UpUp

BACKGROUND

Please describe your company and position.

I am the Employee of Afterglow

Describe what your company does in a single sentence.

Digital product design agency. UX/UI, Web design,  Branding.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UpUp to accomplish?

• Build a new website for the Afterglow design agency
• Make sure the website works correctly all over devices and platforms

SOLUTION

How did you find UpUp?

Referral

Why did you select UpUp over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from UpUp were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The primary goals of the project were to build a website that accurately reflects the agency's design aesthetics and to ensure seamless functionality across all devices and platforms.

Scope of work included:

- Website Development: We built the site strictly according to the provided design specifications, ensuring that the visual elements and user experience matched the client's vision.

- Cross-Platform Optimization: We tested and optimized the website for compatibility with various devices and browsers to provide a consistent user experience.

- Performance Enhancement: We improved the website's loading speed and overall performance, which contributed to a higher visitor conversion rate.

- Security Improvements: By enhancing the website's security measures, we reduced spam messages from website forms to zero.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website visitor conversion has increased

· Loading speed of the website and performance overall improved

· Improved security: the count of spam messages from the website forms went to 0

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. Everything was delivered on time, with no issues at all. They were always responsive to my needs and maintained a great attitude throughout the entire process.

What was your primary form of communication with UpUp?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most about this company was their exceptional expertise and dedication. Oleksandr and Yaroslav took the time to truly understand our project's unique needs and offered an approach that significantly enhanced our website. Their proactivity, combined with their professionalism and responsiveness, made the collaboration seamless. They didn't just deliver high-quality results; they became valuable partners invested in our success.

Are there any areas for improvement or something UpUp could have done differently?

No, I’m completely satisfied with the work UpUp delivered. They consistently exceeded my expectations, bringing a level of dedication and commitment that went beyond what I had anticipated.

BACKGROUND

Please describe your company and position.

I am an employee of Linkyways

Describe what your company does in a single sentence.

Educational plateform for academic and professional guidance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UpUp to accomplish?

• UX/UI design
• Educational Platform UX research
• Educational Platform UI Design

SOLUTION

How did you find UpUp?

• Online Search
• Other

Why did you select UpUp over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from UpUp were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Development of the complete UX/UI design for our educational platform. The scope included creating intuitive user flows, designing wireframes, and delivering high-fidelity mockups that catered to both desktop and mobile users. In addition to ensuring a seamless user experience, maintaining brand consistency, and optimizing the design for performance and responsiveness.

Key Deliverables

• Wireframes
• User Journey Maps
• Interactive Prototypes
• UI Design Mockups
• Landing page
• Design System & Style Guide
• Responsive Design Assets

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The UX/UI design project led to significant improvements in user engagement and overall platform performance. One of the most notable outcomes was a 25% increase in click-through rates on key call-to-action buttons, demonstrating that the intuitive design effectively guided users toward important actions like course enrollment and sign-up. 

Additionally, the bounce rate decreased by 30%, indicating that users found the platform more engaging and were more likely to explore further. These changes reflected a more user-centric design approach that resonated well with the target audience.

In terms of user experience, the streamlined navigation and clear layout contributed to a 40% increase in successful task completions, such as registrations and course searches. The enhanced design also resulted in a 35% reduction in task completion time, making it easier and faster for users to achieve their goals on the platform. These measurable outcomes highlight the success of the project in delivering a design that is not only visually appealing but also highly functional and user-friendly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Oleksandr demonstrated excellent project management skills throughout the engagement. He consistently delivered items on time, adhering to the agreed-upon milestones and deadlines without any delays. This level of punctuality made the entire process smooth and ensured that the project stayed on track.

Moreover, Oleksandr was highly responsive to our needs and feedback. Communication was clear and frequent, with regular updates provided at each stage of the design process. Whenever adjustments or revisions were requested, he was quick to implement changes and always ensured that the final outcome aligned with our vision and requirements. This proactive approach made working with Oleksandr a seamless and collaborative experience.

What was your primary form of communication with UpUp?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Oleksandr is his remarkable attention to detail and genuine commitment to understanding our vision. He didn’t just deliver a visually appealing design; he took the time to thoroughly comprehend the needs of our target audience and tailored every aspect of the UX/UI to enhance user engagement.

Are there any areas for improvement or something UpUp could have done differently?

Honestly, there were no areas for improvement in this project. Oleksandr exceeded expectations in every aspect, delivering a high-quality design that perfectly matched our needs. His professionalism, responsiveness, and attention to detail made the entire process smooth and efficient. We were fully satisfied with their work and wouldn't change a thing.

BACKGROUND

Please describe your company and position.

I am the CEO of the company

Describe what your company does in a single sentence.

We aim to enhance the well-being of corporate employees by offering mental health therapy at the workplace and also partners with insurance companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UpUp to accomplish?

