YYC3 Marketing

BACKGROUND

Please describe your company and position.

I am the Founder/Lawyer of CASlaw

Describe what your company does in a single sentence.

The Stay at Home Lawyer is a legal education brand that makes Canadian law accessible and easy to understand through informative and engaging social media content.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YYC3 Marketing to accomplish?

• Develop and establish the Stay at Home Lawyer brand and content strategy.
• Create engaging, accessible legal content for social media through video scripting, content production and editing.
• Grow brand awareness and audience engagement with the long-term goal of generating leads for CASlaw.

SOLUTION

How did you find YYC3 Marketing?

Online Search

Why did you select YYC3 Marketing over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from YYC3 Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

YYC3 was engaged to help develop and grow the Stay At Home Lawyer brand across social media. Their scope of work includes brand and content strategy, video scripting, content production and filming, video editing, social media account management, and Instagram and TikTok advertising.
They also provide ongoing strategic guidance, content ideas and support for our Instagram Stories, helping us maintain a consistent and professional presence across our social platforms. The overall strategy is focused on building brand awareness, growing an engaged audience and ultimately generating qualified leads for Caslaw.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project is still in its early stages, but we have already seen steady growth in our social media presence, audience engagement and overall brand awareness. We have also established a consistent content schedule and a much more polished and professional presence across our platforms.
One of the most noticeable outcomes has been the improvement in Clifford’s confidence and comfort on camera, which is evident when comparing our earlier videos with more recent content. We are very pleased with the progress so far and look forward to measuring continued audience growth and lead generation as the brand develops.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

YYC3 has been extremely responsive, organized and easy to work with. They communicate clearly, deliver content on schedule and are always available when we have questions or need guidance. What stands out most is their patience and willingness to listen. They are very receptive to our feedback and ideas, while also providing their professional guidance when needed. We have always felt supported throughout the process.

What was your primary form of communication with YYC3 Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most is how genuinely invested the YYC3 team is in understanding us and the brand we are trying to build. They listen to our ideas, offer thoughtful guidance and somehow manage to keep the process professional while still making it feel very personal. They are incredibly warm, patient, and approachable. We have never felt like just another client, and that level of care has made the entire experience enjoyable.

Are there any areas for improvement or something YYC3 Marketing could have done differently?

At this stage, nothing comes to mind. Our experience with YYC3 has been extremely positive, and whenever we have had feedback or wanted to try something differently, they have been very receptive and quick to adapt.

BACKGROUND

Please describe your company and position.

I am the Creative Director of Giono Studio

Describe what your company does in a single sentence.

We are an Interior Design business focused on Residential and Commercial projects. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YYC3 Marketing to accomplish?

• To create a voice about who Giono Studio is.
• To market ourselves to onboard more clients.
• To create a portfolio for clients and industry.

SOLUTION

How did you find YYC3 Marketing?

Referral

Why did you select YYC3 Marketing over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• This was new to me so I trusted the referral and have known of Hayley for years.

How many teammates from YYC3 Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

YYC3 was hired by Giono Studio to create a visual portfolio for clients and industry, to create a voice or look into what Giono offers and what their culture is and to help us scale our business through advertising and putting forth visual content that represents and aligns with our Interior Design. Recently Divine Flooring partnered with various Interior Designers to do renderings to showcase their work WHILE advertising their floors. 
For myself, this was a great example of how visual content can be created beautifully to reflect the design firm. In a nut shell this was our goal - to have YYC3 take flat lays, designs, renderings, partnerships and translate them to the broader community and public.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Feedback for me is number one, from clients but equally from the industry (other designers, creators, artists, builders, architects, etc.). I have always been a big listener to feedback. If someone told me posts were confusing or the branding was too busy or they thought my messages were confusing, I'd listen and report back. 
If people loved posts and said "oh i loved that Xmas gift guide you did, or those renderings were strong and looked great" then I'd also report back. 

