Webential

BACKGROUND

Introduce your business and what you do there.

I’m the director of Skin Matrix. We’re an e-commerce business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webential?

We were looking for a company to help us with our Magento backend maintenance and implementing new IDs for the website to improve conversion and improvements of the customer experience. We had worked with many companies prior to finding Webential, and we were almost considering leaving Magento because we couldn’t find anyone that was really good — until we engaged with Webential.

SOLUTION

What was the scope of their involvement?

They help us with Magento maintenance on a monthly basis. Their team also helped us move from Magento 1 to Magento 2. When we did that transition, they handled that entire redesign as well. They assist in our marketing; we brainstorm ideas for how we can improve marketing across the website and how that links in with Facebook and Google Ads campaigns. They handle paid ads, but if I want to boost a post, I let them know. Their team is also handling the longer-term strategy, doing all the shopping catalogs and e-commerce catalogs. They also do our SEO.

What is the team composition?

I work directly with Akshay (Founder), but there are others on the team as well.

How did you come to work with Webential?

They were a referral from one of my clients. She worked for a large e-commerce store. I expressed the difficulties I was having and she told me I should get in contact with Webential. After having a chat with them, I made the decision to start an engagement within a week.

How much have you invested with them?

We’ve invested about $80,000 AUD (approximately $62,000 USD).

What is the status of this engagement?

Our ongoing engagement started around January 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The engagement has been fantastic, and their service is great. When we switched over to Webential looking after our website and handling our redesign, our sales increased by at least 25%–35% within the first month or so. Their team is punctual and speedy on any issues with the website.

They’ve always been able to find a solution to everything that has come across. Cost per conversion has gone down and conversions have gone up from the Facebook and Google Ads campaigns. Webential has our best interests at heart.

How did Webential perform from a project management standpoint?

Project management is great. They’re better than any other company that I’ve worked with. If there’s ever an issue, Webential is extremely contactable. They reply quickly, and we’ve never had an issue of a deadline being pushed back for a significant amount of time. While other companies often have an attitude of not caring, Webential really cares about the project. Our teams mostly communicate through email.

What did you find most impressive about them?

They are very genuine. Webential sincerely wants to see our business succeed. They have a long-term focus and are great with their strategy. Their team has been able to fix any issue. In the past, other companies have dragged issues on and on. Webential is more knowledgeable, prompt, and honest.

Are there any areas they could improve?

No, I’m really happy with how things are. I can’t fault them at all.

Do you have any advice for potential customers?

If you have a Magento website, just try working with them. I’ve tried so many companies, and it’s so disheartening but Webential doesn’t waste any time. Work with them, and you’ll soon see that it’s a worthwhile change.

BACKGROUND

Introduce your business and what you do there.

I’m the digital technology specialist of Industry Link Media. My company is a provider of spare parts in the mining industry for heavy equipment. When mining companies and contractors need spare parts, we source them and send them their way. In my role, I handle all the digital projects and communicate with all the stakeholders.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webential?

Our team brought them on for development services.

SOLUTION

What was the scope of their involvement?

We’ve done a lot of work with Webential. Most recently, they implemented an ERP system for us. Now, they provide ongoing support for the ERP. They also handle our website and mobile app development projects. Webential has also recently handled a website revamp for us. The site is on WordPress. 

Whenever we need a website or mobile app, we reach out and try to get resources from Webential who’ll get the work done. If there’s something we need to be changed or customized, we engage them and they get the work done. Currently, we’re working on a new application development project. I’ve done the wireframes, and we’re in the planning phase right now.

What is the team composition?

It depends on the project. I work with Kushan (Team Lead), Akshay (Founder), as well as other developers and architects.

How did you come to work with Webential?

My company started our engagement with Webential before I joined the team.

How much have you invested with them?

We’ve invested just about $1 million so far.

What is the status of this engagement?