• Optimize the user journey by designing intuitive workflows and minimizing friction points throughout the platform.
• Conduct user research and testing to understand the needs and preferences of the target audience and use this feedback to iterate and refine the interface design

SOLUTION

How did you find UpUp?

Referral

Why did you select UpUp over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from UpUp were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of UI/UX design project for online mental health platform was the following:
Research and Analysis 

• Conduct user research to understand the demographics, needs, and preferences of the target audience. 
• Analyze competitors' platforms to identify strengths, weaknesses, and opportunities for differentiation.

Conceptualization

• Generate wireframes, user flows, and prototypes to visualize the proposed interface design and user journey. 
• Develop style guides to establish the visual identity and branding elements of the platform. 

Interface Design 

• Create mockups and interactive prototypes based on the approved wireframes and design concepts. 
• Design responsive layouts that adapt seamlessly across different devices and screen sizes. 

Key Deliverables: 

• User journey maps 
• Wireframes, mockups, and prototypes 
• Style guides and branding elements 
• High-fidelity UI designs and design assets

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable outcomes for the project included: 
Figma Designs Ready for Development: 

• All UI/UX designs are finalized and ready for development in Figma, ensuring clear communication and alignment between design and development teams. 
• Design components are well-documented and organized in Figma files, facilitating seamless handover and implementation by developers. 

Brandbook Creation: 

• Comprehensive brandbook outlining the visual identity, branding elements, and design guidelines for the platform is developed. 
• Brandbook includes specifications for colors, typography, iconography, and imagery, ensuring consistency in branding across all platform assets and communications. 

Stakeholder Alignment Achieved: 

• Stakeholders, including project sponsors, development teams, and mental health professionals, are aligned and satisfied with the finalized UI/UX designs and brand identity. 
• Any feedback or concerns raised during the design process are addressed and resolved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was exemplary. Throughout the project, communication was prompt, courteous, and professional, fostering a collaborative and productive environment. The company’s UI/UX specialist, Oleksandr, demonstrated attentiveness to our needs, consistently seeking feedback and implementing it in a timely manner. Oleksandr was proactive in going the extra mile to ensure the success of the project, whether it was refining designs, accommodating changes, or addressing any concerns that arose. 
Importantly, the project was delivered on time and on budget, reflecting the designer's commitment to meeting deadlines and managing resources efficiently. Additionally, after the finalization of the project, the designer conducted acceptance testing for the developers' work, ensuring that the implementation of the UI/UX designs met the desired standards and specifications. Overall, the project management approach was characterized by professionalism, responsiveness, and a strong focus on delivering high-quality results. It was a pleasure working with a team who consistently exceeded expectations and prioritized the success of the project.

What was your primary form of communication with UpUp?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Professionalism, responsiveness, and a strong focus on delivering high-quality results.

Are there any areas for improvement or something UpUp could have done differently?

No, there are no areas for improvement or anything UpUp could have done differently. The team's performance exceeded our expectations in every aspect of the project, from communication to delivery. If we have any projects in the future, we will definitely hire the team again without hesitation.

BACKGROUND

Please describe your company and position.

I am the CEO of JayaDigital

Describe what your company does in a single sentence.

Tailored integration services and web services develeopment

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UpUp to accomplish?

• Develop frontend with Next JS
• UX/UI development
• Testing
• DevOps

SOLUTION

How did you find UpUp?

Online Search

Why did you select UpUp over others?

• Pricing fits our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from UpUp were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FrontEnd Development The frontend development for Stream involved the creation of a highly intuitive, user-friendly interface that significantly enhances the user experience. Exceptional efforts were focused on responsive design, ensuring seamless functionality across various devices and screen sizes. The implementation of a modern, clean aesthetic, coupled with interactive elements and smooth transitions, provides an engaging platform for users. 
The integration of real-time data visualization tools for tracking donations and program impacts stands out, offering users immediate insight into their contributions and the broader humanitarian efforts. This comprehensive approach to frontend development not only elevates the aesthetic appeal of Stream but also ensures it is accessible, engaging, and informative for a diverse user base. 
In the development of Stream, the frontend team focused on creating a user-friendly, responsive interface that adapts seamlessly across devices and platforms. Utilizing Next.js for its efficient rendering and component-based architecture, the team implemented a modular design that allowed for reusable components, speeding up the development process while ensuring consistency and maintainability. 
The application's state management was handled with Redux, enabling predictable state management across the entire application, which was crucial for the complex interactions within Stream's humanitarian aid distribution system. Emphasis was placed on accessibility and internationalization, ensuring the platform is accessible to a diverse global audience. 
Performance optimization techniques, such as code splitting and lazy loading, were employed to reduce initial load times, providing a smooth user experience even on slower internet connections. DevOps Work in Stream The DevOps practices in Stream aimed at automating and streamlining the development process to achieve high efficiency and reliability in deploying updates. 
By adopting a microservices architecture, the team could independently scale and update different parts of the application without downtime. Continuous Integration and Continuous Deployment (CI/CD) pipelines were set up using Jenkins, which automated testing and deployment processes, ensuring that code changes are automatically built, tested, and deployed to production environments swiftly and safely. 
Docker was used for containerization, encapsulating the application and its environment into containers to ensure consistency across development, testing, and production environments. Kubernetes orchestrated these containers, managing their lifecycle, scaling, and fault tolerance. Infrastructure as Code (IaC) with Terraform allowed for the provisioning and managing of infrastructure through code, which enhanced reproducibility and reduced manual errors. 
Monitoring and logging with tools like Prometheus and Grafana provided insights into application performance and user experience, enabling proactive issue resolution. These DevOps practices established a robust infrastructure that supported the rapid iteration and reliable operation of the Stream platform.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the Stream project that demonstrate progress and success in frontend development and DevOps include: 
1. Frontend Development: 