The second biggest measure was brining in clients. Still not sure we are bringing in anyone through this. My plan is to spend more time on this in 2026 and see if we can optimize this. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The communication is good and the tools are now easy to understand and follow. However, I do think sometimes YYC3 provides too much information. The most important thing is for decisions and communication and reading to be streamlined and simple for busy clients. I also found YYC3  communicates by email and messages first even if its long messages. A few times Megan has phoned and in 2 minutes we've sorted what hours of emails does. 
I very much appreciate this. I somtimes get about 50-100 emails/day that I need to respond too so its hard to get to a YYC3 email in a timely fashion. I think less is more. Don't share all your files and links and drops. Give clients a few place for information, simplify and it will be more efficient for both parties.

Monthly meetings are helpful but its almost impossible to communicate content and direction in this time. We barley cover the basics. I think biweekly meetings OR once a month general meeting and then a biweekly communication email on content might be help. Separate the goal of these meetings into two parts (one call, one email). Otherwise the content at approval time is fresh to me every month and then there is lots of back and forth. May not be possible but would be nice. 

Approvals for posts. I think we shold have these a minmum of two weeks before the next month. I often feel rushed at the end. Would make this less stressful for YYC3 too. 

That being said - the content is always delivered on time. Only twice ( i think) we've bumped a post. I do feel that they've been flexible to how they deliver and how to meet clients needs/requests. I do appreciate that its been a growing relationship but I always appreciate the professionalism and openness from your team. 

What was your primary form of communication with YYC3 Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

I've had the priveldge of working with Hayley and Megan the most. I am a 'work with your family' type of person and I've very much appreciated the personal connection, the ability to have touch points with them, the way they are flexible and take time to understand me and the team. It hasn't always been easy, but in an effort to keep things on track and do better, we all seem to respect each other and the work. 
I trust YYC3 fully and consider them part of my Giono Team family now. They have helped immensely, and I hope they know how much I appreciate them. I also thank them for being patient with me. 

Are there any areas for improvement or something YYC3 Marketing could have done differently?

I think I've mentioned it already. The less is more. The earlier is better than tight timeframes. A phone call goes a long way. 

Recently we've pivoted to visual first and message second. This was a call Hayley did and I appreciate it. I think we are doing better. I can see the challenge of a visual team doing visual work for a visual company. It gets tricky when we dont see things the same. However, we keep aiming to do better. There have been some posts and communications in the last couple of months that have been our strongest. Thank-you for taking the time to pivot and align. 

BACKGROUND

Please describe your company and position.

I am an Executive at Saga Metals Corp.

Describe what your company does in a single sentence.

SAGA Metals Corp. is a North American mining company focused on the exploration and discovery of a diversified suite of critical minerals that support the North American transition to supply security. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YYC3 Marketing to accomplish?

• Manage our social media messaging and increase visibility

SOLUTION

How did you find YYC3 Marketing?

Referral

Why did you select YYC3 Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from YYC3 Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provide content creation, content publishing, and community engagement services to help establish

and maintain a professional online presence, focused on Twitter and LinkedIn and other social media platforms. Key deliverables include: creating a social team handbook, optimize all social media platforms, create visual media and content and communicate and respond to general public inquiries.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Social media engagement growth
• Investor inquiries and lead generation
• Website funnel improvements
• Campaign efficiency and ROI

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they deliver on-time with quality work and immediate responses.

What was your primary form of communication with YYC3 Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We couldn't be more thrilled with the partnership we've built with YYC3 Marketing. From the outset, their team demonstrated an exceptional level of expertise and dedication that truly sets them apart in the digital marketing landscape. YYC3's professionals are not just skilled—they're a cohesive, collaborative and hard-working unit that bring fresh ideas to every campaign. They streamlined our entire marketing process, from initial strategy to seamless communication and agile adjustments that kept everything on track and timely.

