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The art and science of naming. We named Clutch!

Zinzin is a naming and branding agency that creates powerful product and company names to propel and differentiate brands beyond their competition. We are committed to helping companies rise above the generic branding chatter that clogs cultural discourse. Among many company and product brand names we've developed (see our extensive Portfolio on our website) we created the name Clutch for the site you are visiting right now! (See the Clutch CEO's review of Zinzin below.)

  • $10,000+
  • Undisclosed
  • 2 - 9
  • Berkeley, CA
  • Founded 2011

2 Languages that we service

  • English
  • French

1 Locations

  • Berkeley , CA

Focus

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    Pricing Snapshot

    Min. project size $10,000+
    Avg. hourly rate Undisclosed
    Rating for cost 4.6 /5

    What Clients Have Said

    Zinzin's project costs typically range from $6,000 to over $70,000, with most clients investing between $20,000 and $50,000. Clients consistently praise the value for cost, highlighting effective communication, thorough processes, and high-quality deliverables.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    $10,000 - $49,999 based on 29 reviews
    < $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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    Zinzin Review Insights

    Overall Review Rating

    5.0
    • Quality 4.9
    • Schedule 4.9
    • Cost 4.6
    • Willing to Refer 4.9

    Top Mentions

    Review Highlights

    • Specialized Expertise in Naming

      Zinzin's specialization in naming is a key strength, with clients noting their ability to provide strategic, well-crafted names that stand out in the market. Their focus on naming allows them to deliver exceptional results tailored to each client's needs.

    • Creative and Collaborative Approach

      Zinzin's creative process is highly collaborative, involving clients in brainstorming and decision-making. They are known for being receptive to feedback and providing a fun, engaging experience while ensuring the final product aligns with the client's vision.

    • Potential for Broader Service Offerings

      While Zinzin excels in naming, some clients have expressed interest in additional services such as logo design or branding support. Expanding their service offerings could enhance their value proposition.

    • Excellence in Naming Services

      Zinzin is lauded for their expertise in providing unique and memorable names that resonate with the client's brand and market position. Their process involves deep understanding of the client's business, resulting in names that are evocative and strategically aligned.

    • Ability to Handle Tight Deadlines

      Zinzin has demonstrated the ability to meet tight deadlines without compromising quality. Clients note their efficiency and dedication to delivering results on time, even under pressure.

    • High Client Satisfaction and Repeat Business

      Many clients express high satisfaction with Zinzin's services, often returning for additional projects or recommending them to others. Their ability to deliver quality results consistently earns them loyalty and trust from their clients.

    Zinzin Reviews

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    Naming Process for Luxury Resort Venues

    • Branding
    • $10,000 to $49,999
    • May - Dec. 2017
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Zinzin was fantastic."

    Former SVP & CFO, Park MGM
    David Tsai
    • Hospitality & leisure
    • Las Vegas, Nevada
    • 5,001-10,000 Employees
    • Phone Interview 
    • Verified

    Zinzin was contracted by a luxury hotel brand to name two of their upcoming venues. The team conducted high level market research before coming up with names, a collaborative process with multiple iterations.

    Naming Process for HR Software Company

    • Branding
    • Less than $10,000
    • Apr. - May 2014
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They were easy to work with, and took direction well, aligning with what our business wanted."

    CEO, Criterion
    Sunil Reddy
    • Software
    • Norwalk, Connecticut
    • 51-200 Employees
    • Phone Interview 
    • Verified

    Zinzin facilitated a naming process for a software development program. They went through multiple rounds of revision after, first, aligning on business goals.

    Branding for Car Marketplace App

    • Branding
    • $10,000 to $49,999
    • Sep. - Nov. 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The team was responsive, stayed organized, and had everything locked-down."

    Founder, Kilter
    Chris Jackson
    • Automotive
    • Lehi, Utah
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Zinzin led a car marketplace startup through a naming process. Starting with a discovery phase to better understand the brand direction, they went through two naming rounds before delivering a shortlist.