• Implementation of a responsive and user-friendly interface for both web and mobile platforms, ensuring accessibility and ease of use for all users. 
• Integration of a comprehensive notification system, allowing for real-time updates and alerts for donors, beneficiaries, and operators. 
• Development of a robust search and filtering system, enabling users to efficiently navigate through programs, auctions, and services. 
• Seamless integration with backend APIs, ensuring smooth data exchange and functionality across all components of the platform. 

2. DevOps: 

• Establishment of a CI/CD pipeline, facilitating automated testing and deployment processes, which significantly reduced deployment times and improved code quality. 
• Adoption of containerization with Docker and orchestration with Kubernetes, leading to improved scalability, easier management of services, and better resource utilization. 
• Implementation of Terraform for infrastructure as code, enabling predictable and efficient management of cloud resources and environments.
• Enhanced monitoring and logging mechanisms, providing detailed insights into system performance, user activities, and potential issues for proactive management.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The FrontEnd and DevOps teams in the Stream project demonstrated remarkable dedication and efficiency in delivering items on time. They were highly responsive to project needs, adapting to changes and challenges with agility and professionalism. Their collaboration ensured the smooth implementation of features and infrastructure, contributing significantly to the project's progress and success.

What was your primary form of communication with UpUp?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were pleased with their client-centric approach and devotion to the project's success.

Are there any areas for improvement or something UpUp could have done differently?

Everyhting that UpUp has done was done in accordance with highest quality practices. UpUp team is always raising their skills level that can be to relied on by clients.

BACKGROUND

Please describe your company and position.

I am the CEO and Founder of Unica Digital

Describe what your company does in a single sentence.

Provides development, RevOps, SalesOps and marketing consultation services to startups and enterprise organizations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UpUp to accomplish?

• Assistance in web development projects

SOLUTION

How did you find UpUp?

• Online Search
• Clutch Site

Why did you select UpUp over others?

• High ratings
• Pricing fit our budget

How many teammates from UpUp were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Multiple web development projects accross multiple clients - assistance in web page development, complex systems and calculators and third-party systems integrations. Deliverables were presented to the client itself, all are web-based.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Meeting deadlines, providing quality and readable code, following specs and design files and the number of QA rounds required for a deliverable until it was deployed to production.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They met deadlines and communicated delays in advance. They were flexible and were ready to take on action items that weren't originally scoped as they understood their importance. 

What was your primary form of communication with UpUp?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their response time and availability, them being super communicative and responsive and their ability to grow and shrink the hands on desk for projects almost in real time.

Are there any areas for improvement or something UpUp could have done differently?

Possibly estimates for hourly projects, as sometimes they were very close or a bit over the initial estimates given. They were flexible though and didn't complain, but it made me feel a bit uneasy as I felt like I was underpaying them for specific tasks.

BACKGROUND

Please describe your company and position.

I am the Operations Manager of a publishing company.

Describe what your company does in a single sentence.

Publisher

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UpUp to accomplish?

manage website

SOLUTION

How did you find UpUp?

upwork

Why did you select UpUp over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Other

How many teammates from UpUp were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

UpUp helped us build and manage our website, delivering a professional and well-structured platform that meets our needs.   

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a fully functional, well-designed website that improved our online presence and made it easier to share information with our audience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed efficiently, with tasks completed quickly and accurately especially thanks to Oleksandr, who delivered everything on time and responded quickly to our needs.

What was your primary form of communication with UpUp?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their professionalism, fast response time, and strong attention to detail throughout the project.

Are there any areas for improvement or something UpUp could have done differently?

Overall, everything went smoothly.

BACKGROUND

Please describe your company and position.

