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The art and science of naming. We named Clutch!

Zinzin is a naming and branding agency that creates powerful product and company names to propel and differentiate brands beyond their competition. We are committed to helping companies rise above the generic branding chatter that clogs cultural discourse. Among many company and product brand names we've developed (see our extensive Portfolio on our website) we created the name Clutch for the site you are visiting right now! (See the Clutch CEO's review of Zinzin below.)

  • $10,000+
  • Undisclosed
  • 2 - 9
  • Berkeley, CA
  • Founded 2011

2 Languages that we service

  • English
  • French

1 Locations

  • Berkeley , CA

Focus

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    Pricing Snapshot

    Min. project size $10,000+
    Avg. hourly rate Undisclosed
    Rating for cost 4.6 /5

    What Clients Have Said

    Zinzin's project costs typically range from $6,000 to over $70,000, with most clients investing between $20,000 and $50,000. Clients consistently praise the value for cost, highlighting effective communication, thorough processes, and high-quality deliverables.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    $10,000 - $49,999 based on 29 reviews
    < $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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    Zinzin Review Insights

    Overall Review Rating

    5.0
    • Quality 4.9
    • Schedule 4.9
    • Cost 4.6
    • Willing to Refer 4.9

    Top Mentions

    Review Highlights

    • Potential for Broader Service Offerings

      While Zinzin excels in naming, some clients have expressed interest in additional services such as logo design or branding support. Expanding their service offerings could enhance their value proposition.

    • Comprehensive Market and Competitor Analysis

      Zinzin conducts thorough market and competitor analyses to ensure the names they propose are unique and strategically positioned. This attention to detail helps clients differentiate themselves in their respective industries.

    • Specialized Expertise in Naming

      Zinzin's specialization in naming is a key strength, with clients noting their ability to provide strategic, well-crafted names that stand out in the market. Their focus on naming allows them to deliver exceptional results tailored to each client's needs.

    • Creative and Collaborative Approach

      Zinzin's creative process is highly collaborative, involving clients in brainstorming and decision-making. They are known for being receptive to feedback and providing a fun, engaging experience while ensuring the final product aligns with the client's vision.

    • Effective Communication and Responsiveness

      Clients appreciate Zinzin's clear and effective communication throughout the project. Their responsiveness to client needs and ability to adapt to changes ensure a smooth and successful collaboration.

    • Positive Impact on Branding

      The names developed by Zinzin have been pivotal in helping clients build strong brand identities, gaining positive feedback from stakeholders, and enhancing market presence. Their work often leads to increased brand recognition and customer engagement.

    Zinzin Reviews

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    Naming for Eco-Friendly Cleaning Product Producer

    • Branding
    • Confidential
    • Jan. - Mar. 2017
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "While other vendors select options based on their own ideas, Zinzin considered our feedback and input." 

    Marketing Manager, Yonder
    Anonymous
    • Consumer Products
    • San Francisco, California
    • 1-10 Employees
    • Online Review 
    • Verified

    Zinzin managed a naming process, combining insights gained from discovery calls and a brand assessment to deliver numerous options. They also considered characteristics of an existing sister brand.

    Naming for Online Technical Information Company

    • Branding
    • Confidential
    • Jan. - Feb. 2012
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “We were on a tight schedule for this project, and they handled that pressure very well.”

    Founder & CEO, Larky
    Gregg Hammerman
    • Information technology
    • Detroit, Michigan
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Zinzin worked with a tech startup to come up with a unique name that conveyed both seriousness and fun. They interviewed staff, conducted research, and presented creative, affordable suggestions.

    Naming for Computing Company

    • Branding
    • $50,000 to $199,999
    • Nov. 2017 - Apr. 2018
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    “Their process was fast and produced a high-quality list of potential company names.”

    SVP of Product & Marketing, Mojo Vision
    Steve Sinclair
    • Consumer Products
    • Saratoga, California
    • 51-200 Employees
    • Phone Interview 
    • Verified

    Zinzin collaborated with the internal team to brainstorm a list of potential company names. They conducted brand and market research and performed linguistic verification to determine which names worked best.

