# True Market True Market Reviews (24), Pricing, Services & Verified Ratings - Premier Verified - 4.9 out of 5 average review rating - 11 connections joined True Market's Network [Visit Website](https://truemarket.ca?utm_source=Clutch&utm_medium=referral&utm_campaign=clutch_truemarket_profile) [Get a Custom Proposal](https://clutch.co/profile/true-market) **What if clients LOVED your website?** **Clients should notice how amazing your business is.** Our team is dedicated to uncovering and engineering the maximum possible growth for your business - and this comes from a strategy built around your _client's_ goals, desires, anxieties & frustrations. We have years of data, user studies and experience to pull from, and we'd like to use it to your advantage. If you need to improve the ROI of your website, we're the team you've been looking for. Founded over 11 years ago, True Market is a Calgary-based, award winning brand, design and development agency. Our team is 100% Canadian and always will be. We focus on branding and website projects which require a high degree of complexity, audience understanding, and unique, cutting edge design. Across a diverse range of sectors and audiences, we work with companies that are driven by the client experience and are raising the bar for their industry. - From $8B publicly traded companies to brand new startups - Ranging from $300K online platforms to 1-page websites - Serving financial, energy, construction, agriculture, non-profit, CPG & retail, research, rocket scientists and brain surgeons… we’ve done it all. ## Company Information - Minimum project size: $5,000+ - Hourly rate: $100 - $149 - Number of employees: 10 - 49 - 1 Locations: - Calgary, Canada (Headquarters) - Founded in 2015 - 1 languages: English - 1 timezones: Mountain Standard Time (MST) ## Services, Focus Areas, Industries, and Clients ### Service Lines - 40% Web Design - 15% Branding - 15% Web Development - 10% E-Commerce Development - 10% Graphic Design - 10% UX/UI Design ### Focus Areas - Application Platforms: - 100% Linux server - CMS Focus: - 80% WordPress CMS - 20% Squarespace CMS - Branding Focus: - 50% Corporate identity - 30% Brand strategy - 20% Brand messaging - Programming & Scripting: - 20% AJAX - 20% HTML5 - 20% JavaScript - 20% PHP - 20% SQL - Design Focus: - 20% Annual Reports & Newsletter Design - 20% Brochure & Pamphlet Design - 20% Business Card Design - 20% Infographic Design - 20% Presentation Design ### Clients - 35% Small Business (<$10M) - 65% Midmarket ($10M - $1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.8 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: True Market offers competitive pricing and delivers strong value for cost, with projects ranging from $2,500 to $60,000 CAD. Clients appreciate their responsiveness, creativity, and adherence to timelines, with no hidden fees or unexpected costs reported. **Most Common Project Size**: $10,000 to $49,000 based on 21 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Web Design: $10,000 to $49,000 based on 11 reviews - Web Development: $10,000 to $49,000 based on 11 reviews - Branding: $10,000 to $49,000 based on 8 reviews - Search Engine Optimization: Less than $10,000 based on 3 reviews - Other Design: $10,000 to $49,000 based on 2 reviews - Other Digital Marketing: Less than $10,000 based on 2 reviews - UX/UI Design: $10,000 to $49,000 based on 1 review - Content Marketing: $10,000 to $49,000 based on 1 review - Graphic Design: $50,000 to $199,999 based on 1 review - Market Research: Less than $10,000 based on 1 review - Pay Per Click: Less than $10,000 based on 1 review - Social Media Marketing: Less than $10,000 based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### True Market Review Insights Overall Review Rating: 4.9 - Quality: 4.9 - Schedule: 4.9 - Cost: 4.8 - Willing to Refer: 4.9 ### Top Mentions - High-quality work (10 mentions) - Communicative (7 mentions) - Timely (7 mentions) - Patient (4 mentions) - Detail-oriented (3 mentions) - Exceptional results (3 mentions) - Great project management (3 mentions) - Accommodating (2 mentions) - Creative (2 mentions) - Exceeds expectations (2 mentions) - Great team (2 mentions) - Helpful (2 mentions) - Professional (2 mentions) - Reliable (2 mentions) - Results-oriented (2 mentions) - Efficient (1 mentions) - Exceptional performance (1 mentions) - Experienced (1 mentions) - Meets deadlines (1 mentions) - Transparent (1 mentions) ### Review Highlights **High Client Satisfaction with Deliverables** Clients expressed high satisfaction with the deliverables provided by True Market. The quality of work often exceeded expectations, with many clients noting the impressive design capabilities and attention to detail. **Positive Impact on Client Business Growth** Several clients reported significant business growth and increased engagement following True Market's services. Examples include improved online presence, increased social media followers, higher website traffic, and enhanced brand perception. **Effective Use of Digital Marketing Strategies** True Market effectively implemented digital marketing strategies, including SEO, Google Ads, and social media marketing, leading to increased online engagement and lead generation for clients. **Challenges with Initial Project Understanding** In one instance, a client noted that information wasn't effectively transferred during a project manager transition, causing delays. This highlights a potential area for True Market to improve their onboarding and information transfer processes. **Strong Project Management and Communication** True Market was commended for their project management skills, characterized by clear communication, timely deliveries, and responsiveness to client needs. This was a recurring theme in multiple reviews, highlighting their reliability and professionalism. **Room for Improvement in Project Handoffs** A few clients mentioned challenges with project handoffs and communication continuity when team members changed mid-project. This suggests an area where True Market could enhance their internal processes. **Attention to Client Needs and Customization** True Market's ability to listen and tailor their services to meet specific client needs was frequently noted. Clients appreciated their personalized approach, which often included strategic input and creative solutions. **Proactive and Solution-Oriented Approach** Clients valued True Market's proactive approach, with the team often anticipating needs and providing solutions before issues arose. This approach contributed to smooth project execution and client satisfaction. **Commitment to Client Success** True Market's dedication to client success was evident in their willingness to go above and beyond. Their commitment to understanding client goals and delivering impactful results was frequently highlighted by clients. **Expertise in Branding and Web Design** Clients consistently praised True Market for their exceptional branding and web design capabilities. They successfully created visually appealing and functional websites, logos, and other branding materials that resonated with diverse industries, including nonprofits, education, real estate, and retail. ### True Market Reviews #### Web Design & Dev for Cross-cultural & Inclusion Learning Co (Featured Review) **The Project** - Services: Branding, Web Design, Web Development - Project size: Confidential - Project length: Feb. 2023 - Ongoing **Project Summary**: True Market designed and developed a WordPress website for a cross-cultural and inclusion learning company. The team consolidated two websites into one and worked on bringing the client’s new brand to life. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Managing Director, Global Marketing, Aperian - Industry: Business services - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 21, 2023 **Feedback Summary**: Thanks to True Market, the client’s new website has been launched and received very positive feedback from stakeholders. The client’s traffic is five times higher than before, their conversion rate is 6.8% and is expected to go higher. Their user engagement has also significantly increased.  "“They’ve gone above and beyond to help us and served as true partners for our team.”" **BACKGROUND** Introduce your business and what you do there.I’m the Managing Director of Global Marketing for Aperian, a learning platform designed to cultivate inclusion. We help organizations that are global in reach, mindset, or ambition build inclusive cultures. Our learning platform pairs cultural and DEI expertise to deliver meaningful learning experiences that grow inclusion within and beyond the workplace.   **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with True Market?We were going through a rebrand and needed to build a website that our new brand to life. We were also consolidating two websites; we had a website for our company and training programs and another for our online learning platform — we wanted to combine them into one website to reflect our new unified brand.   **SOLUTION** What was the scope of their involvement?We initially had a series of meetings with Greg (Brand Strategist & Founder). We talked through the goals of our new website and each of the individual pages. He helped us to look at the project from a really strategic UX perspective. From there, he introduced us to our project manager. Our project manager was our main point of contact for the duration of the project, but we did have several calls where we were able to interact directly with their talented designer and developer.After we had our site structure in place, they provided us with guidance on a structure for the content on each individual page. From there, we went off and created the content/copy for each page, which they then used to design our site around. We collaborated via Adobe XD, which they used to create design mock-ups and get our feedback. Once we landed on the designs for our main website pages, they went off and started integrating all of our content. We soon were able to see all of our content integrated via a staging site, and we worked back and forth with them to make the necessary changes before going live. While our website officially launched in September, we’re continuing to partner with True Market on site maintenance and ongoing development. What is the team composition?We worked heavily with Greg in the beginning and then transitioned to mostly communicating with our project manager, Marni. Although Greg technically went more “behind the scenes”, after the initial strategy/planning discussions, he’s still very involved in the project and the rest of the True Market team is kept in the loop. While we don’t have much direct contact with the dedicated designer on our account now, Graham (Senior Designer), we did during the design phase. Graham is incredible! He’s very patient with all of our feedback and did a wonderful job educating us about the rationale behind their design decisions. With regard to development, I’m not sure how many developers they have on staff, but we worked with one, Jimmy, who was great too – very knowledgeable and made himself available for all of our many questions! How did you come to work with True Market?My colleague found True Market through Clutch. They had great reviews, and we were impressed when we connected with them.What is the status of this engagement?We started working with True Market in February 2023, and the website project wrapped up in September 2023. However, our partnership is ongoing.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The website has been live since September 2023, and we’ve seen five times more traffic than pre-launch (without doing any paid promotions). On top of that, our conversion rate is at 6.8%, and we expect this to rise. We’ve also seen a notable increase in website engagement; it’s higher than the best-performing months of our two previous websites. We’re already seeing the results of True Market’s hard work pay off. In terms of quality, the team’s designs have blown everyone here at Aperian away. We had quite a few stakeholders who were invested in this project, and I was impressed that everyone unanimously loved their designs — they gave us a truly beautiful website. Even more impressive – a lot of thought went into how the WordPress backend is set up. The blocks are really flexible and much easier to use than any of our previous websites.  How did True Market perform from a project management standpoint?This is the first time we’ve launched a website ahead of time and on budget. I think that’s pretty rare when it comes to web design/development. We mainly communicated via email and Google Docs.  What did you find most impressive about them?True Market’s approach to designing around our content was unique. It really brought our content to life in the best way possible. I would say that their thoughtful and strategic approach to website design based on our content really set them apart. Additionally, we ran into some issues post-launch (which had nothing to do with True Market’s work), but the team has been so quick to step in and offer their advice/support. They quickly came up with creative solutions, going above and beyond what we ever would’ve expected from them. It felt great to see how invested they are in our success – we’re really lucky to have such incredible partners.  Are there any areas they could improve?I was surprised they didn’t use an external-facing project management software to keep track of our project. For example, when we were doing QA and logging needed changes, my colleague set up a Google Doc and suggested ways to track what had been addressed/what was outstanding/etc. It ended up working out fine, but I would imagine they would probably benefit from having a more formalized system, specifically around QA, to make their projects run even more smoothly.Do you have any advice for potential customers?By no surprise, launching a new website is a lot of work. It’s a lot of work throughout the whole process, but my advice would be to be ready and willing to invest time up front in those initial planning discussions around content strategy. It felt like a lot of time towards the beginning of the project, but trust me, it paid off in the end!  --- #### Web Dev & Design for Ranch Brokerage **The Project** - Services: Branding, Web Design, Web Development - Project size: $10,000 to $49,999 - Project length: Jan. - Sep. 2025 **Project Summary**: A ranch brokerage hired True Market to develop and design their website. The team created an investor portal and a unique website aesthetic that showcases the client's services. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner, Full Curl Ranches - Industry: Real estate - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Oct 3, 2025 **Feedback Summary**: True Market successfully met the client's vision and adapted to their changes. The team was always prepared with an agenda for both past and upcoming work, consistently providing recommendations and solutions. Their communication and the value they added were key elements of their work. ""They would be ready with an agenda to cover past work and upcoming work before every meeting."" **BACKGROUND** Please describe your company and position.I am the Owner of Full Curl RanchesDescribe what your company does in a single sentence.A high-end boutique ranch brokerage that works with investors on western ranch transactions.  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire True Market to accomplish?Rewrite the script on a ranch brokerage websiteCreate something inspiring and premiereAdd value to the ranch brokerage industry and their stakeholders **SOLUTION** How did you find True Market?ReferralWhy did you select True Market over others?Pricing fit our budgetGood value for costReferred to meHow many teammates from True Market were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.I needed a dynamic and unique website compared to what is common and standard in the ranch brokerage industry. I needed the ability not only to tastefully display ranch listings, but also to market ranches privately for the discerning clients. I also needed to integrate an investor portal for complex due diligence tracking. I needed the website aesthetic to reflect the uniqueness of this distinguished ranch service company.  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Understood and met the vision, adapted to changes and directions, and provided suggestions and recommendations based on experience. Describe their project management. Did they deliver items on time? How did they respond to your needs?They would be ready with an agenda to cover past work and upcoming work before every meeting, which occurred on a weekly to bi-weekly basis. I would have questions or additional needs, and they would bring recommendations and solutions. I didn't want to just create something within my own limitations, but hear from "outsiders" from the industry to give their opinion, and they did that. What was your primary form of communication with True Market?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?The value they added, the communication, and ultimately the end product. Are there any areas for improvement or something True Market could have done differently?Responding with "Received" to inbound emails would be helpful.  --- #### Web Design & Development for Nonprofit Organization **The Project** - Services: Web Design, Web Development - Project size: $50,000 to $199,999 - Project length: June - Dec. 2024 **Project Summary**: True Market revamped a website for a nonprofit organization. The team overhauled the site's navigation and content and added custom sections, including a recipe bank, an information hub, and donation forms. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Director of Marketing & Communications, Liver Canada - Industry: Non-profit - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Feb 26, 2025 **Feedback Summary**: True Market's work improved user navigation and information access and increased site visitors. The team adjusted to timelines, stayed within budget, quickly answered questions, and provided regular updates. Their friendliness, approachability, and trustworthiness impressed the client. ""You can tell that their team loves what they do, and their work shows it!"" **BACKGROUND** Please describe your company and position.I am the Senior Director of Marketing & Communications of Liver CanadaDescribe what your company does in a single sentence.We're transforming the future of liver disease in Canada.  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire True Market to accomplish?A new user-friendly and visually pleasing website. **SOLUTION** How did you find True Market?Online SearchWhy did you select True Market over others?High ratingsGreat culture fitCompany values alignedHow many teammates from True Market were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.A revamped website, including a menu/navigation and content overhaul. This project also included custom sections such as a recipe bank, and information hub, and connected donation and information forms.  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?user navigation, ease of information, number of visitors Describe their project management. Did they deliver items on time? How did they respond to your needs?True Market went above and beyond! They always adjusted their team's timelines to fit our team's busy schedules. They responded to our questions in less than 1 business day and were always available to hop on a call if needed. They kept us informed at every step in the process and helped us find solutions if internal wants/needs changed. They stayed within scope of budget and there were no surprising fees or extra work. Our website is beautiful - they went above and beyond our wildest expectations and hopes for this website. What was your primary form of communication with True Market?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?You can tell that their team loves what they do, and their work shows it! They are friendly, approachable, and trustworthy. They had our best interests in mind every step of the way!Are there any areas for improvement or something True Market could have done differently?Nothing - everything was perfect! --- #### Branding Services for Education Nonprofit **The Project** - Services: Branding, Graphic Design, Web Design - Project size: $50,000 to $199,999 - Project length: Feb. - Sep. 2024 **Project Summary**: True Market provided branding services for an education nonprofit. The team helped unify the brand of seven regional offices into one provincial brand and developed a new website and marketing materials. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Executive Director, The Consortium - Industry: Education - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Nov 28, 2024 **Feedback Summary**: True Market successfully delivered a new brand message and a new website aligned with that message. The team created additional brand assets to support the organization in their rebranding. Overall, True Market was responsive, provided great advice, and delivered on their promises. ""True Market is made up of great people doing great work!"" **BACKGROUND** Please describe your company and position.I am the Executive Director of The ConsortiumDescribe what your company does in a single sentence.The Consortium provides Professional Learning Supports to the Education sector in Alberta. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire True Market to accomplish?To unify the brand of our seven regional offices into one provincial brand.To improve the quality of our website aligning it's functionality with the professional nature of our workTo provide an improved end user experience for stakeholders accessing our website and resources. **SOLUTION** How did you find True Market?ReferralWhy did you select True Market over others?High ratingsClose to my geographic locationGreat culture fitReferred to meCompany values alignedHow many teammates from True Market were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.The Consortium project began with unifying the seven regional offices through the development of a common Brand Message for the organization.  This process was pivotal in aligning the efforts of our group to deliver equitable professional learning services across the province of Alberta.Phase Two of the project began in early 2024 with the development of a new website and supporting marketing materials for The Consortium.  A Branding and Marketing committee was established and they worked closely with the True Market team over a seven month period to brainstorm and develop a new web presence that adequately portrayed The Consortium in a professional manner to our stakeholder partners.  This process was rich with opportunity to "think aloud" with the True Market team on what could be possible.  These dreams were then brought to life through the True Market designers and developers who always provided the Branding and Marketing committee with ample opportunity to provide feedback, make suggetions, or ask critical questions.  The end product was a new website that moved our web presence into a completely different atmosphere, and provided our end users with a significant upgrade in their ability to seek our and utilize the many resources housed on the website.In addition to the new website the True Market team provided design and procurement support for the development of additional marketing and operational materials.  These materials included items such as business cards, trade show assets, promotional materials, newsletter template design, document and presentation template designs, social media logo designs and last but not least Zoom background options all aligned to our new brand.  The quality of these additional assets are phenominal and have led to significant positive feedback from our stakeholders on how the image of the organization has been elevated significantly.  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?A new Brand Message for the OrganizationA new Website aligned to the Brand MessageCreation of additional brand assets to support the organization in rebrandingContinual consultation on the implementation of the Brand and potential next stepsDescribe their project management. Did they deliver items on time? How did they respond to your needs?True Market was amazing to work with.  From our inital coversations with Greg to the support received from Graham and Marni our team was thrilled with the level of support we received. All of our project deliverables were delivered on time and on budget which was an essential component of our success.We would not hesitate to work with True Market again on future projects.  Our experience with the True Market team was nothing short of amazing!  True Market is made up of great people doing great work! What was your primary form of communication with True Market?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?True Market is a company with dedicated knowledgable professional individuals focused on ensuring their clients have a positive experience that delivers on their project goals.  True Market was responsive, provided great advice, and deliverd on their promises!Are there any areas for improvement or something True Market could have done differently?I have no suggestions for improvement for the True Market team. --- #### Web Dev, Design & Branding for Nonprofit Organization **The Project** - Services: Branding, Web Design, Web Development - Project size: $10,000 to $49,999 - Project length: Oct. 2022 - June 2023 **Project Summary**: True Market developed and redesigned a website for a nonprofit organization. They also helped the client revamp their brand, including developing their brand messaging and visuals and redesigning their logo. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Board Chair, Helping Families Handle Cancer - Industry: Non-profit - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jun 19, 2024 **Feedback Summary**: Thanks to True Market, the client increased their fundraising revenue and donor engagement and met the satisfaction of their executive director. True Market was diligent and talented and delivered an easy-to-edit website and an appealing logo that perfectly represented the client's organization. ""We are incredibly grateful to them for everything they helped us achieve."" **BACKGROUND** Please describe your company and position.I am the Board Chair of Helping Families Handle CancerDescribe what your company does in a single sentence.We provide financial support to families in Alberta and Saskatoon who are journeying childhood cancer.  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire True Market to accomplish?Help our charity update its brand message and visual brand, and develop a stronger understanding of who our target audience is.Develop better tools for communicating with donors (individual and corporate), volunteers, grants/government, and cancer families.Improve the visual aesthetic of the brand through a logo and website redesignEquip our team to present the charity in the best possible wayImprove ROI of our staff and volunteers' efforts **SOLUTION** How did you find True Market?ReferralWhy did you select True Market over others?Close to my geographic locationPricing fits our budgetGreat culture fitGood value for costReferred to meCompany values alignedHow many teammates from True Market were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.True Market planned, designed, developed, and coded our website in a way that fits our charity's unique needs and goals. Prior to helping us with our website, True Market also designed and developed our brand messaging and brand visuals to reflect the heart of our organization. This included our logo as well as a finalized brand package.  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Our new website and logo were thoughtfully curated, attractive, and represented our organization perfectly. Our team, especially our Executive Director, was happy and excited with the logo. We integrated the new branding into our presentations, ads, social media, and other marketing activities, all of which have helped us improve our engagement with donors and increase fundraising revenue. According to our Google Analytics, our newest ads have been very successful.Our new website is not only visually attractive, but functional, fast, easy to edit, and I believe it has improved the experience of users and donors who are looking to contribute to a great cause. True Market has equipped us with a great set of tools that we can use to create deeper relationships with stakeholders and their strategic input has been absolutely invaluable. We are incredibly grateful to them for everything they helped us achieve. Describe their project management. Did they deliver items on time? How did they respond to your needs?The quality of service we received from True Market is truly unmatched. Not only is their team skilled, talented, attentive, and detail-oriented, but they are also kind, patient, and diligent in their efforts to deliver the best possible results. They consulted with our team extensively to make sure that our new branding captured the essence of our charity. We could tell they care deeply about the people they work with. Timelines were planned and communicated clearly. If there were any delays they updated us right away. They were also incredibly helpful with the planning of our big reveal! The whole design and consultation process from start to finish was smooth, professional, and punctual. Couldn't have asked for a better experience! What was your primary form of communication with True Market?