Top Media Buying Agencies in Hong Kong
25 Companies
List of the Top Hong Kong Media Buying and Planning Companies
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Featured
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$5,000+$150 - $199 / hr50 - 249Serves Hong KongServices provided
10% Media Planning & Buying10% Advertising10% E-Commerce Development +7 services10% Market Research10% Marketing Strategy10% Pay Per Click10% Public Relations10% Video Production10% Web Design10% Web DevelopmentSee all 23 projectsAnderson Collaborative™ is a strategic Media Planning and Buying agency specializing in advertising strategy, media audience segmentation, and digital marketing services. Clients consistently commend the company for its exceptional communication, adaptability, and data-driven approach. With a 100% positive feedback rate, reviewers frequently highlight the agency's ability to deliver impressive ROAS, with one client noting an 8-10 times return on ad spend.
3 of 3 Media Planning & Buying reviews are 5 stars$200,000 – $999,999 avg. project costRead 3 ReviewsMedia Planning & Buying PROJECT HIGHLIGHT
Advertising & Branding for Cleaning Chemicals Manufacturer
5.0 — Anderson Collaborative provides advertising services for a cleaning chemicals manufacturer. They improve the brand's social media presence and handle product launches, ad spend, design, and Read moreWas this helpful?
More responsive than most other service providers
Get in TouchAnderson Collaborative™ is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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See All Locations (2)Miami, FL
4000 Ponce de Leon Blvd Suite 470
Miami, FL 3314616 - 20
305-777-0471
$25,000+$150 - $199 / hr2 - 9Serves Hong KongServices provided
55% Media Planning & Buying15% Marketing Strategy10% Conversion Optimization +2 services10% Pay Per Click10% Social Media MarketingSee all 16 projectsEXL Media is a media planning and buying agency known for its strategic expertise and strong relationships with media companies. The firm receives overwhelmingly positive feedback, with clients praising their professionalism, excellent project management, and ability to optimize advertising strategies, as evidenced by a 311% increase in website sessions for one client. Their dedication to understanding client goals makes them a trusted partner.
Reviews mention Unique expertise
Clients consistently praise EXL Media for their unique expertise in media buying and digital marketing. One client noted their diverse team, highlighting specialists in various marketing areas, which significantly enhanced their brand awareness across a broad audience. Another emphasized EXL Media's role as an extension of their marketing department, providing strategic guidance and adapting to campaign needs. Overall, feedback reflects a strong sentiment of trust in EXL Media's capabilities and their commitment to client success.-
Media Planning & Buying for Distillery
5.0 Feb 28, 2022They’re a diverse team as far as their skillsets are concerned. They're knowledgeable in all aspects of media buying, and they have specialists in each area of marketing. They call northern Nevada their home and that extends into the northern California area, so they really know our area extremely well.
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Digital Marketing Services & Consulting for Credit Union
5.0 Oct 1, 2020The reason we held onto the partnership for so long was because they were quick to adopt and become experts in digital advertising. They showed a true interest in our success and used their expertise to fit their knowledge to our campaign challenges.
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2 of 2 Media Planning & Buying reviews are 5 stars2 new reviews for Media Planning & Buying in past 6 months$200,000 – $999,999 avg. project costRead 2 ReviewsMedia Planning & Buying PROJECT HIGHLIGHT
Digital Billboard Buying & Advertising for Nonprofit Org
5.0 — EXL Media provides ongoing digital billboard advertising services for a nonprofit organization. The team helps the client purchase digital billboard spaces in strategic areas around Lake Tahoe. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback on EXL Media consistently highlights their exceptional value for money. Many clients noted the agency's ability to negotiate favorable pricing and secure high-quality media placements. One client reported spending over $1 million yet felt the services provided were well worth the investment, often exceeding expectations. Overall sentiment reflects a strong appreciation for the agency's strategic insights and cost-effective solutions, with clients emphasizing their responsiveness and commitment to achieving results within budget.Was this helpful?
