Yellow Slice

BACKGROUND

Please describe your company and position.

I am the Senior Manager - Group Corporate Brand of Mahindra Group

Describe what your company does in a single sentence.

Mahindra Group, founded in 1945, is a global federation of companies excelling in farm equipment, utility vehicles, IT, and finance. Its strong ESG focus drives positive change and enables communities to Rise.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellow Slice to accomplish?

• We had a very tight deadline and were looking for a team to deliver on it. We aimed to manage multiple languages to interface the new modules we started from scratch. Yellow Slice’s team was agile with the timeline and incorporated our other considerations.

SOLUTION

How did you find Yellow Slice?

Referral

Why did you select Yellow Slice over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Yellow Slice were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UX Testing on ABCD & Posh Act journies

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We achieved a 0% complaint rate after the Yellow Slice team designed an internal module that did not exist before. The platform's user experience improved, making it more intuitive and easy to navigate. 
• The language was simplified, and the interface is now much more aesthetically pleasing and far more functional than before. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yellow Slice designers delivered the project on time despite the tight project timeline. There were in-between calls and daily updates at every step of the process. 

What was your primary form of communication with Yellow Slice?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ability to break it down in very simple words for us. Technical. This is the issue; this is where we are. 

The most impressive quality of the design team was their ability to break it down into very simple words so that we could understand the technical jargon. 

It was commendable to describe the issues they faced and their strategy to explain how they would solve them. 

Are there any areas for improvement or something Yellow Slice could have done differently?

I can’t think of any negative feedback for Yellow Slice, which is a compliment. I’m from an agency, so I know it’s very rare for the client to not find any areas of improvement in the agency. 

However, I suggest hiring a few people who speak regional languages. For instance, Akhil could understand Tamil to a certain extent. Hence, he was of immense help when we were writing content in Tamil. 

Having more people like that would help the UI UX writing process immensely. 

BACKGROUND

Please describe your company and position.

I am the Senior Digital Marketer of Probus Insurance Broker Private Limited

Describe what your company does in a single sentence.

Probus Insurance is a leading InsurTech platform in India. We have made buying insurance online quick and simple. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellow Slice to accomplish?

• To fix the various complexities of our platform and streamline the onboarding process
• we needed a user-friendly landing page that guides potential partners through the entire process effortlessly from document submission, and examination processes, to training
• we wanted to create an end-to-end centralized solution that eliminates the need for our partners to navigate between different teams and become certified insurance advisors easily.

SOLUTION

How did you find Yellow Slice?

• Online Search
• Other

Why did you select Yellow Slice over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Yellow Slice were assigned to this project?

5-6

Describe the scope of work in detail. Please include a summary of key deliverables.

To improve the overall user experience, increase the number of people signing up to be POSp, and simplify the entire journey for POSps. 

Key Deliverables - 

• Competitive Analysis
• User Personas
• Sitemap
• Taskflows
• Wireframes
• Moodboard
• UI Sample
• UI Screens
• Icons & Illustrations
• UI Animations
• Typography
• Colors

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Enhance the conversion rate on the Probus website
• Increase user engagement to 15 minutes per session.
• Streamline the entire onboarding journey for POSPs, from their registration to becoming certified POSPs.
• Establish a unified platform that consolidates all tasks related to documentation, examination processes, and mandatory training modules.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management, led by multiple team leaders, was highly effective and commendable. The best part was the quick availability of the team and their prompt response to scheduling calls which demonstrated a proactive and responsive approach to meeting our needs.

What was your primary form of communication with Yellow Slice?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their meticulous documentation process. Every conversation, even a brief 5-minute call, was promptly summarized with MOM sent to us.

The handover document was exceptionally well-drafted, capturing details comprehensively, right down to small icons. Additionally, the quick availability of the team to schedule calls whenever I needed was commendable. 

Are there any areas for improvement or something Yellow Slice could have done differently?

One area for improvement could be enhancing the research during the design phase, there was an expectation for more proactive sharing of references which was not met.