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?The True Market team can understand and tell stories like no other. They have a unique eye for building a brand and helping you convey your message to the right audience. They will go above and beyond to help you achieve your goals in a way that is methodical, strategic, and creative. Not only that, but you can tell that these people genuinely care about you and your business. They are the best of the best. Are there any areas for improvement or something True Market could have done differently?They did everything perfectly. Keep up the incredible work!  --- #### Web Design & Dev for Cross-cultural & Inclusion Learning Co **The Project** - Services: Branding, Web Design, Web Development - Project size: Confidential - Project length: Feb. 2023 - Ongoing **Project Summary**: True Market designed and developed a WordPress website for a cross-cultural and inclusion learning company. The team consolidated two websites into one and worked on bringing the client’s new brand to life. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Managing Director, Global Marketing, Aperian - Industry: Business services - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 21, 2023 **Feedback Summary**: Thanks to True Market, the client’s new website has been launched and received very positive feedback from stakeholders. The client’s traffic is five times higher than before, their conversion rate is 6.8% and is expected to go higher. Their user engagement has also significantly increased.  "“They’ve gone above and beyond to help us and served as true partners for our team.”" **BACKGROUND** Introduce your business and what you do there.I’m the Managing Director of Global Marketing for Aperian, a learning platform designed to cultivate inclusion. We help organizations that are global in reach, mindset, or ambition build inclusive cultures. Our learning platform pairs cultural and DEI expertise to deliver meaningful learning experiences that grow inclusion within and beyond the workplace.   **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with True Market?We were going through a rebrand and needed to build a website that our new brand to life. We were also consolidating two websites; we had a website for our company and training programs and another for our online learning platform — we wanted to combine them into one website to reflect our new unified brand.   **SOLUTION** What was the scope of their involvement?We initially had a series of meetings with Greg (Brand Strategist & Founder). We talked through the goals of our new website and each of the individual pages. He helped us to look at the project from a really strategic UX perspective. From there, he introduced us to our project manager. Our project manager was our main point of contact for the duration of the project, but we did have several calls where we were able to interact directly with their talented designer and developer.After we had our site structure in place, they provided us with guidance on a structure for the content on each individual page. From there, we went off and created the content/copy for each page, which they then used to design our site around. We collaborated via Adobe XD, which they used to create design mock-ups and get our feedback. Once we landed on the designs for our main website pages, they went off and started integrating all of our content. We soon were able to see all of our content integrated via a staging site, and we worked back and forth with them to make the necessary changes before going live. While our website officially launched in September, we’re continuing to partner with True Market on site maintenance and ongoing development. What is the team composition?We worked heavily with Greg in the beginning and then transitioned to mostly communicating with our project manager, Marni. Although Greg technically went more “behind the scenes”, after the initial strategy/planning discussions, he’s still very involved in the project and the rest of the True Market team is kept in the loop. While we don’t have much direct contact with the dedicated designer on our account now, Graham (Senior Designer), we did during the design phase. Graham is incredible! He’s very patient with all of our feedback and did a wonderful job educating us about the rationale behind their design decisions. With regard to development, I’m not sure how many developers they have on staff, but we worked with one, Jimmy, who was great too – very knowledgeable and made himself available for all of our many questions! How did you come to work with True Market?My colleague found True Market through Clutch. They had great reviews, and we were impressed when we connected with them.What is the status of this engagement?We started working with True Market in February 2023, and the website project wrapped up in September 2023. However, our partnership is ongoing.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The website has been live since September 2023, and we’ve seen five times more traffic than pre-launch (without doing any paid promotions). On top of that, our conversion rate is at 6.8%, and we expect this to rise. We’ve also seen a notable increase in website engagement; it’s higher than the best-performing months of our two previous websites. We’re already seeing the results of True Market’s hard work pay off. In terms of quality, the team’s designs have blown everyone here at Aperian away. We had quite a few stakeholders who were invested in this project, and I was impressed that everyone unanimously loved their designs — they gave us a truly beautiful website. Even more impressive – a lot of thought went into how the WordPress backend is set up. The blocks are really flexible and much easier to use than any of our previous websites.  How did True Market perform from a project management standpoint?This is the first time we’ve launched a website ahead of time and on budget. I think that’s pretty rare when it comes to web design/development. We mainly communicated via email and Google Docs.  What did you find most impressive about them?True Market’s approach to designing around our content was unique. It really brought our content to life in the best way possible. I would say that their thoughtful and strategic approach to website design based on our content really set them apart. Additionally, we ran into some issues post-launch (which had nothing to do with True Market’s work), but the team has been so quick to step in and offer their advice/support. They quickly came up with creative solutions, going above and beyond what we ever would’ve expected from them. It felt great to see how invested they are in our success – we’re really lucky to have such incredible partners.  Are there any areas they could improve?I was surprised they didn’t use an external-facing project management software to keep track of our project. For example, when we were doing QA and logging needed changes, my colleague set up a Google Doc and suggested ways to track what had been addressed/what was outstanding/etc. It ended up working out fine, but I would imagine they would probably benefit from having a more formalized system, specifically around QA, to make their projects run even more smoothly.Do you have any advice for potential customers?By no surprise, launching a new website is a lot of work. It’s a lot of work throughout the whole process, but my advice would be to be ready and willing to invest time up front in those initial planning discussions around content strategy. It felt like a lot of time towards the beginning of the project, but trust me, it paid off in the end!  --- #### Web Design & Development for First Nation Government **The Project** - Services: Web Design - Project size: $50,000 to $199,999 - Project length: Oct. 2019 - July 2022 **Project Summary**: True Market redesigned and developed a WordPress website for a First Nation government administration. They built the site, organized all the content and pages, and handed over the domain to the client. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Managing Editor, Tsuut'ina Nation - Industry: Other industries - Review Type: Phone Interview - Verified **The Review** — Nov 3, 2022 **Feedback Summary**: The site has received high praise and more traffic; it now averages 15–20 inquiries daily, whereas the previous site received none. True Market excelled at project management; they were communicative and kept the project on track. Their professionalism and their graphic design skills stood out. "“True Market was able to put themselves in our shoes to understand and organize the site’s content.”" **BACKGROUND** Introduce your business and what you do there. I'm a managing editor at Tsuut'ina Nation's communications department. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with True Market? Our website had been severely outdated for a long time, so our Chief and Council directed me to seek proposals for a brand-new website. We hired True Market for web design. **SOLUTION** What was the scope of their involvement? True Market designed and developed a WordPress website for us. Since they hadn’t worked with a First Nations government before, many things were new to them. Therefore, our team created a branding guideline that contained all the information applicable to the website and gave it to them.  From there, True Market came back with a first draft of the website with all the pages. Once we approved the design, we dove into the content together. We have many departments and services, so we had content such as a directory, a culture and language portion, a historical timeline, and audio files. We provided them with the content, and the team organized the pieces for us. After they built the site, they handed over the domain to us.  What is the team composition? We had one main point of contact at True Market, who was assigned to our project early on. Initially, we worked with another teammate who’s no longer with the company. We also met with the entire team in person.  How did you come to work with True Market? We found them through an RFP process. True Market was one of six companies that sent us proposals. They were the company that was willing to write out all the issues and concerns with our previous website; they identified problems and came up with solutions. The proposals went through a committee above the Nation’s administration, and they chose True Market.  How much have you invested with them? We spent almost $60,000 CAD (approximately $45,000 USD). Our initial agreement was for $49,000 CAD (approximately $36,000 USD); we requested additional things later. We paid the first 50% of the original contract in October 2019 and the rest in December 2021. Then, True Market gave us an estimated quote for $13,000 CAD (approximately $9,600 USD) for the extra work, but we ended up paying $9,600 CAD (approximately $7,100 USD).  What is the status of this engagement? We worked together from October 2019–July 2022. They’re always available to us if we need help or have questions about items we can’t code through WordPress.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Since we launched the new site, we've received an enormous amount of inquiries from our contact page, which is great. We average about 15–20 inquiries a day, whereas our previous site didn't receive any, also showing our traffic increased. The site has also received a lot of compliments and acknowledgment for how nice and useful it is. Our executive director and counsel gave us a standing ovation when we presented the new website to them, so we were very pleased with everything True Market delivered. True Market's design was stunning, and they knocked the content organization out of the park. The Nation is a huge entity with almost 2,400 citizens and 83 departments and services, and there's a lot to go over; even people immersed in it get lost in the information. I was really impressed that True Market was able to put themselves in our shoes to understand and organize the site's content.  Moreover, they brought modernization to our branding. Now, we create all our media resources to complement the website and its details. Our point of contact has been a pleasure to work with; she's answered all our questions and trained our staff to get familiar with WordPress. When we ventured into this agreement, one of our concerns was that we held all of our information internally and didn't want it to sit anywhere else. The team agreed readily, and now, the Nation's administration completely manages, hosts, and owns the website.  How did True Market perform from a project management standpoint? Their project management was useful and helped us stay on track and coordinate what content was missing. They were fantastic and were on time with the tasks we assigned and the ones they promised. The team was very responsive to us every step of the way. They were great communicators; we were always in the know. If we needed time to do something, they respected that and didn't pressure us. That gave us a took stress points down regarding the website's content. The only thing that delayed this project was our sensitive content and the departments and committees we needed approval from before we could give them that information. Although the vetting of information took a long time, True Market understood that we needed to cross our t's and dot our i's to ensure we were respectful of our Nation's language, culture, and history.  