations aimed at improving overall advertising effectiveness and increasing sales. Key deliverables included a structured advertising system, continuous optimization, clear performance insights, and actionable recommendations for further growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team demonstrated a structured and organized approach to project management. All tasks were delivered on time, and communication was clear and consistent. They were always responsive, ready to answer questions, and explained each stage of the work in a clear and understandable way.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

What impressed us most was their systematic approach and attention to detail. The team not only manages advertising but also explains complex things in simple terms, and focuses on achieving real business results.

What was your primary form of communication with ADWService?

Virtual Meeting

What did you find most impressive or unique about this company?

At this stage, we are satisfied with the cooperation and do not have any significant concerns.

Are there any areas for improvement or something ADWService could have done differently?

At this stage, we are satisfied with the cooperation and do not have any significant concerns.

BACKGROUND

Please describe your company and position.

I am the manager of LOSSO

Describe what your company does in a single sentence.

We are an e-commerce store specializing in home goods, including a wide range of seasonal products. Our assortment is focused on providing practical and quality solutions for everyday home needs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ADWService to accomplish?

• Increase return on ad spend (ROAS) and overall profitability.
• Scale sales volume through better-performing advertising campaigns.
• Reduce the cost per conversion and improve ad efficiency.

SOLUTION

How did you find ADWService?

Referral

Why did you select ADWService over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from ADWService were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included a full audit and restructuring of our Google Ads account, implementation of a systematic testing approach, and ongoing campaign optimization. The team worked with multiple campaign types, including Performance Max, Shopping, Search, and Demand Gen campaigns. Key deliverables included campaign setup and optimization, testing of different advertising hypotheses, implementation of Yana Lyashenko’s Bucker Architecture methodology, and continuous performance analysis with actionable insights. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales volume increased by approximately 40%–50% during our collaboration. While the cost per conversion and profitability fluctuated at times, overall performance improved, especially during peak seasonal periods. We also successfully tested and scaled multiple campaign types, which contributed to long-term account growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was professional and well-structured. The team consistently delivered work on time and maintained clear communication throughout the process. They were responsive to our needs, provided regular feedback, and adjusted strategies based on performance and our business goals.

What was your primary form of communication with ADWService?

Virtual Meeting

What did you find most impressive or unique about this company?

What impresses me most is their systematic and practical approach. They focus on testing different hypotheses, using data-driven decisions, and working toward measurable results. The personalized approach and strong focus on increasing sales, combined with high-quality communication, really set them apart.

Are there any areas for improvement or something ADWService could have done differently?

Overall, I’m satisfied with the collaboration. While there were some fluctuations in cost per conversion and profitability, the team continuously worked on improving performance. At this stage, I don’t have any major suggestions for improvement.

BACKGROUND

Please describe your company and position.

I am the Founder of KarpatHealth

Describe what your company does in a single sentence.

We are an eCommerce store specializing in dietary supplements, vitamins, and health-related products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdwService to accomplish?

• Set up and optimize Google Shopping campaigns and conversion tracking.
• Increase the number of conversions and overall revenue from Google Ads.
• Scale advertising performance and improve account efficiency.

SOLUTION

How did you find AdwService?

Referral

Why did you select AdwService over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from AdwService were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AdwService was responsible for setting up and optimizing our Google Ads account, with a focus on Google Shopping and conversion tracking. The project started with a detailed audit of the existing account, followed by implementing proper conversion tracking and restructuring campaigns for better performance. The team worked extensively with Google Merchant Center and product feeds, including resolving issues with product disapprovals. Their work included campaign setup and optimization, feed management, improving data quality, and ongoing performance monitoring to scale results. Key deliverables included a properly configured Google Ads account, accurate conversion tracking, optimized product feed, resolved Merchant Center issues, and scalable advertising campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We started seeing strong results from the first month - both revenue and the number of conversions increased significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was structured and professional. All tasks were completed on time and to a high standard. 

The team was responsive, provided regular updates, and consistently shared recommendations for improving performance. Communication was clear and efficient, which made the collaboration smooth and productive.

What was your primary form of communication with AdwService?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most was their deep expertise in Google Ads and especially their strong skills in working with Google Merchant Center and product feeds.
We first discovered the team through their YouTube channel (https://www.youtube.com/@GeeksEcommerce), where they share practical insights and real cases, which built trust even before we started working together.  

Are there any areas for improvement or something AdwService could have done differently?

At this stage, I am fully satisfied with the work and results. 

BACKGROUND

Please describe your company and position.

I am the CMO of MEDICA+

Describe what your company does in a single sentence.

We are an eCommerce store offering products for skincare, body care, hair care, and oral hygiene.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdwService to accomplish?

• Scale online sales and overall revenue of the eCommerce store.
• Improve profitability and increase ROAS from Google Ads campaigns.
• Build a structured and reliable Google Ads system that ensures stable performance and full process transparency.

SOLUTION

How did you find AdwService?

Referral

Why did you select AdwService over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from AdwService were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AdwService was responsible for the full management and optimization of our Google Ads ecosystem, including Google Ads account, Merchant Center, and analytics setup. The project included transitioning from an outdated campaign structure to a new, more flexible and scalable setup using multiple campaign types such as Google Shopping, Performance Max, Demand Gen, Search, Display, and YouTube campaigns. The team worked on campaign restructuring, feed optimization, bidding strategies, and continuous performance improvement. They also implemented a systematic workflow with regular meetings, task tracking, and 24/7 reporting via Looker Studio. Key deliverables included a fully restructured advertising account, improved campaign performance, scalable advertising strategy, enhanced product visibility, and a transparent reporting system that allowed us to monitor results in real time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a result of the collaboration, we achieved significant growth both qualitatively and quantitatively. Our ROAS and overall profitability improved, and we came close to doubling our total revenue. In addition, advertising performance became more stable and predictable, and we identified and resolved product-level issues that were limiting sales, which had a direct impact on overall results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is highly structured and reliable. We had regular meetings, clear task tracking, and detailed reporting, which ensured transparency and consistency in the workflow. All tasks were completed on time and in full, which was especially important for us after previous negative experiences with other contractors. The team was responsive, organized, and easy to work with.