See All Locations (1)Incline Village, NV
937 Tahoe Blvd. Suite 120
Incline Village, NV 894516 - 9
775-832-0202
$50,000+$150 - $199 / hr10 - 49Serves Hong KongServices provided
50% Media Planning & Buying20% Pay Per Click15% Social Media Marketing +2 services10% Advertising5% Marketing StrategySee all 16 projectsHotspex Media is a Media Planning and Buying firm known for its expertise in digital marketing and advertising strategy. Out of the reviews analyzed, 100% highlight the company's responsive communication and expert recommendations, resulting in successful campaign performance. Notably, clients appreciate their thorough understanding of unique market needs and the high value they offer for their services.
1 of 1 reviews is 5 starsUnknown avg. project costRead 1 Recent ReviewReviewed 1 time in the past 6 months
Recent reviews of Hotspex Media highlight their effective omnichannel strategies, leading to measurable increases in key performance indicators such as click-through rates and brand sentiment. Clients commend their organized project management and clear communication, noting a strong cultural fit and expertise. A notable client from MTY Food Group reported an 8% and 30% increase in brand sentiment for different brands. However, there is a suggestion for improved proactive communication during quieter periods.Was this helpful?
2 of 2 Media Planning & Buying reviews are 5 stars$50,000 – $199,999 avg. project costRead 2 ReviewsMedia Planning & Buying PROJECT HIGHLIGHT
PPC Services for Digital Services & Imaging Solutions Co
5.0 — Hotspex Media manages paid digital marketing campaigns for a digital services and imaging solutions company. The team is responsible for the social media advertising strategies across B2B and B2C Read moreWas this helpful?
See All Locations (1)Toronto, Canada
40 Eglinton Ave E, Unit 802
Toronto, Canada M4P 3A231 - 40
+1 (416) 888-3720
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UndisclosedUndisclosed10 - 49Hong Kong SAR, Hong Kong
Services provided
10% Media Planning & Buying20% Search Engine Optimization15% Pay Per Click +5 services15% Web Development10% Affiliate Marketing10% E-Commerce Development10% Marketing Strategy10% Video ProductionSee all 3 projects4HK is a multi-faceted digital marketing and branding agency, offering services such as brand redesign, digital marketing strategies, and website development. Their reviews highlight consistent professionalism and effective project management, with 100% positive feedback on communication and collaboration. Clients appreciate 4HK's ability to enhance brand aesthetics and provide tailored solutions, with 67% of reviewers noting their impressive design capabilities.
Industry Experience
4HK has demonstrated expertise across multiple industries, including Manufacturing, Arts and Entertainment, and Business Services. Clients in Manufacturing noted significant improvements in branding and client engagement, while the Arts sector appreciated their effectiveness in digital marketing and promotion strategies. In Business Services, 4HK has been recognized for their personalized approach and effective logo and brand development. Overall, feedback is highly positive, highlighting 4HK's strong communication, adaptability, and commitment to delivering impactful solutions tailored to each industry.
Read All ReviewsSelect Industry to see insights
Manufacturing Arts, entertainment & music Business servicesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight 4HK's competitive pricing and value for money. One client stated that the pricing fit their budget while another noted their personalized service and commitment to understanding client needs. The Hong Kong Dance Company mentioned satisfactory results from their investment, underscoring the effective digital marketing strategies implemented. Overall, feedback reflects a positive sentiment regarding the company's cost-effectiveness and the quality of deliverables, with clients expressing satisfaction without significant areas for improvement.Was this helpful?
Hong Kong SAR, Hong Kong
Rm 4801, 48/F Hopewell Centre, 183 Queen's Road East, Wan Chai
Hong Kong SAR, Hong Kong2 - 5
+85267268769
See All Locations (2)Hong Kong SAR, Hong Kong
13/F, KONNECT, 303 Jaffe Road, Wan Chai
Hong Kong SAR, Hong Kong6 - 9
+85267268769
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$1,000+Undisclosed10 - 49Hong Kong, Hong Kong
Services provided
30% Media Planning & Buying60% Advertising10% Contract ManufacturingDisplayforce, an Advertising company, was established in 2017. The agency specializes in Advertising and Media Planning & Buying.