    Naming Projects for B2B Ratings & Reviews Website

    • Branding
    • Confidential
    • Oct. - Dec. 2017
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They quickly develop creative, evocative names.”

    Founder, Clutch
    Mike Beares
    • IT Services
    • Washington, District of Columbia
    • 51-200 Employees
    • Phone Interview 
    • Verified

    Zinzin provided naming services, working on names for two new websites. They developed a list of options in the first round from which the final choices were made, with no second round required.

    Naming for TV Network

    • Branding
    • $10,000 to $49,999
    • Aug. 2012 - Jan. 2013
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The name was very well-received by consumers and the industry, which was the core metric."

    Former EVP Marketing, Bedrock Media Ventures
    Kent Rees
    • Media
    • Los Angeles, California
    • 51-200 Employees
    • Phone Interview 
    • Verified

    Zinzin led a naming process for a new cable television channel. They helped create the brief, and then did multiple rounds of naming and revisions.

    Naming for Product Management Software Company

    • Branding
    • Confidential
    • Feb. - Apr. 2017
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "With Zinzin, we worked with the highest quality people."

    Former CEO, Obo
    Rich Reimer
    • Information technology
    • San Francisco, California
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Zinzin led a naming exercise, providing background research and multiple rounds of iteration.

    Naming for Food Distribution Company

    • Branding
    • $10,000 to $49,999
    • Aug. - Sep. 2012
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    “They’re like the wizards of naming, truly capturing our company’s look and feel within a few words.”

    President, Nuage Rouge
    Robin Bournival
    • Food & Beverages
    • Montreal, Quebec
    • 1-10 Employees
    • Phone Interview 
    • Verified

    After developing a thorough understanding of the brand through a conference call, Zinzin provided a list of three names for a food delivery company. Each possibility aligned with the desired look and feel.

    Product Naming for Regional Bank

    • Branding
    • $10,000 to $49,999
    • Jan. - Apr. 2016
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    n/a
    Willing to Refer
    5.0

    “We ended up with a remarkable brand identity and name.”

    Former Product Marketing Manager, TCF Bank
    Andrew Swanson
    • Financial services
    • Denver, Colorado
    • 1,001-5,000 Employees
    • Phone Interview 
    • Verified

    Helping build a brand for a new line of product, Zinzin led a product naming process that included identifying target audiences and doing trademark research.

    Naming Services for Gaming Investment Company

    • Advertising
    • $10,000 to $49,999
    • Mar. - June 2017
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They are experts in their field."

    CEO, Gaming Investment Company
    Anonymous
    • Gaming
    • Prague, Czech Republic
    • 1-10 Employees
    • Online Review 
    • Verified

    Offering specialized naming expertise, Zinzin collaborated on a company renaming and rebranding project.

    Naming for Home Security Automation Company

    • Branding
    • $10,000 to $49,999
    • Apr. - May 2013
    4.0
    Quality
    4.0
    Schedule
    5.0
    Cost
    3.5
    Willing to Refer
    3.5

    “They genuinely value the story behind the name of a brand.”

    Marketing Director, Fluent Home
    Aaron Zeyer
    • Consumer Products
    • Orem, Utah
    • 51-200 Employees
    • Phone Interview 
    • Verified

    Zinzin helped the company come up with a new name that would resonate with U.S. and Canadian markets, providing four rounds of options.

    Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

    Learn More
    Verified Client Reviews
    41
    Overall Review Rating
    5
    Source
    Clutch
    Last Updated
    September 25, 2024
    Business Entity
    Business Entity Name ZINZIN GROUP INC
    Source California Secretary of State
    Jurisdiction of Formation California
    Date of Formation May 16, 2011
    Status Active
    Last Updated January 31, 2019
    ID C3382359
    Credit Report Results
    International Credit Risk Assessment Low Risk
    Source Creditsafe
    Last Updated November 15, 2020
    Learn More About The Clutch Verification Process

    Locations (1)

    2 - 9

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