Widoczni

BACKGROUND

Please describe your company and your position there.

Export Sales Director in a company producing mobile structures, tent halls, marquees and other type of roofed surface.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We hired Widoczni to increase our brand's awarness by using internet marketing tools, get us to the new markets and niches as well as to help us take our business to the next step - to an international level.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did a research of local companies active in internet marketing area. We picked 4 most responsive ones which approach and recomendations we liked. After personal meetings we made a decision to start cooperation with 2 of them. And after 2 years of cooperation we switched fully to Widoczni because the customer service standards and the results.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• website building and maintenance (30 different language versions)
• design and implementation of new apps
• Adwords activities & campaigns
• social media activities & campaigns
• websites positioning
• content marketing
• PCC, SEO, SEM, and others

How many resources from the vendor's team worked with you, and what were their positions?

We have been working with 7 of Widoczni's employees - from assistants up to company owner.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have entered several new foreign markets and built / sold many structures worldwide worth milions of dollars. Without diving deep into the specific numbers, it is enough to say that the Export Sales Department turnover increased 17x over the period of 8 years.

How effective was the workflow between your team and theirs?

Very. We have weekly updates, reports of activities' results, activity planning sessions for next periods. We are in constant, everyday email and phone contact and when a personal, ah hoc meeting is need it is no problem to have it even the same day.

What did you find most impressive or unique about this company?

We like the creativity of finding solutions to challenges, listening to our needs, and delivering on their promises. And they are good people. Simply.

Are there any areas for improvement or something they could have done differently?

Hard to find any.

BACKGROUND

Please describe your company and your position there.

I am the Digital Projects Specialist in Poznań City Hall. I work on a daily basis with the Services and Information Technology Unit in the Digitalization and Cybersecurity Office. For more than twenty years, the Unit has been committed to developing the concept of the information society, developing municipal websites or e-services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

The challenge for us was first of all to better position the city's websites, promote them, and improve search results.

SOLUTION

How did you select this vendor and what were the deciding factors?

Widoczni has a high position in the market and receives good reviews. They seemed the right and correct choice.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Since the beginning of the project, cyclic meetings are held, websites for positioning are designated. Since the beginning of cooperation, our results have improved significantly. Recommended changes in the structures of the sites are regularly implemented, potential changes and improvements are still discussed.

How many people from the vendor's team worked with you, and what were their positions?

Usually there are three people with whom we are in regular contact and are familiar with our project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen a significant increase in search phrases since the project began. Cooperation with Widoczni exceeds our expectations.

Describe their project management style, including communication tools and timeliness.

Cooperation is based on monthly work meetings and ongoing telephone contact. All activities are reported, the scope of work is jointly established. Their employees are conscientious and dutiful, always ready to take the actions required in specific situations.

What did you find most impressive or unique about this company?

We are impressed by the commitment, knowledge of the market, trends and tools. We value individual approach during cooperation.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

Camptoo is a peer-to-peer platform doe renting motorhomes and caravans operating in several countries. I'm a country manager for Poland and helped launch the platform on this new market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

After launching Camptoo in Poland we needed support in optimizing the content of the website in Polish, generating valuable new content and improving our organic search performance.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched for a SEO vendor online and held interviews with a few selected ones. Widoczni team excelled at clear communication and professional approach.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

It started with a detailed audit of our website, a detailed discussion on what is suggested against what we considered top priority and an action plan was put in place that is bein executed now. Website content is regularly updated and optimized, including suggestions for better UX. Link building is a major element of the strategy and Widoczni keep building our reliable base.

How many people from the vendor's team worked with you, and what were their positions?

We work with the project manager who assigns tasks to one SEO specialist and one content copywriter.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We keep growing in our site traffic stats and grow our list of ranked key words, many of which we rank as number 1.

Describe their project management style, including communication tools and timeliness.

Communication is classic - mail, phone, online meetings. Response time is very short and the project manager is attentive to our needs and requests, even if they sometimes exceed the core scope of the cooperation.

What did you find most impressive or unique about this company?

The general feeling of being taken care of. We're guided through the SEO jungle becoming more expert ourselves. There's a lot of knowledge sharing in the process.

Are there any areas for improvement or something they could have done differently?

Nothing that I would easily identify

BACKGROUND

Please describe your company and your position there.

I am a founder of an online language learning platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We were very eager to scale our business. After we made a decision to focus on one marketing channel, google ads, we hired Widoczni as an expert. Our main goal was to increase the number of leads which we could convert into sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

We mainly followed very positive opinions on google reviews. The deciding point was excellent communication.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At the very beginning, we had to burn some cash to learn how users behave on the website. Later on we followed Widoczni specialist instructions how to improve the conversion and decrease bounce rate. Month by month, we collected data and made small changes.

How many people from the vendor's team worked with you, and what were their positions?