Read moreSee All Locations (1)Hong Kong, Hong Kong
338 Wan Chai Rd
Hong Kong, Hong Kong16 - 20
+852800969131
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UndisclosedUndisclosed10 - 49Kwun Tong, Hong Kong
Services provided
20% Media Planning & Buying20% Advertising20% Branding +2 services20% Direct Marketing20% Marketing StrategyUnique Logic is a small Advertising company launched in 2022. Their team focuses on Advertising and Branding.
Read moreSee All Locations (1)Kwun Tong, Hong Kong
Suit 3602, 36/F, AIA Kowloon Tower, Landmark East, 100 How Ming St, Kwun Tong
Kwun Tong, Hong Kong16 - 20
85291777959
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UndisclosedUndisclosed2 - 9Kowloon, Hong Kong
Services provided
50% Media Planning & Buying50% Event MarketingTriple Square is a media planning and buying agency and Event Marketing company. Their small team is based in Kowloon, Hong Kong. Their team specializes in Media Planning & Buying and Event
Read moreSee All Locations (1)Kowloon, Hong Kong
Room C2, 5/F, Tai Cheong (Liberal) Factory Building, 3 Wing Ming Street, Lai Chi Kok,
Kowloon, Hong Kong2 - 5
+852-3956-9826
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$1,000+Undisclosed50 - 249Hong Kong, Hong Kong
Services provided
10% Media Planning & Buying45% Search Engine Optimization25% Social Media Marketing +2 services10% Digital Strategy10% Web DevelopmentStrategic Digital Marketing Company Limited is a midsize SEO services firm located in Hong Kong, Hong Kong. The team provides Search Engine Optimization and Social Media Marketing.
Read moreSee All Locations (1)Hong Kong, Hong Kong
9 Wing Hong Street
Hong Kong, Hong Kong76 - 100
85231108262
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$1,000+$25 - $49 / hr10 - 49Kowloon, Hong Kong
Services provided
15% Media Planning & Buying15% Pay Per Click10% Content Marketing +6 services10% Digital Strategy10% Graphic Design10% Search Engine Optimization10% Social Media Marketing10% Video Marketing10% Video ProductionBased in Kowloon, Hong Kong, Icebreaker Concept Limited is a small media planning and buying company. Their services include Media Planning & Buying and Pay Per Click.
Read moreSee All Locations (1)Kowloon, Hong Kong
10/F., Sunbeam Centre, 27 Shing Yip St., Kwun Tong
Kowloon, Hong Kong6 - 9
57269218
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$1,000+$50 - $99 / hr10 - 49Hong Kong, Hong Kong
Services provided
15% Media Planning & Buying25% Digital Strategy20% Marketing Strategy +3 services20% Social Media Marketing10% Content Marketing10% Video ProductionSee all 1 projectsHooJoo is a boutique PR and marketing agency dedicated to delivering high-impact, cost-effective communications solutions. With a presence in Beijing, Shanghai, and Hong Kong, our team specializes
Read moreSee All Locations (1)Hong Kong, Hong Kong
704 Prince Edward Road East
Hong Kong, Hong Kong6 - 9
+852 68757505
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$5,000+Undisclosed2 - 9Sheung Wan, Hong Kong
Services provided
10% Media Planning & Buying10% Advertising10% Branding +7 services10% Content Marketing10% Digital Strategy10% Graphic Design10% Print Design10% Search Engine Optimization10% Social Media Marketing10% Web DesignPACT is an Advertising company launched in 2018. The small team specializes in Advertising and Branding.
Read moreSee All Locations (2)Singapore, Singapore
59 New Bridge Rd
Singapore, Singapore 05940510 - 15
+852 9227 6192
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UndisclosedUndisclosed10 - 49Hong Kong, Hong Kong
Services provided
30% Media Planning & Buying35% Event Marketing25% Public Relations +1 service10% Event ManagementBackstage Events Company Limited is an Event Marketing company. They are headquartered in Hong Kong, Hong Kong and have small team. They specialize in Event Marketing and Media Planning & Buying.
