YEG Digital

BACKGROUND

Please describe your company and your position there.

5onFriday is a platform for sales professionals to practice their pitch. I am one of the co-founders.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YEG Digital?

5onFriday.live was a very basic WordPress site that need an overhaul. It was missing overall branding and provided little value to someone visiting.

What were your goals for this project?

We needed a very user friendly interface that would allow our team to update the site without a technical background.

SOLUTION

How did you select this vendor?

After reviewing vendors with WordPress experience and knowledge I reached out to YEG Digital and hear back quickly. They explained how they had implemented a similar toolset for other customers to allow them to update and manage their WordPress site.

Describe the project and the services they provided in detail.

They setup and configured Elementor and built out new pages and forms for out site.

What was the team composition?

There was one lead consultant completing the work.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Having the Elementor solution has made it incredibly easy to update the website and make any basic or major design changes without needing a developer.

How was project management arranged and how effective was it?

The project management was great.

What did you find most impressive about this company?

Their ability to turn around an estimate and then execute the work. They were also very transparent with what would be entailed. No surprises.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

I am a freelance emcee, auctioneer and voice talent launching my own business after 36 years in television news.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YEG Digital?

I needed a website that not only outlined my abilities and personality but one that would also get noticed.

What were your goals for this project?

darylmcintyre.com needed a sleek, easy to navigate website to act as a first contact location for potential clients. I also needed those potential clients to be able to find me through google and other search engines. That's why I went to the experts.

SOLUTION

How did you select this vendor?

Word of mouth and reputation led me to yet digital.

Describe the project in detail.

I had already created a website of my own so the basics of what I wanted on the new version were already there. Paul and Kelsey helped streamline and improve on what I had started.

They also came up with ideas I had not considered to improve the overall look and flow of my site. A couple of meetings and a few emails were all it took. They were quite intuitive.

What was the team composition?

I dealt with Paul and Kelsey. They were always available and responsive for questions, additions and other issues.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It's early days for my website but so far the response from peers and others has been overwhelmingly positive.

How effective was the workflow between your team and theirs?

Very effective. As mentioned earlier, they were very responsive.

What did you find most impressive about this company?

The skills were evident from the start, but I was particularly pleased with the personal service and desire to make my project a success.

Are there any areas for improvement?

I have no complaints so it's difficult to say. I will say that even if there was something about the progress I didn't like .. they were quick to fix it.

BACKGROUND

Please describe your company and your position there.

We provide small to mid-sized businesses with Marketing strategy, guidance, and execution. We work with a number of clients across Western Canada. I am the President and Principal Consultant of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YEG Digital?

A larger client was struggling with an old clunky website. There was no strategy, no analytics, no metrics, poor search results, and little to no optimization. Without a new website, the client would fall further and further behind their competition.

What were your goals for this project?

The goal was to efficiently implement a new website that is built to perform not only today but into the future. The website needed to have metrics, analytics, appear in search results across Canada and the US and have the best customer experience in comparison to local competitors.

SOLUTION

How did you select this vendor?

I've had the pleasure of working with YEG Digital on a number of projects big and small. When this project came across my desk, I knew YEG Digital was the group for the job.

Describe the project and the services they provided in detail.

They designed, developed and launched a new website for the client. The offered consultation, strategy digital solutions and more to various divisions within the business. They also walked the client through implementation and launch offering training for backend management, hosting services and ongoing support and consultation.

What was the team composition?

The project team was composed of two individuals (Paul & Kelsey). Paul lead the project from conception through to launch and Kelsey supported from an administration aspect. The size of the team remained consistent throughout the project.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our solution was developed and launched ahead of schedule. The leadership team was so impressed with the results we were offered additional work and consultation.

While the solution is only a few months into the deployment, the client has already seen an uptick in local business leads, an increase in website visits and a decrease in phone calls to administrative staff asking questions the website now answers.

How was project management arranged and how effective was it?

