Webential

BACKGROUND

Please describe your company and position.

I am the FX manager of Forex World

Describe what your company does in a single sentence.

Our company, Forex World, specializes in providing money exchange in Sydney.

OPPORTUNITY / CHALLENGE

• What specific goals or objectives did you hire Webential to accomplish?
• website refresh
• brand ppdate
• digital marketing

SOLUTION

How did you find Webential?

Online Search

Why did you select Webential over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Webential were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Discovery Phase:

• Conduct initial meetings to understand the goals, target audience, and branding requirements for the Forex World website.
• Perform a competitor analysis to identify strengths, weaknesses, and opportunities for differentiation.
• Define project timelines, milestones, and deliverables.

Design Phase:

• Create wireframes and mockups for key pages of the website, including the homepage, services pages, about us page, and contact page.
• Develop a visual design concept that aligns with Forex World's branding guidelines and target audience preferences.
• Seek feedback from the client and iterate on designs to ensure they meet expectations.

Development Phase:

• Develop the website using a suitable Content Management System (CMS) such as WordPress, Joomla, or Drupal, chosen based on client requirements.
• Implement responsive design techniques to ensure the website is optimized for viewing on various devices and screen sizes.
• Integrate necessary features such as a currency converter tool, contact forms, and secure payment gateways for remittance services.
• Develop custom functionalities tailored to Forex World's unique requirements, such as user account management for remittance tracking.

Content Creation and Integration:

• Write and/or source high-quality content for key pages of the website, ensuring it is informative, engaging, and optimized for search engines.
• Integrate content into the website using SEO best practices to improve visibility and ranking in search engine results.

Testing and Quality Assurance:

• Conduct thorough testing of the website across multiple browsers, devices, and operating systems to identify and fix any issues related to functionality, performance, or compatibility.
• Ensure all forms, links, and interactive elements are working correctly.
• Implement security measures to protect user data and prevent unauthorized access.

Training and Handover:

• Provide training to Forex World staff on how to manage and update content using the chosen CMS.
• Document any custom functionalities or specific configurations for future reference. Hand over the website to the client along with all necessary credentials and documentation.

Key Deliverables:

• Wireframes and mockups for key website pages.
• Visual design concept for the website.
• Fully functional website developed using the chosen CMS.
• Integrated features such as currency converter tool and secure payment gateways.
• Optimized content for key website pages.
• Documentation and training materials for website management.
• Ongoing support and maintenance as needed post-launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Website Traffic: By 40%
• Enhanced Conversion Rates:By 30%
• Positive Customer Feedback
• Increased Brand Visibility:

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All my queries and concerns were addressed straight away and they were very responsive throughout the project lifecycle.

What was your primary form of communication with Webential?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ontime and on budget delivery of the project Clear communications Well defined scope of work Are there any areas for improvement or something Webential could have done differently? Not really

Are there any areas for improvement or something Webential could have done differently?

not really

BACKGROUND

Please describe your company and your position there.

I’m the managing director of Paradise Kitchens and we have been in business for over 30 years. We design and build bespoke kitchens, laundries and custom joinery.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Webential?

We needed someone to develop our website and manage our SEO, PPC, and digital marketing campaigns to bring us the best results and increase our lead volumes.

SOLUTION

How did you select this vendor and what were the deciding factors?

We came across Webential via Google earch, they already had good reviews and where working with other kitchen companies so they already had good knowledge and understanding of the industry. After having an initial call with them we were confident that they are the right people to manage our digital marketing and website revamp and hence we awarded them the job.

Describe the project in detail and walk through the stages of the project.

Webential revamped our website and is currently providing us with SEO and PPC services. We started with a discovery phase to review design proposals for the website and implement revisions. We then moved to creating and migrating content from the old platform and image gathering. At the time of launch, we were moved to a separate contact who’s currently managing our SEO needs. Furthermore, they’re providing us with blog content, link building, and they’re regularly reviewing the website to make sure our keywords are ranking high. In addition to that, we’re currently working together on a PPC campaign, as well as geofencing and remarketing.

How many resources from the vendor's team worked with you, and what were their positions?

