3minds

BACKGROUND

Please describe your company and position.

I am the Marketing Head of Incuspaze

Describe what your company does in a single sentence.

India's leading flexible office space

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 3minds to accomplish?

• Website
• social media
• SEO

SOLUTION

How did you find 3minds?

Other

Why did you select 3minds over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from 3minds were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Complete redesign and development of the Incuspaze website with a modern, scalable, and enterprise-focused digital experience. • UI/UX improvements across key website journeys to enhance navigation, engagement, and lead conversion. • SEO strategy and optimization including technical SEO, on-page improvements, keyword alignment, and content structuring to improve organic visibility. • Performance marketing campaigns across digital channels focused on lead generation, brand visibility, and audience acquisition. • End-to-end social media management including content strategy, creative direction, campaign planning, and ongoing platform management. • Digital brand alignment across website and marketing channels to create a consistent and professional communication framework for enterprise audiences.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website traffice was increased by 25%. The engagement helped significantly strengthen our digital presence across channels. The revamped website improved overall user experience and brand perception, while SEO and performance marketing initiatives contributed to stronger visibility, engagement, and lead generation. Their social media efforts also brought better consistency and quality to our brand communication. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was highly responsive, organized, and collaborative throughout the engagement. They maintained clear communication, shared regular progress updates, and were proactive in addressing feedback and evolving business requirements. Timelines and deliverables were managed professionally.

What was your primary form of communication with 3minds?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to combine creative thinking with execution-driven digital strategy. Whether it was website experience, social media communication, or performance marketing, the team maintained strong consistency and a clear understanding of our brand and business objectives.

Are there any areas for improvement or something 3minds could have done differently?

The overall experience was positive and well managed. As the engagement expanded across multiple digital areas, having even faster parallel execution in certain phases could further improve turnaround times.

BACKGROUND

Please describe your company and position.

I am the General Manager of an outdoor advertising company 

Describe what your company does in a single sentence.

A market leader in Outdoor Advertising in India & Mauritius with premium Airport media, Metro branding, large-format Billboards & advanced Digital innovation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 3 Minds to accomplish?

• Creative Support
• Website AMC
• SEO

SOLUTION

How did you find 3 Minds?

Online Search

Why did you select 3 Minds over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from 3 Minds were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creative Support - The quality of work delivered by Minds Creative has been good, with strong attention to visual presentation and messaging. They have supported us with creative ideas and timely execution, which has been helpful for our ongoing campaigns and deliverables.

SEO and Website AMC project handled by well manged and done efficiently. They are available to resolve queries and take up new projects. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've been working with Minds Digital from over 3+ years and the agency is quite fresh in terms of thinking and approach. The employees are young and self enthusiast and mostly go extra mile when it comes to completing tasks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency is pretty cooperative and supportive, and this is carried by their employees, too. The agency is keeping pace with new trends like AI.

What was your primary form of communication with 3 Minds?

Email or Messaging App

What did you find most impressive or unique about this company?

The agency provides design and communication support across different media formats. The team is cooperative, understands briefs well, and is flexible in incorporating feedback and revisions.

Are there any areas for improvement or something 3 Minds could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am the Vice President - Technology of Wonderla Holidays Ltd.

Describe what your company does in a single sentence.

Wonderla is a amusement park chain in India

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 3 Minds to accomplish?

• Modernization of Webstack
• Autoscaling of our webstack to accomodate the requests

SOLUTION

How did you find 3 Minds?

• Online Search
• Referral

Why did you select 3 Minds over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from 3 Minds were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ui/Ux Redesign