Overall, YYC3 has been instrumental in elevating Saga Metals' visibility and messaging. If you're in the resource sector or any industry needing top-tier marketing, YYC3 is the team to trust. Five stars all the way!

Are there any areas for improvement or something YYC3 Marketing could have done differently?

None that come to mind.

BACKGROUND

Please describe your company and position.

I am the President & CEO of an energy & natural resources company

Describe what your company does in a single sentence.

Explore, Develop and Produce oil, natural gas, and helium for sale to domestic and global markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YYC3 Marketing to accomplish?

• Create and Maintain Awareness of the Critical Mineral Helium and its uses in everyday life.
• Present the company as an opportunity to participate in the growing global market for helium..
• Draw potential investors and other interested stakeholders to learn more about our company and its exciting growth story.y
• Act as conduit for select messaging to investors and stakeholders as well as providing an avenue for management to address pertinent questions.

SOLUTION

How did you find YYC3 Marketing?

Referral

Why did you select YYC3 Marketing over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Great Feedback from references

How many teammates from YYC3 Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Review Corporate Communications and materials to create content and distribute via social media and other channels
• Work with Management to distribute content and address any spedific communication requirements (eg. respond to stakeholder questions, etc)
• Scan for helium related industry developments and re-post/tag accordingly
• As required, arrange and oversee production and distribution of audio and video materials
• Assist with drawing attention to Helium Developers Association of Canada, of which Company is a member

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of content pieces created and distributed
• Increased traffic to web site and re-posts/tagging/mentions frequency
• Flow of questions to management via social media channels
• Increased activity in trading of company's shares on recognized stock exchanges
• Anecdotal company name recognition

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• They had excellent delivery and follow-through on all items, including assistance with sourcing of 3rd party contractors such as AV production and editing
• Speedy response to requests
• Very easy to work with, collaborative approach
• Active in making suggestions and working with company to advance program

What was your primary form of communication with YYC3 Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Bespoke ("personalized") Service, efficient and effective.

Are there any areas for improvement or something YYC3 Marketing could have done differently?

Within the scope of our engagement, I can't think of any at this time.

BACKGROUND

Please describe your company and position.

I am the Owner of District Studios.

Describe what your company does in a single sentence.

District Studios is a salon studio that offers professionals more than space.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YYC3 Marketing to accomplish?

• Manage our social media
• Create cohesiveness within our online presence

SOLUTION

How did you find YYC3 Marketing?

Referral

Why did you select YYC3 Marketing over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from YYC3 Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Social Media Strategy Development 
2. Content Creation 
3. Content Calendar Management 
4. Community Management
5. Social Media Advertising 
6. Analytics and Reporting 

Social Media Consultation deliverables include: 

• A tailored social media strategy document outlining the key objectives, target audience, content themes, and posting schedule. 
• Engaging and visually appealing content, including graphics, videos, and copy for your social media platforms. 
• A well-organized content calendar outlining the scheduled posts for increased efficiency and consistency. 
• Active community management, ensuring timely responses to comments, messages, and inquiries. 
• Detailed analytics and performance reports, providing insights on the impact and success of your social media campaigns. 
• Ongoing consultation and guidance to help you navigate the evolving social media landscape and optimize your online presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased leads and tours

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always delivered on time

What was your primary form of communication with YYC3 Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their strategy phase was impressive. The time they've taken to grasp the ins and outs of the salon surpasses other firms we've worked with in the past.

Are there any areas for improvement or something YYC3 Marketing could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I'm the owner of a company that sells pure high-end functional supplements, raw food, and hemp products to pet and horse owners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YYC3 Marketing, and what were your goals?

We needed someone to help us align our website with our brand, as well as take over our social media and marketing tasks. We wanted to achieve an increase in sales and have our products successful in our retail locations (and get more retail locations on board!).

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for marketing companies and narrowed it down to a couple. We interviewed with a few companies and chose the one that we synced with the best.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We spent a long time discussing what our goals are for the company, and what vision we had going forward. We discussed what our problem areas were and came up with a resolution. We prioritized and made timelines for completion that we both approved. YYC3 updated our website to make it more user friendly, as well as highlighted the more important aspects.