Our ongoing engagement with Webential started around January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re quite flexible. Webential starts and ends their work for us on our time. We’re in different time zones, so we appreciate that. If there are any urgencies, they provide extra resources. Their team is adaptable when getting projects underway. Additionally, their team members are very friendly. I can talk to them as if they’re a part of my own team. They’re receptive to feedback.

How did Webential perform from a project management standpoint?

We utilize Asana for project management. Our teams have weekly online calls to discuss the projects and any next steps. All of our projects with them have been smooth. They update me with a schedule and always get back to me.

What did you find most impressive about them?

Webential is easy to talk to and communicative. They always come back with solutions. Their team ticks all of the boxes. They go the extra mile to resolve any issues that may come up by suggesting another solution or adding more resources.

Do you have any advice for potential customers?

Engage with Webential soon to get your resources in place and projects scheduled. 

BACKGROUND

Introduce your business and what you do there.

I’m the director of Party Shuttles Sydney, a bus transport company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webential?

They look after my website, SEO, and Google Ads.

SOLUTION

What was the scope of their involvement?

They built my website. Whenever I come up with ideas or want to add new pages, they make sure the site is up to date. They also provide SEO services and write content with the goal of improving our rankings on SERPs. Finally, they run my ad campaigns. I give them my budget and they do the rest.

What is the team composition?

I work mainly with Akshay (Co-Founder & Director), but I did deal with one other person. I know their product team works on my site in the background as well.  

How did you come to work with Webential?

I initially worked with another vendor, but I wasn’t happy with how they were managing the site. I spoke to a few people who recommended Webential.  

How much have you invested with them?

We spend about $2,000 AUD a month (approximately $96,000 USD in total).

What is the status of this engagement?

The project began around May 2017 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since I brought them on, business has picked up. I am very happy with their work. They know what they’re doing.

How did Webential perform from a project management standpoint?

We generally talk with them through a phone call, email, or WhatsApp. When there’s an issue, I can email them with a screenshot of the issue. Whenever I want something done, they get on it straight away.

What did you find most impressive about them?

They come up with ideas that I wouldn’t have come up with on my own. For example, they presented ideas for a web char and booking system. The webchat in particular has done very well.

Are there any areas they could improve?

I don’t think there’s anything they need to return.

Do you have any advice for potential customers?

They’re worth the investment. In the past, I’ve worked with cheaper vendors, but the quality of their work wasn’t as high. I’d rather spend a little more with Webential if it means I get a better product.

BACKGROUND

Please describe your company and your position there.

I'm an Owner/Director of an online Men's Grooming store. We sell luxury men's grooming products ranging from Shave Creams to Beard Oils and everything in between.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Webential, and what were your goals?

We were a relatively new company to the sector and hired Webential to migrate our WooCommerce website over to a Magento one.

SOLUTION

How did you select Webential and what were the deciding factors?

After speaking with many web developers Webential was not only cost-effective but always willing to come up with a solution that met our budget. Nothing was too hard, every question was answered with care.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

After an initial meeting with Webential to discuss what we were after they sent us a dummy website to help iron out any design issues before creating the Magento website. They worked with us all the way through to the launch of our new website and continue to work with us to this day.

How many people from the vendor's team worked with you, and what were their positions?

The owner was the main point of contact throughout the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

All deliverables for the project were made on time and always met expectations.

Describe their project management style, including communication tools and timelines.

Communication was through emails and phone calls.

What did you find most impressive or unique about this company?

They have an extensive portfolio and a can-do attitude which should grab anyone's attention. Their prices are just the icing on the cake.

Are there any areas for improvement?

We are extremely happy with Webential and would recommend them to anyone.

BACKGROUND

Please describe your company and your position there.

I'm the owner of Fifty5 Creative Media and my main role in this project is supervising this project and make the front end design.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Webential, and what were your goals?

We had a big challenge to transform the Magento 1 backend into a Magento 2 version. Main obstacle is to prevent doubling in products and still keep all info and links with alternative products in tact. A new system needed to be build for uploading big data lists.

SOLUTION

How did you select Webential and what were the deciding factors?

