WebFX

BACKGROUND

Introduce your business and what you do there.

I'm the general manager at Burdi Motors, an auto shop that specializes in Mercedes-Benz vehicles and sprinter vans.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We had a web presence for our business, so we were looking for a reliable company to redesign our website and do digital marketing for us.

SOLUTION

What was the scope of their involvement?

They entirely redesigned our WordPress website, incorporating our ideas as well as theirs. In addition, they manage online marketing campaigns and Google AdWords, create links, and write content for our blog. They're good at generating ideas for new content and produce so much of it that it's hard for us to keep up with them.

What is the team composition?

We primarily work with Stevie [Blyler, Internet Marketing Specialist, WebpageFX], who is our account manager. We also have a project manager, who was in charge of building our website.

How did you come to work with them?

We found them through an online search.

How much have you invested with them?

We pay them about $800–$1,000 a month to manage our marketing campaigns, and there was a separate fee for the website redesign.

What is the status of this engagement? 

We started working with them in 2016 and the relationship is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've been very happy with their engagement and communication. Other companies we worked with lost their initial excitement and let the project fall into an autopilot mode, so we were spending our money, but the services were not coming in. We've never had any issues like that with WebpageFX.

How did they perform from a project management standpoint?

They use Basecamp, where they upload the documents we need to see, and we can upload our documents as well. We also communicate via email and receive updates form them almost daily. They're very responsive and usually answer our questions the same day.

What did you find most impressive about them?

Their communication is very strong. In addition to emails and newsletters that they send us, they often give us a call to discuss our ideas. They're very good at translating our ideas into reality.

Are there any areas they could improve?

When we were designing a website we wanted to set our shop apart from other automative repair shops and dealerships. They did a great job, but the logo designs that came through were not exactly what we wanted. (Maybe we should just listen to advice more.)

Do you have any advice for potential customers?

Trust them. Listen to them and they'll do a good job.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of Hillside, which is an organization in Atlanta that provides mental health services for children and adolescents, ages 7–21. Our services include residential, psychiatric, and outpatient treatment. 

We also have a foster care program and in-home community support programs where we go to the houses of families who have a child in need of therapeutic or mental health care, helping keep the family intact. Originally, we provided a home for children and their mothers who were homeless, then we morphed into an adoption/orphanage type organization, and later, we moved into the mental health realm. This year we're celebrating our 130-year anniversary. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We wanted to improve our online presence. We planned to do that in-house – we had an employee who was working very energetically, but found that it was taking an incredible amount of time. We didn't have enough manpower to make a difference on this project, so we started looking for an outside a vendor to help us.

SOLUTION

What was the scope of their involvement?

They performed a number of website upgrades and have been managing SEO for us to maximize our online presence. They also applied for a Google Grant for us, which we received. It allows us to do PPC [Pay Per Click] campaigns by granting us $2 of credit per keyword. We use those keywords to help drive attention to our website.

Later, we added a website maintenance plan because our in-house team didn't have the expertise to do that. Now, when we want to make any updates or changes to our website, we create a ticket for them. 

In addition, they oversee all of our social media campaigns on Facebook and Twitter. They create a social media calendar for us each month, where we can see the articles and updates they're posting. Within a given month, there are 14–16 updates coming from their side. 

What is the team composition? 

We work with a project manager and a social media expert.

How did you come to work with them?

They were recommended to me by someone they had worked for. I trusted the recommendation (it was coming from a friend I had known for 30 years), so I didn't look for other companies. We had an initial call with WebpageFX to explore what they could provide for us and after that, we committed to them.

How much have you invested with them?

Initially, we paid them $10,000 to do some major adjustments to our website, an initial analysis, and provide recommendations. Now, we have them on a monthly retainer and pay about $1,600-$2,000 a month based on our needs.

What is the status of this engagement? 

We started working with them in February 2017 and the relationship is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

One of our goals was to increase our user engagement by 60% by the end of the year. They exceeded this number, reaching 80,228 views on social media. Another goal was to increase referral traffic to our website by 65%. Starting at zero in February, they got the number of sessions driven to our website to 1,780 within less than a year. They track progress toward all of our goals, educating us about what's been successful and what they'll be focusing on.