They then tackled the social media monsters we were dealing with, and had that all set up for us. They also spent time with us filming some social media content. Ongoing they make recommendations for us for ambassador programs, and take care of our social media accounts in terms of content, and initiate contact with new potential clients.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the owner, as well as an account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since starting with YYC3 we have onboarded 2 more retail locations. We have higher engagement on our social media accounts, as well as increased sales through our website.

How effective was the workflow between your team and theirs?

YYC3 team has been extremely available, quick response times, and flexible for meeting arrangements. They have been very accommodating to make our transactions easy to manage.

What did you find most impressive or unique about this company?

As a female led company, we loved that they were too. They were very willing to make a customized plan that worked for us and our special requirements. We also love how easy they are to work with, and how they truly care about our company and success.

Are there any areas for improvement or something they could have done differently?

We are very happy with the services YYC3 Marketing has provided us.

BACKGROUND

Please describe your company and your position there.

I work for a small marketing company in Wisconsin. I am an account manager and handle client communications as well as work on projects. We use outside resources to help finish out different areas of large projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YYC3 Marketing?

We hired YYC3 for creation and management of content on one of our large brand social media accounts, as well as creation and management of brand new social media accounts for a smaller brand. They have not only created the social media platforms for us, but also built each account up to be successful and something we are proud of. They create and manage all of the content, as well as handle all activity on the account. They are truly incredible.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected YYC3 after seeing their incredible social media skills. We knew they would be the perfect fit for all of our social media accounts.

Describe the project in detail and walk through the stages of the project.

YYC3 creates content for each brand on each social media platform, every single month. They do the designs, create a schedule, post the content, manage the content, and handle all activity on each account.

How many resources from the vendor's team worked with you, and what were their positions?

We work consistently with about 3 members of YYC3.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our Instagram, Facebook, and Twitter following on both accounts jumped immediately after YYC3’s takeover. They have truly built up our large account to be a well-known brand on social, and they have created a strong foundation for our smaller account on social. We are so excited to watch it grow in the same way!

How effective was the workflow between your team and theirs?

We chat almost daily and have calls whenever needed. YYC3 is quick to respond always and we never have delays in communication.

What did you find most impressive or unique about this company?

The most impressive thing about this company is their customer service. I think they are so kind and easy to work with. They manage everything so well, and I never have to worry about anything! Also, they do incredible work for a great price.

Are there any areas for improvement or something they could have done differently?

No, they are incredible at what they do!

BACKGROUND

Introduce your business and what you do there.

I’m a realtor, and I work independently.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with YYC3 Marketing?

I hired YYC3 Marketing for their digital marketing services.

SOLUTION

What was the scope of their involvement?

We had a discovery phase where I explained to them my expectations. After that, they began managing my digital marketing activities, including PPC efforts. They also create content so that I can increase the number of my followers on social media.

What is the team composition?

We’re working with three people, including Haley (President) and Kelsey (Content & Community Manager).

How did you come to work with YYC3 Marketing?

We found YYC3 Marketing through Google and chose them because they had good reviews.

How much have you invested with them?

We’ve spent $20,000 CAD (approximately $15,600 USD).

What is the status of this engagement?

We began working together in January 2021, and we continue to collaborate.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We started with nothing and I now have 1,000 followers on Instagram. Thanks to YYCR Marketing, I’ve gotten leads through social media and it’s been going quite well.

How did YYC3 Marketing perform from a project management standpoint?

I’m pretty hands-off with their project management process because I trust them completely, so you’d have to ask them directly. We communicate through phone calls, emails, and text — whatever’s the easiest at the time.

What did you find most impressive about them?

They’re easy to get a hold of and talk to.

Are there any areas they could improve?

No, they’re doing a great job.

Do you have any advice for potential customers?

