# TopSpot Internet Marketing TopSpot Internet Marketing Reviews (24), Pricing, Services & Verified Ratings - 4.9 out of 5 average review rating - 1 connections joined TopSpot Internet Marketing's Network [Visit Website](https://www.topspot.com/?utm_source=clutch.co&utm_medium=referral&utm_campaign=directory) [Get a Custom Proposal](https://clutch.co/profile/topspot-internet-marketing) **We're Your Partner Through It All** TopSpot is a comprehensive web design, development, and search engine marketing firm based in Houston, Texas. We specialize in providing B2B and industrial manufacturers, distributors, and service providers with personalized digital marketing strategies. Started in 2003 with five original team members, TopSpot now has over 130 employees based in our home office in Houston, and 10 sales representatives around the country. TopSpot's current customer base exceeds 850. From day one, our practices have centered on addressing some of the biggest issues in our industry (transparency, accountability, personalization, consistency, and delivering results) and how we could correct them. This focus has sculpted our teams, our process, our reporting, and our relationships with our Clients, allowing us to maintain one of the highest retention rates in the industry. ## Company Information - Minimum project size: $1,000+ - Hourly rate: $150 - $199 - Number of employees: 50 - 249 - 2 Locations: - Houston, TX (Headquarters) - Chicago, IL - Founded in 2003 ## Services, Focus Areas, Industries, and Clients ### Service Lines - 30% Pay Per Click - 30% Search Engine Optimization - 20% Digital Strategy - 10% Web Design - 10% Web Development ### Focus Areas - Frameworks and CMS: - 100% Other frameworks and CMS - PPC Focus: - 70% Google Adwords - 20% Bing Advertising - 5% Yahoo Advertising - 5% YouTube Advertising - Programming & Scripting: - 70% PHP - 30% JavaScript - CMS Focus: - 50% WordPress CMS - 25% Drupal CMS - 25% Joomla CMS - SEO Focus: - 25% Content development - 25% On site optimization - 20% Local search - 15% Link earning & development - 10% Mobile optimization - 5% Other SEO ### Industries - 50% Manufacturing - 10% Energy & natural resources - 10% Supply Chain, Logistics, and Transport - 10% Automotive - 10% Business services - 10% Medical ### Clients - 45% Small Business (<$10M) - 45% Midmarket ($10M - $1B) - 10% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.6 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: TopSpot Internet Marketing offers a range of pricing, with clients investing between $1,500 to over $200,000, depending on project scope. Clients value their cost-effectiveness and report strong ROI, with many experiencing significant growth in leads and sales as a result of their services. **Most Common Project Size**: $50,000 to $199,999 based on 19 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Search Engine Optimization: $50,000 to $199,999 based on 10 reviews - Pay Per Click: $50,000 to $199,999 based on 8 reviews - Other Digital Marketing: Less than $10,000 based on 5 reviews - Web Development: $50,000 to $199,999 based on 3 reviews - UX/UI Design: $50,000 to $199,999 based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### TopSpot Internet Marketing Review Insights Overall Review Rating: 4.9 - Quality: 4.9 - Schedule: 4.8 - Cost: 4.6 - Willing to Refer: 4.9 ### Top Mentions - Great project management (10 mentions) - Communicative (5 mentions) - High-quality work (5 mentions) - Professional (4 mentions) - Flexible (3 mentions) - Knowledgeable (3 mentions) - Easy to work with (2 mentions) - Innovative (2 mentions) - Trustworthy (2 mentions) - Attentive (1 mentions) - Collaborative (1 mentions) - Efficient (1 mentions) - Exceeds expectations (1 mentions) - Exceptional performance (1 mentions) - Experienced (1 mentions) - Helpful (1 mentions) - Openness (1 mentions) - Puts the customer first (1 mentions) - Team players (1 mentions) - Well-organized projects (1 mentions) ### Review Highlights **Successful PPC and SEO Strategies** TopSpot Internet Marketing has consistently delivered successful PPC and SEO strategies, leading to increased traffic, improved search rankings, and significant growth in sales and leads for various clients. Their efforts have been instrumental in enhancing online visibility and business growth. **Exceptional Customer Service** TopSpot Internet Marketing is commended for their exceptional customer service. They are described as attentive, responsive, and committed to client success, often going above and beyond to meet client expectations. **Challenges with Team Turnover** While generally praised, some clients noted challenges related to team turnover at TopSpot Internet Marketing, which occasionally required retraining and adjustments. However, this issue did not significantly impact the overall quality of service. **Expertise in B2B Marketing** TopSpot Internet Marketing has demonstrated expertise in B2B marketing, particularly in industries such as manufacturing, industrial services, and healthcare. Their understanding of these sectors allows them to deliver targeted and effective marketing solutions. **Proficient Project Management** Clients praise TopSpot Internet Marketing for their excellent project management skills. They maintain regular communication, provide detailed reports, and are responsive to feedback, ensuring projects stay on track and clients are informed about progress and results. **Desire for Faster Development** A few clients expressed a desire for faster development timelines when creating or updating web pages. Although satisfied with the end results, they wished for quicker execution to keep up with evolving business needs. **Significant Business Growth** Clients report substantial business growth and increased sales and leads after partnering with TopSpot Internet Marketing. The agency's efforts have resulted in impressive returns on investment and enhanced market positioning for their clients. **Positive Impact on Lead Quality** The agency has been successful in improving the quality of leads for their