What was your primary form of communication with AdwService?

Virtual Meeting

What did you find most impressive or unique about this company?

What impresses us most is their expertise and systematic approach. The team demonstrates a deep understanding of Google Ads, works in a structured way, and takes full responsibility for results. We also value their reliability as a partner — we can fully trust them with our advertising processes and focus on other areas of the business.

Are there any areas for improvement or something AdwService could have done differently?

There is always room for improvement, especially in a dynamic and seasonal market. We would like the team to continue staying ahead of market changes, proactively identifying trends, and helping us adapt quickly to new conditions.

BACKGROUND

Please describe your company and position.

I am the Digital marketing manager

Describe what your company does in a single sentence.

We are an eCommerce store specializing in the sale of original branded footwear and apparel.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdwService to accomplish?

• Achieve and maintain a target ROAS for Google Ads campaigns.
• Expand the range of products shown in advertising campaigns.
• Transition from a CPA-focused model to a more profitable ROAS-driven strategy.

SOLUTION

How did you find AdwService?

Referral

Why did you select AdwService over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from AdwService were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ADWService was responsible for auditing, restructuring, and managing our Google Ads campaigns as we transitioned from a CPA-focused approach to a ROAS-driven strategy.

The project started with a full account audit, after which the team developed a clear and structured methodology for achieving our target ROAS. They handled campaign optimization and had full autonomy in implementing changes, which allowed for faster execution and continuous improvements.

The scope of work included Google Merchant Center configuration, product feed optimization, campaign restructuring, and management of Performance Max and Google Shopping campaigns.

Key deliverables included a fully optimized and scalable Google Ads account, improved product coverage in campaigns, a structured optimization process, and ongoing performance management focused on achieving and maintaining target ROAS. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over 16 months of collaboration, we achieved and consistently maintained our target ROAS. At the same time, monthly order volume from paid search increased by 20–50% depending on the period, while the cost per order decreased. These results directly reflect the goals we set at the beginning of the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was well-structured and efficient. The team maintained a clear workflow with regular updates, including weekly check-ins and detailed monthly reports, which helped keep everything aligned and transparent.

They consistently delivered tasks on time and responded quickly to any questions or requests. Communication was concise and to the point, making collaboration easy and productive. Overall, they were highly responsive and proactive in addressing our needs and adjusting strategies when necessary. 

What was your primary form of communication with AdwService?

Virtual Meeting

What did you find most impressive or unique about this company?

What impresses us most is their clarity and structured approach from the very beginning. They didn’t just promise results - they explained exactly how they would achieve them. We also value their fast feedback, accountability for results, and concise, efficient communication style.

Are there any areas for improvement or something AdwService could have done differently?

At this stage, we are satisfied with the cooperation and the results achieved.

BACKGROUND

Please describe your company and position.

I am the Owner of Wooden-Store

Describe what your company does in a single sentence.

We are an eCommerce store specializing in wooden products, including wooden world maps and wedding-themed items.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdwService to accomplish?

• Optimize existing Google Ads campaigns for the German market.
• Reduce cost per acquisition while maintaining or increasing order volume.
• Build a structured and scalable Google Ads strategy with ongoing testing.

SOLUTION

How did you find AdwService?

Referral

Why did you select AdwService over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from AdwService were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ADWService was responsible for optimizing and managing our existing Google Ads campaigns for the German market in a niche eCommerce segment. The work included campaign restructuring, improving segmentation, ongoing testing of different campaign setups, and continuous optimization aimed at improving performance. The team also implemented a structured approach to campaign management, including weekly testing cycles and regular performance reviews. A key part of the collaboration was consistent communication through weekly check-ins and detailed monthly reports, which included performance analysis, active tests, and future optimization plans. Key deliverables included a more structured and optimized Google Ads account, improved campaign segmentation, a stable acquisition process, and a clear reporting system that highlighted growth opportunities and ensured transparency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The main outcome was achieving a stable and predictable cost per acquisition along with a consistent flow of orders from Google Ads. While the cost per acquisition did not decrease as much as initially expected, the campaigns became more stable and reliable. The team continuously tested new approaches and provided data-driven insights, which helped maintain performance in a niche and less impulsive product category.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was highly structured and consistent. The team established a clear workflow with weekly check-ins and detailed monthly reports covering performance, ongoing tests, and next steps, which made it easy to stay aligned throughout the collaboration. They delivered all key items on time and maintained a steady rhythm in communication. What stood out most was their responsiveness - every question was answered promptly, and the team was proactive in sharing updates and new ideas. Overall, they were attentive to our needs, continuously testing new approaches, and adapting strategies based on performance, which created a transparent and well-managed process.

What was your primary form of communication with AdwService?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most was their structured and systematic approach: clear campaign logic, regular testing, transparent reporting, and consistent communication. Their reporting doesn’t just show numbers - it highlights real growth opportunities, which makes a big difference.

Are there any areas for improvement or something AdwService could have done differently?

I initially expected a lower cost per acquisition, but I understand that not everything is within the agency’s control, especially in a niche market like ours. Overall, the team did a solid job testing different approaches and optimizing performance.