11 Marketing + Design is a digital marketing agency in Amarillo, Texas that helps local and regional businesses get found on Google, get chosen by AI search engines like ChatGPT, Claude, Google Gemini, and Perplexity, and convert more visitors into customers. Founded in 2017 by Walter Steelman, the agency was voted Best Advertising and Marketing Agency in the 2024 Best of Amarillo Community Choice Awards and received a $100,000 grant in the 2022 Amarillo EnterPrize Challenge.
We work from five locations: Amarillo (headquarters), Lubbock, Plano, Albuquerque, and Overland Park. We serve clients across Texas, New Mexico, Kansas, and remotely nationwide.
Our six service pillars are SEO, AI Search Optimization, Website Design, PPC and Paid Media, Social Media Management, and Branding and Design.
Representative client results:
Advanced BioCell has held the #1 Los Angeles ranking for "High Dose Ozone Therapy" for 10 consecutive years on Google Business.
AW Broadband generated 19,000 new website users and 3,649 phone calls from its Google Business Profile in the first six months of 2026.
Jasper Plumbing grew organic traffic 55.2% year over year in Google Analytics and increased inbound phone calls 133%.
What sets us apart: most agencies still optimize only for Google's blue links. We optimize for both. AI Search Optimization is a distinct discipline that involves restructuring content for large language model retrieval, building citation-worthy entity pages, and earning brand mentions across third-party sources that LLMs trust. We have been doing this work since before most agencies named it as a service.
Walter Steelman is an entrepreneur and operator who learned marketing by marketing his own ventures across multiple industries and 6 years working in market research. He has filed multiple patents and built products inside the banking sector.
11 Marketing + Design holds a 5.0 rating across 23 Google reviews.
Website Overhaul, SEO & Social Media Mktg for Engraving Co
Featured Review
Search Engine OptimizationSocial Media MarketingWeb Design
Confidential
Feb. - Aug. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I am very satisfied and would highly recommend them!"
Dec 29, 2025
Owner, Goodman Engraving
Oscar Escobar
Verified
Manufacturing
Amarillo, Texas
1-10 Employees
Online Review
Verified
11 Marketing + Design overhauled an engraving company's website. The team also provided SEO and social media marketing support and listed the client on Google Business Profile.
Thanks to 11 Marketing + Design, the client improved their Google Business Profile rankings, received online form submissions, and became the first search result for a specific keyword. The team kept the client informed of their progress and responded to their queries in a timely manner.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Owner of Goodman Engraving
Describe what your company does in a single sentence.
We are an engraving company.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire 11 Marketing + Design to accomplish?
Website Overhaul
SEO Help
Social Media Assistance
SOLUTION
How did you find 11 Marketing + Design?
Online Search
Why did you select 11 Marketing + Design over others?
Great culture fit
Company values aligned
Met with the owner and felt I could trust him.
How many teammates from 11 Marketing + Design were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We got the website completely redone and updated with photos of our work. They got us listed on Google Business. Got us the #1 rank when searching for engraving. Got us setup and running with all the social media accounts.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We moved up in the rankings on google business. We get the online form filled out that is on the new website. We get customers telling us, I searched engraving and you were the first one.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Walter (Owner) was very easy to reach and kept me informed of the progress. Gave me his cellphone and could call or text and get an imediate response. We made steady progress over the course of the project.
What was your primary form of communication with 11 Marketing + Design?
In-Person Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
I googled marketing and the first one to come up did not answer or return my call. I called the top 10 and only two called me back. The other comapny I talked to was very rude and short with me. Right out the gate was already saying it was x amount of dollars per month and would take a year at least. When I talked to 11 marketing he was honest and told me it would only need about 4-6 months and I would be good to go. He is very straight forward.
Are there any areas for improvement or something 11 Marketing + Design could have done differently?
Honestly I don't think so. They were with me from the start and helped with any questions I had. He gave me a timeline of how it would work and it pretty much went as he said it would. I could call or text anytime and he would reply promptly. I am very satisfied and would highly recommend them!
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"Very knowledgeable and straight forward of the work they do.
Graphic & Web Design for Humanitarian Relief Nonprofit
Graphic DesignWeb Design
Less than $10,000
May - June 2026
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"They were 100% professional and delivered!"
Jun 26, 2026
Executive Director, Kind House Ukraine Bakery
Glenda Moore
Verified
Non-profit
Amarillo, Texas
11-50 Employees
Online Review
Verified
11 Marketing + Design provided graphic and web design services for a humanitarian relief nonprofit. The team created graphics and designs to help the client better communicate with their customers.
11 Marketing + Design met all the milestones of the schedule and focused on the client's needs. The team accurately and clearly delivered everything the website needed to create more traffic flow throughout the engagement. 11 Marketing + Design's in-person contact and delivery were outstanding.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Executive Director of Kind House Ukraine Bakery
Describe what your company does in a single sentence.
We are a nonprofit organization dedicated to raising awareness and funds for humanitarian relief in Ukraine.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire 11 Marketing + Design to accomplish?
Improve customer and community engagement.
Inform customers about what we do to assist Ukraine.
Retain volunteers and contributors.
SOLUTION
How did you find 11 Marketing + Design?
Referral
Other
Why did you select 11 Marketing + Design over others?
Great culture fit
Referred to me
How many teammates from 11 Marketing + Design were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
11 Marketing zeroed in on graphics and design used to create and display a unique image of our business to help us better communicate with our customers.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
They met all the milestones of our schedule and focused on our needs.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They accurately and clearly delivered everything the website needed in order to create more traffic flow.
What was your primary form of communication with 11 Marketing + Design?
In-Person Meeting
What did you find most impressive or unique about this company?
The in person contact and delivery was outstanding.
Are there any areas for improvement or something 11 Marketing + Design could have done differently?
None! They were 100% professional and delivered!
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-2 of
2 Reviews
Our Story
11 Marketing + Design started in 2017 with Walter Steelman, an entrepreneur who learned marketing by marketing his own ventures, including patent filings and products built inside the banking sector. The team has since grown to specialists across SEO, AI search, web development, paid media, and brand, working from five offices in Texas, New Mexico, and Kansas. We answer our own phones. We give clients our cell numbers. We work the way we'd want our own agency to work.
Meet the Team
Walter SteelmanFounder
Walter Steelman is the founder of 11 Marketing + Design, the Amarillo-based digital marketing agency he started in 2017. He learned marketing by marketing his own ventures, with multiple patent filings and banking sector products to his name.
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