Price, communication, smart and different approach of the project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

As we are in two different countries the communication between Webentail (Sarah) and myself mainly goes by mail and Skype chat/call. First we gave the programmers the change to look at the current webshop and backend. Because we have worked with them before and we trust their integrity, we gave them all acces to the system and how it's working at the moment.

Next to this we gave them a set of problems my client is facing at the moment to solve and a set wishes we want the new system have in it. After a week research the programmers came with a plan and Sarah came up with an offer we can't resist.

My client (siezenis) wanted the project to be cut in 2 phases:

1. Database & Upload and
2. Migration & frontend.

Backend needs to be working 100% before even think of the frontend. Obstacles needed to be solved before we move on.

At this moment Webentail has cracked most of the problems we are facing. they are working on migrating a big load of data from the Magento 1 to the Magento 2 database.

How many people from the vendor's team worked with you, and what were their positions?

We work with 2 programmers and 1 person project manager. We had a couple of group meetings with them including my client.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are very happy with the results up until now, it looks very promising as great hurdles have been overcome.

Describe their project management style, including communication tools and timelines.

We use Skype for our main communication. We do not use a project management tool.

What did you find most impressive or unique about this company?

their patience and persistence

Are there any areas for improvement?

I would like to give this as an advice to start using a project management tool to give their client better insights.

BACKGROUND

Please describe your company and your position there.

Turbo Scaffolding Pty Ltd has been supplying the building, construction and similar industries light and heavy duty scaffolding for over 20 years.

Starting our journey in Sydney as small scaffold suppliers, we have since grown to incorporate 5 warehouses in 5 states of Australia, as well as expanding into the overseas market. I am the director of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Webential?

Webential has provided services for the projects as below: - Website - Digital Marketing - ERP application - Mobile Application

What were your goals for this project?

Our goal was to increase our operation Australia wide using paperless solution. Webential provided us with custom ERP solution and also made our company's website very modern and we receive major of our scaffolding orders via website.

SOLUTION

How did you select this vendor?

I knew Jignesh as he used to look after advertising in yellow pages. After he left the job and started his own business, he approached us and gave us some good solution. Since then, we have grown and so do his services. We have found Webential to be very responsive to all our queries.

Describe the project and the services they provided in detail.

Website project: Our website includes display of more than 200 products with facility to buy online.

Digital Marketing: Webential team is working on SEO and SEM campaigns and our website traffic has grown since then.

ERP Application: Our application features include: - Inventory Management - User management - Sales - Invoicing - Shipping - Stock tracking

What was the team composition?

Our project involved 6 team members when they started. We are nearly finished and we have 2 dedicated members maintaining our website and application.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We improved on efficiency of delivering fast service to our customers using the ultra modern custom made ERP application.

This has given us an extra advantage to our competitors in the market and we have now increased from one location to 5 locations Australia wide.

How was project management arranged and how effective was it?

I am not aware of.

What did you find most impressive about this company?

Very ethical and responsive

Are there any areas for improvement?

Nothing we can think about.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Whiz Solar, a solar and home automation service provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webential?

We needed someone to set up our AWS servers for hosting, emails, and cloud applications. Webential has a team of DevOps that are well-versed with Amazon Cloud and Web Services.

SOLUTION

What was the scope of their involvement?

Webential has set up domains, web servers on AWS, hosted emails, configured firewalls, and created the cloud infrastructure of our in-house cloud applications. The team is currently managing support and maintenance.

What is the team composition?

We work with one teammate from Webential.

How did you come to work with Webential?

They were referred to me. We chose them over other options because they had high ratings, their pricing fit our budget, and they were referred to me.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working with them in January 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Webential has created a cost-effective AWS infrastructure that’s easy to manage and scale. We were initially quoted $5,000 by another provider, and Webential did the same for $3,000. Our monthly cost has also been reduced as they’ve optimized the AWS cloud for us. Our uptime has been 100%, and our application loads faster, meets the security requirements, and is easy to manage internally.

How did Webential perform from a project management standpoint?

