Zinzin

BACKGROUND

Please describe your company and position.

I am the Founder of Smackdab Inc.

Describe what your company does in a single sentence.

We create business operations applications

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zinzin to accomplish?

Assist us with naming a new software company

SOLUTION

How did you find Zinzin?

Online Search

Why did you select Zinzin over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Zinzin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Through questionnaires and multiple meetings, Zinzin worked to understand our company's personality, functionality, and mission. They conducted market research on our competitors and compiled a list of names that met our criteria. As we narrowed the focus on name candidates, Zinzin conducted deeper research to determine its viability for trademark and domain availability. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

At the end of the naming process, we identified a single name that fit all our criteria.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zinzin established a project timeline at the outset of the project. They consistently delivered on schedule. 

What was your primary form of communication with Zinzin?

Virtual Meeting

What did you find most impressive or unique about this company?

The blend of their team’s personalities and their ability to listen and provide quality results based on our feedback was impressive. In addition, they challenged our traditional thinking, and in the end, we selected a name that embodies our values, vision, and market position.

Are there any areas for improvement or something Zinzin could have done differently?

no

BACKGROUND

Please describe your company and your position there.

We are a SaaS company that provides risk management solutions on large capital projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zinzin, and what were your goals?

The company had recently received a large capital infusion from Summit Partners and recruited a new management team. One of the first projects for the team was to define a clear vision for the company and related messaging. With that complete, it was clear that we also needed a new name that was memorable, evoked the right feelings and was consistent with our vision.

SOLUTION

How did you select this vendor?

ZinZin was recommended to us by a friend in the industry who we respect greatly.

Describe the scope of their work in detail, including any steps and the final deliverables.

ZinZin performed a thorough analysis of our market, business, and our vision. They then started on a multi-week brainstorm where they identified potential names, ran them by our team, and refined the list. All names were checked for competitive and trademark issues.

How many people from the vendor's team worked with you, and what were their positions?

Two partners and another team member.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We love our new name. It has helped with sales and recruiting.

Describe their project management style, including communication tools and timeliness.

Very thorough and disciplined.

What did you find most impressive or unique about this company?

Very intelligent people who clearly know what they are doing. Also, they have the discipline to remain focused on naming and naming only, which makes them the best.

Are there any areas for improvement or something they could have done differently?

Nope