Furthermore, as a client, I believe a better understanding of the designers' backgrounds, including their past projects, portfolios, and insights into the designers' expertise beforehand, would contribute to a more informed collaboration and client confidence.

BACKGROUND

Please describe your company and position.

I am the Product Owner of Augmont | Gold For All

Describe what your company does in a single sentence.

Augmont Gold For All is India’s largest completely integrated gold player from refining to retailing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellow Slice to accomplish?

• Croselling is not achived yet

SOLUTION

How did you find Yellow Slice?

Online Search

Why did you select Yellow Slice over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Yellow Slice were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

 To design the B2B and B2B2C mobile app and web app

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Almost 3 months have passed since the app was launched in July, before Ganpati festival, and the registration has increased. There are metrics which significantly got increased but we are still measuring and will share soon, 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We feel the project management was in good hands, and the response time was excellent and quick. The designers were knowledgeable, and they knew what they were doing. 

Although the UI elements were delivered slightly late, they lacked the uniqueness that should have been there. The Yellow Slice team suggested insightful nudges that could improve the design's UI UX. 

What was your primary form of communication with Yellow Slice?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

In Fintech projects, user research is very difficult because people hesitate to share how many assets they hold. Yellow Slice took a good two months but did their research really well by conducting it anonymously. Research part is really helping us till date, very effective for us. 

UX writing was also really good; the tonality and the proper usage of journey words helped users to understand our product in detail 

Yellow Slice designers had some unique suggestions on what sort of product we can create that is not already on the market, where we can improve, where our competitors lack and how Augmont can become a pioneer in the fintech market. 

They proposed creating a marketing tool through which an agent can create a custom marketing message and send it to the customer. This idea was also well executed in the wireframes. 

Are there any areas for improvement or something Yellow Slice could have done differently?

The UI team could have improved their performance, but overall, we are happy with our experience after working with Yellow Slice. 

BACKGROUND

Please describe your company and position.

 I am the Founder of a digital platform.

Describe what your company does in a single sentence.

It can help users remember people and crucial parts of their conversations with ease. People should be able to have better conversations with those they interact with.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellow Slice to accomplish?

We had a business idea but needed a branding expert, so I thought of Kishor. We wanted support with branding and UI/UX Design

SOLUTION

How did you find Yellow Slice?

Referral

Why did you select Yellow Slice over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Yellow Slice were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This is a concept project, a product like this doesn’t exist in the market at the moment. We are trying to build an application that can help users remember people and crucial parts of their conversations with ease. People should be able to have better conversations with those they interact with.

KPIs:

• Users find value in the product offered to them
• The app fits into their daily schedule

Design delivery:

• Final UI Sample + Style Guide Deck
• UI Language Guide
• Animation and Transition Guide
• Design System

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have started the development process and are waiting for their feedback.  The plan right now is to target people who want to leverage a subscription model for different OTT Platforms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I liked that it was a collaborative process. We worked together to ideate and see how the solutions would solve the problem statement I had. The project management was really supportive.

What was your primary form of communication with Yellow Slice?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Kishor has built a structure where his designers understand each partner's peculiarities. So it felt like the designers were a replica of Kishor as far as design was concerned. Thus, there was less back-and-forth or revision of the design. 

Are there any areas for improvement or something Yellow Slice could have done differently?

So far, no. I am satisfied with it.

BACKGROUND

Please describe your company and position.

I am the CEO of URA CREATPR

Describe what your company does in a single sentence.

U R A Creator was born from a deep desire to share the wisdom encapsulating the essence of understanding oneself as an energy being. With proven techniques, we guide you to effortlessly create and live the life of your dreams – a journey inspired by our founder's own transformation. It helps you recognize your potential as energy beings and provides you the tools and actionable steps towards achieving your goals and transforming your life in every aspect.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellow Slice to accomplish?

• To Upgrade the UI / UX of the app
• To give it a more Modern look

SOLUTION

How did you find Yellow Slice?