We initially started with a single point of contact for the discovery phase and were then transferred to an account manager and project manager for web development and digital marketing. After that, we met with an SEO specialist who then became our main point of contact for SEO, PPC, and geofencing.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since partnering with Webential, we’ve gained about 8000 new monthly visitors to the website, which is up 53% from the previous year. We’ve also tripled the number of quality leads and our organic search traffic has been steadily increasing. Moreover, our bounce rate went from averaging 60% to only about 25%. Our PPC campaigns are bringing revenue of about $30,000 in monthly sales.

How effective was the workflow between your team and theirs?

They’re very responsive and if I ever have any questions or ideas, they’re always there to accommodate me. It’s been a very pleasant experience working with them. It’s obvious that they always strive to make their customers happy and successful. They use Basecamp as their primary tool for project management, and we usually communicate through email.

What did you find most impressive or unique about this company?

We’re really impressed with the fullness of their services. They provide us with a complete package and are able to seamlessly scale the work up and down depending on our needs.

Are there any areas for improvement or something they could have done differently?

I’m happy with the way the partnership is going, and I can’t think of anything they could improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Sunshade Shutters & Blinds. We install plantation shutters, outdoor and indoor blinds, security doors, and fly screens.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webential?

We needed a broad range of marketing, advertising, and design services.

SOLUTION

What was the scope of their involvement?

Webential helps us with lead generation, advertising, and marketing, as well as with website, brochure, and ads design. They also place PPC ads on Google, Facebook, and other channels. Their initial project was to build my website, but our relationship has been ongoing since.

What is the team composition?

Although I’ve seen a couple of Webential’s team members’ names when exchanging emails, and some of them have asked me questions here or there, I mainly interact with Akshay (Founder & Director).

How did you come to work with Webential?

I had someone else create a website for me, but I wasn’t happy with it. I saw Webential’s credits on a competitor’s website, and I was really impressed with it. Before I contacted them, I did some research and saw that they were based in the US. I was also impressed by their website, so I reached out to them.

How much have you invested with them?

We’ve spent around $22,000 AUD (approximately $16,000 USD). The website cost around $10,000 AUD (approximately $7,300 USD), and the advertising cost us around $1,200 AUD (approximately $880 USD) per month at peak of investment.

What is the status of this engagement?

We started working together around May 2020, and they launched the site in December 2020. I plan to keep working with them in the foreseeable future because I don’t think I’ll find someone better than them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As I’m an expert in the industry, I’ve learned things that others haven’t. Thus, I knew what I needed from my website so that it could take me from zero to 100, and Webential delivered exactly that.

Our website was launched with high regard, and the Facebook advertising they create is top-notch as well. I consider that I have one of the best websites in the industry, to the point that customers don’t think that we’re a small company, and they place us among other big stores as a well-established company.

Unfortunately, we’re still a small company, so we don’t have the capacity or resources to keep adding things to our website. However, I can imagine how well it will look two years from now, as we keep working on further improvements.

How did Webential perform from a project management standpoint?

Webential’s project management is fantastic. We communicate via email, phone calls, and SMS.

What did you find most impressive about them?

Webential is the best, without a doubt, and their talent distinguishes them from other providers. I intend to create a super company, which requires the best talent in the industry. Webential is exactly that; their talent surpasses everyone else I’ve worked with.

Are there any areas they could improve?

Not at all.

Do you have any advice for potential customers?

Be very engaged with Webential as much as possible. They actually told me that themselves. They told me that I was a lot more engaged in my project than other clients that they had worked with, which is why my website turned out to be as great as it did.

They don’t want to be left guessing; they want to know what you want in detail. That’s all it takes from your side, and they’ll take care of everything else; they’re fantastic.

BACKGROUND

Please describe your company and your position there.

As a government department, we collaborate and consult to deliver great places for you to live and work and to develop smart ways to support innovative and prosperous industries. I am a senior consultant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Webential, and what were your goals?

We were looking for a company that could develop a customised web solution for our requirements. We hired Webential to develop a custom system for our custom application for public domain. Our main aim behind this project was to simplify operations and wanted give great user experience in doing so.

SOLUTION

How did you select this vendor and what were the deciding factors?