How did they perform from a project management standpoint?

Every week, they provide reports, letting us know what updates they're doing on our website and what social media calendar they're proposing for next month. They also give us social media marketing reports with the details of Facebook and Twitter activity each month. We use Basecamp to communicate and share updates, which has worked well. They've been extremely transparent and patient. We can see on their to-do list what they're accomplishing each day.

They've been very attentive, making sure they're providing us with what we need. For example, they create blog posts about some of our work and we review those posts, making edits. We had to edit several posts fairly significantly and they immediately turned their attention to us, asking how they could be more helpful and get it right the first time.

What did you find most impressive about them?

They're easy to work with and address all of our requests. Taking time to educate us, they provide good feedback and always let us know why they don't recommend certain things for us. They're patient, pleasant, and help us make best decisions. Since we started working with them, we haven't had a single complaint.

Are there any areas they could improve?

They're so transparent and accommodating that I can't think of anything they could improve.

Do you have any advice for potential customers?

Stay engaged and learn from them. It's something that takes time and attention. Having them do the bulk of the work is fantastic, but you do need to pay attention to the updates they provide and the questions they pose.

BACKGROUND

Introduce your business and what you do there.

We’re a cosmetic dermatology practice, and I'm one of the owners as well as a clinician there.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

Our previous web design firm wasn't meeting our needs, so we wanted to find a new company to redesign our site.

SOLUTION

What was the scope of their involvement?

We use our site to provide information and attract new business, and since many of our new customers find us by shopping around online, it's important for us to have persuasive content. WebpageFX redesigned our site and revised the content to better convey our brand, and they continue providing day-to-day support. They’ve also helped us manage our web presence with SEO and paid search advertising so that we consistently come up first or second in local search results.

What is the team composition?

We mostly interact with our project manager. Since we've worked with them for so long, the person in that position has changed, but both have been fantastic.

How did you come to work with WebpageFX?

We initially had a family member design our website, but over time our needs grew too great for her level of expertise, so we contracted an outside company to redesign the site. Unfortunately, that first company’s project management was extremely poor and the projects were often delayed or not done well. After that experience, we started looking for someone else who could work with us long-term and we came across WebpageFX.

How much have you invested with them?

This year we spent somewhere between $10,000–$15,000 on their management fees. We've only had one incident where there was an additional charge on the bill, but it was because their team had to put in extra time fixing a bug that our previous designer hadn't addressed.

What is the status of this engagement?

We started working with them sometime in 2014. We pay them monthly, but we meet with our reps every year to discuss our budget and project goals.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They produce reports for us on a monthly basis that summarize any new leads we have and track various user data, such as how long users have been interacting with our site or how often people fill out our contact form. It's more information than we need, and we don't review the reports often, but the graphs make it easy to see that we're getting our money's worth because our metrics are constantly improving in response to the ads we track. And if we ever have a specific question, WebpageFX is able to supply the answer.

How did WebpageFX perform from a project management standpoint?

They're pretty efficient, which is one of the reasons we ended up sticking with them. They're also really clear about the services you're getting and they explain what you might miss if you opt out of something.

In terms of day-to-day communication, we use BaseCamp, which lets you set up due dates for projects, store documentation, and send secure emails. Any time we have a conversation they annotate it and those notes are accessible to us.

They plan well for emergencies, too—we had an issue once while the project manager was on vacation, and her backup got in contact with me right away to take care of it.

What did you find most impressive about them?

I've worked with a lot of different organizations, and WebpageFX's customer service is exemplary. They're super-organized and focused on service delivery; if they say they're going to finish something, they have it ready by the day before the deadline. I've also never had to wait more than 10 or 15 minutes to hear back from them, whether by phone or online, and they're one of the best companies I've ever worked with in terms of documenting conversations and outlining follow-up plans.

Do you have any advice for potential customers?

One thing I've learned over the years of site redesigns is that no outside party is going to be able to write your content exactly the way you want it. We're in the medical industry, so writers without that familiarity or expertise don't do more than a mediocre job writing blog entries or informational text, even when they do the research. WebpageFX provides good ideas, but we frequently rewrite their content.

BACKGROUND

Introduce your business and what you do there.

