12AM Agency is a Dallas-based search and creative agency built for the answer engine era. We help law firms (personal injury, criminal defense and DUI, family law), plastic surgery and dental practices, med spas, home services companies, and multi-location brands get cited by AI, not just ranked.
WHAT WE DO
Generative Engine Optimization. We optimize for citation inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Getting named in an AI answer is a different problem from ranking in blue links, and it is solved differently.
Technical SEO and entity schema architecture. Engineering-grade structured data that makes a brand machine-readable and citation-eligible.
AI local discovery. Google Business Profile, review evidence, citation management across 46 directories, and geo-grid rank measurement on a 6.5-mile grid.
Paid media. Google and Meta run as one coordinated strategy. Flat fee, never a percentage of spend.
WHAT MAKES US DIFFERENT
Twelve years of independent LLM research. Co-CEO Robert Portillo is an electrical engineer who spent 18 years in corporate telecom and has studied how language models retrieve and cite web content since before GEO had a name.
One client per market, per category. We do not run competing firms against each other.
We measure citation share, not just rankings. Clients see which prompts name them, which name a competitor, and why.
HOW ENGAGEMENTS START
Most begin with a fixed-price AI Visibility Diagnostic: a 16-point score of your firm against its market, delivered in two weeks with a prioritized fix list and a 60-minute readout. The report is built to be executed by whoever you choose, including your current agency.
We work with clients in Dallas, Austin, Memphis, Nashville, Knoxville, and Chattanooga, and nationally.
Every claim we make about your market arrives with the prompt, the date, and the engine it came from. One B2B services client measured $8.40 back for every $1 spent with us last quarter.
12AM Agency is noted for providing good value for cost, fitting clients' budgets across various projects. Clients highlight effective project management and communication, with successful outcomes in SEO and PPC campaigns, though specific project costs and sizes were not disclosed.
The agency provides comprehensive reports with actionable recommendations and strategic roadmaps, which are instrumental in shaping clients' ongoing SEO strategies and enhancing online visibility.
Comprehensive SEO Expertise
12AM Agency is praised for their extensive SEO knowledge, effectively addressing technical and content-related issues to boost website performance and search engine rankings. Clients appreciate their ability to blend technical expertise with creative content optimization.
Smooth Onboarding Process
The agency's onboarding process is highlighted as seamless and efficient, with clients appreciating the consistency of working with the same team members throughout the project, enhancing communication and trust.
Room for Content Resource Expansion
While overall satisfaction is high, one client noted that expanding resources for blog content could enhance service delivery. This indicates an area for potential growth in content offerings.
Budget-Friendly and Value-Driven
Clients appreciate 12AM Agency's competitive pricing and value for money, making them an attractive option for businesses seeking cost-effective digital marketing solutions without compromising on quality.
Effective Project Management
Clients commend 12AM Agency for their adept project management, characterized by clear communication, timely deliverables, and responsiveness to changes. Their structured approach ensures smooth collaboration and successful project outcomes.
SEO & PPC Services for Product Design Consulting Firm
Pay Per ClickSearch Engine Optimization
$50,000 to $199,999
Aug. 2023 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The level of communication and collaboration between our teams has been outstanding."
Dec 6, 2024
Owner & CEO, Advent Design Corp.
Bill Chesterson
Automotive
Bristol, Pennsylvania
11-50 Employees
Online Review
12AM Agency provides SEO and PPC services for a product design consulting firm. The team conducts keyword research, technical SEO audits, and fixes. They also manage PPC campaigns and report on performance.
12AM Agency has helped the client increase organic traffic and improve ad performance. The team has also helped boost keyword rankings and content creation. Overall, 12AM Agency's professionalism, expertise, and dedication have made a significant impact on the client's marketing efforts.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Owner and CEO of Advent Design Corp.
Describe what your company does in a single sentence.
Advent Design helps manufacturers enhance global competitiveness through consulting, product design, manufacturing automation, and machine safety solutions.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire 12AM Agency to accomplish?
To improve website visibility
To drive traffic
to increase conversions
SOLUTION
How did you find 12AM Agency?
other
Why did you select 12AM Agency over others?
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from 12AM Agency were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Keyword Research & Analysis, Technical SEO Audits & Fixes, PPC Campaign Setup & Management. Performance Reporting Deliverables include regular reports on SEO rankings, PPC metrics, and campaign progress.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Increased Organic Traffic
Improved Ad Performance
Keywords Rankings
Content Creation
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The team at 12AM Agency has been exceptional to work with, and their professionalism, expertise, and dedication have made a significant impact on our marketing efforts. Their ability to deliver content on time and maintain our brand guide while aligning with our marketing strategy across all channels has been remarkable.
Furthermore, the level of communication and collaboration between our teams has been outstanding. From the initial planning stages to the final delivery, 12AM Agency has kept us informed every step of the way and has been receptive to feedback and input from our team.