    Naming for Biotechnology Company

    • Branding
    • $10,000 to $49,999
    • Aug. - Sep. 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They explained each name, what it meant, and how they came up with it.”

    Director of Marketing, Rebus Biosystems
    Erin Davis
    • Chemicals & Biotechnology
    • Santa Clara, California
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Zinzin helped their client rename their organization and product. Initially, they provided several options. Through a series of meetings, they worked with the client to narrow down the list and select a name.

    Naming Process for Major Media Company

    • Branding
    • Confidential
    • July - Sep. 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They don’t overcomplicate situations and ask great questions to understand the identity of their partner organization.”

    Founder, Naughtonomy
    Fiona Naughton
    • Advertising & marketing
    • San Francisco, California
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Zinzin provided brand-related consulting to a major media company. They conducted in-depth research to determine the potential ramifications of renaming an association from legal and marketing standpoints.

    Naming Process for MBA & Career Programs Company

    • Branding
    • $10,000 to $49,999
    • July 2018 - Jan. 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They listened to our feedback, but pushed back and asked questions if something didn’t make sense to them.”

    Director of Marketing, MBA & Career Programs Company
    Anonymous
    • Education
    • Washington, District of Columbia
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Zinzin helped rename a newly accredited MBA program. They did a competitive analysis, interviewed stakeholders, and conducted research to create a list of names that appealed to potential students.

    Naming Services for Financial Software Provider

    • Branding
    • $10,000 to $49,999
    • Nov. - Dec. 2019
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "The ease of starting the project with them, their turnaround speed, and the quality of their advice were impressive."

    VP Product Marketing, Content Marketing, & Pricing, Datasite
    Axel Kirstetter
    • IT Services
    • New York City, New York
    • 501-1,000 Employees
    • Phone Interview 
    • Verified

    Zinzin took the business through a collaborative naming process, offering multiple suggestions along the way. The team helped to make sure that the product names were legally and digitally available.

    Names & Cultural Research for New Product Varieties

    • Branding
    • $50,000 to $199,999
    • Aug. 2018 - Mar. 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They went the extra mile to make sure we were happy with the final product.”

    CEO, IFG
    Andy Higgins
    • Other Industry
    • Bakersfield, California
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Zinzin named about a dozen new grape varieties for a global fruit breeding company, ensuring that each name was memorable and would appeal to consumers from various cultures.  

    Naming for New Financial Product Line

    • Branding
    • $10,000 to $49,999
    • Feb. - Mar. 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “It really felt like they set us up for success from the beginning, and we’ve landed in a good spot.”

    Director of Product Management, Financial Services Company
    Anonymous
    • Financial services
    • San Francisco, California
    • 1,001-5,000 Employees
    • Phone Interview 
    • Verified

    Zinzin named a new product line for an online bank. They followed a structured process that involved a competitive landscape study, discovery phase, and three rounds of naming suggestions.  

    Flagship Product Name for Tech Startup

    • Branding
    • Confidential
    • Apr. - May 2019
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    “It was refreshing to see a team with their level of experience still so excited about their craft.”

    Head of Products, Geomagical Labs
    Phil Guindi
    • Software
    • Mountain View, California
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Creative and analytical, Zinzin came up with several unique names for an emerging brand’s flagship product. They closely examined market competitors to ensure the name could differentiate the product.

    Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

    Learn More
    Verified Client Reviews
    41
    Overall Review Rating
    5
    Source
    Clutch
    Last Updated
    September 25, 2024
    Business Entity
    Business Entity Name ZINZIN GROUP INC
    Source California Secretary of State
    Jurisdiction of Formation California
    Date of Formation May 16, 2011
    Status Active
    Last Updated January 31, 2019
    ID C3382359
    Credit Report Results
    International Credit Risk Assessment Low Risk
    Source Creditsafe
    Last Updated November 15, 2020
    Learn More About The Clutch Verification Process

    Locations (1)

    2 - 9

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