User Interface Expectations:
o Modern and Engaging Design: We expect a user interface that is modern, visually engaging, and reflective of the excitement and fun associated with Wonderla. The design should captivate users from the moment they land on the website.
o Intuitive Navigation: The interface should offer intuitive navigation, allowing users to easily explore different sections of the site, such as park attractions, ticket booking, and event information.
o Consistent Branding: The design must maintain consistency with Wonderla's branding, using brand colours, fonts, and imagery to create a cohesive look and feel across the platform.
o Visual Hierarchy: We expect the design to implement a clear visual hierarchy, ensuring that key information and calls-to-action stand out and guide users' attention effectively. The layout should prioritize important elements like booking buttons, park highlights, and promotional offers.
o Device Responsiveness: The interface must be fully responsive, providing an optimal viewing experience across all devices, including smartphones and tablets. Mobile users should enjoy a seamless experience, with easy navigation and fast load times.
o Design Trends (but not limited to):
 Glass morphism: We are interested in exploring glass morphism as a design trend, with its characteristic transparency and depth effects, to create a sleek and futuristic interface.
 Neon Effects: Incorporating neon effects can add a vibrant and energetic touch to the design, aligning with the lively atmosphere of our amusement parks.
 Micro-Interactions: Utilizing micro-interactions to enhance user engagement, such as subtle animations and hover effects that provide immediate feedback to user actions.
 Dynamic Backgrounds: Explore the use of dynamic backgrounds, such as subtle animations or video loops, to add depth and motion to the design, making the website livelier and engaging.
 Bold Typography: Utilize bold and expressive typography to convey excitement and capture users' attention, while ensuring readability and clarity.

User Interface Expectations:
o Modern and Engaging Design: We expect a user interface that is modern, visually engaging, and reflective of the excitement and fun associated with Wonderla. The design should captivate users from the moment they land on the website.
o Intuitive Navigation: The interface should offer intuitive navigation, allowing users to easily explore different sections of the site, such as park attractions, ticket booking, and event information.
o Consistent Branding: The design must maintain consistency with Wonderla's branding, using brand colours, fonts, and imagery to create a cohesive look and feel across the platform.
o Visual Hierarchy: We expect the design to implement a clear visual hierarchy, ensuring that key information and calls-to-action stand out and guide users' attention effectively. The layout should prioritize important elements like booking buttons, park highlights, and promotional offers.
o Device Responsiveness: The interface must be fully responsive, providing an optimal viewing experience across all devices, including smartphones and tablets. Mobile users should enjoy a seamless experience, with easy navigation and fast load times.
o Design Trends (but not limited to):
 Glass morphism: We are interested in exploring glass morphism as a design trend, with its characteristic transparency and depth effects, to create a sleek and futuristic interface.
 Neon Effects: Incorporating neon effects can add a vibrant and energetic touch to the design, aligning with the lively atmosphere of our amusement parks.
 Micro-Interactions: Utilizing micro-interactions to enhance user engagement, such as subtle animations and hover effects that provide immediate feedback to user actions.
 Dynamic Backgrounds: Explore the use of dynamic backgrounds, such as subtle animations or video loops, to add depth and motion to the design, making the website livelier and engaging.
 Bold Typography: Utilize bold and expressive typography to convey excitement and capture users' attention, while ensuring readability and clarity.