Read moreSee All Locations (1)Hong Kong, Hong Kong
Room 1705, 17/F, Hip Kwan Commercial Building, 38 Pitt Street,
Hong Kong, Hong Kong10 - 15
+852-3162-0687
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UndisclosedUndisclosed10 - 49Hong Kong, Hong Kong
Services provided
25% Media Planning & Buying25% Event Marketing25% Social Media Marketing +2 services15% Public Relations10% Event ManagementActionHouse International Limited, a media planning and buying company, is in Hong Kong, Hong Kong. The team specializes in Media Planning & Buying and Event Marketing.
Read moreSee All Locations (1)Hong Kong, Hong Kong
1101-02, 11/F, Wanchai Commercial Centre, 194 Johnston Road, Wanchai
Hong Kong, Hong Kong10 - 15
(852) 3102-8108
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UndisclosedUndisclosed50 - 249Hong Kong, Hong Kong
Services provided
20% Media Planning & Buying20% Content Marketing20% Digital Strategy +2 services20% Web Design20% Web DevelopmentDesignercity (HK) Ltd, a midsize Content Marketing company, is located in Hong Kong, Hong Kong. The team specializes in Content Marketing and Digital Strategy.
Read moreSee All Locations (1)Hong Kong, Hong Kong
6/F, 128 Wellington St, Central
Hong Kong, Hong Kong151 - 200
+852.2851.9272
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UndisclosedUndisclosed10 - 49Wong Chuk Hang, Hong Kong
Services provided
20% Media Planning & Buying20% Branding20% Content Marketing +2 services20% Digital Strategy20% Social Media MarketingSmall branding agency Totem Media, is located in Wong Chuk Hang, Hong Kong and Beijing , China. Their services include Branding and Content Marketing.
Read moreSee All Locations (2)Wong Chuk Hang, Hong Kong
5/F Remex Centre 42 Wong Chuk Chang Road
Wong Chuk Hang, Hong Kong41 - 49
+852.2780.5586
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UndisclosedUndisclosed10 - 49Kowloon, Hong Kong
Services provided
20% Media Planning & Buying20% Event Marketing20% Graphic Design +2 services20% Video Production20% Web DesignGasol Marketing & Design, an Event Marketing company, was launched in 2010. The team offers Event Marketing and Graphic Design and is in Kowloon, Hong Kong.
Read moreSee All Locations (1)Kowloon, Hong Kong
Unit 1603, Global Gateway Tower, 63 Wing Hong St., Lai Chi Kok
Kowloon, Hong Kong41 - 49
+852.3998.4130
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UndisclosedUndisclosed50 - 249North Point, Hong Kong
Services provided
100% Media Planning & BuyingPtarmigan Media Limited is a media planning and buying company in London , England and New York, New York. The team provides Media Planning & Buying.
Read moreSee All Locations (3)London , England
Second Floor, Mill House 8 Mill Street
London , England SE1 2BA50 - 75
+44.2072310014
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UndisclosedUndisclosed2 - 9Hong Kong, Hong Kong
Services provided
20% Media Planning & Buying20% Branding20% Event Marketing +3 services20% Video Production10% Event Management10% Public RelationsStrategic Public Relations Group, a branding company, is in Hong Kong, Hong Kong. Established in 1995, the team provides Branding and Media Planning & Buying.
Read moreSee All Locations (1)Hong Kong, Hong Kong
24/F, Admiralty Centre I, 18 Harcourt Road
Hong Kong, Hong Kong2 - 5
(852) 2527 0490
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UndisclosedUndisclosed2 - 9Kowloon, Hong Kong
Services provided
20% Media Planning & Buying20% Event Management20% Event Marketing +2 services20% Public Relations20% Video ProductionNew Point Marketing Limited is a PR agency. Their small team is headquartered in Kowloon, Hong Kong. Their services include Public Relations and Media Planning & Buying.
Read moreSee All Locations (1)Kowloon, Hong Kong
Room 2214, 22/F, Miramar Tower, 132 Nathan Road, Tsim Sha Tsui
Kowloon, Hong Kong6 - 9
+852.3428.5830
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UndisclosedUndisclosed50 - 249Wanchai, Hong Kong
Services provided
10% Media Planning & Buying10% Branding10% Content Marketing +7 services10% Mobile & App Marketing10% Print Design10% Public Relations10% Search Engine Optimization10% UX/UI Design10% Video Production10% Web DesignBranding firm Grebstad Hicks Public Relations Consulting (Shanghai) Co., Ltd. Was launched in 1997. The company provides Branding and Public Relations, and is midsize.