Project management was seamless from start to today. The team effectively communicated with both myself and the client throughout the entire process. YEG Digital made themselves available to us through a variety of channels throughout the build as well from email to phone to text to video chat to face-to-face meetings. This helped move the project forward and minimize downtime.

What did you find most impressive about this company?

We continue to find YEG Digital's expertise the most impressive. We continue to throw problems and challenges at them and they are somehow able to always find a solution that works. We have yet to give them a problems they haven't been able to solve. Very impressive.

Are there any areas for improvement?

There is very little they could do to improve. This was a knock-out project that was deployed ahead of schedule and under budget.

BACKGROUND

Introduce your business and what you do there.

My organization is called the Edmonton Scotch Club and I am the president.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with YEG Digital?

We just wanted to get a little bit more publicity and get our name out there a bit by creating a website. In addition, we wanted people coming to our site to have an easy experience finding what they needed and for our site to look good while they’re doing it.

SOLUTION

What was the scope of their involvement?

We don’t have a lot of technical experience on our team, so when we started, they just asked what we were looking for and what sort of goals we had in mind. From there, we worked towards what we wanted as a final product and he provided us with ideas from his experience on what works well and what doesn’t.

They used WordPress for our site so that it would be user-friendly and easy to edit. Whenever I have any issues, I will fire off an email or a text about it, and they’ll either fix it themselves really quickly or show me how to do it for future edits, and I believe they chose WordPress to allow that option.

What is the team composition?

I just work with Paul (CEO, YEG Digital) directly.

How did you come to work with YEG Digital?

We were recommended to go to YEG Digital by word of mouth, from a mutual friend of ours. We looked at their websites and saw that they were really clean and professional-looking, which was exactly what we were looking for.

How much have you invested with them?

We spent a little less than $5,000 in total.

What is the status of this engagement?

I believe we worked together on the two websites we’ve completed so far from 2017–April 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website is really clean and not busy, which were my main concerns. It looks a lot more professional than a lot of the websites I deal with. When you click on the site, it’s clear how to find the information that you need, and it’s also clear that it was designed that way specifically.

How did YEG Digital perform from a project management standpoint?

Everything was done in a very good amount of time, and they gave us very realistic expectations about how long that would be. They’re also extremely responsive when it comes to upgrades that I ask for from them. I almost always have a fix to the problem or a response about when we can figure it out within an hour of contacting them.

What did you find most impressive about them?

They make the whole process so easy that it doesn’t even feel like work. We didn’t have a lot of extra bandwidth when we started the project, so that helped us a lot.

Are there any areas they could improve?

I can’t think of anything he could do differently, whether it’s response times or the appearance of the website itself. I have no negative feedback on the experience whatsoever.

Do you have any advice for potential customers?

I guess my advice would just be to trust his professionalism and experience. He has seen pretty much every issue you could have, so not only does he have your best interests at heart, he has the knowledge to achieve those goals.

BACKGROUND

Please describe your company and your position there.

I own a boutique photography studio specializing in weddings, boudoir, and headshots.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YEG Digital?

I hired YEG Digital initially to help me with management of my website being hosted by a different company as I was encountering problems, and in the end I ended up hiring Paul to re-design my entire website and he now hosts and maintains it.

What were your goals for this project?

I wanted a website that was simple to navigate, visually very appealing to showcase my photography work and attract a modern client, and that I would be able to update the content on myself. I wanted to maintain the content from my current website blog to ensure my SEO ranking wasn't affected, but to still incorporate that content and showcase my newest work first.

SOLUTION

How did you select this vendor?

I was referred to YEG Digital by another photographer who had used Paul to design their website. I reached out for referrals because I was specifically looking for a company that would work with me to create a website that I could have a lot of input into, and be able to have the ability to edit on the backend myself after the fact. I was happy with my initial consultation with Paul and felt confident in hiring him.

Describe the project in detail.