Point of sale (POS)
 Payment gateway
 Virtual park visit
 Google Tag Manager / Google Analytics
 Clear Tax for (GST number validation)
 Etc.
 Lead Generation:
o The website must integrate with key lead generation technologies:
o Implement lead capture forms strategically throughout the website to collect visitor information effectively.
o Integrate lead generation tools and technologies to automate lead capture processes.
 Redirection:
o Ability to manage all 302 and 301 URL redirects through a single website redirect module or Apache .htaccess file. This includes the ability to redirect documents to webpages or other documents incorporating breadcrumbs trail.
 Server Management:
o Implement load balancing, caching, and monitoring solutions to ensure performance and reliability.
 Security Best Practices:
o Adhere to security best practices to mitigate common vulnerabilities.
o Implement encryption, hashing, and other security measures to protect sensitive data.
 CMS:
o Offer guidance and support in developing CMS editorial workflows, approval workflows, and site permissions 2.4 SECURITY & MAINTENANCE
 Describe the security protocols and measures that will be implemented to safeguard the platform and user data, such as encryption, authentication, and regular security audits.
 Outline the proposed post-launch maintenance and support services, including regular updates, bug fixes, and ongoing technical support to ensure the platform's smooth operation. 2.5 QUALITY ASSURANCE
 Detail the quality assurance (QA) processes, strategies, and methodologies that will be employed to ensure the platform meets the highest standards of quality and functionality.
 Explain how testing, bug tracking, and continuous improvement will be managed throughout the development and post-launch phases.
 Implement unit testing, integration testing, and end-to-end testing using testing frameworks and tools. 2.6 TECHNICAL APPROACH
 Outline the proposed technical solutions and methodologies for addressing the identified pain points, such as outdated UI, scalability issues, and security concerns.
 Describe the approach for the suggested solution, development, integration of the backend management system, and implementation of the content management system.
 Discuss the suggested Tech Stacks with Pros and Cons over other Tech Stacks & Pre-built Content Management System
 Highlight the advantages of the suggested CMS over other CMS or custom CMS. 2.7 WONDERLA’
Implement a modern and visually appealing user interface that reflects the excitement and vibrancy of Wonderla's attractions. Introduce features like real-time availability, personalized recommendations, immersive videos, 360-degree view and interactive maps to engage users and simplify navigation.
 Enhanced User Experience: Develop a user-friendly and engaging digital platform that provides a seamless online experience for exploring park attractions, booking tickets, and accessing personalized services.
 Robust Backend Management: Implement a comprehensive backend panel for administrators to efficiently manage content, users, tickets, and support, improving operational efficiency.
 Scalable and Flexible Platform: Build a platform that can handle peak traffic and accommodate future growth, with the ability to integrate new features and technologies as needed.
 Advanced Content Management: Create a dynamic content management system that allows for easy updates and optimization, ensuring that the website remains fresh and relevant.
 Personalization and Engagement: Incorporate features that personalize the user experience based on preferences and past behaviour, increasing engagement and repeat visits.
 Mobile Optimization: Ensure that the platform is fully optimized for mobile devices, providing a seamless experience for users on the go.
 Enhanced Security: Implement robust security measures to protect user data and transactions, complying with data privacy regulations and industry standards.
 Data-Driven Insights: Utilize analytics and data capture tools to gain insights into user behaviour, preferences, and trends, informing future enhancements and marketing strategies.
 Develop a seamless and intuitive booking system that offers a smooth flow from browsing to transaction completion, improving the overall booking experience for users.
 Integrate the main website and booking system to eliminate coordination issues and provide a unified experience.
 Incorporate multimedia content such as videos and interactive maps to showcase attractions and provide valuable information to visitors.
 Build a collection library to store all the digital assets like videos and images that can be accessed quickly from anywhere.
 Focus on site performance and conversion rate optimization to reduce load times, improve responsiveness, and increase conversion rates.
 Employ best practices for SEO and mobile optimization to ensure the platform is easily discoverable and accessible on all devices.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Fresh, Modern UI/UX Design
2. Improved Performance & Speed
   3. Better Content Structure
   4. Stronger SEO & Discoverability
   5. Enhanced Security & Compliance
   6. Future-ready Platform
   7. Enhanced mobile responsiveness
   8. Simplified booking journey (reduced steps by 30%).
   9. Real-time ticket and add-on sync with POS.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management skills are good. We had dedicated project manager to ensure that all deliverables are tracked and stick to the timelines. They also watch out for scope creep and ensure that it doesnt impact the timelies. Weekly twice cadence all will be setup to ensure to see the progress.

What was your primary form of communication with 3 Minds?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their unique thinking of UI/UX design skill set was commendable, you can take a look at wonderla.com to see how this has been rebuilt and designed

Are there any areas for improvement or something 3 Minds could have done differently?

We continously work with them and ensure feedback shared for improvements

BACKGROUND

Please describe your company and position.

I am the Regional Manager - South Asia of Malaysian Palm Oil Council

Describe what your company does in a single sentence.

Our organization promotes Malaysian palm oil globally through market development, industry engagement, and awareness initiatives, with regional operations including our office in India.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 3 Minds to accomplish?

We engaged 3 Minds to strengthen our digital presence and execute a strategic social media campaign to promote Malaysian palm oil in India, with a focus on increasing awareness, driving stakeholder engagement, and delivering measurable reach and ROI through targeted content, media planning, and influencer collaborations.

SOLUTION

How did you find 3 Minds?

Other

Why did you select 3 Minds over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from 3 Minds were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work covered end-to-end planning and execution of our social media marketing initiatives in India. 3 Minds was responsible for developing the overall digital strategy aligned with our campaign objectives, including content planning, audience targeting, and platform selection.

Key deliverables included monthly content calendars, creation of static and video creatives, and management of our social media platforms to ensure consistent and engaging communication. The agency also handled media planning and buying to maximise reach and optimise campaign performance. In addition, they onboarded and managed influencers to amplify campaign messaging and improve audience engagement.