Tranquil Shore is a dual diagnostics and substance abuse facility in Florida. I'm the admission coordinator.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We were working with a small-scale vendor at the time, but our business was growing. We needed a larger scope of SEO work, so we started looking for a new company. 

SOLUTION

What was the scope of their involvement?

They redesigned our website and updated the content to promote brand recognition. We wanted to focus on organic SEO because it would lead to more growth than we were getting at that time. 

They continue working on our website, managing SEO.

What is the team composition? 

We worked with a project manager, who was our primary point of contact. 

How did you come to work with them?

We were referred to them. After meeting with them, we decided they were a good fit for us. 

How much have you invested with them?

We spent between $15,000–$50,000.

What is the status of this engagement? 

We started working with them in February 2017 and the relationship is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work benefitted our business, at least in the short term. Because of the organic growth triggered by the website, our call volume increased almost 100%. Our hope is that the website will continue growing and bringing profit.

How did they perform from a project management standpoint?

Everyone is very responsive and we're happy with the level of communication. Whenever we have questions, or need to tweak something, they react immediately, staying on top of everything. We mostly communicate via email or phone.

What did you find most impressive about them?

Their turnaround time was impressive. They worked fast to execute everything we were looking to do. (The company we used before them took a lot longer.)

Are there any areas they could improve?

No, we haven't had any issues with them.

Do you have any advice for potential customers?

Have the vision of what you want and express your ideas clearly to them. They will take your ideas and do an excellent job applying them.

BACKGROUND

Introduce your business and what you do there.

I’m the vice president of business development for American Heritage Property Management, a full-service property management company offering a vast array of services. We do property management, maintenance, and almost anything that relates to the daily oversight of property. My job is to find other property management companies to acquire and develop the business model, which includes marketing policies and procedures, internal reviews, etc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We needed help with our digital marketing campaign. Originally, we had one company that handled all of our online work, but we switched to a different agency and decided we wanted a third-party partner who specialized in digital marketing.

SOLUTION

What was the scope of their involvement?

WebpageFX oversees our SEO and SEM campaigns and integrates those items into our website to make sure everything works correctly. They also manage the PPC campaign and keywords, optimizing the metatags and descriptions and keeping them accurate, relevant, and up to date.

Google recently released an updated algorithm involving new content, so we’re having WebpageFX develop new video content for our site. We recently transitioned from http to https, and WebpageFX took care of that, as well.

WebpageFX manages almost everything related to marketing our company online. We have a different company that controls and runs our website, but all the keywords and content are WebpageFX’s responsibility.

What is the team composition?

Heather [Internet Marketing Specialist, WebpageFX] handles pretty much everything for us.

How did you come to work with WebpageFX?

A friend of mine works for them. When we began looking for a new partner, I did some research and, in addition to them, put together a list of about five different companies we could work with. We reached out to and interviewed them, and WebpageFX was the best.

They were professional and took time to get to know us instead of delivering a preconceived speech they give all of their potential clients. They asked questions and tried to understand what we do, our goals, and what we wanted from a digital marketing company.

How much have you invested with them?

We’ve spent maybe $20,000.

What is the status of this engagement?

We began in May 2017, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen an increase in numerous metrics since switching over to them. In December, our organic leads increased by 33 and SEO phone calls increased by 101. We had a 7.75% decrease in SEO traffic from last year, but that’s because we changed our URL, so it was expected. PPC conversions increased by 50% and cost of conversions decreased by 46%. The bounce back rate also decreased by 14%, and our cost per click was $9.88.

How did WebpageFX perform from a project management standpoint?

Heather is phenomenal; she’s responsive, proactive, and always on top of things. She’s a step ahead of me all the time, which is great, and she’s just easy to work with.

We use Basecamp to track exactly what projects they’re working on, and they’re transparent with the timeline. We always know exactly what their time is being spent on because they give consistent updates. We use MarketingCloudFX to access the files they send over, and it’s an easy platform to navigate.

Every month, they provide a report that Heather and I go over together. It provides all our key metrics, and we walk through what worked and what should change. Overall, we’ve had nothing but good experiences.

What did you find most impressive about them?

