Yellow Slice

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Origa Lease Finance.

Describe what your company does in a single sentence.

origa.market is India's first capex-enabling platform for all your equipment-related requirements. It offers a wide range of products and services that include buying & selling used equipment, leasing & financing, and equipment maintenance & servicing solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellow Slice to accomplish?

The entire new digital property of the new website that we were creating, spanning from studying customer behavior to designing the entire new digital property.

SOLUTION

How did you find Yellow Slice?

Referral

Why did you select Yellow Slice over others?

• Close to my geographic location
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Yellow Slice were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Yellow Slice for the entire new digital property of the new website that we were creating, spanning from studying customer behavior to designing the entire new digital property. Key Deliverables: 

• Final UI Sample + Style Guide Deck
• UI Language Guide
• Animation and Transition Guide
• Design System

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since the new website hasn't been launched yet, the measurable outcomes are not evident. However, for the previous website, the success was quantifiable. The Hotjar analysis, examining fallout, dropout rates, user confusion, and navigation challenges, provided measurable data on understanding and improving the user experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

While overall project management was good, the involvement of multiple specialized teams hindered effective knowledge transfer. Yes, the team was very active and supportive. They took our feedback and effortlessly worked on it.

What was your primary form of communication with Yellow Slice?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It was a high level of professionalism, with senior management, including Kishor and Sunny, actively engaging and addressing in between projects & escalating the same.

Are there any areas for improvement or something Yellow Slice could have done differently?

One area for improvement would be a consistent point of contact throughout the entire project. Improving the knowledge transfer process and ensuring a smoother, more intense, and professional handover would enhance the overall project experience.

BACKGROUND

Please describe your company and position.

I am the Manager – Products, Strategy, Digital Experience & Brand Ops, MEISA of FedEx

Describe what your company does in a single sentence.

Freight and Package Transportation across Asia Pacific, Middle East and Africa.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellow Slice to accomplish?

• To improve the user journey for KYC

SOLUTION

How did you find Yellow Slice?

Yellow Slice reach out to us.

Why did you select Yellow Slice over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Yellow Slice were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our pre-existing website, referred to as a KYC microsite, focused on collecting KYC documents for customs clearance in India. Our goal was to improve the user journey for KYC. We connected with Yellow Slice primarily to enhance the UI/UX design of the website, aiming to make it more intuitive, self-service-oriented, and efficient.

Furthermore, to streamline the user experience, minimizing the attempts needed to successfully complete the process. Key Deliverables: • Final UI Sample + Style Guide Deck • UI Language Guide • Animation and Transition Guide • Design System

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Aligning the redesign with FedEx brand guidelines for a more professional look.
2. Making the website more intuitive, and self-served.
3. The most crucial goal was achieving a 'first time right' experience for customers, reducing multiple attempts on the site. 

While the first two goals have been accomplished, we could see a gradual improvement in the third one.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was effective and we were able to meet all our timelines. Although there were minor setbacks, these did not impact our ability to achieve the goals. Overall, Yellow Slice demonstrated responsiveness to our needs, and the project management was well-handled.

What was your primary form of communication with Yellow Slice?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Yellow Slice was the team's receptiveness, agility, and creativity. They consistently delivered on expectations, staying aligned with the plan and goals throughout.

Are there any areas for improvement or something Yellow Slice could have done differently?

Yes, we were expecting a more advanced tech solution, particularly for the quality check on the documents but the initial delivered one was a basic, vanilla BB script solution that didn't meet our needs. Although it is now being addressed, which could have been implemented earlier in the project.

BACKGROUND

Please describe your company and position.

I am the Co-founder & CEO of DocuX

Describe what your company does in a single sentence.

The most secure way to eSign, create, and collaborate. Built for individuals and HR, legal, finance, and procurement teams of all sizes. DocuX is an end-to-end document and contract lifecycle platform that can also be used as a standalone, more secure, and affordable alternative to DocuSign.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellow Slice to accomplish?

• Branding
• UI and UX design for the web app (DocuX)

SOLUTION

How did you find Yellow Slice?

Referral

Why did you select Yellow Slice over others?

• Close to my geographic location
• Good value for cost
• Company values aligned

How many teammates from Yellow Slice were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Scope of work: UX UI of the design-first product (DocuX)
• Key Deliverables: 
  • Design of the website, which includes the home page and other 5 - 10 subsidiary pages 
  • Wireframes 
  • Brand Design System 
  • UI designs

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our main goal was to get the designs for the app & websites. Goals were delivered when the branding, the wireframes, and the UI designs were approved. Furthermore, there are about 2500 users till now on our platform from different industries like HR, Legal, Finance, Sales, Procurement, and Freelancers. So, we are 100% satisfied with the outcomes of the goals we wanted to achieve with Yellow Slice.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I think it was decent. More or less, we were on track in terms of timelines. Of course, if there were changes, then we had to go back and change it. But there were no major hiccups in terms of timeline.

What was your primary form of communication with Yellow Slice?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their collaborative approach was good. The sense of getting things done and creativity was good enough. Moreover, their professionalism and sense of accountability were good.

Are there any areas for improvement or something Yellow Slice could have done differently?

More creativity and out-of-box thinking. I would want them to try to understand the problem a little bit deeper and live with it to build more creative designs.

BACKGROUND

Please describe your company and position.

I am the UX Lead of JSW One Platforms Ltd.

Describe what your company does in a single sentence.

We connect manufacturers to resources, by leveraging JSW One’s collective access and expertise in the field.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellow Slice to accomplish?

• To design for an ecommerce platform

SOLUTION

How did you find Yellow Slice?

Referral

Why did you select Yellow Slice over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Yellow Slice were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted design resources to work with us onsite to build our e-commerce platform.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Whatever they designed didn’t see the light of the day. But yes, the help they provided in terms of visual design and also in research was very good & quite extensive. So, it really helped us take the second version of the website to the next level.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were just talking to the designers and they were good. They were doing what was required. They were on-site. We were happy. The co-founders were active and always ready to help, especially Kishor.

What was your primary form of communication with Yellow Slice?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Yes, you can say that communication is one point. Also, Kishor, despite being a CEO, was always available whenever we wanted help, and even Sunny. I never got a chance to take advantage of Sunny’s skills but I really admired his UX skills.

Are there any areas for improvement or something Yellow Slice could have done differently?

I think Sunny should have been more available in terms of solving problems. I think he should have been more in touch with the guys (the designers) who were there in terms of knowing what they’re doing, in terms of solving if they face any problems. Also taking the feedback from me in between of the project would have been beneficial to both parties. I think they could’ve been more alert in that.

BACKGROUND

Please describe your company and position.

I am the Chief Technology Officer of Quantum Phinance Consulting Pvt. Ltd.

Describe what your company does in a single sentence.

Software in BFSI space

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yellow Slice to accomplish?

• Revamp of dated web front end
• Improve branding by presenting a premium quality

SOLUTION

How did you find Yellow Slice?

• Referral

Why did you select Yellow Slice over others?

• Referred to me

How many teammates from Yellow Slice were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Design System
• Pages design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Simplifying the key use case scenarios for users Improving the look and feel

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project took longer than expected but end result was good.

What was your primary form of communication with Yellow Slice?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Personal attention from the founders

Are there any areas for improvement or something Yellow Slice could have done differently?

Meeting notes, final handoff did not capture everything that was discussed. Figma files that were being used during the demos and progress meetings were different from the final handoff files. This led to several gaps where the final files did not have what was shown earlier.