Read moreSee All Locations (3)Singapore, Singapore
133 Cecil Street, #18-01B, Keck Seng Tower
Singapore, Singapore 069535+65 6438 4024
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UndisclosedUndisclosed10 - 49Hong Kong, Hong Kong
Services provided
10% Media Planning & Buying50% Event Marketing20% Graphic Design +1 service20% Product DesignChunky Onion Productions Limited is an Event Marketing company. They were launched in 2000, and their services include Event Marketing and Product Design.
Read moreSee All Locations (1)Hong Kong, Hong Kong
Unit G, 9/F Effort Industrial Building, 2-8 Kung Yip Street, Kwai Chung, New Territories
Hong Kong, Hong Kong10 - 15
+852-3188-1874
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UndisclosedUndisclosed10 - 49Hong Kong, Hong Kong
Services provided
10% Media Planning & Buying20% Branding20% Event Marketing +3 services20% Marketing Strategy20% Social Media Marketing10% Content MarketingLaunched in 2013, A.LOUD Asia Communications is a branding firm. The team offers Branding and Marketing Strategy and is headquartered in Hong Kong, Hong Kong and Beijing, China.
Read moreSee All Locations (3)Hong Kong, Hong Kong
Flat 601, Workington Tower, 78-80 Bonham Strand, Sheung Wan
Hong Kong, Hong Kong10 - 15
+852 2527 3336
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UndisclosedUndisclosed10 - 49Kowloon, Hong Kong
Services provided
10% Media Planning & Buying20% Search Engine Optimization20% Web Development +5 services10% Content Marketing10% Email Marketing10% Pay Per Click10% Social Media Marketing10% Web DesignSEO agency Boss Digital Ltd was founded in 1999. Based in Kowloon, Hong Kong, the team offers Search Engine Optimization and Web Development.
Read moreSee All Locations (1)Kowloon, Hong Kong
10/F, The Wave, 4 Hing Yip Street, Kwun Tong
Kowloon, Hong Kong10 - 15
38997718
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UndisclosedUndisclosed2 - 9Hong Kong, Hong Kong
Services provided
10% Media Planning & Buying25% Event Management25% Event Marketing +4 services10% Product Design10% Social Media Marketing10% Video Production10% Web DesignBlink is an Event Marketing company. Their team is located in Hong Kong, Hong Kong and specializes in Event Marketing and Event Management.
Read moreSee All Locations (1)Hong Kong, Hong Kong
Unit 1301, APEC Plaza, 49 Hoi Yuen Road, Kwun Tong
Hong Kong, Hong Kong2 - 5
+852 91239099
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$10,000+$150 - $199 / hr2 - 9Central, Hong Kong
Services provided
20% Media Planning & Buying20% Branding20% Direct Marketing +2 services20% Marketing Strategy20% Video ProductionDynamic is a branding company. Their small team is based in Central, Hong Kong. Their services include Branding and Marketing Strategy.
Read moreSee All Locations (1)Central, Hong Kong
Suite 1722, 17/F Wheelock House, 20 Pedder Street
Central, Hong Kong -
$10,000+$150 - $199 / hr10 - 49Hong Kong, Hong Kong
Services provided
20% Media Planning & Buying20% Advertising20% Branding +2 services20% Digital Strategy20% Web DesignRP2 Global is a small Advertising company founded in 1991. Their team specializes in Advertising and Branding.
Read moreSee All Locations (3)Chelmsford, England
Broomfield Road
Chelmsford, England CM116 - 20
+44.1245.458.780
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UndisclosedUndisclosed10 - 49Kowloon, Hong Kong
Services provided
20% Media Planning & Buying20% Accounting20% Business Consulting +2 services20% E-Commerce Development20% Social Media MarketingTrilogi - The eCommerce Agency is a media planning & buying agency established in 1999. Their services include Media Planning & Buying and Social Media Marketing.