Online Search

Why did you select Yellow Slice over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Yellow Slice were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work:

1. To Upgrade the UI / UX of the Mobile app 
2. To give it a more Modern look 

Key Deliveries:

1. Final UI Sample + Style Guide Deck
2. UI Language Guide
3. Animation and Transition Guide
4. Design System

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They were able to deliver what I wanted:

1. Wireframes
2. Illustrations

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is very customer-centric; they were attentive to what I wanted. I love their culture, how they uphold their value in their work, and their engagement with me throughout the duration of my project. It took time to get used to and comfortable with the project, but their willingness and effort to adapt quickly kept me going.

The logo design was a little delayed, but their end result was amazing. I also commend the graphics team for the illustrations. Omkar did a great Job.

I would have appreciated getting the design system earlier than the delivery date or, better still, a partial update to help with the implementation of the design. However, the Handoff between the YS team and my development team went well. I am also suggesting a standard operating procedure to lay down the project communication and management process. 

What was your primary form of communication with Yellow Slice?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The customer service was well thought out, and I loved the handover from the UX to UI team to the development team and the collaboration among the designers. 

Are there any areas for improvement or something Yellow Slice could have done differently?

Project management can be better to help reduce confusion among my team and the designers.

Are there any areas for improvement or something Yellow Slice could have done differently?

Just a project manager would be helpful and if Yellow Slice can share design system early

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Cash Invoice

Describe what your company does in a single sentence.

Cashinvoice is a digital marketplace that unlocks supply chain finance for small businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellow Slice to accomplish?

• Redesign of the website for a big announcement
• An agency that understood the nuances of a B2B Company

SOLUTION

How did you find Yellow Slice?

Referral

Why did you select Yellow Slice over others?

• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Yellow Slice were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Corporate and Marketing Website Design and UX writing for both desktop and mobile version. We wanted a website that incorporates more functions and features.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since Cash Invoice is a B2B Platform, our success metric is based on the satisfaction of Investors and businesses. To start with, the investor was pleased with the new design; we could feel the enthusiasm and eagerness to move forward with the funding. We hope this will attract more investors and businesses, so this is an indication that the design was successful.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Overall, I’d say they were ready to attend to me; however, it was a bit later than expected due to little issues like iterations. Communication between the team was good but they could enhance more.

What was your primary form of communication with Yellow Slice?

Email or Messaging App

What did you find most impressive or unique about this company?

Their designers are real experts — they were creative enough to make my project unique. It was a job well done. They were also ready to learn and take feedback positively; it made the whole experience much more positive.

Are there any areas for improvement or something Yellow Slice could have done differently?

I feel like the time spent on back-and-forths can be reduced, and iteration should be a little faster. The project manager presence could be helpful. 

BACKGROUND

Please describe your company and position.

I am the Founder of Feel Native - Native Ninja

Describe what your company does in a single sentence.

One-stop solution for any localisation requirement for content owners, OTT, broadcasters, studios, edutech, publishing houses and localisation agencies. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellow Slice to accomplish?

• We opted for a design-first development approach for a startup idea in the AI-first technology domain.
• Yellow Slice showed great openness, willingness, and commitment to taking on the differential project, catering to the media and entertainment B2B industry, despite a learning curve for domain understanding.
• Redesign the user experience to increase lead generation by 3x.
• Create a simple user interface to make the entire process of localization simple and easy.
• Enhance the user retention by solving the safety concerns.

SOLUTION

How did you find Yellow Slice?

Referral

Why did you select Yellow Slice over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Yellow Slice were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key Deliverables

1. Final UI Sample + Style Guide Deck
2. UI Language Guide
3.  Animation and Transition Guide
4. Design System

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’re very proud that Feltive was one of the five startups selected to demonstrate their solutions and applications at FICCI Frames 2024, a massive media and entertainment event held in March. We presented Feltive in an open forum and received positive feedback. 

 Describe their project management. Did they deliver items on time? How did they respond to your needs?

It took time, for sure, quite a few iterations from a design perspective and from an understanding and knowledge perspective. But the team eventually got it, and they did a good job. I believe you need the founders to get things right; that is my experience. The team always does a great job, for sure, but to get things in direction, channel the thoughts, and understand the domain, the founders' involvement is always important and critical. And here, to some extent, Kishor was available whenever there was a need.

