The Ad Factory

BACKGROUND

Please describe your company and your position there.

Thinky Box was born in 2018 in Monterrey, Nuevo León, with the aim of boosting the potential of boys and girls throughout the Mexican territory through educational kits that are delivered to parents each month in each of the homes. Our kits for boys and girls ages 1-7 contain activities and games that are designed by education experts, pre-tested by kids, and endorsed by parents.

OPPORTUNITY / CHALLENGE

For what projects / services did your company hire The Ad Factory?

Brand development Packaging design

What were your goals for this project?

Develop an identity that will connect the offer with the target segment and a package with the highest quality standards.

SOLUTION

How did you select this vendor?

Recommendation

Describe the scope of their work in detail.

Naming Logo Basic applications Packaging box

What was the team composition?

It was a very good experience, we worked with the CEO and his design and creativity team. We obtained a brand that reflects the values ​​and approach of the business in a very successful way !!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The comments of our clients, prospects and influencers regarding the brand have been very positive, it has definitely helped us to generate a good positioning and results for the business !!

How effective was the workflow between your team and theirs?

They were very agile, dynamic, and effective communicators. 

What did you find most impressive about this company?

The assertiveness in all the elements of the brand and the technical capacity to solve the packaging with the best standards.

Are there any areas for improvement?

It would help to have better visibility by having a very timely communication of the weekly progress of the projects.