I am the Web development of Nvinis

Describe what your company does in a single sentence.

web development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UpUp to accomplish?

• One of our long-time FinTech clients approached us with a request to redesign and relaunch their corporate website. However, due to internal time and resource constraints, we weren’t able to take on the full scope ourselves. To avoid losing a valuable client and opportunity, we partnered with this team and handed the project over to them.
• The goal was to deliver a modern, SEO-optimized WordPress website with custom integrations and flexible content architecture. In the end, they not only handled the technical delivery with precision but also helped us maintain trust and continuity with one of our key accounts.

SOLUTION

How did you find UpUp?

Referral

Why did you select UpUp over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from UpUp were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team built a custom WordPress website for our FinTech company, using ACF PRO for content flexibility and delivering a fully modular architecture for ongoing scalability. 
Key deliverables included multilingual support, integration with HubSpot, Auth0, and Salesforce Marketing Cloud, as well as performance-optimized responsive layouts. In addition, they implemented a lightweight AI content recommendation engine, which suggests related insights and case studies to users based on page context and behavior — significantly improving engagement and dwell time. 
They also enabled internal AI tools for our marketing team to auto-generate content drafts for landing pages, streamlining our content production process. The platform follows technical SEO standards, accessibility guidelines, and includes schema markup for enhanced indexing. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Post-launch, demo requests increased by 35%, and bounce rates dropped thanks to better content flow and smart recommendations. Our marketing team reduced landing page production time by over 50% thanks to internal AI automation tools. The platform also helped consolidate our lead-gen systems into one workflow. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were proactive, flexible, and always delivered on time. Their communication was transparent, and their progress was easy to track. 

What was your primary form of communication with UpUp?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to combine corporate-grade design and development with modern AI functionality. The AI features weren’t gimmicks — they were directly tied to real business value, improving both user engagement and internal processes. 

Are there any areas for improvement or something UpUp could have done differently?

Some internal documentation around the AI tools could have been more detailed, but this was minor and quickly addressed. 
Thanks to UpUp, we now have a future-ready platform that supports our growth and positions us as an innovator in the FinTech space. Highly recommended. 

BACKGROUND

Please describe your company and position.

I am the producer of milomomo

Describe what your company does in a single sentence.

content and web develpoment 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UpUp to accomplish?

• website migration

SOLUTION

How did you find UpUp?

Online Search

Why did you select UpUp over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from UpUp were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

webflow to wordpress migration 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

great work 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

on time and attention to detail 

What was your primary form of communication with UpUp?

Email or Messaging App

What did you find most impressive or unique about this company?

Their quality and communication were impressive.

Are there any areas for improvement or something UpUp could have done differently?

no 

BACKGROUND

Please describe your company and position.

I am the CEO of LYQX

Describe what your company does in a single sentence.

LYQX is a mobile IT company that delivers the best cross-platform solutions for different niches.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UpUp to accomplish?

• Creating interactive and visually appealing features to attract and retain the target audience. Designing a seamless and intuitive onboarding process to minimize user drop-off and ensure smooth access to services.
• Developing a system architecture that supports future growth and additional functionality while maintaining optimal performance.

SOLUTION

How did you find UpUp?

Referral

Why did you select UpUp over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from UpUp were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UpUp developed a comprehensive website for a psychotherapy support platform that provides affordable, individual, and effective services to address personal issues. The primary tasks of the project included creating an intuitive structure, a personal account with chat functionality and a meeting calendar, and optimizing the user experience. UpUp completed a significant scope of work: conducting audience research, analyzing competitors, creating prototypes, developing a modern design aligned with the brand, and ensuring the site’s adaptability across different devices. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results exceeded our expectations. The new website significantly increased user conversion rates for treatment programs. Its intuitive design and easy navigation expanded the platform’s reach and engaged an audience with varying levels of technical literacy. The system also provided efficient scalability and became an essential tool for improving users' quality of life. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was outstanding. The UpUp team consistently worked within the agreed timelines and responded promptly to our requests. They adapted flexibly to changes during the process and kept us regularly updated on the progress, ensuring efficient monitoring and control. 

What was your primary form of communication with UpUp?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was UpUp's attention to detail and user-centric approach. UpUp not only created a stylish and functional website but also thoroughly addressed every aspect of the user experience. Their ability to transform complex challenges into simple and elegant solutions was truly remarkable. 

Are there any areas for improvement or something UpUp could have done differently?

In some cases, the team delved deeper into certain solutions than was strictly necessary, but this was more of a bonus than a drawback. Such an approach ensured meticulous attention to detail and even exceeded our expectations for the final product. 
Thanks to UpUp, we received not only a tool that meets our business goals but also a genuine partner who understands the needs of our company and its clients. We confidently recommend this team for similar projects.