clients, leading to higher conversion rates and more meaningful business engagements. Clients note the increased relevance and value of the leads generated through TopSpot's efforts. **Strong Client Relationships** TopSpot Internet Marketing fosters strong, positive relationships with clients, often being described as partners rather than contractors. Their dedication to understanding client needs and delivering tailored solutions is highly appreciated. **Innovative and Flexible Approach** Clients appreciate TopSpot Internet Marketing's innovative approach and flexibility. The agency is willing to try new strategies and adapt to changing client needs, ensuring that their marketing efforts remain effective and relevant. ### TopSpot Internet Marketing Reviews #### PPC & SEO for Audio Branding Company **The Project** - Services: Pay Per Click, Search Engine Optimization - Project size: $10,000 to $49,999 - Project length: Jan. 2020 - Ongoing **Project Summary**: TopSpot Internet Marketing provides PPC marketing services for an audio branding company. They work on building and refining their PPC ad campaigns on Google and Bing, and they’ve delivered SEO support as well. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP, On Hold Marketing Works - Industry: Advertising & marketing - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — May 10, 2021 **Feedback Summary**: TopSpot Internet Marketing's work has allowed the company to triple their sales every month, and to increase the leads on 30%. The team has filled the project management spot the company needed, and their performance has gone well. Overall, they've gone above and beyond the expectations. ""TopSpot's team has satisfied all of our needs." " **BACKGROUND** Introduce your business and what you do there. I’m the VP of On Hold Marketing Works. We do audio branding for phone systems for companies worldwide. That includes on-hold messaging, auto attendant and interactive voice response (IVR), and professional voicemails. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with TopSpot Internet Marketing? We needed TopSpot to help us with our PPC marketing efforts. **SOLUTION** What was the scope of their involvement? TopSpot has built PPC campaigns for us on Google and Bing. They’ve also done some other smaller SEO-related projects , but the main service we use them for on an ongoing basis is to build and refine our PPC campaigns.  We had an initial onboarding meeting with them, and they took their time to learn who we are . They did extensive research and discovery on our competition and did a presentation for us. Along the way, the research hasn’t ended. Every month, we get together with them, and we look over the previous month’s results. They bring up important questions that we need to think about in terms of advancing our site and having it work well with the PPC campaigns based on the campaign's performance. We discuss which campaigns they see are or aren’t performing, and we talk about what we can do on our site to help the ads perform better.  What is the team composition? We have two main points of contact who we meet with once a month. We can go to them at any time, and they’ll be responsive and available. The first one is the salesperson, who has been on every single meeting with us. He didn’t ditch us after selling us, which was great. We also have an account manager, who’s on the calls every time too. I know they are not the only ones working on our campaign, but I’m not exactly sure how many people are working n in the background.  How did you come to work with TopSpot Internet Marketing? My previous company worked with TopSpot in redoing their website and managing their PPC ad campaign, and they were very happy with them. I wasn’t directly involved, but I knew that they were a good team to work with.  When my current company was looking to manage PPC ads, I thought of them first, but I also did some research. They came up at the top of every PPC list, especially in Houston, since they’re headquartered here.  TopSpot presented all of their services to us, but we knew we wanted a company to manage our PPC ads. That’s where we started with them.  How much have you invested with them? To this point, we’ve invested about $40,000. What is the status of this engagement? We started working together in January 2020, and it’s ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? During the first few months, we refined the campaigns and got them going, and we saw a good return. Every month since then, we've seen growth, and the return keeps getting bigger. In one month, our close rate on the leads they were funneling us was about 30%, which was wonderful. Furthermore, last month was the biggest month we’ve had so far. We tripled our sales in terms of gross revenue. Overall, we're now doing more in a month than we used to do across several months. How did TopSpot Internet Marketing perform from a project management standpoint? TopSpot performs well. They take charge, make sure we schedule monthly Zoom meetings, and follow up. From a project management standpoint, the reason I hired them is that we don’t have somebody in-house taking care of this. I wanted a company who could deal with it and fill us in. TopSpot has done that.  What did you find most impressive about them? I can’t compare TopSpot to the competition because I haven’t used anybody else’s services. What I can say is that I wouldn’t work with any other company at this point. TopSpot’s team has satisfied all of our needs. They’ve gone above and beyond our expectations.  Are there any areas they could improve? At this point, I don't think that they could do anything different. I like what they're doing, and they're on point.  