Overall, our partnership with 12AM Agency has been incredibly beneficial, and we look forward to continuing to work together to achieve our marketing goals. We highly recommend 12AM Agency to any company looking for a reliable and skilled marketing partner.
What was your primary form of communication with 12AM Agency?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
I have been thoroughly impressed with the brand consistency that 12AM Agency has delivered in our sponsored content. The level of attention and detail that they have put into ensuring that our brand voice is consistent across all channels is truly exceptional.
Are there any areas for improvement or something 12AM Agency could have done differently?
No, I don't have any i can think of.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Strategy & SEO for Cleaning Services Company
Digital StrategySearch Engine Optimization
$10,000 to $49,999
July 2023 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They care about our business, success, and growth."
Dec 2, 2024
President, Molly Maid
Maria Mock
Home Services
Irving, Texas
501-1,000 Employees
Online Review
12AM Agency handles a cleaning services company's digital marketing efforts. Their work involves improving the client's SEO and enhancing their online presence.
12AM Agency has helped the client increase their growth rate by over 100% in three months and rank for a thousand keywords. The team provides clear and concise notes and leads regular productive meetings. Their genuine dedication to the client's growth is commendable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the President of Molly Maid
Describe what your company does in a single sentence.
Molly Maid provides professional, insured residential cleaning services and offers franchise opportunities with a proven track record of customer demand and success.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire 12AM Agency to accomplish?
targeted audience
improving our SEO
SOLUTION
How did you find 12AM Agency?
Referral
Why did you select 12AM Agency over others?
Pricing fit our budget
Good value for cost
Referred to me
Company values aligned
How many teammates from 12AM Agency were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We had a conversation to see what was our objective. From there, Robert started working on improving our digital marketing exposure through SEO. It's almost a hand's off engagement for me since he handle everything for us.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Our Growth rate has been over 100% increased over 3 months, we now rank for a thousand keywords. And I'm grateful for their help.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
12AM provided clear and concise note, they have done everything on their end to make sure everything is easy for us to be successful. We have used Google ads as tool and also communicate via Zoom meeting and emails.
What was your primary form of communication with 12AM Agency?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Our SEO performance has grown exponentially, they care about our business, success, and growth.
Are there any areas for improvement or something 12AM Agency could have done differently?
None
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
SEO Services for Safety Storage Manufacturer
Search Engine Optimization
$10,000 to $49,999
Aug. 2022 - Feb. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were incredibly organized and strategic in their SEO approach."
Dec 1, 2024
Account Manager, Eagle Manufacturing Company
Joyce Rowing
Manufacturing
Wellsburg, West Virginia
51-200 Employees
Online Review
12AM Agency provided a safety storage manufacturer's SEO services, including backlinking, site audits and fixes, and data analysis. They also created guest blogs and four pieces of website content monthly.
12AM Agency's work pleased the client. The team was thorough, organized, always on top of things, and strategic in their SEO approach. They also leveraged various communication methods, such as email, messaging apps, and online meetings.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Account Manager of Eagle Manufacturing Company
Describe what your company does in a single sentence.
Our company is a prime manufacturer of Safety Cabinets, Safety Cans, Spill Containment, Poly Drums and Material Handling products.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire 12AM Agency to accomplish?
To install SEO best practices for the site and the team.
to grow organic traffic and provide key learnings to the internal team in how to better optimize for SEO moving forward.
SOLUTION
How did you find 12AM Agency?
Online Search
Referral
Why did you select 12AM Agency over others?
Pricing fit our budget
Good value for cost
Referred to me
Company values aligned
How many teammates from 12AM Agency were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Backlinking, Content creation, Site audit and fixes, and data analysis. We had weekly calls with the team. 12AM Agency created 4 pieces of new content to be uploaded on our site a month. They also provided guest blogs for our content via their network of publishers.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
I can share that we were happy with their services.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They are INCREDIBLY organized and so on top of things that I feel that I am usually the one holding them back!
What was your primary form of communication with 12AM Agency?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They were incredibly organized and strategic in their SEO approach. And VERY thorough.
Are there any areas for improvement or something 12AM Agency could have done differently?
"The team consistently delivered on time, providing us with monthly updates on their progress."
Nov 26, 2024
Attorney, Law Firm
Anonymous
Legal
Houston, Texas
1-10 Employees
Online Review
12AM Agency provided SEO services for a law firm. The team was responsible for improving Google organic rankings, managing keyword searches, and developing marketing content.
Thanks to 12AM Agency's efforts, the client better understood SEO and various periodic trends. The team responded better to Google updates and page rankings and was proactive in optimizing SEO performance. Moreover, the client praised the team's content writing skills.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Attorney of a legal company
Describe what your company does in a single sentence.
We offer personal injury representation to accident victims in the greater Houston area. At the firm, our attorney draws from a strong background in the insurance industry to bring clients topnotch legal guidance in a multitude of personal injury practice areas.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire 12AM Agency to accomplish?
