White Canvas Design Agency

BACKGROUND

Please describe your company and position.

I am the Executive Director of Vancouver Firefighter Charities

Describe what your company does in a single sentence.

Vancouver Firefighter Charities (VFC) is how Vancouver Firefighters give back to their community when they are not in the firehall. The VFC is a registered charity that is dedicated to supporting the health and wellbeing of at risk children and seniors in our community. The VFC is powered by the dedicated work of off-duty Vancouver Firefighters, who commit thousands of hours annually volunteering to deliver their progrrams.  Funding for their initiatives comes through their Payroll Donation Program along with generous community support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire White Canvas Design Agency to accomplish?

• Create a professional brand system for VFC and their programs. We established a scalable brand system and guidelines that extended beyond the event, enabling consistent, professional execution across VFC programs and future initiatives.
• Create a memorable identity for a first-time event. We developed a bold, cohesive visual identity for the inaugural Ignite the Night gala, designed to stand out and translate effortlessly across digital, print, and live event environments.
• Engage donors, corporate sponsors, and The Vancouver Mayor’s Network. We designed a centralized website and campaign assets to clearly communicate impact, streamline event information, and drive engagement from donors, sponsors, and key civic partners
• Create anticipation and excitement leading up to the event. We built a multi-channel visual system across email marketing and social channels to generate momentum pre-event, supporting storytelling, and early donations ahead of the gala.

SOLUTION

How did you find White Canvas Design Agency?

Referral

Why did you select White Canvas Design Agency over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• They produce great work!

How many teammates from White Canvas Design Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Vancouver Firefighter Charities needed cohesive event branding that they could use across multiple touch points to bring the inaugural Ignite the Night: The Mayor’s Party to life – a gala event in support of Vancouver Firefighter Charities. We created a comprehensive visual identity and brand language system, then designed and built a custom Squarespace website that served as a central hub for event information and pre-event donations. The visual identity was also applied across promotional materials and event signage, creating a consistent experience from the online presence to the live event. In the months following, we also worked with VFC on the branding system for the non-profit as a whole, inclusive of programming sub-brands, visual identity guidelines, and branded fundraising tools like their annual impact report.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. 100% sold out event: all money raised also happened before the event even began, allowing attendees to enjoy the evening without bringing out their pocketbooks.
2. 300 guests: the guest list was invite-only, and required registration through a unique portal through the event website.
3. $2.7M raised: an incredible success for the inaugural event, Ignite the Night raised $2.7 million directly benefitting their toys for kids, snacks for kids, sports for kids, and lifeline for seniors programming.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Carly and her team were incredibly responsive to all of our requests. They communicated clear timelines for our projects and always hit their targets. If we had questions they answered promptly and were eager to receive feedback which was then properly incorporated into our projects. They are professional, competent and highly engaged.

What was your primary form of communication with White Canvas Design Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people and the quality of work. Carly and the entire team at White Canvas are just great people. Our organization seeks out companies that align with our values and wants to help us deliver on our promise to uplift our community. White Canvas Design Agency fulfilled all of this criteria. Additioanlly, they produce excellent results that was visually engaging but also highlighted the work we are doing in the community. Phenomenal poeple and phenomenal work.

Are there any areas for improvement or something White Canvas Design Agency could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

Loose Lips Magazine is an arts + culture publication covering women and non-binary folks in Vancouver and beyond. I am the editor in chief and co-founder of the magazine!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire White Canvas Design, and what were your goals?

Our website was a canned wordpress theme that we started more than 7 years ago. It was time for an update to optimize our site for both readability and design, but also to have the capacity for hosting advertisements. We also added an e-commerce widget to it!

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched for developers and designers, and picked White Canvas over a couple other options. We were so impressed with the customer service that came during our decision period!

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a few exploratory calls, then were sent some wireframes, spots for copy, and several back and forth communications where WCD ensured that all of our needs were taken care of as they pertained to the pages we wanted to see, the widgets were functional and useful, and then finally an educational walk through on how to use our beautiful new site!

How many people from the vendor's team worked with you, and what were their positions?

Four folks, including a designer and developer!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have not quite had time to measure them yet, but we are getting clicks to our ads and reads!

Describe their project management style, including communication tools and timeliness.

We communicated mostly over email, but were very appreciative of the project management - Ashley was quick, prompt and totally on the ball with this project.

What did you find most impressive or unique about this company?

Not only is it exactly what we were looking for, we appreciated their professionalism and patience as we took time to get them materials and were figuring out how to use the site!

Are there any areas for improvement or something they could have done differently?

Not that we can see, yet! We are still in the early phases of using our site!

BACKGROUND

Please describe your company and your position there.

I am a realtor, operating a small real estate team with a partner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire White Canvas Design?

We initially hired White Canvas to assist with the rebranding of our business. The existing brand was built around the founding member, but we were looking to expand our business and reach a new demographic. Following the rebrand, we began working with White Canvas for social media content creation to help build a cohesive connection between what people saw in-person and online.

SOLUTION

How did you select this vendor?

I noticed White Canvas on Instagram several years ago due to their eye-catching minimalist aesthetic. When I needed help with a print campaign, I reached out to them. Upon meeting with Carly, I realized she was not only creative, but extremely detailed and organized. The print campaign went flawlessly and I didn’t hesitate to contact them for branding years later.

Describe the scope of their work in detail.

The process started with an exploration call and based off that information they put together an initial branding presentation. After my partner and I decided to move forward with the project I met with White Canvas to discuss vision, business goals and story. We reworked some ideas from the initial meeting and discussed brand strategy at the second meeting. The brand draft was then presented and I was given the opportunity to discuss the concepts and provide feedback. Upon approval of the design concepts, the final brand kit was delivered.

What was the team composition?

For the branding project I worked closely with Carly (founder & creative director) and Sarah (graphic designer). Ashley (client relations) and Manisha have been working on social creation, with Carly included on the planning components.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Quantitative results are unknown at this time as the project has just recently been completed.

How effective was the workflow between your team and theirs?

Working with White Canvas it was extremely easy to communicate and schedule meetings. Carly’s Calendly schedule eliminated any back-and-forth when it came to scheduling an appointment. They were flexible and accommodated both in-person and Zoom meetings.

What did you find most impressive about this company?

The presentation they created showed me they truly listened to what I was saying. They were extremely intuitive. The White Canvas team has been extremely welcoming and continues to be a pleasure to work with; they value relationships that extend beyond the completion of a project.

Is there any area for improvement or anything that could have been done differently?

I loved every part of the experience and don't have any suggestions for improvement.