Tortoise and Hare Software

BACKGROUND

I am the Marketing Director of AZCOMP Technologies

AZCOMP provides technology services and support to businesses nationwide.

OPPORTUNITY / CHALLENGE

• Generate more sales opportunities for our Managed IT Services through digital marketing (SEO & paid ads)
• Improve our website for a better overall user experience.

SOLUTION

Online Search

• High ratings
• Pricing fit our budget
• Company values aligned
• Other

1 Employee

• Monthly meeting to discuss results and strategy going forward
• Review of leads generated through digital marketing efforts
• Develop a list of activities for the month to work towards the goals
• Adding pages and updating existing pages on the site
• Developing a paid ads strategy and implemenation of that strategy for a nationwide pay per click campaign
• Developing an SEO and AEO strategy and implementation of that strategy for a nationwide organic search campaign
• Identification of specific issues with the website that need to be addressed and discuss the resolution and implement the resolution on a monthly cadence
• Discuss and make changes associated with the backend technical aspects of the website

RESULTS & FEEDBACK

• every month adding new industry landing pages for the national SEO campaign
• every month adjusting existing pages for better performance and better lead capture
• every month adjusting the ads campaigns for improved performance
• so far during our engagement we've recieved 17 new leads from these campaigns and 3 of those 17 leads have become clients.

Hunter and his team has a very good system for managing the work we're doing. Communication is excellent, and he's very proactive at communicating and doing the work associated with the projects. He's very on top of what we have going on and he is delivering above and beyond what I've experience before working with other digital marketing agencies.

• Virtual Meeting
• Email or Messaging App

Hunter always backs up everything he suggests or expresses an opinion on with data. All the conversations I've had with him and all the work he's done gives me great confidence in that he is an expert at what he does.

So far I don't have any suggestions or specific items to suggest for improvement.

BACKGROUND

Introduce your business and what you do there.

I’m the Head of Marketing at Rimstorm, a BOOST Company. Our product is built for DIB contractors that need CMMC Level 2 compliance fast without hiring a big in-house security team. We help them get assessment-ready in months and provide support from start to finish in their CMMC journey.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tortoise and Hare Software?

We needed help managing our inbound marketing efforts through Google Ads and content creation.

SOLUTION

What was the scope of their involvement?

Tortoise and Hare Software has rebuilt our Google Ads account and supports us with website content. The team creates and manages campaigns in Google Ads that generate leads and website content that supports SEO.

What is the team composition?

We work with one teammate from Tortoise and Hare Software.

How did you come to work with Tortoise and Hare Software?

Referral

What is the status of this engagement?

We started working with Tortoise and Hare Software in July 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Working with Tortoise and Hare has led to lead generation through advertising in Google Ads, directly impacting our pipeline. The team has generated more than 10 leads per month (working with a startup budget) and helped build our search ads foundation. Moreover, we've noticed an improvement in the quality of leads and conversion rates after Tortoise and Hare rebuilt our Google Ads campaigns. Now, we can track leads and measure our ROI!

How did Tortoise and Hare Software perform from a project management standpoint?

Tortoise and Hare is very responsive to projects. We sync on a regular basis to ensure projects continue to move forward.

What did you find most impressive about them?

Tortoise and Hare's flexibility and adaptability to support a startup business have been incredibly helpful over the last year. 

Are there any areas they could improve?

A project tracking sheet and/or project management software would be a great addition to their services. 

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Far Out Solutions, a managed service provider offering customized IT, security, networking, and consulting services to help businesses improve efficiency and ensure secure, reliable access to critical systems.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tortoise and Hare Software?

We wanted a partner to scale our organic and paid growth programs.

SOLUTION

What was the scope of their involvement?

We’ve hired Hunter (Founder) for a monthly retainer to assist with our programs. This includes monthly reporting, conversion support, content support, and technical Q&A. More specifically, Tortoise and Hare Software provides search reports for organic and paid campaigns, lead generation reports, content creation help, and SEO support.

What is the team composition?

We work with 2–5 teammates from Tortoise and Hare Software.

How did you come to work with Tortoise and Hare Software?

We found them through the MSP network and their content. We chose them over other options because they had high ratings, were close to our geographic location, had pricing that fit our budget, offered good value for the cost, and had company values that aligned with ours.

What is the status of this engagement?

We started working with them in February 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in our organic visibility, a 44% increase in our market penetration, and a 10% reduction in our cost per lead (CPL). We measure our organic visibility through keyword rankings in the top 10, and we measure our market penetration through market share data and search visibility reports in SEMrush.

How did Tortoise and Hare Software perform from a project management standpoint?

Hunter is proactive and works actively to ensure we meet monthly deadlines. He goes above and beyond to coordinate with others to ensure this is done. We communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Hunter is a wealth of knowledge, and his ability to quickly understand technology environments to optimize search growth has been evident from the start.

Are there any areas they could improve?

No. They’re a great partner.

BACKGROUND

Please describe your company and position.