It's hard to narrow it down to one thing. They've done everything as well as we could’ve hoped. The company prior to WebpageFX had a lot of content on our site, but nothing was overly productive. However, WebpageFX is great at taking large amounts of information and organizing it in a clear and concise way that will attract the most business.

Are there any areas they could improve?

No, not really.

Do you have any advice for future clients of theirs?

Check around to make sure you get what’s best for you. WebpageFX is a great partner, but they’re relatively expensive compared to other competitors. Their pricing structure probably isn’t viable for all businesses, but their services are worth every dime. Just be aware that WebpageFX isn’t the cheapest when you reach out to them.

BACKGROUND

Introduce your business and what you do there.

I'm the sales manager for Lane Enterprises, an industrial powder coating business. Most of our work is in the mid-Atlantic and Northeast but we service the whole country.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webpage FX?

When I joined the company about 11 years ago, the website looked as if it hadn’t been touched in years and the logo wasn't even up to date. A few years later I got a new boss and he agreed that it was time to invest in improving the site.

SOLUTION

What was the scope of their involvement?

We initially thought about just doing upgrades on the existing framework. However, once we got into the project we decided to redesign the whole site. Webpage put together a timeline, gave us assignments, and set project deadlines.

At each step they proposed various options and allowed us to pick what we wanted. We decided not to have an e-commerce site because we didn't think our customers would use it. It’s a fairly simple informational site with a picture gallery and a button to request a quote.

Webpage continues to provide ongoing maintenance and tweaks. They let us know that the highest ranked entry page for the site is about maintenance and how to repair powder coating. As a result we’re creating a graphic to show how to fix damages in the field.

What is the team composition?

We have an account manager and 2–3 developers worked on the project. We've had probably six account managers in the time we’ve worked together

How did you come to work with Webpage FX?

We asked our corporate office who built their site—which was a different company—and they suggested we contact Webpage. They were a new company at the time and their office was a 5-minute drive from ours. We immediately felt really comfortable with them and have continued working together ever since.

How much have you invested with them?

I honestly don’t know—the bills come to my boss and I never talk money with the developers or our account manager. As far as I'm concerned, I need the website to do my job so I don’t really care what it cost.

What is the status of this engagement?

We started working together about eight years ago. The site was done in six months but we’ve continued to use them on a regular basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Right after the site launched, we landed a huge job coating parts for a solar carport. The fabricator and architect found our site because we were the top hit on Google when they searched “powder coating in the Northeast” and “large parts.” That project encouraged us to go after the growing solar market. Webpage added information about the solar carport project to the site, and solar has been a big focus of our sales for the last 6–7 years.

The site is one of the most important features in my sales toolbox. Because I don't often get out to West Virginia, Virginia, North Carolina, etc., the site provides all of the information that clients need.

How did Webpage FX perform from a project management standpoint?

They’re always available to talk with us and quick to respond if we have questions. We’re doing a few small tweaks right now and I've talked to our account manager already four times this week. In terms of general maintenance, we meet with our account manager at least three times a year.

What did you find most impressive about them?

Because our team is pretty technically challenged, we rely on them a lot. If they see something that they think would work, they bring it to us for discussion. Unlike other service providers, I feel like Webpage wants our business and is happy to work with us.

Are there any areas they could improve?

I think the biggest challenge has been they’re used to working with businesses that sell a product and we're selling a service. It's a completely different sale process and takes a lot longer. Every now and then they’ll bring us ideas that are more geared to a product-driven company than a service-driven company.

BACKGROUND

Introduce your business and what you do there.

I'm the director of operations of Rider Musser Development, a small organization in central Pennsylvania. Our upcoming project involves developing 115 acres into commercial and residential land.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

Our website and mobile app was out of date and not user friendly; we wanted a cleaner, more exciting redesign. Our logos and other branding materials needed a refresh as well.

Outside of the norm, we did not want to promote our website. At the current land development stage of our project, we're not yet ready to promote any new apartment buildings. We just needed an informational, clean website for folks to reference from our talks at townships.

We knew going into it that we were going to be spending a decent amount of money compared to what we invested on our original site, because we needed it to look phenomenal.

SOLUTION

What was the scope of their involvement?