Paul and I went back and forth on the design for a while primarily because at first I was naive and thought I'd be able to do a lot of the work myself. He was patient with me and not pushy at all, and was very realistic with me about what to expect. He allowed me to try a few things, and let me come to my own conclusion that it was best to have him design my site. I sent him a few design ideas, and he created something even better than I had hoped!

We had a phone call and an in person meeting, and shared a google doc to be able to address all the functionality I wanted, and for him to clarify what my goals were. While the new site was being created he was hosting my old site and making sure it was still functional so that I didn't have any interruption in service. He communicated very clearly the tasks that I needed to complete (providing content, and updating blog posts) in order to launch the site, sent me a staging site so I could view everything before it launched and give feedback, and then ultimately went live! There were a few minor fixes to be made after it was launched and he took care of them right away.

What was the team composition?

I'm the only team member on my end of the project, and I only ever dealt one on one with Paul from YEG Digital

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Before this process, my blog was at a standstill, and my website functionality was not streamlined. Now I have a much easier time updating the back end, and I'm in the process of catching up on all the posts I fell behind on. Ultimately that's going to have a big impact on my google ranking. The feedback I've received from clients and family and friends is that they like both the visual impact of my site and the ease of navigation.

How effective was the workflow between your team and theirs?

This project was conducted at busy times for both myself and YEG Digital, and I anticipate it may have been completed a bit faster if it had happened at a slightly different time frame for both of us. However, we were able to communicate easily about any delays on either end, which I really appreciated. I was able to reach Paul whenever I needed to.

What did you find most impressive about this company?

I've been completely satisfied with everything that YEG Digital has done for my website. Mine is a reasonably simple website, but I felt as though Paul gave it the same care that he would have a larger project.

Are there any areas for improvement?

None that I can think of!

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a wedding photography company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with YEG Digital?

My goal was to increase my market value and make my business more easily discoverable. I also needed a website that would put my best foot forward once people did find me.

SOLUTION

What was the scope of their involvement?

They upgraded the platform on which I was hosting my website to make it more modern, migrating my outdated site to WordPress. They also got to know my style of business to help curate what would make a good online portfolio that would best represent my work.

What is the team composition?

Paul (Principal & Director of Strategy, YEG Digital) was my main point of contact.

How did you come to work with YEG Digital?

They were recommended to me by another photographer. Even in our initial reaction, I noticed how honest they were. It felt like a good business, which is hard to find nowadays.

How much have you invested with them?

In total, we’ve invested $10,000–$25,000.

What is the status of this engagement?

We began working together in January 2013, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

My Google ranking raised significantly, and I get more hits than ever before. I haven’t been tracking more specific metrics, only because things have been so successful and I haven't had the time. 

When I first showcased my site to other photographers and launched my re-branding, a lot of people mentioned it was clean-cut and very easy to navigate. I went from something that was outdated to leading the charge on what a website should look like. Overall, people were impressed with it.

How did YEG Digital perform from a project management standpoint?

They performed very well. They were easy to communicate with and there were no major delays when I needed something or needed to communicate. Someone always gets back to me in the same day, and sometimes in the same hour. There was never a struggle to get something fixed. It depends on the urgency, but we typically email more often than not. If the situation call for a phone call, they always pick up.

One time, when WordPress was down, they took it upon themselves to contact me regarding what had happened and what was happening next. They kept in contact with me to relieve a lot of stress that I was going through from not understanding on my end what was going on.

What did you find most impressive about them?

I’m most impressed with their commitment to customer service.

Are there any areas they could improve?

No, I can’t think of anything. Everything has gone smoothly thus far and I’ve been happy.

Do you have any advice for potential customers?

My advice is to have an honest conversation about your goals, what you’re looking for, and your budget. It’s really nice to have big ideas and dreams, but sometimes you can’t afford it. It’s important to start small and scale up as you attain more success.

BACKGROUND

Please describe your company and your position there.