They have very good project management. The team knows exactly what they’re doing, and they deliver on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

The level of skill and expertise along with their swift process is impressive.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Introduce your business and what you do there.

I'm the Owner of Pomegranate Café & Eatery. We serve bright coffee, honest food, and friendly service for breakfast, brunch, and lunch in the heart of Kincber Village.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Webential?

We wanted to create a visually appealing, mobile-responsive website that would reflect our café’s brand identity and showcase our menu, location, and ambiance. Our goals included improving our visibility in local search results, driving more foot traffic through Google Maps and organic search, establishing a clear brand voice, streamlining user experience for key actions, and ensuring the site performed well across all devices.

SOLUTION

What was the scope of their involvement?

Webential handled the design and development of our Wix website, creating a custom design tailored to our brand. They ensured the site was mobile-responsive and optimized for local discovery, integrated key features like menu display, contact form, Google Maps, and social links, and structured the content to clearly communicate our ethos. They also provided ongoing support and updates after the website launch.

What is the team composition?

One team member from Webential was assigned to our project and managed everything as our main point of contact.

How did you come to work with Webential?

We were referred to Webential and chose them because of their high ratings, budget-friendly pricing, great culture fit, and the value they offered for the cost.

What is the status of this engagement?

The project started in August 2025 and was completed in September 2025. Webential continues to provide ongoing support and updates for our website.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After launching the new website, we saw a 30–60% increase in monthly visitors within the first three months, with mobile traffic rising to 70–80%. Walk-ins increased by about 20–25%, and we received more online reviews and catering enquiries. The site’s clear navigation and engaging visuals led to a lower bounce rate and higher page views per session, especially for our menu and contact pages. We also noticed improved Google search rankings and more clicks on Google Maps for directions.

How did Webential perform from a project management standpoint?

Webential delivered the project on time and on budget. Communication via virtual meetings, emails, and messages was clear, and everything was handled efficiently by a single project manager, which made the process smooth and straightforward.

What did you find most impressive about them?

I was impressed by Webential's clear strategy, thorough planning, and effective communication. Having one project manager handle everything made the experience seamless. Their team demonstrated a strong grasp of our brand vision and translated it into a clean, mobile-friendly Wix website that reflects the warmth and personality of Pomegranate Café & Eatery.

Are there any areas they could improve?

There was nothing I felt they could have done better; they delivered everything we asked for.

BACKGROUND

Please describe your company and position.

I am the Director of WSG Group

Describe what your company does in a single sentence.

Plumbing, Electrical & Roofing Services Business

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Webential to accomplish?

• Complete New Webite
• SEO Services & Link Building
• Blog Post Creation

SOLUTION

How did you find Webential?

Referral

Why did you select Webential over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Webential were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete New Site Development to replace old site , complete new content, seo, design and implemention, including backlink services

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Webential excelled from the initial scope, management and execution. I was blown away by there professionalism and expertise.  Entire Team worked amazing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

from the initial scope, management and execution. Project management was outstanding and all items delivered on time as per initial scope of works.

What was your primary form of communication with Webential?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team excelled at communication, software, design, and web development.  highly professional from engagement to completion.

Are there any areas for improvement or something Webential could have done differently?

None

BACKGROUND

Please describe your company and position.

I am an Executive of Bractile Signs

Describe what your company does in a single sentence.

Building compliance and safety products. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Webential to accomplish?

• New website

SOLUTION

How did you find Webential?

Referral

Why did you select Webential over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Webential were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Build a new website using minimog theme - reflecting the old site onto the new but with the updated look and feel. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New website that functioned seamlessly within the agreed timeframe.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They went above and beyond to make sure we were pleased with the site. 

They are extreemly responsive and nothing is too much trouble. 

They are fantastic to deal with. 

What was your primary form of communication with Webential?

Virtual Meeting

What did you find most impressive or unique about this company?

Their responsiveness and willingness to help and deliver a premium product. 

Are there any areas for improvement or something Webential could have done differently?

No, I cannot fault the team.