You’d be crazy not to work with YYC3 Marketing. On top of that, trust what they’ll say.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of MIR Aviation. We do aircraft accident litigation and provide consulting services for people who use unmanned aircraft systems.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with YYC3 Marketing?

We needed help with our digital marketing efforts.

SOLUTION

What was the scope of their involvement?

YYC3 Marketing redesigned our existing site, and they’re currently handling our overall digital marketing initiatives. Their main responsibilities include maintaining our site and managing our Instagram and Facebook channels.

What is the team composition?

I work with Haley (President & Founder).

How did you come to work with YYC3 Marketing?

Haley was recommended to me by my son, whom she went to school with.

How much have you invested with them?

We’ve invested around $20,000 CAD (approximately $16,000 USD) so far.

What is the status of this engagement?

We started working together in March 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I was actually surprised with how much effort YYC3 Marketing took to truly understand our company. The thing is, a lot of my work is regulatory, so it’s very hard to market and there’s not a lot of people that are aware of our services. YYC3 Marketing does a great job of truly showcasing our company and offerings in a way that aligns with our identity.

In terms of quantitative metrics, we’ve seen a significant increase in our sales, site traffic, and the number of calls we receive. I’m really pleased with the results I’ve gotten so far, considering how little I paid for their services.

How did YYC3 Marketing perform from a project management standpoint?

YYC3 Marketing has performed well in terms of project management. We primarily communicate through texts, phone calls, and email.

What did you find most impressive about them?

I’m impressed with the fact that I don’t even have to worry about digital marketing anymore. I also really like their attitude and strong work ethic. YYC3 Marketing is a small firm, so they’re very personal in their approach. We’re not just another contract for them — they really make an effort to engage with us and show that they truly care about us, which is something that’s hard to find these days.

Are there any areas they could improve?

Other than the fact that they should be charging more for their services, I don’t have any complaints — it’s been such a great experience for us.

BACKGROUND

Please describe your company and your position there.

I am one of the owners of Mountain View Building Materials, located in Calgary Alberta. We are a family owned and operated boutique contractor and retail exterior building materials supplier.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YYC3 Marketing, and what were your goals?

We reached a point where we needed to transition our business from the successful “mom and pop” shop it was to a bigger operation. We needed to hire more people to help us reach our goals, and to do so, that meant narrowing our job descriptions to focus on what WE were best at, and hiring out the things we weren’t.

We hired YYC3 to overhaul our website, and digital marketing. We knew who we were as a business, and YYC3 saw and understood our goals, together we worked together to develop our unique marketing content and website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed a number of companies, but it was YYC3’s honesty, enthusiasm, and quite frankly lack of knowledge of our industry that lead us to hiring them. They were the type of client we were trying to access, so it really helped with developing our marketing strategies that they were learning about our industry at the same time.

They asked questions frequently that we just assumed people knew the answers to. So our posts were very topical, and well received. It was a perfect match, we knew little about what they could do for us, and they knew little about our industry. We trusted each other and jumped in with both feet!

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We have them full creative authority over web design digital marketing, with one caveat, everything had to be consistent. Consistent branding, messaging, and frequency (but they knew that already). There was ample back and forth but we trusted their suggestions and they supported our feedback and requests. Work was done timely and organized, and the posts are great!

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a number of the YYC3 team, as well some of their contractors.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our contractor and retail traffic has increased significantly, same with our phone in traffic. We can always tell when a post hits the mark by the amount of requests we get for the specific products we talk about and share.

How effective was the workflow between your team and theirs?

Excellent communication on their behalf! Always. If anything slowed progress it was on me not replying and providing feedback in a timely manner.

What did you find most impressive or unique about this company?

The amount of work their small team can produce. They always put in the work for us, which is something I value deeply.

Are there any areas for improvement or something they could have done differently?

Align their web design talents with a web developer to ensure their beautiful website ideas work well with google and other search engines.