Naming for Eco-Friendly Cleaning Product Producer
- Branding
- Confidential
- Jan. - Mar. 2017
"While other vendors select options based on their own ideas, Zinzin considered our feedback and input."
- Consumer Products
- San Francisco, California
- 1-10 Employees
- Online Review
- Verified
Zinzin managed a naming process, combining insights gained from discovery calls and a brand assessment to deliver numerous options. They also considered characteristics of an existing sister brand.
The chosen name has driven serious interest pre-launch, reflecting well on Zinzin’s ability to combine mass appeal with specific positioning. Through close remote collaboration, they elicited client preferences and furthered them using their own industry experience.