Read moreSee All Locations (4)Madrid, Spain
Calle de José Abascal, 56
Madrid, Spain 280032 - 5
+34.911.095.899
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$100,000+$200 - $300 / hr250 - 999Miami, FL
Services provided
20% Media Planning & Buying20% Advertising20% Branding +2 services20% Digital Strategy20% Marketing StrategyMidsize Advertising company Crispin Porter + Bogusky, is based in Miami, Florida and Boulder, Colorado. Their services include Advertising and Branding.
Read moreSee All Locations (6)London, England
32 York Way
London, England N1 9AB21 - 30
+44 20 3551 7701
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A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
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Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
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List of the Top 1 Hong Kong Media Buying and Planning Companies
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UndisclosedUndisclosed10 - 49Hong Kong SAR, Hong Kong
Ability to deliver
33.3/40.016.2/20 Reviews8.8/10 Clients & Experience8.3/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$1,000+Undisclosed10 - 49Hong Kong, Hong Kong
Ability to deliver
6.5/40.00/20 Reviews1.2/10 Clients & Experience5.3/10 Market PresenceService focus
30% Media Planning & Buying70% Other -
UndisclosedUndisclosed10 - 49Kwun Tong, Hong Kong
Ability to deliver
5.2/40.00/20 Reviews0/10 Clients & Experience5.2/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
UndisclosedUndisclosed2 - 9Kowloon, Hong Kong
Ability to deliver
0/40.00/20 Reviews0/10 Clients & Experience0/10 Market PresenceService focus
50% Media Planning & Buying50% Other -
$1,000+Undisclosed50 - 249Hong Kong, Hong Kong
Ability to deliver
6.1/40.00/20 Reviews0/10 Clients & Experience6.1/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$1,000+$25 - $49 / hr10 - 49Kowloon, Hong Kong
Ability to deliver
4.6/40.00/20 Reviews0/10 Clients & Experience4.6/10 Market PresenceService focus
15% Media Planning & Buying85% Other -
$1,000+$50 - $99 / hr10 - 49Hong Kong, Hong Kong
Ability to deliver
4/40.00/20 Reviews0/10 Clients & Experience4/10 Market PresenceService focus
15% Media Planning & Buying85% Other -
$5,000+Undisclosed2 - 9Sheung Wan, Hong Kong
Ability to deliver
5.2/40.00/20 Reviews0/10 Clients & Experience5.2/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
UndisclosedUndisclosed10 - 49Hong Kong, Hong Kong
Ability to deliver
0/40.00/20 Reviews0/10 Clients & Experience0/10 Market PresenceService focus
30% Media Planning & Buying70% Other -
UndisclosedUndisclosed10 - 49Hong Kong, Hong Kong
Ability to deliver
0/40.00/20 Reviews0/10 Clients & Experience0/10 Market PresenceService focus
25% Media Planning & Buying75% Other -
UndisclosedUndisclosed50 - 249Hong Kong, Hong Kong
Ability to deliver
0/40.00/20 Reviews0/10 Clients & Experience0/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
UndisclosedUndisclosed10 - 49Wong Chuk Hang, Hong Kong
Ability to deliver
0/40.00/20 Reviews0/10 Clients & Experience0/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
UndisclosedUndisclosed10 - 49Kowloon, Hong Kong
Ability to deliver
0/40.00/20 Reviews0/10 Clients & Experience0/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
UndisclosedUndisclosed50 - 249North Point, Hong Kong
Ability to deliver
0/40.00/20 Reviews0/10 Clients & Experience0/10 Market PresenceService focus
100% Media Planning & Buying -
UndisclosedUndisclosed2 - 9Hong Kong, Hong Kong
Ability to deliver
0/40.00/20 Reviews0/10 Clients & Experience0/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
UndisclosedUndisclosed2 - 9Kowloon, Hong Kong
Ability to deliver
0/40.00/20 Reviews0/10 Clients & Experience0/10 Market PresenceService focus
20% Media Planning & Buying80% Other
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