WebpageFX did a complete overhaul of our previous website, adding an interactive map that allows you to hover over areas and discover where buildings will be developed. They also added a lot of stock images to balance out the text-heavy interface. Their team assisted with an e-blast newsletter as the project progressed.

What is the team composition?

Initially, we worked with the same person I had met at a training session. We now work with a different project lead who's been my go-to.

How did you come to work with WebpageFX?

A representative from WebpageFX was hosting a free training session on creating websites that I attended. I was impressed that they took the time to provide that service for free to other realtors, and I found it to be very helpful and extensive. Through some additional research, I found their website work to be fantastic.

We also felt inclined to support former students of the local Messiah College who worked at WebpageFX.

How much have you invested with them?

We've invested under $10,000.

What is the status of this engagement?

We started working together in September 2017 and we're still collaborating.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We're pleased with what we've received in return, given the amount of money that we spent on the product. The ability to upload videos to the website has been a great tool for informing the public quickly and efficiently. That saves us a lot of time on the phone. As the project picks up, we see the website as a great resource to share with locals.

Although they've provided analytics, that's not something we're concerned with at this stage.

How did WebpageFX perform from a project management standpoint?

They tend to move at a faster pace than we do. I am floored by how quickly they get things done. They're proactive in ensuring that we get all of our contracted deliverables.

What did you find most impressive about them?

Their team has been phenomenal to work with. They're responsive and provide valuable feedback. They've suggested ideas that we never would have come up with.

Are there any areas they could improve?

I had some difficulty explaining that our focus was not on promoting the website. As we were reassigned different project leads, I had to spend some time explaining that to their team. Overall, however, the final product definitely trumped that minor annoyance.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and owner of The Whiz Cells, which is a re-commerce website for recycling and re-selling old cell phones and tablets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

I needed SEO expertise so our site could move its way up through the ranking on Google’s organic search engine.

SOLUTION

What was the scope of their involvement?

They optimized the site by using meta tag descriptions, creating blog content and doing link building. They were especially integral in coming up with blog topics that would boost our site visitor count.

What is the team composition?

I interact primarily with Kate-Lynn [Internet Market Specialist, WebpageFX].

How did you come to work with WebpageFX?

I began by researching what SEO is, as well as which firms specialize in it. I read reviews and online forums to gather information, and noted that WebpageFX was well-received throughout, so I decided to work with them.

How much have you invested with them?

I’ve invested about $36,000.

What is the status of this engagement?

We began working with each other in 2015, and I continue to keep them on monthly retainer.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before working with WebpageFX, we were getting between 800 to 1,000 visitors on our site monthly. Currently, we just eclipsed 30,000 visitors in December 2017. Our goal to get more visitors and conversions on the site has been accomplished at this point.

How did WebpageFX perform from a project management standpoint?

Communication is great. We have regular phone calls with Kate-Lynn to go over Google Analytics. Based on that, we’ll come up with a variety of marketing strategies and blog content ideas for a particular time-frame. Aside from that, I’m able to get in touch with her or anyone else on their team when needed either via email or WebpageFX’s communication system.

What did you find most impressive about them?

Their communication is particularly good. If anything comes up or I want to share an idea with Kate-Lynn, I’m always able to get in touch with her.

Are there any areas they could improve?

I’m not well-versed in SEO, so it’d be nice to get more clarity on how various SEO-related tactics have an impact on the performance of my site. 

Do you have any advice for potential customers?

Have a goal in mind, but be willing to trust WebpageFX’s insight. They are experts in their field, so they have great input that can help get you where you want to be.

BACKGROUND

Introduce your business and what you do there.

I’m a partner/owner of a law firm that handles employment, personal injury, tax, and corporate law.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We were looking for them to help us market the firm through the website and SEO.

SOLUTION

What was the scope of their involvement?

They took over our firm's website. We had a site that was up and running. They started with what we had and redesigned, reduced, and reformatted it. They’re constantly updating the site to keep it relevant and current.

They do SEO for us including backlinks. They manage our blog, sometimes writing content or reviewing what we develop.

What is the team composition?

We usually interact with one project manager.

How did you come to work with WebpageFX?

We had found them online and worked with them on an unrelated project probably 10 years ago. They were local to us at the time and a relatively small business. We kept in touch with them over the years until they had pitched for us to invite them take over our law firm’s website.

