Yellow Slice

BACKGROUND

Introduce your business and what you do there.

I’m the retention marketing manager of Underneat.in, a retail company. Our company was born in March 2025 from a moment of genuine frustration. When Kusha was exploring the shapewear and intimates market, she kept running into the same problem every Indian woman knows too well: everything felt designed for someone else’s body.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Yellow Slice?

Our main goal was to increase our conversion rate. Secondly, we wanted our website and apps to look more aesthetically pleasing.

SOLUTION

What was the scope of their involvement?

Yellow Slice handled the end-to-end UI/UX design for our website and apps, focusing on improving conversion rates and enhancing our brand's visual appeal. Key deliverables included UX research, design mockups, mood boards, icon sets, and multiple design iterations based on feedback. The team also provided development support through their in-house team, although an external development team joined later in the project implementation phase.

What is the team composition?

We worked with 10–12 teammates from Yellow Slice.

How did you come to work with Yellow Slice?

We found them through an online search. We chose them because their pricing fit our budget, they had a great culture fit, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We worked together from September 2025–May 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our conversion rate increased from 1.4% to 1.9%. Additionally, our brand’s website, which used to look bland, now looks visually appealing and represents our brand a lot better.

How did Yellow Slice perform from a project management standpoint?

Yellow Slice’s team was very easy to work with. Whatever requirements we shared with the project manager, the deliverables reflected that, even when our team wanted multiple iterations done. The team presented multiple mockups, mood boards, and icon sets for us to choose from. Moreover, their UX research was on point. In just a span of one or two months, the team wrapped up the entire project. We communicated via email and messaging apps.

What did you find most impressive about them?

Unlike most design agencies, Yellow Slice didn't just follow our requirements; they also provided creative input that enhanced the project. The team was really creative and insightful; they followed a design-first approach.

Are there any areas they could improve?

The research and design phases were executed very well. One area for improvement was during the development phase, particularly after an external development team joined the project. Better alignment and communication during implementation could have reduced the number of iterations and helped avoid additional costs and delays.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Maapan Labs Private Limited

Describe what your company does in a single sentence.

Bringing 4D RTLS Spatial Intelligence for asset tracking across industries using proprietary architecture providing localization & asset tracking with sub-30cm accuracy through metallic barriers & in GNSS denied areas with focus on:

1. Enabling real-time human-machine interaction

2. Trusted Transformation to Live Assets

3. Scalable to Healthcare, Transportation & Logistics

4. Security & Emergency Response Optimization

Maapan's tracking solutions (Digital twins) transform spatial data into "Smart Assets" for 100% visibility of people, processes and assets even in the most challenging Defense and Aerospace environments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellow Slice to accomplish?

• Build a world-class frontend experience that is visually strong, highly functional, and detail-oriented
• Create an interactive, intuitive, and easy-to-understand platform for seamless user experience
• Ensure accessibility and usability for non-technical users, especially MRO professionals with varying expertise levels

SOLUTION

How did you find Yellow Slice?

Online Search

Why did you select Yellow Slice over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Yellow Slice were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For this phase, our focus was on building a frontend that users could interact with, test, and provide feedback on. Along with it, we want funding so we thought our platform should have a global appeal.  Yellow Slice stood out because they understood this vision and could translate it into a tangible experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are targeting 2–3 deployments by 2026–2027, and we are already moving closer to achieving that. We are in serious discussions with defense sectors like the Navy and Army. We are also actively working with commercial airlines. 

India’s aviation sector is rapidly growing, and currently, nearly 95% of commercial aircraft are serviced outside India, representing a massive opportunity. We are also collaborating with organizations like Mahindra.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project began as a dashboard but evolved into a more complex system over time. The team remained open to learning, respected our domain expertise, and took a proactive approach to understanding new concepts.

They consistently kept a customer-first mindset, ensuring requirements were clear before execution. Their thoughtful questions also sparked deeper thinking and added value to the process.

What was your primary form of communication with Yellow Slice?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team was highly professional and punctual. Meetings were always smooth, on time, and well-prepared. Their level of preparedness and commitment stood out.

Are there any areas for improvement or something Yellow Slice could have done differently?

No major areas for improvement. The team delivered quality work, especially in terms of design, from typography to overall visual execution. They clearly put in their best effort.

BACKGROUND

Please describe your company and position.

I am the Director of KMG - Robust

Describe what your company does in a single sentence.

KMG Robust is a supplier and trader of global agricultural commodities and food products, specializing in sourcing and delivering high-quality spices, edible seeds, nuts, pulses, cereals and dried fruits to foodservice and wholesale markets, with operations linking India and Dubai for efficient supply and delivery.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellow Slice to accomplish?

• Redesign our ERP

SOLUTION

How did you find Yellow Slice?

Referral

Why did you select Yellow Slice over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Yellow Slice were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Redesign our ERP system. The previous system lacked proper company branding and a unified color language. The goal was to create a visually consistent platform aligned with our brand identity. 
 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project established a strong visual foundation with unified color systems and multiple design iterations. This created a scalable base for future product enhancements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yellow Slice managed the project well overall. There were time constraints toward the end, which made the final phase slightly rushed, but the collaboration throughout the project was smooth and responsive. The team remained supportive and aligned with our needs.