Taking into consideration the fact that we are a small company, one ads specialist was assigned to our project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After 3 months our website visitors started leaving phone numbers and e-mails. Starting from 3 leads after 3 months of calibrations we were able to collect 17 high-quality leads. We still have not reached the break-even point, but I believe that in 3 months, it is doable.

Describe their project management style, including communication tools and timeliness.

Bartosz, our ads specialist, was super engaged. It usually took him one hour to write me back. We mainly used e-mails & phone calls.

What did you find most impressive or unique about this company?

Huge engagement. I felt that the solutions they provided were all fully customized.

Are there any areas for improvement or something they could have done differently?

I think I need more time to evaluate it.

BACKGROUND

Please describe your company and your position there.

Wenglorz is a Group of Technology Companies and at the same time a Polish family business. We comprehensively construct entire agri-food industry facilities, starting with the technological and construction design, through foundations, steel structures, production of the necessary equipment for their proper operation, ending with assembly and start-up. I am a marketing specialist. I take care of the company's intenet site, social media and various marketing projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We hired them to provide SEO services to improve our rankings and increase traffic to our website

SOLUTION

How did you select this vendor and what were the deciding factors?

Lots of positive feedback, lots of ideas to improve our visibility, regular reports on SEO activities and constant contact by email and phone.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

optimisation and development of key phrases and links creation of new content with key words

How many people from the vendor's team worked with you, and what were their positions?

SEO specialist, content marketing specialist, customer specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The results of the campaign are increasingly satisfactory. Cooperation produces visible results.

Describe their project management style, including communication tools and timeliness.

All tasks are carried out according to an agreed action plan. The client is kept informed of all activities and the goals that will be achieved. Communication is flawless.

What did you find most impressive or unique about this company?

I loved their professionalism, customer-oriented approach, and patience. Also, a working methodology that clearly shows the work plan.

Are there any areas for improvement or something they could have done differently?

None at present

BACKGROUND

Please describe your company and your position there.

I am marketing specialist in Symbioza.IT, which is an IT company. Our services include: IT administration, backup, IT security, HelpDesk support, IT systems implementation and more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We want to improve our visibility on the web and achieve higher positions in search results. Our goal is to increase brand awareness and, consequently, sales.

SOLUTION

How did you select Widoczni and what were the deciding factors?

From the first contact, they were very professional. They presented the offer in a clear way and gave us a lot of knowledge. Plus, they have good reviews and are a well-known and respected SEO company, which is why we selected them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They did a technical audit of the website. Then they started working on optimizing and extending the link profile and content on our website. They help us in all matters related to our domain on an ongoing basis.

How many people from the Widoczni team worked with you, and what were their positions?

I am in constant contact with 3 specialists: Customer Success Specialist, SEO Specialist and Content Marketing Specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are still working together, but many of the key phrases we selected have already improved their position. At the beginning of cooperation, many phrases were in a distant position, and now some of them are even in TOP 3.

Describe their project management style, including communication tools and timeliness.

We use email, phone calling and video calling to communicate. They respond to our needs and solve problems quickly. Meeting deadlines was never the problem for them.

What did you find most impressive or unique about this company?

Their communication style and customer service deserve praise. They look after the client, contact them regularly, send reports, and react quickly to problems. I think it is their approach to the client that makes them stand out from other SEO companies.

Are there any areas for improvement or something they could have done differently?

Perhaps it is because of my connection with content marketing, but I believe that this area can be improved. Their copywriters write correct texts, but very general, with no technical knowledge.

BACKGROUND

Please describe your company and your position there.

I am the founder of Digital Teammates, a start-up that offers services to automate tasks done by office workers. My consulting experience entails delivering complex IT solutions to the largest Polish banks, mainly in the area of core systems and electronic channels. „We automate boredom at work” – with this mission in mind Digital Teammates builds advanced solutions to automate office work.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We hired Widoczni for SEO services. We decided to cooperate with them in order to increase organic traffic and improve visibility of our website (dtmates.com) in Google for relevant phrases. Our main project’s goal is to increase sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

Nowadays, it is easy to find a SEO agency, but it is difficult to choose the right one. We followed referrals and interviews with 3 companies. We decided to collaborate with Widoczni because they seemed honest, open, and trustworthy. Their offer was also reasonable.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At the beginning of our cooperation, specialists from the Widoczni Agency conducted a detailed technical audit of our website (dtmates.com). Based on the audit, we got a complete list of changes necessary to implement in order to achieve the best results. We cooparated with SEO specialists and have established a list of particularly important keywords. At the same time, works related to the optimization and expansion of the link profile have started. Every month we meet with specialists and summarize what happened during last month, we also plan our next steps.

How many people from the vendor's team worked with you, and what were their positions?

Widoczni assigned a project manager, as well as a SEO specialist which are our main points of contact. We also cooperate with their copywriter.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are very happy with this cooperation. The traffic and visibility look much better month-on-month. Our most important keywords are gradually increasing in search results. There is still a lot of work to be done, but we hope that we will be able to achieve further successes.

Describe their project management style, including communication tools and timeliness.