I am the Lead Strategist and Principal at Anthem Creative. We're a digital storytelling and branding shop that specializes in helping non-profits navigate and leverage all things digital to engage more people and grow their impact.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YEG Digital?

More and more clients began asking us to build websites for them and landing pages for digital campaigns that we were helping them with. We don't have an in-house developer so we have partnered with YEG Digital to develop websites and landing pages for our non-profit clients.

What were your goals for this project?

Our goals on every project we've worked on with YEG Digital are always to delight our clients with websites that bring their cause to life in fresh and exciting ways and engage site visitors on an emotional level that leads to desired action (volunteering, donations, etc.).

SOLUTION

How did you select this vendor?

I met Paul years ago through a mutual friend when I was leading another organization. I've tracked along with his work and what he's been up to with YEGDigital and I respect his expertise and talent. When we started looking to outsource web development he was my first call.

Describe the project and the services they provided in detail.

It's simple. We design the front-end in collaboration with our clients based on their unique needs and our strategic thinking. We then work with YEGDigital to nail down functionality and UX before handing over design comps and files for them to develop the website.

What was the team composition?

We work primarily with Paul, the owner. He's responsive and efficient and super knowledgeable which creates tremendous value for our clients. We're not only able to get a high-end product from him, we're able to leverage his wealth of knowledge and expertise to benefit our clients.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Partnering with YEGDigital has given us the flexibility and freedom to offer web services to our clients with the confidence that we can execute at a high level of quality.

This increases the value we are able to offer non-profits as we work towards being able to meet their digital needs more holistically. It has impacted our bottom line positively and more importantly allowed us to build stronger client relationships by being able to offer more support and services that create value that is beyond their expertise.

How was project management arranged and how effective was it?

Project management has always been efficient and effective with YEGDigital. Because the work we do together is fairly similar each time we have established a workflow that keeps things simple and moving forward smoothly.

What did you find most impressive about this company?

Everything! They are fast, the quality is remarkable, and the price is fair. The expertise they provide our team is significant, and the value they create for our clients makes them a dream to work with.

Are there any areas for improvement?

None that we have identified yet.

BACKGROUND

Please describe your company and your position there.

Burke is a full service graphic communications company. With over one hundred years of printing experience behind us, Burke has earned a reputation for superior quality, customer service excellence, reliability and integrity. I am the Creative Manager, leading a team of 4 while managing pricing, incoming work, client meetings and helping with Marketing & Business Development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YEG Digital?

Our initial website was developed by an amateur entry level person, and our website ended up going into "Google Jail". YEG Digital has been helping us over the last 2 years in getting a website together that reflects who we are, what we do and brings value to our customers. He rebuilt everything from the ground up and brought our rankings from non existent to page 1!

We were so impressed with the work he did, that we have now hired him on as a consultant and I work very closely with Paul and he guides us through ALL aspects of Digital Marketing and how to tie all the pieces together to unite our messages across print and the digital world.

What were your goals for this project?

Instead of "completing a job", we have been able to develop something that will really truly help us stand out from the competition.

SOLUTION

How did you select this vendor?

I have worked with Paul in the past before YEG Digital and was always impressed with his knowledge and work ethic. He also comes highly recommended by other industry professionals and is well known. Once meeting with him and I was sold!

Describe the project and the services they provided in detail.

Paul has helped us in many aspects of digital marketing:

1. Fixing our keywords to help us in google rankings
2. Rebuilding our website both from a visual and functional standpoint
3. Facilitated SEO enriched copy writing
4. Runs google ad words
5. Provides strategic planning
6. Email Blasts
7. Blog Posts
8. Digital Marketing in General

Paul has helped us with so much more than just this, as he is someone who is always innovative and coming up with new ideas.

What was the team composition?