We are currently exploring additional work, especially around a visualization module and UX improvements.

What was your primary form of communication with Yellow Slice?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team’s ability to bond well with our internal stakeholders stood out. They understood our needs and requirements clearly, making collaboration comfortable and effective.

Are there any areas for improvement or something Yellow Slice could have done differently?

The only challenge came from timeline pressure near the end. Although the contract extended until December, there was pressure to finish in November, which created a rushed closing phase. The limitation was partly from our side as well, but a more relaxed timeline would have improved the experience.

BACKGROUND

Please describe your company and position.

I am the Lead - UI/UX Designer of Shoonya by Finvasia

Describe what your company does in a single sentence.

Shoonya, backed by Finvasia, redefines financial progress with transparency, powerful technology, and an inclusive approach for traders and investors. With no hidden charges and a strong ethical foundation, we make your financial journey seamless and trustworthy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellow Slice to accomplish?

• Create an engaging UI Interface
• Improve the user journey
• A design that motivates users to engage with the platform

SOLUTION

How did you find Yellow Slice?

Online Search

Why did you select Yellow Slice over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Yellow Slice were assigned to this project?

5-6

Describe the scope of work in detail. Please include a summary of key deliverables.

Shoonya aims to revamp its current UI and UX to provide users with a more user-friendly app experience similar to the best apps in the industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We haven’t launched our digital products yet; we plan to launch in April 2025. We can’t really say about the measurable outcomes, but the platform's UI and UX have definitely improved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Initially, we discussed our expectations with the product and the KPIs we were eyeing. We were the happiest with the research; however, there was some gap between the time the UX was ready and the time the UI was not.  

The UI team took some extra that we didn’t expect, although the result was good, so the wait was worth it. The project manager eased the flow of communication later. 

What was your primary form of communication with Yellow Slice?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The design process was quite good & teammates were very prompt to our requirements.

Are there any areas for improvement or something Yellow Slice could have done differently?

We don’t have any complaints with Yellow Slice. Kishor is a well-managed professional who lends a helping hand and gives the necessary feedback. He supports stakeholders' ideas and even accepts work that wasn’t included in the initial scope of work. 

One suggestion for the UI team is not to follow the exact wireframes but to think beyond that. 

BACKGROUND

Please describe your company and position.

I am the Founder, Acting Coach of The Actors Truth

Describe what your company does in a single sentence.

 The Actor’s Truth strives to bring out the best of performances. Saurabh Sachdeva founded this institute in 2017 with an aim to work on the core issues an actor faces while performing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellow Slice to accomplish?

• To Upgrade the UI / UX of the app

SOLUTION

How did you find Yellow Slice?

Online Search

Why did you select Yellow Slice over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Yellow Slice were assigned to this project?

6-7

Describe the scope of work in detail. Please include a summary of key deliverables.

To design and develop the Mobile Application - Actor’s Truth

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We got a huge success in our beta launch on 14th Feb, got approx 100 downloads, and
looking forward to our big launch on 10th March 2025

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they are professional enough to deliver what is stated. They first take confirmation of
what is to be done. Then submit the final feature list and give a timeline

What was your primary form of communication with Yellow Slice?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The entire team is connected With each other and every individual is a team player.

Are there any areas for improvement or something Yellow Slice could have done differently?

No, I was really happy with their work.

BACKGROUND

Please describe your company and position.

I am the Associate Project Manager of CellarStone, Inc.

Describe what your company does in a single sentence.

CellarStone Specializes in Sales Force Automation. pecializing in innovative solutions, Cellarstone empowers businesses with cutting-edge technology to streamline their sales processes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellow Slice to accomplish?

• Improve User Experience in QCommission

SOLUTION

How did you find Yellow Slice?

Online Search

Why did you select Yellow Slice over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Yellow Slice were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UX Designing of an Web Enterprise Application (QCommission )

1. Phase I: Soak Stage 
   • Stakeholder Workshop
   • Qualitative Research
2. Phase II:Think Stage
   • Personas + Scenarios
   • User Journey
   • Task Flows
   • Site Map
   • Feature list
3. Phase III: Execute Stage
   • Navigation
   • Wireframes
   • Visual Design
   • Visual Content

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Application UX flow for multiple roles
• Page level UX improvements
• UI Designs and its files
• Documentation

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Yellow Slice delivered on time, and their response was very good. The turnaround time for solving the problems is very less

What was your primary form of communication with Yellow Slice?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Yellow Slice work culture
• Approach on the problems
• Consistent follow ups
• Meetings when really needed

Are there any areas for improvement or something Yellow Slice could have done differently?

Not seeing any challenges with the team members/company worked with. They are very professional.

BACKGROUND

Please describe your company and position.

I am the Sr Manager Marketing of an other industries company 

Describe what your company does in a single sentence.

