Zinzin is a naming and branding agency that creates powerful product and company names to propel and differentiate brands beyond their competition. We are committed to helping companies rise above the generic branding chatter that clogs cultural discourse. Among many company and product brand names we've developed (see our extensive Portfolio on our website) we created the name Clutch for the site you are visiting right now! (See the Clutch CEO's review of Zinzin below.)
So, why exactly is a name so important? The answer is simple: first impressions matter, and a company or product name is the first point of audience contact with your brand. In many respects, the name is the brand, setting the tone and telling the story of your brand to the world. Your name represents your business in the most fundamental way, and everything you do or ever will do begins with your name. That’s why it’s vital to get the name right.
At Zinzin, we believe in the power of real, human language, in names that have rich meaning and depth. Names that are born from a rigorous, logical and battle-tested naming process, yet aspire to poetry and art. We help you to dream big, with names that will create lasting impressions and inspire an emotionally engaged and loyal audience. In short, we want to set your brand free — free from the commonplace, free from the forgettable, free from your competition.
Min project size
$10,000+
Hourly rate
Undisclosed
Employees
2 - 9
Locations
Berkeley, CA
Year founded
Founded 2011
Languages
2 Languages that we service
English
French
1 Locations
Berkeley , CA
No have been added yet...
Pricing Snapshot
Min. project size
$10,000+
Avg. hourly rate
Undisclosed
Rating for cost
4.6
/5
What Clients Have Said
Zinzin's project costs typically range from $6,000 to over $70,000, with most clients investing between $20,000 and $50,000. Clients consistently praise the value for cost, highlighting effective communication, thorough processes, and high-quality deliverables.
The names developed by Zinzin have been pivotal in helping clients build strong brand identities, gaining positive feedback from stakeholders, and enhancing market presence. Their work often leads to increased brand recognition and customer engagement.
Ability to Handle Tight Deadlines
Zinzin has demonstrated the ability to meet tight deadlines without compromising quality. Clients note their efficiency and dedication to delivering results on time, even under pressure.
Comprehensive Market and Competitor Analysis
Zinzin conducts thorough market and competitor analyses to ensure the names they propose are unique and strategically positioned. This attention to detail helps clients differentiate themselves in their respective industries.
Excellence in Naming Services
Zinzin is lauded for their expertise in providing unique and memorable names that resonate with the client's brand and market position. Their process involves deep understanding of the client's business, resulting in names that are evocative and strategically aligned.
Potential for Broader Service Offerings
While Zinzin excels in naming, some clients have expressed interest in additional services such as logo design or branding support. Expanding their service offerings could enhance their value proposition.
Specialized Expertise in Naming
Zinzin's specialization in naming is a key strength, with clients noting their ability to provide strategic, well-crafted names that stand out in the market. Their focus on naming allows them to deliver exceptional results tailored to each client's needs.
"Also, they have the discipline to remain focused on naming and naming only, which makes them the best."
Jul 2, 2022
CEO, Highwire
Anonymous
Verified
Other industries
Burlington, Massachusetts
11-50 Employees
Online Review
Verified
Zinzin conducted a multi-week brainstorming, interviewing, and vetting names for a risk management SaaS firm.
Zinzin helped with the client's sales and recruitment. They have a very thorough and disciplined process that showed their familiarity with their industry. They focused closely on the project.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
We are a SaaS company that provides risk management solutions on large capital projects.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Zinzin, and what were your goals?
The company had recently received a large capital infusion from Summit Partners and recruited a new management team. One of the first projects for the team was to define a clear vision for the company and related messaging. With that complete, it was clear that we also needed a new name that was memorable, evoked the right feelings and was consistent with our vision.
SOLUTION
How did you select this vendor?
ZinZin was recommended to us by a friend in the industry who we respect greatly.
Describe the scope of their work in detail, including any steps and the final deliverables.
ZinZin performed a thorough analysis of our market, business, and our vision. They then started on a multi-week brainstorm where they identified potential names, ran them by our team, and refined the list. All names were checked for competitive and trademark issues.
How many people from the vendor's team worked with you, and what were their positions?
Two partners and another team member.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We love our new name. It has helped with sales and recruiting.
Describe their project management style, including communication tools and timeliness.
Very thorough and disciplined.
What did you find most impressive or unique about this company?
Very intelligent people who clearly know what they are doing. Also, they have the discipline to remain focused on naming and naming only, which makes them the best.
Are there any areas for improvement or something they could have done differently?
Nope
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
"They are expensive, and worth every penny."
Willing to Refer
5.0
NPS
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41 Reviews
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