Although there are multiple people involved in the day to day, we have a core team that communicates everything else to the rest of the staff or other members that need to get involved. He works with myself, the creative manager, our marketing manager, our CSR Manager, as well as the Owner and President on other high level projects.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our website went form non ranking to within the top of the first page on multiple key words. Our website traffic and engagement has sky rocketed. Our google ad spend is less, yet more effective. Our digital marketing is being refined and fine tuned to become more effective across multiple channels instead of bits and pieces.

Our goals and objectives have really shifted, progressed and adapted as we work with YEG Digital. Although it's great to have an expert that is able to "Fix Your Website", it's even better to have someone that looks at the big picture and the future and is always offering up suggestions to grow and expand.

How was project management arranged and how effective was it?

YEG Digital are willing to position themselves where ever they are needed. We currently have them working in multiple roles. They consult high end projects with our owner. They project manage our digital marketing so we can concentrate on our day to day. AND they act has small scale help where ever we need. There is no project too big or small for them.

What did you find most impressive about this company?

Any company I'm impressed with is because of the people behind it. Paul is an absolutely amazing person to work with. His knowledge is second to none and I always feel like I learn something every time I talk to him. He works well with others, is will to collaborate, or if you need him to take something over, he is comfortable with that too and make you feel at ease.

Are there any areas for improvement?

Nothing that stands out.

BACKGROUND

Please describe your company and your position there.

I'm the marketing manager for several automotive dealerships as well as a digital marketing consultant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YEG Digital?

We hired YEG Digital to design, rebuild and create an ongoing set of websites as part of our ongoing development to be on the cutting edge of our of digital presence.

What were your goals for this project?

We wanted a set of websites that were functional, eye-catching and were developed for specific online actions like bookings, e-commerce and increasing quality traffic.

SOLUTION

How did you select this vendor?

We did a competitive analysis of several local web design companies based on their strengths and past experience. After comparing against 4 other companies we moved forward with YEG Digital. They impressed us by their abilities, design concepts and their proof of delivery.

Describe the project in detail.

There were multiple projects in the delivery stream - YEG Digital walked through the process clearly and effectively across every site. From concepts, to wireframing to hosting, the process was clean, easy, and organized.

What was the team composition?

Paul was out main lead on our projects and continues to be the main contact point for all of our projects.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within the first quarter of our site launches, we saw a lift in organic traffic, conversion rates and customers following behavioural cues set up to drive them to engage with the brand.

How effective was the workflow between your team and theirs?

Paul was always available for comments, questions and concerns. Throughout the entire project we felt that we were taken care of and could reach out to follow-up on anything.

What did you find most impressive about this company?

We were impressed by the customization features available. No matter the industry or site platform, YEG Digital has a massive amount of custom options to choose from to ensure we built our site the way we wanted along with having industry expertise from their end.

Are there any areas for improvement?

Overall we've been really happy with the results - no real issues for improvement.

BACKGROUND

Introduce your business and what you do there.

I'm a manager at Modern Air & Water, a full-service HVAC company in Edmonton offering duct and furnace cleaning, heating and cooling, plumbing, and indoor air quality services for homes and businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with YEG Digital?

We needed help improving our online SEO rankings.

SOLUTION

What was the scope of their involvement?

YEG Digital has revised our website, landing pages, SEO search terms, and Google tags. The team has also done a full website redesign.

What is the team composition?

We've worked with 2–5 teammates from YEG Digital.

How did you come to work with YEG Digital?

We found them through an online search. We chose them because they were close to our geographic location, their pricing fit our budget, and their company values aligned with ours.

What is the status of this engagement?

We started working with them in May 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

YEG Digital has helped our SEO search terms grow, and we're now ranking in the top three for many of our high-yielding search terms. For example, we've reached the #3 ranking for furnace tune-ups in Edmonton, which has helped us get more organic traffic.

How did YEG Digital perform from a project management standpoint?

YEG Digital has delivered on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Paul is very knowledgeable and offers recommendations tailored to our business.

Are there any areas they could improve?

I don't think there's anything they can improve on.