I am the VP of Sales & Business Development of V2 Systems

Describe what your company does in a single sentence.

MSP IT Support

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tortoise and Hare Software to accomplish?

• MSP Marketing
• Business Growth

SOLUTION

How did you find Tortoise and Hare Software?

• Referral
• Other

Why did you select Tortoise and Hare Software over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Other

How many teammates from Tortoise and Hare Software were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hunter provided guidance in all aspects of MSP marketing and sales.  White paper, blog and marketing guidance.  Tracking of leads sources and outcomes which was very instrumental in our marketing process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significant website and market share traffic increase. Monthly review meetings with demonstrated metrics.  Overall, increased business leads and closings on our part.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Effectve communication at all times.  Easy to contact when needed. Fully engaged.

What was your primary form of communication with Tortoise and Hare Software?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Hunter is very effective in his business providing the tools and mechanisms necessary for an MSP to grow their business.  Came to our attention highly rated in all aspects of business development.

Are there any areas for improvement or something Tortoise and Hare Software could have done differently?

Not in my opinion.

BACKGROUND

Please describe your company and position.

I am the Executive of 82 West Distilling

Describe what your company does in a single sentence.

Craft Distillery & Tasting Room

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tortoise and Hare Software to accomplish?

• Develop our website
• Maintain our website
• Enhance our website

SOLUTION

How did you find Tortoise and Hare Software?

Referral

Why did you select Tortoise and Hare Software over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Take our existing (faltering) website and make it functional again.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Functional website. Enhancements to the layout and design of the website. Additional features to allow e-commerce 3rd party links

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Hunter is an excellent communicator and kept us in the loop for all changes required and made them in a very short amount of time. If we ever had questions he was always available to discuss things with us and make additional improvements and changes as required.

What was your primary form of communication with Tortoise and Hare Software?

Email or Messaging App

What did you find most impressive or unique about this company?

Small company with extremly quick response time and immedate resoultions to problems.

Are there any areas for improvement or something Tortoise and Hare Software could have done differently?

No complaints. We're very grateful to have them taking care of our needs!

BACKGROUND

Please describe your company and position.

I am the COO of LionsBridge Wealth Management

Describe what your company does in a single sentence.

Wealth Management Advisors

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tortoise and Hare Software to accomplish?

• We wanted our website maintained and secure

SOLUTION

How did you find Tortoise and Hare Software?

Referral

Why did you select Tortoise and Hare Software over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Tortoise and Hare Software were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Tortoise and Hare keep our website up to date and help minimize security risks

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They are efficient and timely with help and responses

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, everything is very timely.

What was your primary form of communication with Tortoise and Hare Software?

Email or Messaging App

What did you find most impressive or unique about this company?

I like that they are good at email communication :)

Are there any areas for improvement or something Tortoise and Hare Software could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Marketing Director of an it services company 

Describe what your company does in a single sentence.

provides U.S.-based managed IT services and cybersecurity solutions to help businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tortoise and Hare Software to accomplish?

• Google PPC Ad Management

SOLUTION

How did you find Tortoise and Hare Software?

• Online Search
• Clutch Site

Why did you select Tortoise and Hare Software over others?

Good value for cost

How many teammates from Tortoise and Hare Software were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with this agency for a couple of months, spending around $8K in total. Ultimately, we had to walk away due to misalignment and poor results. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lead Quality & ROI: We ended up with just a handful of leads, all from very small businesses (3-person operations or less). The cost per lead was over $2,000 — not viable by any standard. The results didn’t justify the cost — On top of that, the offboarding process included an unexpected additional month’s charge due to a strict cancellation clause, which made the exit more frustrating than it needed to be.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

hroughout the engagement, communication was clear, direct, and timely — particularly in early stages. Expectations and processes were always outlined in writing.

What was your primary form of communication with Tortoise and Hare Software?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were upfront about how demand-based platforms like Google Ads can vary in performance due to timing, market conditions, and budget. 

Are there any areas for improvement or something Tortoise and Hare Software could have done differently?

Misaligned Expectations: While there were conversations about realistic performance early on, the actual results didn't align with what we were hoping for in terms of business size and relevance.

Cancellation Terms: The cancellation clause requires a full calendar month’s notice, which means you can easily end up paying for an extra month even if you decide to stop. This wasn’t something we focused on initially and would advise others to pay close attention to.

Offboarding Experience: Once we brought up cancellation, the tone of communication shifted. It felt less collaborative and more transactional, which left a sour note on the way out.

Company Responses

The service provider responded on June 2, 2025.

We're sorry the 1-month advertising effort during a historic stock market meltdown induced by tariff tensions did not go to plan.  We set expectations on sales calls multiple times and via email that typical costs per lead for new advertisers on Google Ads are typically about $1,500/lead but may be higher with rising inflation and and economic uncertainty. Not sure how that came as a surprise. We're also sorry that negative reviews are left as a condition of paying invoices specified in contracts we both signed are part of the business culture at your company.  Hopefully you will find better success with another agency in the future.