XploraBG

BACKGROUND

Introduce your business and what you do there.

I’m the fundraising manager for WWF Bulgaria, which is a nature conservation organization that is part of the WWF network.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with XploraBG?

Our individual donor fundraising program in Bulgaria mainly relies on digital advertising, so we hired XploraBG for strategic and creative support with those campaigns.

SOLUTION

What was the scope of their involvement?

They’ve supported me in building our digital fundraising campaign with their expertise in marketing and advertising strategy. We gave them a brief with our objectives, our target audiences, and basic guidelines about how the advertisements should look. We also gave them quite a lot of stock photos owned by WWF.

Most of the time, we just provided guidelines and relied on their expertise as a digital marketing agency. They’ve helped with the creative assets, including banners, and have managed the Facebook and Google Ads campaigns. They’ve built a couple of landing pages for us where we can lead the traffic from our ad campaigns online. We also work with them on a number of other projects relating to youth, innovation, and education.

What is the team composition?

I work directly with two people, including Kalina (Project Manager), who is our account manager, and a Google Ads specialist.

How did you come to work with XploraBG?

I’d heard of their agency before and met their manager on a couple of occasions — he’s a well-known digital marketing and advertising trainer here in Bulgaria. We decided to reach out to XploraBG and offer them the partnership.

How much have you invested with them?

We’ve invested about €7,000 a year (approximately $7,700 USD) with them.

What is the status of this engagement?

We started working with them in January 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since beginning work with XploraBG, we’ve seen quite an improvement in traffic from Google Ads and Facebook Ads. We’ve also seen higher performance from our fundraising campaigns, with an increase in donors and more income collected from those donors. They’ve produced very nice creative assets, including banners.

How did XploraBG perform from a project management standpoint?

XploraBG has been very well-organized, and they’ve strictly observed deadlines. They send reports quite often. We send them a brief for each project, and then we usually join them on a call or a meeting to discuss the agenda, deadlines, media budget, and other main points. XploraBG has delivered everything that I’ve asked for — I’m very happy with our partnership.

What did you find most impressive about them?

I’ve been impressed with how quick they are to find out what we really need. We don’t need to explain much about nature conservation or what we need to do to succeed — they are pretty quick at grasping this. They can almost immediately understand our needs and how to reach our audience.

Are there any areas they could improve?

I have no areas for improvement to suggest for them.

Do you have any advice for potential customers?

Give them a very clear brief with your goals, audience, approach, and branding guidelines so that they can understand your specific needs and tailor their deliverables accordingly.

BACKGROUND

Please describe your company and your position there.

Internet Service Provider and Cable TV company, ranked in top 5 in Bulgaria, where I was Marketing Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire XploraBG, and what were your goals?

We were changing the marketing strategy, switching from traditional marketing channels (such as print, outdoor and radio) to digital and needed a trusted and capable partner to facilitate the process and help the internal team.

The main business goal for the company was to improve the online sales with over 100%. We needed an agency to set up the digital infrastructure, validate our strategy and channels, and most importantly - to manage the ongoing digital campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have had an excellent experience with Xplora at my previous job as a Group digital marketing director, where they won the pitch for 3 of the companies and managed to deliver outstanding performance and proved to be a reliable partner.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

1. First, we have introduced Xplora to our business goals, the market and our new marketing strategy. Then, together, we considered the current digital infrastructure (i.e. websites, tools, social profiles, etc.), budget limitations and set-up the main and secondary KPIs.
2. Moreover, we decided which will be the top channels and target groups to achieve the goals. Once we had everything mapped, they have:
3. installed Google tag manager, and set up events, goals, and linked all other accounts (i.e. Search console, FB and Google ads) altogether with tools such as Hotjar (heatmaps, surveys, UI), Sumo (pop-ups for additional leads), Google Optimize (for running A/B tests and optimize the conversion rates on the website), Livechat and One signal (web push notifications).
4. After that, Xplora have set-up all the needed audiences for outreach and remarketing. Using all the additional information gathered through the tools, we had more valuable insights and structured data, which enabled us to improve greatly our creatives, communication messages and target groups.
5. On top of that, we took advantage of Xplora's team exceptional ad optimization capabilities, and thus, we managed to over-achieve our initial goals for online sales.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager and two digital experts - one highly profiled for Google ecosystem, and one for Facebook (Meta).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We managed to deliver over 100% increase of online orders in the first 6 months and over 300% in the first 24 months.

How effective was the workflow between your team and theirs?

Our workflow was quite straightforward - we had 1 meeting to deep dive each month - to analyse the results and to plan the next steps and we were collaborating weekly on the ongoing and upcoming tasks. I would describe the process as very effective.

What did you find most impressive or unique about this company?

The most valuable thing is their human approach as they are always trying to understand the challenges that we have. And then to suggest a solution, based on their vast experience and knowledge. Moreover, they are straightforward, friendly and easy to talk to and work with.

Are there any areas for improvement or something they could have done differently?

Maybe there is, however, I haven't found it yet.

