HooJoo PR

BACKGROUND

Please describe your company and position.

I am an Executive of Sina Weibo

Describe what your company does in a single sentence.

Sina Weibo is one of China’s largest social media platforms, often described as a hybrid of Twitter and Facebook, offering real-time news, trends, and public discussions.

Sina Fashion is a leading fashion media channel under Sina Weibo, known for covering celebrity style, luxury brands, and major fashion events across China and globally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HooJoo PR to accomplish?

• Influencer & Celebrity Coordination
• Strategic Media Placement
• Cross-Industry Collaboration

SOLUTION

How did you find HooJoo PR?

Referral

Why did you select HooJoo PR over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from HooJoo PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

With the support of HooJoo PR's comprehensive marketing strategies, the event ultimately achieved over 100 million impressions. It featured the participation of 30 top-tier celebrities and generated extensive secondary promotion across major social media platforms, significantly enhancing the brand's overall visibility and impact.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

HooJoo PR supported us during the Sina Fashion Red Carpet Gala in 2021, helping us connect with celebrities and media. At the time, they were still a small team rather than a multinational company, but their work was impressively efficient and professional. They not only managed outreach to influencers, KOLs, and media, but also secured multiple app splash screens and banner placements through negotiations with external platforms. In addition, they helped facilitate a successful cross-industry collaboration with Didi, significantly amplifying the event’s overall impact.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their responses are always prompt, and they have a clear understanding of our intentions. We can fully trust them to work independently, and they consistently delivered with great efficiency.

What was your primary form of communication with HooJoo PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their company may not be large in scale, and we initially considered working with a more traditional, well-known 4A agency. However, we found that those agencies often followed outdated processes, styles, and aesthetics. HooJoo, though a boutique team, is composed of top-tier professionals and true industry experts. They respond quickly, grasp our needs accurately, and consistently demonstrate refined taste and strong resources. Both the casting list and visual production they delivered exceeded our expectations.

Are there any areas for improvement or something HooJoo PR could have done differently?

During that collaboration, we didn’t have many opportunities to meet in person. If we have the chance to work together again in the future, I hope we’ll have more time for face-to-face communication.