They were also responsible for campaign monitoring, performance tracking, and sharing periodic reports with insights on reach, engagement, and ROI, enabling us to assess effectiveness and refine our approach throughout the campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered strong measurable outcomes in terms of reach, engagement, and overall campaign effectiveness. We achieved decent growth in social media reach and impressions, supported by well-targeted media planning and content strategy. Engagement rates improved consistently across platforms, driven by relevant and high-quality creatives as well as influencer collaborations.

The campaign also delivered measurable ROI, with performance tracking enabling us to optimise spends and maximise impact. In addition, we saw increased visibility and awareness for Malaysian palm oil among key target audiences, along with improved stakeholder engagement, indicating the success of the overall strategy and execution.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

3 Minds demonstrated strong project management throughout the engagement, with Shashank’s coordination playing a key role in ensuring smooth execution and on time completion. While the initial five months did not fully meet the expected targets, the team was able to recover well in the later phase and deliver improved outcomes. They shared structured content calendars in advance and ensured that deliverables were consistently met on schedule.

Shashank was highly responsive to our requirements, adaptable to feedback, and readily available whenever support was needed. Changes were incorporated quickly without impacting overall timelines. Communication was regular and well-organised, with periodic updates and performance reviews that kept us aligned on progress and outcomes. Overall, their approach was professional, flexible, and solution-oriented.

What was your primary form of communication with 3 Minds?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Despite a slower start in the initial phase, they proactively reassessed the strategy, optimised execution, and were able to recover performance effectively in the later months. Their integrated approach combining content, media planning, and influencer management also ensured consistency in messaging and better overall impact.

Additionally, their responsiveness and hands-on coordination, especially from Shashank, made collaboration seamless and efficient throughout the project.

Are there any areas for improvement or something 3 Minds could have done differently?

While the overall execution was strong, there is some scope for improvement in the initial phase of the project. The first few months could have benefited from faster optimisation and alignment with performance targets to avoid the initial lag.

Additionally, more proactive strategic inputs and quicker course corrections early on would have further strengthened the overall impact. That said, the team did respond well in the later stages and successfully improved performance.

BACKGROUND

Please describe your company and your position there.

I am CEO of Immrse Education Pvt. Ltd.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 3 Minds Digital?

We hired 3 Minds Digital to generate B2B leads through digital marketing across various platforms

What were your goals for this project?

Generate quality B2B leads

SOLUTION

How did you select this vendor?

Based on references, referrals, past projects, industry domain knowledge, Cost

Describe the scope of their work in detail.

- Conduct various campaigns across various social media platform to get quality leads. - Keeping the social media pages active across platforms - Creating high-quality designs and copy for posts and ads

What was the team composition?

1 project lead, designer, copywriter, ads strategist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received high number of high quality leads at a much lower cost than what we were getting earlier

How effective was the workflow between your team and theirs?

Very good

What did you find most impressive about this company?

They had transparent communication, provided high value for the money (for the ad spends), and high design quality.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

I work for a company is in the business of recruitment and staffing services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 3 Minds Digital?

We hired 3 Minds Digital to design (wireframe & UI/UX design) and develop a recruitment management software from zero.

What were your goals for this project?

We wanted to ease the method of hiring using new technology. We wanted several advanced features which were missing.

SOLUTION

How did you select this vendor?

My team researched on few vendors and in the beginning we were in discussion with 5 vendors. We evaluated their portfolio, reviews, and hold one-to-one meeting. We assigned each vendors a small paid test task to deliver in specified days. During this time, we monitored the way they are responding and their interest level. Post that we evaluated their work and then we selected the vendor.

Describe the project in detail.

Once we are done with vendor selection, we did multiple meetings to explore the work scope. We started with strategy, design and then development.

What was the team composition?

There were a total of 6 team members were involved from the vendor's side and continued our work with same team till the delivery of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within given time, we have our prototype ready to test and launch.

How effective was the workflow between your team and theirs?

It was good. We used one project management tool to manage our tasks.

What did you find most impressive about this company?

Creativity, Domain Knowledge, Talented & Energetic Team Members

Are there any areas for improvement?

No