They included 25 buffer hours in the breakdown of the first contract. However, as we went through all the content and realized we needed out-of-scope hours, we changed what we wanted to put on the site. For example, the first proposal didn't include the language and culture page. They sent us a quote for the hours they felt they would need to finish the project with the changes, and they came in under budget. What did you find most impressive about them? I was impressed by True Market's level of professionalism. We do a lot of graphic design, and from the second we opened their proposal, we realized they didn't set the bar; they were the bar. The detail and work that went into preparing that proposal blew us out of the water. They were organized and committed to showing us what they could bring to the table. Therefore, even though they were the most expensive proposal, it was easy to go with them.  Are there any areas they could improve? I would have enjoyed more in-person meetings with their team; we did most of the project remotely. We only had one meeting at their offices, and they came to our office once. However, I can't judge them harshly because we were working through the COVID-19 pandemic; they would have catered to that request if there hadn't been a health and public safety order.  Do you have any advice for potential customers? Which company you hire depends on your needs. True Market was the right fit for us, and they did things at a caliber way above our expectations while being easy to work with. Therefore, I would tell anybody to work with them. --- #### Branding, Graphic Design & Web Dev for Children & Youth Camp **The Project** - Services: Branding, Other Design, Web Development - Project size: $50,000 to $199,999 - Project length: Mar. 2012 - Ongoing **Project Summary**: True Market has redesigned the website for a children and youth camp. They’ve built the site from scratch using Drupal and CiviCRM. They’ve also done a complete rebrand and designed print media. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Executive Director, Camp Evergreen - Industry: Hospitality & leisure - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 28, 2022 **Feedback Summary**: External stakeholders have given positive feedback; the website is professional and easy to navigate. The client is impressed with everything that True Market has delivered; they adhere to the client’s image and stay on budget. They also communicate well through email, phone, and video meetings. "“Everything they produce for us aligns with the character we want to portray.”" **BACKGROUND** Introduce your business and what you do there. I’m the executive director at Camp Evergreen. We’re a children and youth camp. We have guest groups; we also work with schools, do summer camps, have retreats, and so on. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with True Market? We needed to redesign our website and work on our print media. **SOLUTION** What was the scope of their involvement? True Market has taken on our vast website redesign project. They’ve built the site from scratch, working on design and development with Drupal and our CiviCRM backend. The website is pretty extensive. They’ve written all the content, and many pages have dropdown menus and tabs that users can work up and down. Additionally, they do maintenance and hosting. True Market helps us change anything we need to the website structure. If we need to switch the staff pictures, they do it for us. We’ve also worked with them on our branding. In January, they did a rebranding for us; we got new colors, logo, and everything else. Now, when they do other design work, everything is in line with that. What is the team composition? They’ve brought in a developer, a graphic designer, and a content writer.  How did you come to work with True Market? Initially, someone connected us to True Market, so we found them through word of mouth. We’d already worked with them for brochure development and print media, so we approached them for the website redesign.  How much have you invested with them? We’ve spent $10,000 CAD (approximately $7,000 USD) on the rebranding and $20,000–$25,000 CAD (approximately $15,000–$18,000 USD) on the website. In total, we’ve spent over $50,000 throughout the years. What is the status of this engagement? We’ve been working with them since March 2012. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We get tons of compliments on our website — the design is beautiful and easy to navigate. Also, there’s a lot of information on the website, which is an essential requirement for us. Moreover, everything they produce for us aligns with the character we want to portray.  How did True Market perform from a project management standpoint? We’ve never been over budget with them; they’re great at pinpointing costs. Most of our communication is via email or phone. Over the last three years, we’ve started meeting on Zoom or Google Meet. All in all, they’re very flexible. We’ve also done in-person meetings to talk about project details. What did you find most impressive about them? Everything they produce is beautiful. True Market has worked hard to get to know us as an organization and deliver outstanding outcomes for us. Our website is fantastic; we’ve had it for years, and it’s aging well. The fact that we don’t have to go back to redesign it or do major upgrades after 4–5 years is massive. Are there any areas they could improve? No, I don’t think so. Do you have any advice for potential customers? Just know what you’re asking for. Do your previous work ahead of time so they can work efficiently for you. --- #### Web Redesign for HR Company **The Project** - Services: Web Design, Web Development - Project size: $10,000 to $49,999 - Project length: Oct. 2019 - Apr. 2020 **Project Summary**: True Market redesigned an HR company's website, beginning with a series of questions to communicate the brand's value proposition and purpose. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Chief Revenue Officer, Elevated HR - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Aug 3, 2022 **Feedback Summary**: True Market's project received overwhelmingly positive acclaim. The client achieved higher engagement with lead generation and ultimately impacted revenue with its expansion. The team had an excellent, consistent, clear, and scheduled workflow that made them easy to work with.  ""The timing was spot on for completion and everyone was really easy to work with. We're pleased with the result."" **BACKGROUND** Please describe your company and your position there.Chief Revenue Officer - responsible for sales and marketing. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire True Market?Our website needed a refresh. The team at True Market really understood our brand and the design we wanted. We hired them to develop the site. **SOLUTION** How did you select this vendor and what were the deciding factors?We were looking at three factors: value for price, understanding of our brand, and their process (ie how easy was it to work with them).Describe the project in detail and walk through the stages of the project.We started understanding their step by step process and each stage of the project. Our first meeting was a series of questions to communicate our brand and value proposition. I felt like this step was critical in their full understanding of the company and culture. We then were presented with design ideas and were able to select what we liked. From there it was a fairly seemless process of providing content and images for the layout.How many resources from the vendor's team worked with you, and what were their positions?We worked with the owner for the initial brand and culture understanding, then with a project manager and a designer. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success?The look and feel of the website had lots of feedback from visitors in a positive way. We did get higher engagement with lead generation and more people reading our blogs. It did impact revenue as it expanded our market as we saw clients contacting us from other parts of the country.How effective was the workflow between your team and theirs?Excellent. It was consistent, clear, and scheduled.What did you find most impressive or unique about this company?I loved the creativity of their designs, the ease of working together, and the method that they led us through their process.Are there any areas for improvement or something they could have done differently?The timing was spot on for completion and everyone was really easy to work with. We're pleased with the result. --- #### Presentation & Web Design for Not-For-Profit Organization **The Project** - Services: Other Design, Web Design, Web Development - Project size: $10,000 to $49,999 - Project length: Aug. 2021 - Mar. 2022 **Project Summary**: True Market was a not-for-profit organization’s design partner. They worked on the client’s executive report and website. They retained the original site’s aesthetic while implementing updates and features. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Chair of the Board, The Thumbs Up Foundation - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 3, 2022 **Feedback Summary**: True Market’s design work improved the client’s brand and gave the internal team the confidence to present to high-level officials. Their communicative and collaborative approach resulted in a positive partnership. Their high-quality designs and genuine care for the organization were impressive.  ""Their design abilities were amazing and very thoughtful."" **BACKGROUND** Introduce your business and what you do there. I’m the chair of the board at a not-for-profit organization that advocates for positive changes for people undergoing mental health and addiction challenges. We started the organization due to our son’s suicide.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with True Market? We needed help presenting ourselves professionally as a grassroots organization in a world that we didn’t necessarily understand.  **SOLUTION** What was the scope of their involvement? We initially discussed True Market’s scope of work. Once we finalized the details, they proceeded to execute.  First, True Market designed our executive report. They used our colors and logo to create the template, and they integrated it into our website. True Market also refreshed our website’s design. We had a lot of emotional attachment to our original website because my son’s friends created it. We wanted to keep the feel and tone of the site, and True Market was amazing at adding new features while retaining the site’s original feel.  What is the team composition? I worked with two teammates. How did you come to work with True Market? Another not-for-profit organization recommended True Market to us. We appreciated that they were mindful of the financial challenges faced by not-for-profits. We found them reasonable to work with and were impressed by their work with other organizations, so we engaged with them. How much have you invested with them? We spent around $18,000 CAD (approximately $14,000 USD). What is the status of this engagement? We worked together from August 2021–March 2022.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  True Market’s efforts improved our ability to do our advocacy work. They increased our confidence in meeting with government officials and high-level executives thanks to the quality of the tools they provided. In addition, we were able to present our materials with confidence in a way that we weren’t able to before working with True Market. They brought us to the next level. We also liked the caliber and quality of their work and the artistic component of their output. Their design abilities were amazing and very thoughtful.  How did True Market perform from a project management standpoint? True Market’s communication skills were excellent. They were able to clear up and resolve our issues really well. They were very good at following up with our team and implementing any changes requested. Their turnaround time was quick, and their team was always accessible. We couldn’t recommend them enough.  In terms of tools, we just trusted True Market’s judgment and deferred to them to deliver what we wanted. We mostly communicated through emails and phone conversations.  What did you find most impressive about them? True Market cared about our organization and the work that we did. They understood that their work would reflect on our image. They really paid attention and listened to our team — they got the essence of what we wanted and who we were.  We were also impressed by True Market’s collaboration skills; they were very patient with us and surpassed our expectations.  Are there any areas they could improve? I can’t think of anything. The whole experience was really positive.  Do you have any advice for potential customers? Don’t hesitate to engage with them. They’re worth every penny. --- #### Website Dev & Branding for Accounting Firm **The Project** - Services: Web Development - Project size: $10,000 to $49,999 - Project length: Nov. 2020 - Sep. 2021 **Project Summary**: An accounting firm partnered with True Market to help with its branding and web development efforts. The goal of the collaboration is to help create a professional and informative platform for their business. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 4.5 **The Reviewer** Partner, Capstone LLP - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Oct 11, 2021 **Feedback Summary**: True Market was able to deliver a website that exceeded the client's expectations. The team conducted numerous virtual meetings to help keep the project within the expected timeline.  ""The site was professional and it was different, we didn't want a cookie-cutter site."" **BACKGROUND** Please describe your company and your position there. I'm the partner of our accounting firm. We are a full service chartered professional accounting firm. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire True Market, and what were your goals? We recently rebranded, which True Market helped us with 2 years ago, and needed a better website that was branded to our firm and had the opportunities to grow. Our goals were to have a professional, yet informative website that allows clients and future prospects to understand what we do and how we can help them. **SOLUTION** How did you select this vendor and what were the deciding factors? As True Market was involved in our rebranding we did not obtain quotes from the market place and we were very impressed with their professionalism so we decided to trust them with this very large project Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. Where do I start, we had multiple meetings to discuss our brand and our messaging, as well as reviewing of multiple markups and 'feel' of the website. This including messaging and our overall vision for the website. We deferred a lot of the design and look to the team as we just weren't up to date on the modern looks and just aren't that creative in the process so very helpful they took a solid lead in this project. In our website we incorporated online webpayments, joining a newsletter as well as various blogs and online resources How many people from the vendor's team worked with you, and what were their positions? We were switched project managers mid-way through the project, which does make things a little more challenging as dealing with one person throughout the project would have been helpful. But the new manager was caught up to speed in a relatively short time. basically that was our main point of contact with the company **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? we haven't yet generated the results we wanted to see through SEO or anything yet - but it has only been one month. the website itself is what we expected, and then some. Describe their project management style, including communication tools and timeliness. we had online virtual meetings several times throughout the project to stay on time. What did you find most impressive or unique about this company? The site was professional and it was different, we didn't want a cookie cutter site and was impressed with the custom nature of the site we were provided Are there any areas for improvement or something they could have done differently? On the file product there were a few typos, incorrect address/phone numbers, etc. but these were quickly fixed. I feel these little errors should have been picked up on their QC side. --- #### Web Design & SEO Services for a Home Renovation Co **The Project** - Services: Branding, Search Engine Optimization, Web Development - Project size: Less than $10,000 - Project length: Jan. 2017 - Ongoing **Project Summary**: True Market provides web design and development services for a home construction and renovation company. They're revamping a website as well as handling branding, logo design, and SEO efforts. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner, Allenbrook Homes - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Apr 5, 2021 **Feedback Summary**: The partner is happy with the deliverables and ongoing services. True Market responds immediately and consistently makes themselves available to help. They've proactively assigned leads to handle different parts of the project and maintain seamless communication. "“True Market caters to me and wants my business even though they have my business.” " **BACKGROUND** Introduce your business and what you do there. I’m the owner of Allenbrook Homes. We build houses and do large-scale renovations. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with True Market? We wanted to have more volume and inquiries to the website. **SOLUTION** What was the scope of their involvement? They built our website three years ago. On our current project, they’re handling all the investigating and giving me findings. We’re updating the website and implementing SEO practices so we can get more hits. True Market is looking at our competitors and analyzing which keywords we should target. Out of those keywords, they gave me a lot of findings of the numbers in relation to the word that was being searched by our local community. They’re helping us narrow down those keywords to best utilize the top words that are related to our business. Their team also handled our branding and company logo design. What is the team composition? We’ve worked with the owner and two other team members. How did you come to work with True Market? We met them at a trade show. How much have you invested with them? We’ve invested about $10,000 in total. What is the status of this engagement? Our ongoing engagement started in 2017. This new project started in March 2021. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The response anytime we engaged with True Market is immediate. They’re always there to help. How did True Market perform from a project management standpoint? I’m very happy with project management. There are certain people who take the lead for certain parts of the project. When I need to engage with them, I’m put on to those people and it all goes very well. We primarily communicate through Zoom and emails. What did you find most impressive about them? I like that they’re a smaller organization. I’m also a smaller organization. True Market caters to me and wants my business even though they have my business. Are there any areas they could improve? There’s only been one incident where a team member was looking after our project and left. They dropped the ball when they passed our project onto the next person. I don’t know how True Market could have avoided it. It was more due to the person not caring about what was happening with the company after they left. It was a small, misfortunate circumstance that I certainly wouldn’t hold against True Market. Do you have any advice for potential customers? Be open to True Market’s ideas and suggestions. As much as I thought I knew what I wanted, once they explained how things work and best optimization practices, I learned a lot from them. --- #### Market Research & Google Ads for Mental & Physical Health Co **The Project** - Services: Market Research, Other Digital Marketing, Pay Per Click, Search Engine Optimization - Project size: Less than $10,000 - Project length: Jan. - Oct. 2020 **Project Summary**: After conducting market research, True Market implemented Google Ads campaigns to identify target audiences for a new application. The team reported on campaign findings to support the product’s launch. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Owner & CEO, Reembody Inc - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 4, 2021 **Feedback Summary**: True Market effectively identified the platform’s target audience and developed compelling ads that secured a notable amount of engagement within a timeframe that exceeded expectations. By providing ideas, the team fostered collaboration. Their comprehensive processes streamlined the project. ""It always felt like they had exactly the amount of time I needed, which I really appreciated." " **BACKGROUND** Introduce your business and what you do there. I’m the owner and CEO of Reembody. We’re an education company focused on mental and physical health. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with True Market? We wanted to figure out how to advertise a new product that we never offered before. **SOLUTION** What was the scope of their involvement? True Market first validated our market. Although we had an idea of who would want the product, True Market had the idea to run preliminary ads to give us a better sense of who we should target based on the responses. I gave them a lot of information about our app, including our user stories. Their team then designed ads. They came up with three separate audiences to target. Their team then ran campaigns on Google Ads that targeted the audiences. They reported how many interactions the ads received. When the product finally comes out, we can target the groups that gave us the most feedback. What is the team composition? I worked with Greg (Brand Strategist & Founder) and two others from the True Market team. How much have you invested with them? We spent between $2,500–$3,000 on their services. What is the status of this engagement? We started the project in January 2020 and still exchanged emails through October 2020. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We wanted as much engagement as possible with our ads. In the early reports, the reactions to our ads exceeded our expectations. True Market clearly crafted and positioned the ads well enough that we received the reactions we wanted in three months in just under two months. As a result, I was able to expedite the product’s release. How did True Market perform from a project management standpoint? We spoke via Zoom and email. I was pleased with the collaborative nature of our partnership. When I had trouble, they helped me come up with language for assets. Their team also came up with lots of ideas on their own, and I appreciated that. Planning was one of their strengths. True Market had organized protocols, so they always knew the project’s next steps. There was never a sign of confusion on their end. That was important because there was a lot of confusion on my end. It was easy to talk with Greg because he was an excellent communicator. I never felt rushed or judged when we connected to discuss either my goals or his processes. What did you find most impressive about them? I was most impressed with their communication and patience. It always felt like they had exactly the amount of time I needed, which I really appreciated. Are there any areas they could improve? No, nothing comes to mind. It was my first time using a service like this and it felt like it worked exactly as it was supposed to. Do you have any advice for potential customers? Cooperation is important because it’s a partnership. Although they work independently, their team also needs assets. I created a bottleneck because I needed to produce assets. When I was struggling to create an asset, I contacted them and let them know. Their team routinely had good advice for getting around any roadblock. Stay in communication with them. --- #### Social Media Marketing for Humanitarian Aid Organization **The Project** - Services: Social Media Marketing - Project size: Less than $10,000 - Project length: Mar. - Dec. 2020 **Project Summary**: True Market provided social media marketing services for a humanitarian aid organization. The team created a packet for each month's feed layout to update the client's aesthetic. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Project Manager, Humanitarian Aid Organization - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Jul 10, 2020 **Feedback Summary**: The engagement helped the client reach their goal of 10,000 followers in under 1 year. True Market communicates with the client regularly and holds weekly meetings to ensure a smooth workflow. The team is hard-working, creative, and driven. ""I was blown away by their willingness to help and cater their program to our unique organization's needs." " **BACKGROUND** Please describe your company and your position there. Humanitarian Aid Organization. My role at the organization is growth awareness. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire True Market? Needed help growing our social media and making it more enticing to follow. What were your goals for this project? Create templates for feed uniformity, promote posts to the best audience, create social media advertisements, learn how to pull reports to see whether the ads are working or need to be changed. **SOLUTION** How did you select this vendor? Recommendation from friend Describe the scope of their work in detail. True Marketing created a specific packet for us including each month's layout, what they would teach our team, what we would change, and specific suggestions for our profile. We then had weekly meetings. We have grown our following significantly and our profile aesthetic has absolutely transformed. What was the team composition? 1 main point of contact and a secondary point of contact if needed **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Our engagement has grown significantly and we are on the path to hit our lofty goal of reaching 10,000 followers in under 1 year. How effective was the workflow between your team and theirs? They are great at keeping you on-task and pushing you to the next level. What did you find most impressive about this company? I was blown away by their willingness to help and cater their program to our unique organization's needs. Are there any areas for improvement? No areas for improvement. --- #### Digital Marketing Strategies & SEO for Insurance Business **The Project** - Services: Search Engine Optimization - Project size: $10,000 to $49,999 - Project length: Aug. 2019 - Ongoing **Project Summary**: True Market handles digital strategy for an insurance company. Their primary services center around SEO and online ad campaigns, though they've also created landing pages and updated the website with plug-ins. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Operations Manager, Costen Insurance - Industry: Financial services - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jun 18, 2020 **Feedback Summary**: Since taking over digital efforts, True Market has ushered a substantial increase in organic and ad-driven site traffic. Lead volume has also seen new highs within a short timeframe. The team maintains transparency through landing page design reviews and monthly analytics reports. ""They have a great team of people who clearly love working together, and that extends to how they deal with clients." " **BACKGROUND** Please describe your company and your position there. I am the Operations Manager and Part Owner of Costen Insurance. We are a family run insurance brokerage in Calgary, AB, servicing clients across Alberta for any of their home, auto, and commercial insurance needs. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire True Market? We hired True Market to help us with our online marketing strategies. We had a fairly decent online presence already but wanted someone to help us get to the next level primarily through SEO and online ads. What were your goals for this project? Our main goal was to increase our online presence specifically in the commercial and business insurance space and generate more qualified leads. **SOLUTION** How did you select this vendor? We had been dealing with a great online marketing company for several years but were slowly feeling like we needed to make a change to get some fresh eyes and input on our strategy. We hadn't actually fully started the process of looking for someone else, but I had run into one of the True Market sales reps at a trade show and he'd also been a long time family friend so we started the conversation at that point. We were impressed at the thoroughness of the discovery process with True Market which was bolstered by the quality of their branding and website, including the past projects and reviews displayed. After reviewing their proposal in full and taking some time to consider our options myself and Crista Costen, President of Costen Insurance, made the decision to sign up with True Market. Describe the scope of their work in detail. The initial stages of work included the following: Reviewing overall scope of project which included the design and creation of a commercial insurance landing page, updating some of the basic design of our website, and creating search and display ad campaigns. We were involved in the review and approval of True Markets designs and change suggestions and were also given a list of credentials and other documents and materials to provide to them. Over the next couple of months we were in communication with them on their progress and they would send us drafts of the content they were working on for our approval. Once the initial projects were complete and launched, the scope of work shifted to maintaining our website with security and plugin updates, broken link monitoring, maintaining and tracking success of online search and display ads, creating new ad campaigns to target more specific segments per our requests or their suggestions, and tweaking performance issues on our website as needed. We receive a monthly report which highlights the work being done as well as the results and analytics, concluded by a list of recommendations and suggestions to be reviewed. We then also have quarterly meetings with True Market to review results and suggestions in more detail. What was the team composition? We have dealt with two reps as well as a couple of people from their team on specific ad designs and other things. They are a smaller, tight knit team so we've been able to get to know them well personally. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We have seen a significant increase in traffic to our website since we brought True Market on, both by organic search and ads. Our commercial and business insurance leads have increased exponentially. We expected these kinds of results from True Market, but not in this short of a time frame so it is great to see! How effective was the workflow between your team and theirs? Workflow has been simple and straight forward. We receive regular contact by email and our in person meetings on a quarterly basis are great as well. For any projects or items that require our review, we have been using Google Docs to review and approve designs as well as add in any comments or questions we may have. What did you find most impressive about this company? The main thing that makes True Market stand out is their friendly and regular communication with us. We are regularly in contact with them and they check in to see how things are going. The monthly reports are very beneficial and easy to decipher. They have a great team of people who clearly love working together, and that extends to how they deal with clients. Are there any areas for improvement? None come to mind! --- #### Branding & Website Revamp for Project Management Business **The Project** - Services: Branding, Web Design - Project size: Less than $10,000 - Project length: Nov. 2019 - Jan. 2020 **Project Summary**: True Market piloted a brand refresh, updating the website, creating proposal forms, and designing letterheads. Their goal was to refine the company's identity and align marketing assets accordingly. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner & Founder, ESC Project Management - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jun 18, 2020 **Feedback Summary**: The in-house team appreciated the revamped website and branding. Not only does the branding instill confidence, but it also helps the team communicate the company to prospects. True Market was proactive throughout the process, giving regular updates and requesting materials ahead of time. ""They have a talent for making things look impressive while looking after the little details." " **BACKGROUND** Please describe your company and your position there. I am the president and owner of ESC Project Management Inc and we provide professional construction management services throughout Alberta, CA. We are a smaller agile company that can adapt to meet the client's needs and wants. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire True Market? We hired True Market to refresh our brand, update our website, and create proposal forms and letterheads as we felt our brand needed some updates and fine-tuning. What were your goals for this project? The goal of the project was to create updated branding that resonated with our current and future clients. We wanted the branding carried across our entire company from letterheads and website to all marketing materials. **SOLUTION** How did you select this vendor? I met Greg Hatch at a golf tournament and we had lunch together. I appreciated Greg's professional approach to marketing and was looking for an alternate marketing agency. I set up a coffee meeting with Greg and he was able to explain marketing in a way that made sense and I could understand. True Market gave us a proposal for the work we wanted to be done, and that was the clincher. The proposal was professional and detailed and laid out all the steps and the price was very fair. Describe the scope of their work in detail. True Market listens. They started the process but getting our story. They have a great way of asking the right questions and bringing your story out. Once they knew our story they set to work on creating some updated branding to match our story. This branding was then used to update our website, and create proposals and letterheads. We used this same branding to create some mail out advertising. What was the team composition? My initial contact was Greg Hatch the company owner, and after I signed the contract he handed me over to his project manager. As the owner, Greg always followed up to see how things were going with my project! **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We receive lots of compliments on our website and branding. Our branding is something we are proud of! This gives our team confidence in presenting ourselves to current and future clients. How effective was the workflow between your team and theirs? The workflow was great. Ryan their Project Manager kept things flowing. He was great at giving updates and also keeping ahead of things by making sure I was getting them the needed materials before his team actually needed them. This led to a smooth-running project that wasn't starting and stopping. What did you find most impressive about this company? Greg, lead a great team. Their design capabilities are top-notch! They have a talent for making things look impressive while looking after the little details. True Market listens, they want to understand your goals before they start any work. Are there any areas for improvement? I can't think of anything at this point. As a growing company, don't lose your great customer service. --- #### Web Design for Cancer Relief Nonprofit **The Project** - Services: Web Design - Project size: Less than $10,000 - Project length: Nov. 2018 - Jan. 2019 **Project Summary**: True Market was responsible for revamping the website of a cancer-focused nonprofit. They conducted the platform overhaul by delivering a design sitemap and implementing unique sections. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Executive Director, Helping Families Handle Cancer - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jun 17, 2020 **Feedback Summary**: True Market effectively replaced the client's legacy platform with a site that's appealing, engaging, and informative. The team listened carefully to the client's concerns and challenges before delivering solutions. They paid great attention to ensure that even minor details were arranged perfectly. ""They were wonderful." " **BACKGROUND** Please describe your company and your position there. I am the Executive Director of a Non-Profit Foundation that helps families that have children battling cancer. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire True Market? We needed a new website. The guy who used to do our old website got out of the business and left us with no way to really keep our website updated. I used to have to wait forever to get basic content put on. That's when I knew True Market. What were your goals for this project? Our website was so outdated, no longer trendy and really didn't function in a way that made sense. True Market came in and gave us a new innovative layout. Something that I could maintain myself so changes could be instant. They took their time and showed me how to use it. **SOLUTION** How did you select this vendor? We were given their name from a trusted friend. After looking at their personal website and some of the other websites they designed, I knew they were the right fit for us. Describe the project in detail. We needed a completely new website. A eye catching home page. They created a section that highlighted our upcoming events. They added a blog section that allows us to go into more detail. The website was a complete overhaul. They then taught me how to use it. I can do most changes myself, and if I need something complicated or something added, they are always there for me! We wanted to add a section where artists could sign up for our Art Exhibit Fundraiser, they created something really cool looking! What was the team composition? We met with Greg Hatch who heard our concerns with the old website and what wasn't working. He then highlighted ideas and missed opportunities that we never thought of. He laid out a design plan and his team executed exactly what they said they would do. They were always there for me if I ever have a question or need something altered. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Our website is now formulated to be engaging and informative in real time. We never had that with our old website. How effective was the workflow between your team and theirs? They were wonderful. They met deadlines and communicated through the entire project. What did you find most impressive about this company? That they care. They were very attention to detail, which is needed for website design. Every link has to work, everything needs to flow well and make sense. I highly recommend them. Are there any areas for improvement? None. They did a bang-up job! --- #### Web Development for Apparel Data Directory **The Project** - Services: Web Development - Project size: $10,000 to $49,999 - Project length: Sep. 2018 - Sep. 2019 **Project Summary**: True Market built an external website that would house data related to the apparel industry. It's a searchable database that pulls information from other sources. **Review Rating**: 3.0 - Quality: 4.0 - Schedule: 3.0 - Cost: 3.0 - Willing to Refer: 3.0 **The Reviewer** Advocacy Counsel, ICAR - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Oct 23, 2019 **Feedback Summary**: While initial conversations seemed productive, a mid-project turnover in resources caused some challenges and delays. True Market delivered a beautiful site at the end of the day, and the client is awaiting user feedback. ""The final product is beautiful." " **BACKGROUND** Please describe your company and your position there. ICAR is a non-governmental organization, based in Washington, DC, that pushes governments to create and enforce rules over corporations. I am an Advocacy Counsel at ICAR, which entails developing policy proposals, governmental advocacy, and coalition management. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire True Market? We hired True Market to build a new, external website for ICAR to house what we call the Apparel Data Directory. The Directory houses data related to the apparel industry pulled from other existing databases. What were your goals for this project? To build a user friendly, searchable database. **SOLUTION** How did you select this vendor? We were referred to True Market by a friend. Describe the project and the services they provided in detail. True Market built a website for us that was user friendly, aesthetically pleasing, and searchable. What was the team composition? Greg conducted initial outreach. Aimee was our project manager. Ryan has since taken over. **RESULTS & FEEDBACK** Can you share any information that demonstrates the impact that this project has had on your business? We are waiting to see how the site will be received. We hope that it will be a useful resource. How was project management arranged and how effective was it? Project management was a little disjointed. We initially spoke with Greg, who we felt really understood what we were trying to do. Then, when Aimee took over, we had to have all of those conversations again. The information wasn't transferred to her. It took a long time to build this site compared with other web developers we've worked with. What did you find most impressive about this company? The final product is beautiful. Are there any areas for improvement? We suggested the use of a project software, like Asana, that the client has access to. --- #### Website Dev and Branding for Salon **The Project** - Services: Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: July 2016 - Ongoing **Project Summary**: True Market developed a website and marketing strategy, including physical branding elements. Their ongoing efforts include SEO strategy and marketing campaigns. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Stylist & Owner, Vanya Salon - Industry: Hospitality & leisure - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — May 7, 2019 **Feedback Summary**: The new website is complimented frequently and brings in new customers. The True Market team is thorough and offers a step-by-step approach to branding. One of their strongest attributes is their ability to combine customer ideals with technical necessities. ""My website is beautiful and I get compliments regularly." " **BACKGROUND** Please describe your company and your position there. I am the owner and senior stylist at Vanya Salon. We are a boutique salon that specializes in quality service at an affordable price.  **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire True Market? I hired True Market to build my website and my salon’s branding (e.g. logo, business cards, signage, etc.).   What were your goals for this project? My main goal was to create a brand for my salon to attract new clientele. **SOLUTION** How did you select this vendor? True Market was recommended to me by a colleague. Describe the scope of their work in detail. We had discovery meetings where we determined the look and feel of the brand while also determining the target demographic. After establishing the brand, True Market built a website and designed business cards and signage. Once everything was set up, we developed a social media and marketing plan to attract customers and build the brand. They are also involved in our ongoing marketing efforts.  