I shortlisted some agencies but Webential was my first choice. After seeing their website and their Clutch profile I was really impressed with their service offerings. Also, they were familiar with our industry and seemed to have the best handle on our unique needs. We could tell they clearly had the latest technical capabilities, and they also had a personality that we felt would be great to work with.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We were looking for an agency that could build a robust and a customized system for our enterprise to maintain everything related to our website, to make sure iterative work was visible to everyone. They provided smooth deployments for lesser risks. They regularly communicate at each stage to make sure all the aspects of the project were met. We were impressed with their friendly nature and company culture.

How many people from the vendor's team worked with you, and what were their positions?

They provided us with a team of a project manager, a senior developer, and a developer to fulfill all the requirements of our project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The entire project, starting from planning to implementation, was done very smoothly. There was no hindrance while implementing any functionality or features. Moreover, their resources had in-depth knowledge of the best tools and technologies which gave us the best results. This custom system simplified various processes and operations could be managed uninterruptedly.

Describe their project management style, including communication tools and timeliness.

Their entire team is great to work with and communicates really well. It was easy working with them as they engaged me in fine details of the project. Even when we didn't have a clear idea of what we wanted, they came up with different proposals and gave us exactly what we needed. We never felt any kind of communication gap. In fact, everything was done in a smooth way where our team and theirs collaborated together for this project. They used Skype for day-to-day communication and the entire project was managed over Asana.

What did you find most impressive or unique about this company?

Their customer service and their company culture were outstanding. They were receptive to our thoughts and really listened to what we wanted to ensure that we were happy. Webential came in with an affordable pricing plan and they were always flexible and willing to make the changes that we needed on time. They were quick, and their services were exceptional. I can’t ask for more than that.

Are there any areas for improvement or something they could have done differently?

There’s nothing they could have improved on. I was always impressed with how they responded to the challenges and requests that came up throughout the project. They brilliantly handled the entire project to make it a successful one.

BACKGROUND

Please describe your company and your position there.

Our company belongs to the real estate industry and I am an executive over here.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Webential, and what were your goals?

Our website design was traditional and outdated. We were looking for a website that could be easily handled by us. We hired Webential to develop a WordPress Website for our real estate business where we could easily input data on an everyday basis.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them through an online search. After exploring their services, we reached out to them. We liked their proposal and the fast turnaround times, so we chose them for our project.

We wanted to find a firm that was not only talented at developing & designing websites, but who ideally would already be well-versed in our industry (real-estate). That was a big selling point for us. I was also impressed with their profile of customers they had already worked with and the number of projects that they were able to work with the resources that they had.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Webential built a custom website on WordPress with different features and plugins to meet our exact requirements. We discussed and gave them a general idea of what we wanted and they developed everything that met beyond our expectations.

Their team built a fully functional website where our users could easily find and locate properties. They used the latest tools and technologies, and communicated regularly to deliver this project on time.

How many people from the vendor's team worked with you, and what were their positions?

I was really impressed with how their team communicated every single detail about the project with us. We discussed everything from wireframes to development. Their team was so enthusiastic they suggested a few features which became the star of our website. The workflow was very smooth and even the challenges were met with a positive attitude.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They developed a visually appealing yet user-friendly website where our users could easily find a property for sale or rent. The website also engaged the users and we saw the progress in users staying more on the website.

Also, we experienced many new visitors to the website as compared to the old one. Everything that the users need was already present on the website. As the website was developed on WordPress, we were able to quickly add new data, content, and sections as per our preferences and convenience. It was easy to use.

Describe their project management style, including communication tools and timeliness.

We had regular meetings to discuss the milstones and goals and over all the project was delivered on time and within budget

What did you find most impressive or unique about this company?

They had a very friendly approach. They were always enthusiastic about our project and never failed to share a unique idea that helped propel our growth.

Their team is very collaborative and can simply understand our requirements. We just focused upon our core business objectives while they did their best to work with us along the way. We took the first step of collaborating with them and they traveled the entire journey for us.

Are there any areas for improvement or something they could have done differently?

No. We have enjoyed working with them. We look forward to working with them on our future projects.

BACKGROUND

Please describe your company and your position there.

I'm the owner and operator of the company. We perform specialized electrical work in NSW.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Webential, and what were your goals?