How much have you invested with them?

We have a monthly retainer. The amount is confidential.

What is the status of this engagement?

We started this work with them probably 3-4 years ago. It’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The internet is our primary source of advertising. Since they've taken over the site, we've been very pleased with the flow of prospects coming through. The results are empirical – we’re getting inquiries through our website and we’re getting phone calls. That’s what we’re looking for.

How did WebpageFX perform from a project management standpoint?

Our project manager has been very responsive. We’re local to them so they come into our office and review things at least once a month or every other month. They provide us with reports every month or so through a proprietary project management system.

We've always been pleased with how they've run things and how they've communicated with us. It’s visible in the ultimate product and results.

What did you find most impressive about them?

Their attentiveness. The company we were with for years before them was more of a national company, at least for us. It was a lot less personal. Since we moved over to WebpageFX, I feel like we're really getting paid attention to.

Are there any areas they could improve?

Not off the top of my head.

Do you have any advice for potential customers?

Not really.

BACKGROUND

Introduce your business and what you do there.

Business Consumer Alliance is a nonprofit organization whose mission is to promote business self regulation by resolving consumer and business-related disputes through complaint handling. We then use that information, along with other relevant information such as customer reviews to forecast the reliability of a business. We also offer a variety of benefits and services to small business owners to help them be successful in their business endeavors. I'm the president/CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We were rebranding our organization – for decades we operated as one of the chapters of the Better Business Bureau, but in 2013 we became independent and expanded the services we provided to consumers and businesses. We wanted to get the word out about our mission and the services we offer to the public, so we started looking for a company with marketing expertise to help us with our marketing campaigns, particularly Google Pay Per Click campaigns.

SOLUTION

What was the scope of their involvement?

We mainly use them for PPC [Pay Per Click] campaigns. We needed a campaign that would focus on the searches of those consumers who intend to file a complaint. WebpageFX did an initial keyword research and suggested some creative ways to infer that someone is doing that type of search. They also help us keep our costs down.

What is the team composition?

We work with a marketing manager, who is in charge of our account.

How did you come to work with them?

We were working with another local marketing firm, but we weren't pleased with their services. I started looking for a new company online and saw their ad, which led me to their website. I called them and explained exactly what we needed – we wanted to get a specific campaign that would give us return on investment for our advertising dollars. WebpageFX gave me confidence in their abilities to manage Pay Per Click campaigns, especially the type of campaign we wanted to run. Also, the strategy they came up with met our expectations.

How much have you invested with them?

We pay them $400 a month for the marketing campaign they're running for us and we spend about $3,000–$4,000 monthly on advertising, which includes our advertising dollars and is in line with our budget. 

What is the status of this engagement?

We started working with them in 2014 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

August was our highest conversion month to date in the history of our campaign. We had over 3,600 conversions from our paid ad, which was a 42% increase compared to the previous quarter. At the same time, our average cost per click dropped about 25%. They use their bidding strategies, keeping an eye on what is trending and what can get us clicks and conversions.

Their service fee is nominal for what we get in return and is much less than we paid the other marketing firm we worked with. We're happy with the results.

How did they perform from a project management standpoint?

If there's a problem, they proactively react to it. After our first marketing manager (who understood our mission as a nonprofit and our objectives very well) transitioned to a different company, they assigned us a new marketing manager. That person wasn't as knowledgeable and we noticed we were overspending and not getting enough conversions. We expressed our concerns to them and they immediately assigned us a senior marketing manager, who understood our needs and got the campaign back on track.

We use Basecamp, which we like – it gives us a better understanding of our goals for each meeting and an easy way to keep track of past meetings.

What did you find most impressive about them?

They keep me in the loop on our current campaigns, being mindful of any other campaigns that may come our way. As they make suggestions and come up with creative marketing ideas, they are not pushy with their marketing strategies. It's always good to have another set of eyes on your business's goal, so I appreciate them for that and the PPC campaign management.

Are there any areas they could improve?

I can think of anything.

Do you have any advice for potential customers?

Give them a chance and express both your short-term and long-term goals. Be open about your budget as far as marketing goes. They will make sure you accomplish your goals, staying within your budget.