What was your primary form of communication with Yellow Slice?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I liked the passion they brought to the work.

Are there any areas for improvement or something Yellow Slice could have done differently?

To ensure that your team is headed in the right direction, it's helpful to manage your time wisely and involve the founders promptly.

BACKGROUND

Please describe your company and position.

I am the AVP Business of Bigul

Describe what your company does in a single sentence.

We are working to provide investors and traders like you with the right tools to succeed. We believe there is the right strategy for everyone and matched with the right stocks and right tools, everyone can win the game.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellow Slice to accomplish?

• To design the first look and feel of our website
• To refine the UI elements like the appearance and placement of buttons to enhance the overall user experience.

SOLUTION

How did you find Yellow Slice?

Online Search

Why did you select Yellow Slice over others?

• Pricing fit our budget
• Good value for cost
• Quality of work

How many teammates from Yellow Slice were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Yellow Slice to design the first look and feel of our website. While we already had the overall structure, website flow, and user experience (UX), in place. We wanted Yellow Slice to refine the UI elements like the appearance and placement of buttons to enhance the overall user experience. Key Deliverables: UX UI screens in Figma format.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As this was our first UI development for the website, there were no pre-existing metrics such as page visits or bounce rates to serve as benchmarks for comparison.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We expressed a desire for more involvement from senior members, particularly Sunny. However, over time most interactions were only with Sonalika, and senior management presence was missing. Greater participation from senior team members could have potentially minimized the iterative back-and-forth and enhanced the overall ideation process.

The first design received was very vanilla and plain. It looked like any other templatised website that wasn’t adding any design value to our brand. Hence prompting us to request a rethink of the whole design. The subsequent iterations, featuring elements like the horn, were something we liked. However, Sonalika was very good at implementing the feedback.

What was your primary form of communication with Yellow Slice?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The overall experience was quite standard, the deliverables were good, and we could launch but not very high-end. However, challenges arose during the development phase due to certain design elements not aligning seamlessly with HTML limitations which led to delays. The final design when compared to the modern design of competitors such as Espresso, Grow, and Upstocks, perceived a gap in design quality.

Are there any areas for improvement or something Yellow Slice could have done differently?

A more comprehensive research of the current design landscape could have been beneficial, especially in terms of the design quality prevalent in the market. Additionally, active participation from senior team members during the ideation process could have bridged the identified gap with designs aligning more closely with the high standards of the market.

BACKGROUND

Please describe your company and position.

I am the Product Lead of Eclat Engineering

Describe what your company does in a single sentence.

Eclat is a SAAS startup offering world-class digital content access, delivery and analytics experience to global libraries and publishers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellow Slice to accomplish?

• To get our existing UI audited and propose a better UX/UI design for the workflows and the journeys within the product.
• To solve the users issues specifically because of poor UX.

SOLUTION

How did you find Yellow Slice?

Online Search

Why did you select Yellow Slice over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Yellow Slice were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. To redesign their mobile app and web plugin in order to streamline the user journey and user experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We introduced the app in September 2023 only and have put TNPS ( Transactional NPS) questions in place but since it has only been a month, it’ll be difficult to get any concrete results. Regardless, if we see just the 1-month data, there was approximately an 18% response rate in the last quarter before the new design was released. After the release, the response rate increased to 23%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We deviated from the timeline for almost 1 quarter and the project management had some issues as there was not a single person who was available throughout the project. It became smoother when Sunny was involved in the project. There were many delays during the UI part which resulted in the lack of communication between the UX and the UI teams.

So, what we imagined in the UX part was not translated into the UI during the UI phase. With the change of team members, the knowledge transfer did not happen. And even for aesthetics validation, we had to interfere for good ideas on colors and elements.

What was your primary form of communication with Yellow Slice?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team is good, and so is the leadership. They are customer-centric.

Are there any areas for improvement or something Yellow Slice could have done differently?

1. The communication could be better within the team.
2. Project could be aligned better and moved swiftly from UX team to UI team