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The art and science of naming. We named Clutch!

Zinzin is a naming and branding agency that creates powerful product and company names to propel and differentiate brands beyond their competition. We are committed to helping companies rise above the generic branding chatter that clogs cultural discourse. Among many company and product brand names we've developed (see our extensive Portfolio on our website) we created the name Clutch for the site you are visiting right now! (See the Clutch CEO's review of Zinzin below.)

  • $10,000+
  • Undisclosed
  • 2 - 9
  • Berkeley, CA
  • Founded 2011

2 Languages that we service

  • English
  • French

1 Locations

  • Berkeley , CA

Focus

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Pricing Snapshot

Min. project size $10,000+
Avg. hourly rate Undisclosed
Rating for cost 4.6 /5

What Clients Have Said

Zinzin's project costs typically range from $6,000 to over $70,000, with most clients investing between $20,000 and $50,000. Clients consistently praise the value for cost, highlighting effective communication, thorough processes, and high-quality deliverables.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 29 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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Zinzin Review Insights

Overall Review Rating

5.0
  • Quality 4.9
  • Schedule 4.9
  • Cost 4.6
  • Willing to Refer 4.9

Top Mentions

Review Highlights

  • High Client Satisfaction and Repeat Business

    Many clients express high satisfaction with Zinzin's services, often returning for additional projects or recommending them to others. Their ability to deliver quality results consistently earns them loyalty and trust from their clients.

  • Strong Project Management

    Clients consistently praise Zinzin's project management skills, noting their ability to deliver on time, maintain clear communication, and adapt to client feedback. Their structured approach ensures projects are completed efficiently and to the client's satisfaction.

  • Creative and Collaborative Approach

    Zinzin's creative process is highly collaborative, involving clients in brainstorming and decision-making. They are known for being receptive to feedback and providing a fun, engaging experience while ensuring the final product aligns with the client's vision.

  • Potential for Broader Service Offerings

    While Zinzin excels in naming, some clients have expressed interest in additional services such as logo design or branding support. Expanding their service offerings could enhance their value proposition.

  • Positive Impact on Branding

    The names developed by Zinzin have been pivotal in helping clients build strong brand identities, gaining positive feedback from stakeholders, and enhancing market presence. Their work often leads to increased brand recognition and customer engagement.

  • Comprehensive Market and Competitor Analysis

    Zinzin conducts thorough market and competitor analyses to ensure the names they propose are unique and strategically positioned. This attention to detail helps clients differentiate themselves in their respective industries.

Zinzin Reviews

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Naming & Brand Identity for Movie Theater Media Company

  • Branding
  • Confidential
  • Sep. 2016 - Jan. 2017
4.5
Quality
4.0
Schedule
4.0
Cost
3.0
Willing to Refer
5.0

“Zinzin treated us like an individual and was flexible in their approach.”

Creative Director, Media Company
Anonymous
  • Media
  • Centennial, Colorado
  • 501-1,000 Employees
  • Phone Interview 
  • Verified

Zinzin rebranded a media company’s main product. They created a new name associated with an open domain and social media handles that could be legally protected.

Naming & Branding for Float Studio

  • Branding
  • $10,000 to $49,999
  • Feb. - Apr. 2016
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They did a fantastic job of working with an out-of-box company and accepted the challenge with full gusto."

Owner, Rubicon Float Studio
Robert Barr
  • Healthcare
  • Kirkland, Washington
  • 1-10 Employees
  • Phone Interview 
  • Verified

Looking to uniquely position themselves as a high-end provider, a float studio hired Zinzin to come up with a wide range of names, narrowing the list over five weeks until one was selected.

Naming & Tagline for Natural Cosmetics Company

  • Branding
  • $10,000 to $49,999
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"[T]hey were able to ... come up with something we were very happy with."

CEO, Éclair Naturals
John Matise
  • Financial services
  • Los Angeles, California
  • 1-10 Employees
  • Phone Interview 
  • Verified

Zinzin provided a name and tagline for a cosmetics company, intended to signify quality ingredients, pure formulas, and luxury products.

Naming for Online Career Matchmaker

  • Branding
  • $10,000 to $49,999
  • May - July 2015
5.0
Quality
5.0
Schedule
4.0
Cost
4.0
Willing to Refer
5.0

"Everyone here is fired up about our new name. Things couldn't have gone better."

CEO, at Anthology
Tom Leung
  • Information technology
  • Seattle, Washington
  • 1-10 Employees
  • Phone Interview 
  • Verified

Zinzin renamed a career matchmaking service that had struggled to launch with a previous name. They offered their strategies, insights, and techniques to uncover the optimal business name for long-term growth.

Naming for Mobile Location Services Company

  • Branding
  • $10,000 to $49,999
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

Zinzin's employees are experts at naming, and that comes across most obviously in their process.

Founder, Gravy
Jeff White
  • Transportation
  • Washington, District of Columbia
  • 11-50 Employees
  • Phone Interview 
  • Verified

Zinzin helped rename a mobile location and analytics company in order to better fit the market. Services included strategy sessions, focus groups, market testing, brand impact testing, and trademarking.

Naming of Ratings and Reviews Startup

  • Branding
  • Confidential
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They are world class at the naming game."

Founder, Clutch
Mike Beares
  • Information technology
  • Washington, District of Columbia
  • 11-50 Employees
  • Phone Interview 
  • Verified

Zinzin collaborated with the client on a naming and branding campaign for a start-up company. The package included competitive assessment, creative briefs, and several rounds of name development.

Naming for e-Learning Product

  • Branding
  • Confidential
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"In addition to coming up with a great name in the end, everyone benefited from the process of working with them."

Former CEO of eCornell
Chris Proulx
  • Education
  • Ithaca, New York
  • 51-200 Employees
  • Phone Interview 
  • Verified

Zinzin advised an e-learning company on naming their new product line. They found the perfect name through proprietary exercises at the theoretical and practical level, then did the legwork to make it official.

Naming for Treatment Center

  • Branding
  • Confidential
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"What stands out to me is the consistency in their work, their professionalism."

Former Chief Internet and Media Officer, Elements Behavioral Health
Vera Appleyard
  • IT Services
  • Long Beach, California
  • 1,001-5,000 Employees
  • Phone Interview 
  • Verified

Zinzin has collaborated with a behavioral health treatment center to develop names that can be legally protected for both their primary and secondary programs.

Naming for Fitness Company

  • Branding
  • Confidential
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0

"It's been fantastic."

President, Alloy Personal Training Solutions
Rick Mayo
  • Wellness & Fitness
  • Atlanta, Georgia
  • Phone Interview 
  • Verified

Zinzin helped a fitness company choose a name that was trademarkable and would increase their attractiveness in the market.

Branding for Business Operations Company

  • Branding
  • $10,000 to $49,999
  • Feb. - Apr. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They consistently delivered on schedule."

Founder, Smackdab Inc.
Brooks Swift
  • Software
  • Marco Island, Florida
  • 11-50 Employees
  • Online Review 
  • Verified

Zinzin provided branding services for a business operations company. The team assisted the client in choosing a brand new company name based on their personality, functionality, and mission.

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

Learn More
Verified Client Reviews
41
Overall Review Rating
5
Source
Clutch
Last Updated
September 25, 2024
Business Entity
Business Entity Name ZINZIN GROUP INC
Source California Secretary of State
Jurisdiction of Formation California
Date of Formation May 17, 2011
Status Active
Last Updated February 1, 2019
ID C3382359
Credit Report Results
International Credit Risk Assessment Low Risk
Source Creditsafe
Last Updated November 16, 2020
Learn More About The Clutch Verification Process

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2 - 9

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