What was the team composition? I primarily worked with one lead designer at the start of this project. Their team has since grown to a staff of eight. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? I personally love the work they did for me. The brand perfectly represents my business and attracts the right clientele. My website is beautiful and I get compliments regularly. I have also gotten a lot of business from online searches because of True Market’s SEO and marketing tactics. How effective was the workflow between your team and theirs? The team was there every step of the way and were thorough in their consultations. They made sure I was getting the best options to represent and grow my business. We primarily communicate through email and I always get a response in a timely manner. Everything has always been delivered on time and done well. What did you find most impressive about this company? The senior designer’s intuition was amazing. He was able to combine what I like and what the company’s needs are to create a brand that works. Are there any areas for improvement? No, I have no complaints.  --- #### Web Dev & Brand and Mktg. Materials for Hair Salon **The Project** - Services: Web Development - Project size: $10,000 to $49,999 - Project length: July 2016 - Ongoing **Project Summary**: True Market made a logo, designed and built a website, and implemented SEO and Google Ads to support a new business. They now create custom marketing tools for social media and provide support services. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner & Lead Stylist, Hair Salon - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jan 15, 2019 **Feedback Summary**: Sales doubled within the first year, and the new site and logo received praise for their engaging designs. True Market delivers high-quality products on time and at outstanding value. They demonstrate a strong skill set and pay careful attention to needs and challenges in every project. ""Their team shows passion for producing top-notch work and bringing success to their clients." " **BACKGROUND** Please describe your company and your position there. I’m the owner and lead stylist of a boutique hair salon. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire True Market? We engaged True Market to build our website, design our logo, and implement SEO and Google Ads campaigns. They also create marketing tools on an ongoing basis. What were your goals for this project? As a new business, we wanted to increase our clientele and local brand awareness. **SOLUTION** How did you select this vendor? I’ve been familiar with True Market since it launched. Their previous clients gave excellent references. Describe the project and the services they provided in detail. After a comprehensive consultation, True Market created a custom logo for us. They also designed and built a website to fit our business’s needs. Their team then provided marketing consulting services and set up SEO and Google Ads campaigns on our site. They now design custom marketing tools used in the salon and on our social media. What was the team composition? The team has grown to eight people since we started working together in 2016. My main point of contact is the lead designer. **RESULTS & FEEDBACK** Can you share any information that demonstrates the impact that this project has had on your business? Our sales doubled within the first year of opening my business’s new location. This growth far exceeded my expectations. We also regularly get compliments on our attractive site and logo. How was project management arranged and how effective was it? The collaboration has been seamless since the beginning. True Market reliably delivers high-quality products on time. What did you find most impressive about this company? We highly value their level of care and attention to detail. Their team shows passion for producing top-notch work and bringing success to their clients. Are there any areas for improvement? No, we’re highly satisfied with their work and have no complaints. --- #### Branding & Graphic Design for Literacy Services Company **The Project** - Services: Branding, Graphic Design, Web Development - Project size: Confidential - Project length: Jan. 2026 - Ongoing **Project Summary**: True Market provided branding and graphic design services for a literacy services company. The team created the brand's visual identity, logo, business cards, banners, brochures, and website. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Learning Specialist, MosaiqueMinds - Industry: Education - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — May 21, 2026 **Feedback Summary**: True Market delivered creative branding that fit the client's market and visual identity requirements. The team listened to the client's needs, communicated effectively, met deadlines, and showcased impressive creativity. Overall, the client was pleased with True Market's services. ""The team is able to think out of the box to create a brand that reflects my work ethic."" **BACKGROUND** Please describe your company and position.I am the Learning specialist of MosaiqueMindsDescribe what your company does in a single sentence.Deliver literacy services for children from Kindergarten to grade 12  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire True Market to accomplish?Clarify my communication overall strategy and the marketCreate communication tools that are aling with the strategie and the marketExtend the visibility and access to my services **SOLUTION** How did you find True Market?Online SearchWhy did you select True Market over others?High ratingsHow many teammates from True Market were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Create the brand alongside the graphic design that reflect the brand with key deliverables: visual identity, logo, buisness cards, banner, brochures and a website  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Designed creative branding that fits the marketDesigned the perfect visual identityDeliverable on timehigh-end finish branding products Describe their project management. Did they deliver items on time? How did they respond to your needs?The team listen and communicated effectively.The team me deadlines consistentlyThe team is able to think out of the box to create a brand that reflects my work ethic.What was your primary form of communication with True Market?Virtual MeetingWhat did you find most impressive or unique about this company?Their ability to listen their clientTheir ability to phase the overall project Their internal and external resourcesTheir creativity! Are there any areas for improvement or something True Market could have done differently?I don't see any area of improvement yet.  --- #### Website & Logo Redesign for Safety Instrumentation Company **The Project** - Services: Branding, UX/UI Design, Web Design - Project size: $10,000 to $49,999 - Project length: Oct. 2025 - Apr. 2026 **Project Summary**: True Market redesigned a website for a safety instrumentation company, aiming to showcase their offerings with a customer-focused experience. The team revamped the client's logo as well. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** President & CEO, Sartrex Inc - Industry: Manufacturing - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — May 21, 2026 **Feedback Summary**: True Market improved the client's brand perception by creating a stronger and more polished online presence. The team completed the tasks on time and was patient throughout the process. Moreover, True Market had a strong focus on UX and intentional design. ""Every part of the website felt thoughtfully created to reflect the company's core values and beliefs."" **BACKGROUND** Please describe your company and position.I am the President and CEO of Sartrex IncDescribe what your company does in a single sentence.Design and manufacture critical safety instrumentation for nuclear power plants.  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire True Market to accomplish?Redesigned our existing website to better showcase our offerings with a modern, customer focused experience that improves usability, clarity, and overall engagement **SOLUTION** How did you find True Market?Online SearchWhy did you select True Market over others?Great culture fitCompany values alignedHow many teammates from True Market were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Full scope redesign of website and logo **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Improved overall brand perception by creating stronger, more polished online presence. While difficult to measure quantitatively, client feedback has been overwhelmingly positive.Describe their project management. Did they deliver items on time? How did they respond to your needs?Everything was completed on time, despite our delays, and with incredible patience throughout the process. What was your primary form of communication with True Market?Virtual MeetingWhat did you find most impressive or unique about this company?One of the most impressive aspects of the company was its strong focus on user experience and intentional design. Every part of the website felt thoughtfully created to reflect the company's core values and beliefs. The site not only looks great, but also communicated the brand's identity and mission in a meaningful way. Are there any areas for improvement or something True Market could have done differently?No, I wish I hired them earlier.  --- #### Content & Social Media Mktg for Real Estate Investment Co **The Project** - Services: Content Marketing, Pay Per Click, Social Media Marketing - Project size: Confidential - Project length: May 2025 - Ongoing **Project Summary**: True Market has designed and developed a website for a real estate investment firm. They've also created the site's content and graphics. The team manages the client's email and social media marketing efforts. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Everbranch Capital Group - Industry: Financial services - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jun 23, 2025 **Feedback Summary**: True Market has increased the client's social media followers by 1,477%. The team has built the client's brand credibility and awareness. True Market has delivered impactful, best-in-class products efficiently and on time. They have clear goals and communicate well. ""True Market has delivered impactful, best-in-class products efficiently and on time."" **BACKGROUND** Introduce your business and what you do there.I'm the CEO of Everbranch Capital Group, a company that invests in real estate and businesses that enhance connectivity with the outdoors, led by people of exceptional character. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with True Market?We initially hired True Market to refresh our website to make it consistent with new formalized brand guidelines, refine some distracting elements, and make the website adhere to more best practices. **SOLUTION** What was the scope of their involvement?True Market has designed and developed a new website and created graphics and content for it. Then, the project expanded to include print and digital ads, email marketing, and social media deployment.What is the team composition?I've interacted with two teammates from True Market, but several others have been involved.How did you come to work with True Market?True Market had done work for one of our portfolio companies. They delivered a distinct, visually engaging, and very effective marketing product we hadn't achieved with other vendors.How much have you invested with them?I'm unable to answer that.What is the status of this engagement?We started working with True Market in May 2025. The initial project is complete, but we continue to find new ways that True Market can provide value for Everbranch, so we anticipate the partnership will continue indefinitely. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?True Market has grown our followers by a massive percentage. We weren't seeking empirical outcomes; we were only looking to build brand credibility to begin the brand awareness journey. There's no doubt we've achieved that initial goal. Our followers are up 1,477%.How did True Market perform from a project management standpoint?True Market's project management is exceptional. The timeline was very short, and we made that clear. It was an essential part of selecting True Market. The team has exceeded our timeline (and many other) expectations. We communicate via email and video conferencing.What did you find most impressive about them?True Market has delivered impactful, best-in-class products efficiently and on time. They stipulated clear goals and timelines, verified consensus before beginning, updated us on progress throughout, and proactively identified bottlenecks so we could manage them to stay on schedule. Overall, they've exceeded the timeframe with a phenomenal product.Are there any areas they could improve?No, there's nothing they can improve. --- #### Branding & Web Dev for Law Firm **The Project** - Services: Branding, Web Design, Web Development - Project size: $10,000 to $49,999 - Project length: Jan. - Aug. 2022 **Project Summary**: True Market helped a law firm to establish the brand identity of their new business model and develop its website. They provided the client with a clear description of the tasks, deliverables, and expectations. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Owner & Lawyer, Law Firm - Industry: Legal - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Aug 16, 2022 **Feedback Summary**: True Market delivered a beautiful brand and website that met the client's high expectations. Their team was quite independent but asked for clarifications when needed. They also adapted to the client's preferred mode of communication, which the law firm appreciated.  ""The quality of the product I received met my high expectations."" **BACKGROUND** Please describe your company and your position there. I am the owner and a lawyer with the firm. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire True Market, and what were your goals? Created a new business model for legal services. Needed a brand and website developed. True Market delivered. **SOLUTION** How did you select this vendor and what were the deciding factors? Word of mouth from another client. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. Thorough intake, clear description of tasks/deliverables/expectations, and excellent follow through on my needs. How many people from the vendor's team worked with you, and what were their positions? Three: sales/intake project manager creative director **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? No measurable outcomes yet, but the brand and website look beautiful. Describe their project management style, including communication tools and timeliness. Corresponded primarily via email and video, which was my preference. I gave them instructions, they ask for clarification when needed, and otherwise they were quite independent. What did you find most impressive or unique about this company? My expectations were high given the extremely positive referral. The quality of the product I received met my high expectations. Are there any areas for improvement or something they could have done differently? I wouldn't complain if they were cheaper or faster, but they held true to both their quote and their timeline so it's not really something to improve. --- #### SEO, Website, & Digital Marketing for Insurance Group **The Project** - Services: Content Marketing - Project size: $10,000 to $49,999 - Project length: Jan. 2018 - June 2020 **Project Summary**: An insurance group hired True Market to aid them in the launch of a new strategic direction for their company. They handle all digital marketing, SEO, and website management. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Business Development Manager, MMI Insurance - Industry: Financial services - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jun 17, 2020 **Feedback Summary**: The launch was excellent and detailed. The team at True Market is quick and anticipatory, solving problems before they arise. Their focus on customer satisfaction impressed. ""True Market has always been there to answer to our needs." " **BACKGROUND** Please describe your company and your position there. Business Development Manager **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire True Market? Launch of new strategic direction of our company What were your goals for this project? Aid us in this launch **SOLUTION** How did you select this vendor? Word of mouth from business partners Describe the scope of their work in detail. True Market handles all our digital marketing, SEO and website. What was the team composition? We have always received one dedicated member from True Market **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? True Market has always been there to answer to our needs, address areas which we weren't familiar with. The launch of all services was excellent and detailed. How effective was the workflow between your team and theirs? True Market has always been expedient and anticipated our needs. What did you find most impressive about this company? The relationship between our Company and True Market has always been front and center along with our satisfaction in the work. Great to see a company not concerned about billing hours ! Are there any areas for improvement? None ! --- ## Portfolio & Awards ### Surge Energy Website Surge Energy is a publicly traded production and extraction company within the oil & gas sector. With a focus on environmental stewardship, safety, and a positive team culture, True Market was brought in to create a website which reflected Surge's values; not just their assets. ### Aperian Website Offering their clients the training to build cross-culture global teams, Aperian is on the leading edge of culture guides, diversity, equity and inclusion training. Aperian's team spans 39 countries, 32 languages, and teaches the worlds largest brands how to foster cultural agility and inclusion.Following a full rebranding, Aperian asked True Market to design the first implementation of their bold new direction - creating their new website. We had the privilege of working with their team to create a stunning website, and a visual language that could then be applied to their software, marketing, and all other communication materials. ### Tsuut'ina Nation Website Our team had the huge pleasure of building the new Tsuut'ina Nation website. Working with Jordan Big Plume and her team has been an absolute honour. She's amazing, Tsuut'ina is amazing, and we're so stoked that we could be a part of this. ### Avalon Website With over 40 years in the home building industry and over two decades spent leading the standard in Net Zero homes, Avalon Master Builder is the forerunner in comfortable, affordable and energy-efficient homes. Avalon brought in our team to help them define a new approach to their online presence - one centered around their customers and what they need most. ### Strike Group Website With a team of over 1500 people, 23 locations and spanning from BC to Manitoba, Strike Group is a Calgary-owned energy infrastructure and construction company.True Market has worked with Strike's team for years, covering projects including their brand message, website, pitch decks, brochures, and a wide variety of other brand assets. In 2022, Strike Group won the Marketing Award of Distinction from the Alberta Chamber of Commerce."True Market has been an excellent extension of our marketing team. On each project that we have worked on with them they provide honesty, deliver a quality product, and always act with professionalism."- Korrina Warners, Manager, Marketing & Communications ### Helping Families Website We’ve all been impacted by cancer in some way – it may be a friend, a family member, or even a loved one. Kids deserve to have their parents beside them through their struggle. Helping Families finds tangible ways for you to help them do that.  Our team had the incredible privilege of guiding Helping Families through their rebrand, brand messaging, website redesign, and development of their marketing assets. ### Capstone Accounting Website Capstone provides accounting & succession planning for agriculture and small businesses. We had the honour of joining their team in creating a brand new image and approach for their website - one that balances modern styling with small town rural values. ### Camp Evergreen Website What an amazing client to work with! We love the website, but we love these guys even more! ### Ignite Nutrition Website Breaking the mould of traditional (boring) health practices, Ignite Nutrition brings a fresh look to Dieticians! ### MicroWatt Website Great photography always helps - and so do great clients! Working with MicroWatt on their new website was such a wonderful experience. ### Dash Mortgage What if your mortgage company didn't have to be a boring bank-like institution? ### Acumen Capital Website Always nice to showcase the beauty of our home town in Calgary - and showcase some amazing clients with it! ### This Is Your Story Website YesTV is taking one of their shows to the next level and moving online - and we had the priveledge of building their online platform ### ICCM Website A fully custom, stunning eCommerce setup for child sponsorship? You bet. ### Canadian Plains Energy Services Opening a new branch of the company in Saskatchewan deserved a stunning new look. ### Livello Homes Website Ever need a home builder who makes million dollar homes? -We know a great one ### ATMAC Website Making patents look great Even legal work and patents can look engaging with the right design! -Branding, website, tradeshow booth - you name it. ### Luxuria Website Home builders depend on it... If you're selling a product based on stunning visuals, you better bet your site needs to match! ### The Consortium Website The Consortium cultivates a professional learning network that supports Alberta’s educators as they create optimal learning environments for their students. True Market helped them with Web Design and Development. ### Pacific Canbriam Energy Website Pacific Canbriam provides reliable and responsibly produced Canadian energy to the world. They believe that producing positive energy starts with our 5Cs Business Philosophy, which guides everything they do: Do what’s good for the Community, what’s good for the Country, what’s good for the Climate, and what’s good for the Customer. Only then will it be good for the Company. True Market helped them with Web Design. ### Tire Warehouse Tire Warehouse ships your tires from a warehouse near you, guaranteeing delivery in 3 days or less. ### The Consortium Website The Consortium cultivates a professional learning network that supports Alberta’s educators as they create optimal learning environments for their students. True Market helped them with Web Design and Development. ### Liver Canada   Liver Canada exists to promote liver health, increase public understanding and awareness of liver diseases, and provide support to those affected. Following a full rebranding, True Market was tasked with redesigning their current website to help reflect their new visual identity. The focus of the website is a one-stop shop for someone impacted by liver disease. "True Market went above and beyond! They always adjusted their team's timelines to fit our team's busy schedules. They responded to our questions in less than 1 business day and were always available to hop on a call if needed."– Holly NyenkampSenior Director of Marketing & Communications, Liver Canada   ### Clutch Awards - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/global_award_fall_2024.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_graphic_design_company_canada_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_wordpress_developers_calgary_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_squarespace_company_2024_award.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/clutch_100_2025_award.svg) ### Industry Recognitions - Top Web Development Company - True Firms - Top Design Agencies Calgary - The Manifest - Innovation & Excellence Awards 2021 - Marketing - CBRB Best Businesses In Canada 2022 - Top B2B Companies Canada 2020 - Clutch - Best Branding Agencies - DesignRush.com - Top Web Designer - UpCity Marketplace - Dotcom Magazine Impact Company 2019 - Most Outstanding Marketing Agency 2020 - Best Web Design Services in Calgary ## Key Clients - Surge Energy - Tsuut'ina Nation - Aperian - Habitat for Humanity - Canadian Liver Foundation - Strike Group - Avalon Master Builder - Helping Families Handle Cancer ## Packages ## About the Team ### Our Story Founded in 2015, True Market is a Calgary-based, debt-free, and immensely talented team of designers, developers, and content strategists.Our team is 100% Canadian and always will be. We work online, pulling together the most skillful and innovative minds to form a close team of caring, insightul, client-centered creatives.Across a diverse range of sectors and audiences, we work with companies that are driven by their client experience and are raising the bar for their industry. ### What Sets Us Apart - Sometimes You Need Developers: Most agencies out there that can cover the basics, but they don’t have the developers for complex requests. Our in-house (Canadian) team can cover every possible need - whether it’s eCommerce automations, client login systems, external data, or fully custom applications - we can help. - Your Strategy Matters: Increasing user engagement and driving them to action requires proper planning. We’re a strategy-first agency - we help our clients align their strategy with their audience and bridge the gap between customer needs and the products which can solve them. - Canada' Fastest Loading Websites: Every UX study and SEO checklist will tell you that faster load times lead to better engagement within your website. We took this to heart. After a full year of optimizing our systems we benchmarked our websites against over 100 competitor websites - and averaged faster load times than every one. ### Quick Facts - 11 years in business ### Tools and Technology - Zoom - Microsoft Teams - Google Meet ### Commonly Asked Questions **How do I get a quote?** 01. To start we’ll schedule a short meeting (30 min) to get an overview of your business and project goals. 02. If it looks like we’re a good fit, we’ll schedule the Discovery Meeting(s) to run through the full details of your project. Don’t worry - we can guide you through this. 03. Following Discovery, we take about a week to put together the Proposal. In this final meeting we’ll run through timeline, deliverables and the (fixed price) cost of your project. **What steps will we walk through to build a website?** 01. We first start with Benchmarking & Strategic Review - we look at your website’s past performance as well as competitors and comparable businesses, and develop the plan of action (the Site Structure Proposal) for your new website. 02. Once we have a solid strategy, we move into the Content & Design Stage - we develop mockups of your key pages, gather any revisions, and queue up the content writers on the first few pages. 03. Once designs are approved we can begin the Development Stage - our team begins coding and the content writers (yours or ours) finish the remaining pages within the site. 04. Lastly, we move into Staging and Launch - Both our teams review the full site on a private staging server and make any final tweaks before the public launch. **Who Owns the Website?** After payment, you own everything. We are simply the team who helps build and maintain your new site. ## Verification Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services. - Verified Client Reviews: 24 - Overall Review Rating: 4.9 Last Updated: 2026-06-04T11:16:39Z ### Business Entity - Business Entity Name: True Market Design Inc. - Source: Canada's Business Registries - Jurisdiction of Formation: Canada - Date of Formation: August 25, 2015 - Status: Active - Last Updated: January 28, 2023 - ID: 2019166764 ### Credit Report Results - International Credit Risk Assessment: Moderate Risk - Source: Creditsafe - Last Updated: September 18, 2024 ## Locations (1) ### Calgary, Canada (Headquarters) - #400, 909 17 Ave SW - Calgary, AB T2T 0A4 - Canada - 6 - 9 employees - Phone: 403-561-6236 ## Connections - Reese Lovell (Full Curl Ranches) - Nabila Anwar (Futureskils) - Shalaka Teli (Gadre Infotech Pvt. Ltd.) - Shawn Sarkar (Sartrex) ## Contact True Market [Send a message](https://clutch.co/profile/true-market) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/true-market) - [Facebook](https://www.facebook.com/truemarketdesign/) - [Instagram](https://www.instagram.com/truemarketdesign)