We needed ongoing exposure for our specialised services. There were a lot of companies that pretended to perform high risk work and would lie to the client. Our objective was to show the customer and the electrical industry that we were simply the best in our field. Webential has guided us for over 10 years on implementing a online presence that would reflect our goals.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for like minded companies. We found others in the Asia pacific region that we were not comfortable with. As Webential is an Australian based company with a fantastic director Akshay the choice was simple.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through a discovery phase to share our skills then over to our goals for the campaign.They put together a 2 part digital strategy, focusing on google ad words and specific landing pages.They integrated a platform to enable the customer to create a quote request. This would then create a specific task in our job management tool, where the nearest suitable tech would be notified of request. 

How many resources from the vendor's team worked with you, and what were their positions?

We work with an account manager and digital marketer. 

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The Landing pages were a success with a 80% open rate

How effective was the workflow between your team and theirs?

We have a phone meeting monthly to go over the campaign. 

What did you find most impressive or unique about this company?

They are a one-stop shop for all our digital marketing needs. They also provide continual development hassle free

Are there any areas for improvement or something they could have done differently?

We were extremely happy with the outcome they have provided.

BACKGROUND

Please describe your company and your position there.

I'm the owner of Eagle Tyre & Wheels a Sydney based company retailing tyre and wheels for passenger and commercial vehicles. We have a physical store as well an online store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Webential, and what were your goals?

Webential were given the task to redesign and redevelop the Eagle Tyres and Wheels website. The plan included a ground up rebuild, integration with several legacy and new internal systems, including external tyre data APIs, warehouse order fulfillment and the staged launch of full Ecommerce functionality.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for a web development agency in Sydney that was local but at the same time had expertise in the latest web technology and be able to meet us regularly when needed at our office. We found Webential ticked on the boxes in terms of experience and skills that we were looking for.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting to discuss our requirements and business objectives. The functionalities and scope of work were discussed. Following meeting, we got a solution proposal along with wireframes and mock-ups. A custom core PHP-based website was decided due to specific requirements and customization that is required.

How many people from the vendor's team worked with you, and what were their positions?

A project manager along with 2 senior developers worked on the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching the website we saw a significant increase in the traffic roughly about 80% increase and conversions almost doubled. We gained good traction with many car clubs and car enthusiasts.

Describe their project management style, including communication tools and timeliness.

We had a weekly catch-up to check on the progress of the project milestones and deadlines via Asana.

What did you find most impressive or unique about this company?

Compared to the other companies we worked with before, Webential was the best in every area. While building our new web site, the customer service has been prompt and straightforward and the actual services are well documented and logical to our needs.

We are very excited to be working with Jignesh and the rest of the team at Webential. Over just a short period of time, I can tell that we are going to be doing business with Webential for a long time and will gladly recommend them to anyone… except our competition.

Are there any areas for improvement or something they could have done differently?

Nothing really everything was spot on.

BACKGROUND

Please describe your company and your position there.

I am a director of a Self Storage Business

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Webential, and what were your goals?

Webential has developed websites, html documents and other online tools for us using API technology to increase our efficiency and accuracy when communicating with our customers.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have had a working relationship with Webential for over 10 years. We initially approached several developers and Webential provided the best proposal and gave us the most confidence. Their value for money, honesty and regular communication sets them apart from their competitors.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

On each project we have begun with a meeting to come up with a brief but Webential have the ability to adapt as the project evolves to make the original idea bigger and better.

How many people from the vendor's team worked with you, and what were their positions?

Akshay was our main point of contact who is the link between ourselves and his developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have definitely seen an increase in inquiries and conversions after each project.

Describe their project management style, including communication tools and timeliness.

We communicated regularly on email and face-to-face meetings either in person or via Zoom.

What did you find most impressive or unique about this company?

The ability to understand our business and our customer. This has come from years of experience and regular communication withy our team.

Are there any areas for improvement or something they could have done differently?

Hard to say as we have a really good working relationship with Webential. If there was a problem, they would attend to it immediately and resolve it as quickly as possible.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Skin Matrix. We’re an e-commerce business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webential?

We were looking for a company to help us with our Magento backend maintenance and implementing new IDs for the website to improve conversion and improvements of the customer experience. We had worked with many companies prior to finding Webential, and we were almost considering leaving Magento because we couldn’t find anyone that was really good — until we engaged with Webential.

SOLUTION

What was the scope of their involvement?