Online marketplace for used manufacturing and healthcare equipment

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellow Slice to accomplish?

• New website design
• Customer study
• Wireframe

SOLUTION

How did you find Yellow Slice?

Referral

Why did you select Yellow Slice over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Yellow Slice were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UI design and development of a new website with 5 business verticals

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Weekly demo of figma files and wireframes provided regular updates on the progress Stood up on the timelines Reduced steps for customer to take action Improved website navigation

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project was delivered on time. They always welcomed feedback and responded promptly The team was cooperative and understanding

What was your primary form of communication with Yellow Slice?

Virtual Meeting

What did you find most impressive or unique about this company?

Team patience, group discussions, great ideas and cooperation

Are there any areas for improvement or something Yellow Slice could have done differently?

No thanks

BACKGROUND

Please describe your company and position.

I am the Lead of a personal care products company.

Describe what your company does in a single sentence.

Manufacturer, advertiser and distributor of Personal Care products under our private label brands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellow Slice to accomplish?

• Design a website

SOLUTION

How did you find Yellow Slice?

Online Search

Why did you select Yellow Slice over others?

• High ratings
• Company values aligned

How many teammates from Yellow Slice were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Designing of our website for Personal Care

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Simple design that encorages user engagement and has high conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Good adherence to timelines. Although we had a few delays due to multiple iterations of designs we tried out.

What was your primary form of communication with Yellow Slice?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their documentation and handover were impressive.

Are there any areas for improvement or something Yellow Slice could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Origa Lease Finance.

Describe what your company does in a single sentence.

origa.market is India's first capex-enabling platform for all your equipment-related requirements. It offers a wide range of products and services that include buying & selling used equipment, leasing & financing, and equipment maintenance & servicing solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellow Slice to accomplish?

The entire new digital property of the new website that we were creating, spanning from studying customer behavior to designing the entire new digital property.

SOLUTION

How did you find Yellow Slice?

Referral

Why did you select Yellow Slice over others?

• Close to my geographic location
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Yellow Slice were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Yellow Slice for the entire new digital property of the new website that we were creating, spanning from studying customer behavior to designing the entire new digital property. Key Deliverables: 

• Final UI Sample + Style Guide Deck
• UI Language Guide
• Animation and Transition Guide
• Design System

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since the new website hasn't been launched yet, the measurable outcomes are not evident. However, for the previous website, the success was quantifiable. The Hotjar analysis, examining fallout, dropout rates, user confusion, and navigation challenges, provided measurable data on understanding and improving the user experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

While overall project management was good, the involvement of multiple specialized teams hindered effective knowledge transfer. Yes, the team was very active and supportive. They took our feedback and effortlessly worked on it.

What was your primary form of communication with Yellow Slice?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It was a high level of professionalism, with senior management, including Kishor and Sunny, actively engaging and addressing in between projects & escalating the same.

Are there any areas for improvement or something Yellow Slice could have done differently?

One area for improvement would be a consistent point of contact throughout the entire project. Improving the knowledge transfer process and ensuring a smoother, more intense, and professional handover would enhance the overall project experience.

BACKGROUND

Please describe your company and position.

I am the Manager – Products, Strategy, Digital Experience & Brand Ops, MEISA of FedEx

Describe what your company does in a single sentence.

Freight and Package Transportation across Asia Pacific, Middle East and Africa.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellow Slice to accomplish?

• To improve the user journey for KYC

SOLUTION

How did you find Yellow Slice?

Yellow Slice reach out to us.

Why did you select Yellow Slice over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Yellow Slice were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our pre-existing website, referred to as a KYC microsite, focused on collecting KYC documents for customs clearance in India. Our goal was to improve the user journey for KYC. We connected with Yellow Slice primarily to enhance the UI/UX design of the website, aiming to make it more intuitive, self-service-oriented, and efficient.

Furthermore, to streamline the user experience, minimizing the attempts needed to successfully complete the process. Key Deliverables: • Final UI Sample + Style Guide Deck • UI Language Guide • Animation and Transition Guide • Design System

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Aligning the redesign with FedEx brand guidelines for a more professional look.
2. Making the website more intuitive, and self-served.
3. The most crucial goal was achieving a 'first time right' experience for customers, reducing multiple attempts on the site. 

While the first two goals have been accomplished, we could see a gradual improvement in the third one.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was effective and we were able to meet all our timelines. Although there were minor setbacks, these did not impact our ability to achieve the goals. Overall, Yellow Slice demonstrated responsiveness to our needs, and the project management was well-handled.

What was your primary form of communication with Yellow Slice?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Yellow Slice was the team's receptiveness, agility, and creativity. They consistently delivered on expectations, staying aligned with the plan and goals throughout.

Are there any areas for improvement or something Yellow Slice could have done differently?

Yes, we were expecting a more advanced tech solution, particularly for the quality check on the documents but the initial delivered one was a basic, vanilla BB script solution that didn't meet our needs. Although it is now being addressed, which could have been implemented earlier in the project.