BACKGROUND

Please describe your company and position.

I am the CEO of Kreston BulMar

Describe what your company does in a single sentence.

Accounting, Financial Audit, Tax & Legal

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• Audit and Review of current marketing results
• Creation of Digital Marketing Strategy
• Digital Marketing Consultancy

SOLUTION

How did you find XploraBG?

• Referral
• Other

Why did you select XploraBG over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The main goal of the project was to review our current digital marketing campaigns, have an audit and receive a digital marketing strategy proposal that we can implement within our company

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Better understanding of what our marketing should be, how to optimize investment and structure our marketing budgets

Describe their project management. Did they deliver items on time? How did they respond to your needs?

the project was delivered on time, with good communicatinal skills and structure

What was your primary form of communication with XploraBG?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with their expertise, skill sets, and human way of talking about digital marketing.

Are there any areas for improvement or something XploraBG could have done differently?

not any that can be addressed for now

BACKGROUND

Introduce your business and what you do there.

I'm a project manager at Bravo Next Ltd., an AI transport cost intelligence company for logistics and transport companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with XploraBG?

We needed help marketing our product.

SOLUTION

What was the scope of their involvement?

XploraBG has created email marketing campaigns and developed content for them. The team has also provided a strategic approach.

What is the team composition?

We've worked with 2–5 teammates from XploraBG.

How did you come to work with XploraBG?

I found XploraBG through an online search. I chose them over other options because they were a great culture fit, were referred to me, and had aligned company values.

What is the status of this engagement?

We started working with XploraBG in January 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've built a solid foundation for our product to be introduced to the market. XploraBG's work has increased our engagement by 30%.

How did XploraBG perform from a project management standpoint?

XploraBG delivers on time every time. We communicate via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

I've been impressed by XploraBG's innovations.

Are there any areas they could improve?

I don't think there's anything they can improve on.

UPDATED REVIEW

This review was published on May 29, 2026.
Daniel Todorova
Product Manager, Bravo Next
Information technology
Sofia, Bulgaria
1-10
Dec 2025 - Ongoing
Verified
Project summary
XploraBG has created an email marketing strategy and a social media posting plan for a logistics AI tool. The team has also produced a promotional video and created content for it and for social media posts.

Feedback summary
XploraBG has successfully delivered quality work, meeting the client's expectations. The team has communicated effectively through virtual meetings, emails, and messaging apps. Moreover, their responsiveness and patience have been hallmarks of their work.

BACKGROUND

Introduce your business and what you do there.

I’m a product manager at Bravo Next, an AI-powered tool for transport and logistics companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with XploraBG?

We needed help with our overall marketing campaign and presentation of our product on social media.

SOLUTION

What was the scope of their involvement?

XploraBG has created our email marketing strategy, posting plan for social media, and a presentational video. The team has also created content for our social media posts and the video.

What is the team composition?

We’ve worked with 2–5 teammates from XploraBG.

How did you come to work with XploraBG?

We found XploraBG through an online search. We chose them over other options because they had high ratings, a great culture fit, and aligned company values.

What is the status of this engagement?

We started working with XploraBG in December 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although it's too early to assess results, we're happy with XploraBG's work so far.

How did XploraBG perform from a project management standpoint?

We communicate with XploraBG via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

XploraBG's fast reaction and patience have been impressive.

Are there any areas they could improve?

I don't think there's anything they can improve on.

STAR RATINGS

Overall rating: 5.0

Quality: 5.0

Cost: 5.0

Schedule: 5.0

Willing to refer: 5.0

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of State opera Stara Zagora

Describe what your company does in a single sentence.

We are an opera house with an international presence in Europe. We create classical and modern performances such as opera, musicals and symphonic music 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• Digital Marketing
• Advertising Strategies
• Email Marketing

SOLUTION

How did you find XploraBG?

Referral

Why did you select XploraBG over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from XploraBG were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Extremely correct, fast and professionally focused. The results are extremely good and exceed our expectations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

More interest in our social networks and achieved financial results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 They met all my needs.

What was your primary form of communication with XploraBG?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

XploraBG's young and fresh team with creative thinking was impressive.

Are there any areas for improvement or something XploraBG could have done differently?

I don't think so at the moment.

BACKGROUND

Introduce your business and what you do there.

I’m the director of operations at Yavlena, a real estate agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with XploraBG?

We needed help with social media training for our national agents network.

SOLUTION

What was the scope of their involvement?

XploraBG provided us with a couple of training sessions and in-depth presentations based on good market examples and some of our own colleagues SM profiles. The team also gave us practical advice on how to be successful on social media as real estate agents.

What is the team composition?

We worked with 2 teammates from XploraBG.

How did you come to work with XploraBG?

Another business partner referred XploraBG to me, and I chose them because of their high ratings.

What is the status of this engagement?

We worked together from October 2025–January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re still about to see the results of XploraBG’s work, but our agents are motivated to use in practice the knowledge they acquired.

How did XploraBG perform from a project management standpoint?