SEO
Website
Google Ranking
SOLUTION
How did you find 12AM Agency?
Online Search
Why did you select 12AM Agency over others?
Pricing fit our budget
Great culture fit
Good value for cost
How many teammates from 12AM Agency were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Our firm retained 12AM Agency to re-invigorate our SEO. Key deliverables included -improving Google organic rankings -better management of key work searches -maximizing our relatively new website -creating content for new blog posts.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Better understanding of SEO and the various periodic trends
Better response to Google updates and page rankings
Proactive approach to optimizing SEO
Better content writing
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Robert and the team consistently delivered on time, providing us with monthly updates on their progress. Robert also clearly communicated to us what we needed to do to help them meet these deadlines.
What was your primary form of communication with 12AM Agency?
Virtual Meeting
What did you find most impressive or unique about this company?
Robert is extremely knowledgeable, pleasant to work with, and can explain technical SEO concepts in layman's terms. He always met deadlines and was faithful to follow up if there was something he needed from us that we missed.
Are there any areas for improvement or something 12AM Agency could have done differently?
No improvements are needed.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
SEO for Law Firm
Search Engine Optimization
Local search
$10,000 to $49,999
Dec. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"12 AM Agency has exceeded our expectations, delivering on every requested component."
12 AM Agency provides SEO services for a law firm. The team has performed an SEO audit and created a plan to improve the client's website. The goal is to enhance the client's web presence and searchability.
12 AM Agency has exceeded the client's expectations, delivering every requested component and improving lead generation, website traffic, and rankings. The team has adapted seamlessly to the client's evolving priorities and has responded quickly to the client's needs with clear communication.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Employment Attorney (Partner) of Katz Banks Kumin LLP
Describe what your company does in a single sentence.
Katz Banks Kumin specializes in providing expert legal representation in employment, whistleblower, and sexual harassment cases.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire 12 AM Agency to accomplish?
We were looking for a company to help with general SEO work to improve our web presence and searchability, and 12 AM Agency delivered exactly what we needed.
SOLUTION
How did you find 12 AM Agency?
Online Search
Referral
Why did you select 12 AM Agency over others?
High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from 12 AM Agency were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
After the initial interview process, we went through a kick-off and discovery call. Based on our needs, 12 AM Agency then performed an SEO audit to help identify all existing issues with our website. 12 AM Agency then made suggestions and put together a plan on how to tackle each task or project, based on our budget and desired timeframe.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
12 AM Agency has exceeded our expectations, delivering on every requested component we have requested to date. Thanks to their SEO initiatives, we’ve seen significant improvements in lead generation, website traffic, web presence, and rankings.Our industry is highly competitive and we are amazed at how much progress has been made in so little time.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
12 AM Agency managed the project well, delivering on time, consistently delivering items on time and adapting seamlessly to our evolving priorities, and responds quickly to our needs with clear communication.
What was your primary form of communication with 12 AM Agency?
Virtual Meeting
What did you find most impressive or unique about this company?
Since our firm did not previously engage in much SEO, and marketing, it has been a learning curve. Initially, it was a little difficult to understand everyone's role and who to contact for certain issues. However, no matter who we contacted they were happy to help or direct us to the appropriate person.
Are there any areas for improvement or something 12 AM Agency could have done differently?
Since our firm did not previously engage in much SEO, and marketing, it has been a learning curve. Initially, it was a little difficult to understand everyone's role and who to contact for certain issues. However, no matter who we contacted they were happy to help or direct us to the appropriate person.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 11-15 of
15 Reviews
Our Story
12AM is built on one bet: search is shifting from ranking to being named.
Co-CEO Robert Portillo is an electrical engineer who spent 18 years in telecom and twelve studying how language models retrieve and cite web content, before anyone called it GEO.
AI does the volume. Our people do the judgment.
You own everything we build. We run the engine and hand you the attribution.
We measure what precedes a signed case, not what precedes a click.
Meet the Team
Robert PortilloCo-CEO
Robert Portillo is Co-CEO of 12AM Agency and an electrical engineer (Texas A&M). He spent 18 years in telecom at Nokia and twelve researching how language models retrieve and cite web content, before anyone called it GEO.
What Sets Us Apart
Cited by AI, not just ranked
Ranking a page and getting named in an AI answer are different problems, solved differently. We build entity schema and structured data so ChatGPT, Claude, Gemini and Perplexity can resolve and cite you. Our co-CEO has researched how language models cite web content for twelve years.
One client per market, per category
We will not run competing firms against each other. If your market is already taken, we say so on the first call. It means we turn down work, and it is the reason clients stay with us instead of watching us sell the same playbook to the firm across town.
You own everything, and you can check it
The website, schema, content, ad accounts and data are yours. Ad spend is never marked up. Every claim we make about your market arrives with the prompt, the date and the engine it came from, so you can verify it without taking our word for it.
Locations (1)
1919 McKinney Ave Suite 100Dallas, TX,
United States75201
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