ABC Design - web development in Kazakhstan

BACKGROUND

Please describe your company and position.

I am the project manager of Kazakh Tourism NC JSC

Describe what your company does in a single sentence.

We introduce Kazakhstan to the world with its endless tourism potential and centuries-old unique national tradition of hospitality.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ABC Design to accomplish?

• We asked ABC to improve our website
• We also requested SEO optimization

SOLUTION

How did you find ABC Design?

Online Search

Why did you select ABC Design over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from ABC Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included a full website audit, UX/UI improvements, technical optimization, and comprehensive SEO services. The team redesigned key pages to make the website more intuitive and user-friendly, improved site structure and navigation, and significantly enhanced loading speed across both desktop and mobile versions. They also conducted keyword research, optimized on-page content, improved metadata, and resolved technical SEO issues that were limiting our visibility in search engines.

As a result of their work, our website performance improved dramatically. Monthly traffic increased from around 1,000 visitors to 12,000–15,000 visitors, primarily driven by organic search growth. The site now loads faster, ranks higher for relevant keywords, and provides a much better user experience, which has positively impacted engagement and overall business inquiries. The project was delivered within the $8,000 budget, and we were very satisfied with the team’s professionalism, communication, and strategic approach.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Following their engagement, we saw a substantial improvement in overall website performance. Monthly traffic grew from approximately 1,000 visitors to 12,000–15,000, largely fueled by stronger organic search visibility. The website now loads significantly faster, ranks more competitively for target keywords, and offers a smoother, more intuitive user experience, which has led to higher engagement and an increase in inbound inquiries. The project was successfully completed within the $8,000 budget, and we greatly appreciated the team’s professionalism, responsiveness, and strategic execution throughout the process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From the very first call, the team demonstrated a structured and proactive approach to project management. They immediately assigned a dedicated project manager who, on the same day, presented us with a clear step-by-step action plan outlining the timeline, milestones, and deliverables. This gave us confidence and full transparency from the beginning of the engagement.

Despite our relatively modest project budget, ABC Design delivered everything on time and at a level of quality that exceeded our expectations. We were consistently informed about each stage of the process and always knew exactly whom to contact for specific questions or updates. Their communication was organized and efficient, and it was clear they operate with a well-established and streamlined management system. The overall experience felt structured, professional, and ultimately very successful for our business.

What was your primary form of communication with ABC Design?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

In the past, we worked with several companies where we lacked proper support or experienced frequent changes in project managers, which made the process inconsistent and frustrating. With this team, everything was structured and stable from start to finish. We had a dedicated point of contact throughout the project, and the communication was clear and reliable. The level of personalization in their approach truly stood out.

Additionally, they offered to enhance our logo as a complimentary bonus, which was an unexpected but very thoughtful gesture. It showed that they genuinely care about delivering extra value rather than just completing the agreed scope. Overall, I believe the company is highly client-oriented and focused on building long-term relationships rather than just finishing projects.

Are there any areas for improvement or something ABC Design could have done differently?

I think they need to expand as quickly as possible because the level of service they offer is in high demand.