They help us with Magento maintenance on a monthly basis. Their team also helped us move from Magento 1 to Magento 2. When we did that transition, they handled that entire redesign as well. They assist in our marketing; we brainstorm ideas for how we can improve marketing across the website and how that links in with Facebook and Google Ads campaigns. They handle paid ads, but if I want to boost a post, I let them know. Their team is also handling the longer-term strategy, doing all the shopping catalogs and e-commerce catalogs. They also do our SEO.

What is the team composition?

I work directly with Akshay (Founder), but there are others on the team as well.

How did you come to work with Webential?

They were a referral from one of my clients. She worked for a large e-commerce store. I expressed the difficulties I was having and she told me I should get in contact with Webential. After having a chat with them, I made the decision to start an engagement within a week.

How much have you invested with them?

We’ve invested about $80,000 AUD (approximately $62,000 USD).

What is the status of this engagement?

Our ongoing engagement started around January 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The engagement has been fantastic, and their service is great. When we switched over to Webential looking after our website and handling our redesign, our sales increased by at least 25%–35% within the first month or so. Their team is punctual and speedy on any issues with the website.

They’ve always been able to find a solution to everything that has come across. Cost per conversion has gone down and conversions have gone up from the Facebook and Google Ads campaigns. Webential has our best interests at heart.

How did Webential perform from a project management standpoint?

Project management is great. They’re better than any other company that I’ve worked with. If there’s ever an issue, Webential is extremely contactable. They reply quickly, and we’ve never had an issue of a deadline being pushed back for a significant amount of time. While other companies often have an attitude of not caring, Webential really cares about the project. Our teams mostly communicate through email.

What did you find most impressive about them?

They are very genuine. Webential sincerely wants to see our business succeed. They have a long-term focus and are great with their strategy. Their team has been able to fix any issue. In the past, other companies have dragged issues on and on. Webential is more knowledgeable, prompt, and honest.

Are there any areas they could improve?

No, I’m really happy with how things are. I can’t fault them at all.

Do you have any advice for potential customers?

If you have a Magento website, just try working with them. I’ve tried so many companies, and it’s so disheartening but Webential doesn’t waste any time. Work with them, and you’ll soon see that it’s a worthwhile change.

BACKGROUND

Introduce your business and what you do there.

I’m the digital technology specialist of Industry Link Media. My company is a provider of spare parts in the mining industry for heavy equipment. When mining companies and contractors need spare parts, we source them and send them their way. In my role, I handle all the digital projects and communicate with all the stakeholders.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webential?

Our team brought them on for development services.

SOLUTION

What was the scope of their involvement?

We’ve done a lot of work with Webential. Most recently, they implemented an ERP system for us. Now, they provide ongoing support for the ERP. They also handle our website and mobile app development projects. Webential has also recently handled a website revamp for us. The site is on WordPress. 

Whenever we need a website or mobile app, we reach out and try to get resources from Webential who’ll get the work done. If there’s something we need to be changed or customized, we engage them and they get the work done. Currently, we’re working on a new application development project. I’ve done the wireframes, and we’re in the planning phase right now.

What is the team composition?

It depends on the project. I work with Kushan (Team Lead), Akshay (Founder), as well as other developers and architects.

How did you come to work with Webential?

My company started our engagement with Webential before I joined the team.

How much have you invested with them?

We’ve invested just about $1 million so far.

What is the status of this engagement?

Our ongoing engagement with Webential started around January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re quite flexible. Webential starts and ends their work for us on our time. We’re in different time zones, so we appreciate that. If there are any urgencies, they provide extra resources. Their team is adaptable when getting projects underway. Additionally, their team members are very friendly. I can talk to them as if they’re a part of my own team. They’re receptive to feedback.

How did Webential perform from a project management standpoint?

We utilize Asana for project management. Our teams have weekly online calls to discuss the projects and any next steps. All of our projects with them have been smooth. They update me with a schedule and always get back to me.

What did you find most impressive about them?

Webential is easy to talk to and communicative. They always come back with solutions. Their team ticks all of the boxes. They go the extra mile to resolve any issues that may come up by suggesting another solution or adding more resources.

Do you have any advice for potential customers?

Engage with Webential soon to get your resources in place and projects scheduled.