XploraBG delivered on time. We communicated via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

XploraBG’s professionalism, in-depth knowledge, practical advice, and presentation skills were impressive.

Are there any areas they could improve?

XploraBG could speak in simpler language with less marketing terms.

BACKGROUND

Please describe your company and position.

I am the Senior Brand Manager of Heineken Bulgaria

Describe what your company does in a single sentence.

Zagorka part of Heineken is a producer of great beer, beer mixes and beyond beer propositions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• build and evolve the long-term brand strategy across digital (social) channels through consistent content in social media for our main local brands

SOLUTION

How did you find XploraBG?

Referral

Why did you select XploraBG over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from XploraBG were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Consistent content development aligned with the communication platform
Monthly content calendar with defined formats
Performance-driven content aligned with media strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A timely delivered and approved calendar; campaign-specific content; formats aligned with and fulfilling the media plan requirements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive team, always provides proactively ideas and solutions that support brand performance. 

What was your primary form of communication with XploraBG?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

XploraBG consistently demonstrated a deep understanding of their clients’ businesses, which enables them to successfully translate the brand’s communication strategy into impactful digital execution, delivering content that builds value and drives engagement.

Are there any areas for improvement or something XploraBG could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am an executive at motoacademy.bg

Describe what your company does in a single sentence.

Accessible motorcycle training for everyone, from beginners to racers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• Strategic digital marketing advice
• Improve our social media presence and customer relationships.

SOLUTION

How did you find XploraBG?

We've known them forever.

Why did you select XploraBG over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have worked with Xpolra on our general digital marketing strategy, as well as on developing our social media infrastructure. As a result, we have achieved strong audience growth and improved customer interaction.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved brand visibility
Stable business growth
Much better customer relationships

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They tailored the service to fit our very specific social entrepreneurship niche. They were always available and ready to make adjustments. They had clear roles, responsibilities and communication lines. Project management was spotless. 

What was your primary form of communication with XploraBG?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are simply the best digital marketing team in Bulgaria. They answer every question within minutes.

Are there any areas for improvement or something XploraBG could have done differently?

n.a

BACKGROUND

Introduce your business and what you do there.

I'm the COO of Key Studios, a creative production studio that provides professional photography spaces and end-to-end content solutions for brands, creators, and digital campaigns.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish for Key Studios?

We hired XploraBG to design and develop our website. Our goal was to create a clear, modern, and conversion-focused online presence that communicates our services effectively and supports client inquiries and bookings.

SOLUTION

What was the scope of their involvement?

XploraBG handled the full scope of the website project, including UX and structure planning, visual design, copy guidance, website development, and implementation. They delivered a fully functional, responsive website aligned with our brand and business goals. The team was responsible for delivering the core website structure and key sections, including the homepage, service presentation pages, studio information, contact, and inquiry forms. They also ensured responsive design, basic SEO setup, and smooth user navigation across the site.

What is the team composition?

We worked with 2–5 teammates from XploraBG.

How did you come to work with XploraBG?

We found them through a referral. We chose them over other options because they had high ratings, offered good value for the cost, and had company values that aligned with ours.

What is the status of this engagement?

We worked together from April–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

XploraBG delivered a clear, professional website that improved our brand credibility, streamlined client inquiries, and provided a solid foundation for increased traffic and conversions, supporting our growth and positioning in the market. Since the website has been launched recently, we expect to see the full impact of XploraBG's professional work over time as traffic, inquiries, and conversions continue to grow. As early indicators, we received positive initial feedback on the website's clarity and design, along with encouraging engagement metrics.

How did XploraBG perform from a project management standpoint?

XploraBG demonstrated strong project management, clear communication, and a structured workflow. We communicated via in-person and virtual meetings. The team delivered the project on time and in line with the agreed scope.

What did you find most impressive about them?

We were impressed by XploraBG's expertise in guiding us toward the right decisions, combined with their speed, proactiveness, and ability to move quickly from idea to execution.

Are there any areas they could improve?

I can't think of anything for XploraBG to improve.

BACKGROUND

Introduce your business and what you do there.

I’m a manager at XADO Bulgaria Ltd. We import motor oils and additives for the automotive industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish for XADO Bulgaria Ltd.?

We needed help with our social media and Google Ads.

SOLUTION

What was the scope of their involvement?

XploraBG has created our social media and Google Ads.

What is the team composition?

We’ve worked with 2–5 teammates from XploraBG.

How did you come to work with XploraBG?

Someone referred XploraBG to me. We chose them because their pricing fit our budget and they offered good value for the cost.

How much have you invested with them?

So far, we’ve spent around $10,000–$50,000 with XploraBG.

What is the status of this engagement?

We started working with XploraBG in April 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

XploraBG’s work has increased our reach, clicks, and new customers.

How did XploraBG perform from a project management standpoint?

We mainly communicate with XploraBG through virtual meetings.

What did you find most impressive about them?

XploraBG’s individual attitude and specific approach are impressive.