Our cooperation with Widoczni goes very well. They are reliable and open to discussion, very often initiate contact by phone and e-mail. Their costs are clearly defined and there are no surprises. They provide summaries and discussions on a regular basis.

What did you find most impressive or unique about this company?

We have a very good contact with the project supervisor. They have a great attitude and they are also always ready to help.

Are there any areas for improvement or something they could have done differently?

There will always be elements that can be improved, so we are in constant contact. Together, we introduce changes and improvements aimed at constant growth of the results we achieve.

BACKGROUND

Please describe your company and your position there.

I am a marketing manager in small / medium company of renewable energy systems. We work with B2B customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We hired Widoczni for Google Ads campaign. We wanted to increase visitors of our website and get more customers via contact form.

SOLUTION

How did you select this vendor and what were the deciding factors?

We hired company with great opinions in Google and with location close to our office.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We discussed all conditions with our dedicated specialist. We analyzed competition, phrases that might be good for us and also costs. Then we started campaign.

How many people from the vendor's team worked with you, and what were their positions?

That one one person who was our PPC specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing PPC campaign we have many more contact forms left by our customers. Also our brand is more known in the market.

Describe their project management style, including communication tools and timeliness.

They were a very good team, and it was easy to cooperate with them. Our specialist was always available on the phone or email. He reacted for any issues that happened on our Google account.

What did you find most impressive or unique about this company?

This is the team with huge knowledge, and also with great communication skills. If you are not a master of Google Ads - they will explain you how it all works and what can we do.

Are there any areas for improvement or something they could have done differently?

They don't have huge knowledge about our market but it's impossible to have knowledge about all companies that they cooperate with.

BACKGROUND

Please describe your company and your position there.

Owner of BESIMO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We were growing our services, and we wanted to expand our ranch. We hired them to provide full-scale SEO services to improve our rankings and grow traffic to our existing pages.

SOLUTION

How did you select this vendor and what were the deciding factors?

We followed a referral and interviewed them along with 2 other companies. After hearing their proposal and price point, we felt their team was the perfect fit.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a discovery phase and we laid out our goals. They helped us with keyword research and performed an analysis of our competitors. From there, they made on-site changes and created new collateral with our updated tactics and keywords. Their team also writes monthly blog posts for our website, gearing it toward our target demographic.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a project manager who distributed work amongst their team. There were 2 SEO specialist in communication with us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the SEO efforts, we’re ranking on the 1st page for several keywords. Our site traffic is steadily growing, too. Some visitors to our store told us that they found about our services online, which is a good sign.

Describe their project management style, including communication tools and timeliness.

They’ve been great at managing our expectations and meeting deadlines. We mostly use email to communicate, and they’re always quick to respond and implement changes. We have a monthly roundtable meeting with both of our teams for big updates.

What did you find most impressive or unique about this company?

Their level of professionalism and overall knowledge within the industry stands out. They put in a lot of due diligence before getting started, and it’s ensured we’ve had a smooth project. Also, I really appreciate their follow-through and willingness to deliver.

Are there any areas for improvement or something they could have done differently?

I’d like it if they came to the table with more ideas. They’re great at implementing ours, but a display of more creativity on their end would be nice.

BACKGROUND

Please describe your company and your position there.

I'm a Business Integration Manager at a boutique real estate company. In this particular case, I'm responsible for S&M and operational management for this project.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni?

For this task, my goal was to find an agency to help with execution of proper SEM tactics for our real estate establishment in the south of the Polish city of Wroclaw, as well as SEO for the entirety of our business.

SOLUTION

How did you select this vendor?

We had been looking in for Polish companies with particularly good reviews both in SEO as well in SEM. We had wanted to find a partner to work with us closely and treat us as a key account, rather than just another client. Out of a dozen companies, we selected three with whom we negotiated. Widoczni were very proactive throughout the process and won thanks to affordable services, experience in our industry, and a straightforward as well as transparent processes.

Describe the scope of their work in detail.

They are responsible for handling Google SEO for our main website, as well as Google + Facebook + Instagram + Linkedin SEM efforts for one of our investments. They helped us craft a proper technical and marketing approach.

What was the team composition?

We were assigned an account manager and project managers for each tasks.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A large percentage of our sales comes through paid channels thanks to Widoczni's efforts. Due to the fact that our SEO had been inexistent before we started cooperating, we're yet to see sufficient results.

How effective was the workflow between your team and theirs?

Communication is seamless and pleasant. Widoczni are helping us coordinate, revamp and reshape the efforts and work with us together to achieve goals. Their overall attitude is commendable.

What did you find most impressive about this company?

The personalized approach to each of the projects, effective understanding of business goals and crafting a proper approach without the need to explaining much. They are very open to trying and learning new things.

Is there any area for improvement or anything that could have been done differently?

In some cases they could be a bit more proactive when some efforts fail; sometimes the reaction is a bit delayed. But we're working on this together :)