Any advice for potential customers? At the end of the day, an organization boils down to the people you work with directly, and I think that's one of the biggest reasons we have such great success; it’s because of the relationship we've created with the main account manager. He's always had thoughtful feedback and things for us to think about. Work with Nick (Digital Marketing Strategist). He follows through. I’m sure there are other wonderful people within the organization, but that's been our experience. --- #### SEO & Digital Marketing Services for Manufacture Company **The Project** - Services: Other Digital Marketing, Search Engine Optimization, UX/UI Design - Project size: $50,000 to $199,999 - Project length: Jan. 2021 - Ongoing **Project Summary**: TopSpot Internet Marketing is providing SEO and paid search services, such as keywords research and traffic leads for a manufacturer leader company. They’re also working on the content and UX of the website. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Communications Manager, AMETEK MOCON - Industry: Manufacturing - Client size: 201-500 Employees - Review Type: Phone Interview - Verified **The Review** — Apr 29, 2021 **Feedback Summary**: TopSpot Internet Marketing has increased the client product pages’ traffic by 22% in Q1 of 2021. In addition, their bounce rate and cost per click have decreased. The team has also ranked the client on the first page of Google search results. The partnership has been very successful. ""The TopSpot team has been phenomenal, we feel they're our partners instead of our contractor." " **BACKGROUND** Introduce your business and what you do there. I’m the marketing communications manager at AMETEK MOCON. We’re a manufacturer of gas analysis and package integrity instruments. We’re a leader in the industry, and we’ve been around for about 55 years. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with TopSpot Internet Marketing? About a year ago, we had completely revamped our website, taking several global websites and putting all their content into one site. We lost some traffic since we did that. We’re trying to clean up our website, both from a paid and organic search perspective in order to increase the traffic to it. **SOLUTION** What was the scope of their involvement? TopSpot is working on paid search in order to drive traffic to our sites, so we come up higher on Google. They are doing SEO. We've done keyword optimization based on the most visited pages of our product pages on our website.  We’ve done research with our global team to put together the keyword list and implemented them for two of our businesses.  TopSpot is putting together a Google Dashboard that shows all of our key metrics across different aspects of traffic numbers, bounce rates, and specific keywords. We’re also seeing what’s showing up most frequently on the search results and other data. Finally, TopSpot is helping us improve our UX and site navigation.  What is the team composition? Sara (Enterprise Brand Manager) was our main point of contact. She has helped us with the overarching project planning, data reports, and troubleshooting. We’ve also worked with 2–5 more people. One person has been focused on paid search, another on SEO, and a couple others on navigation and UX. How did you come to work with TopSpot Internet Marketing? We had a resource that we were using for our corporate connections, but it wasn’t giving us the services and results we needed. My boss has been using TopSpot for a number of years, and we want to give them a chance because they’ve had success in another business apart from our company. How much have you invested with them? We started the project with a modest spend, but we’ve increased our budget by 50% as we have seen great results to date. What is the status of this engagement? We had some introductory meetings with TopSpot in Q4 of 2020, and we reviewed some audit work they did before. We really delve in, and my colleagues and I started working with them in January 2021. The project is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? This campaign has been the number one and most successful of the marketing initiatives we’ve taken this year. We’ve seen results with the implementation of keyword research, and we’ve gone up to number one in search spots. We’ve seen positive metrics in all directions from traffic as well. The product pages’ traffic has grown 22%. In addition, our bounce rate and cost per click have decreased. How did TopSpot Internet Marketing perform from a project management standpoint? TopSpot's project management is excellent. At the beginning of the project, we told them our top priority, its order, and the activities we wanted to do underneath each one. As a result, TopSpot created a Google doc that outlines the status of each task so everyone knows what is going on. We also have weekly meetings to keep track of the progress. From a project management perspective, TopSpot has done their work, and it’s us who are lagging behind. On top of that, we know what they’re doing, and it’s very easy to relay what we’re doing to our bosses and the rest of the company. What did you find most impressive about them? The relationship is very strong, positive, and open. The TopSpot team has been phenomenal, we feel they’re our partners instead of our contractor. Sara in particular has been incredibly responsive and positive. I really appreciate Sara and the TopSpot team's attention to us. She’s never afraid to push back and helps us to keep our priorities and focus a point straight. The communication has been excellent and transparent. There have been times where my boss or another person asks questions and Sara gives great feedback. The TopSpot team is very nice to work with. We’ve also got plenty of people from their team and if we need to dive into a deeper understanding of particular areas, we can do that. There are certain subject matter experts that we can work with, whether it’s paid or SEO, and they’re growing at the pace we can handle the information. Are there any areas they could improve? I don’t have anything to say because TopSpot has done everything we’ve asked them to do. Any advice for potential customers? I recommend TopSpot wholeheartedly. I’ve been working with them for almost four months, but the focus and results we’ve been able to achieve in this short amount of time have outpaced my boss’s expectations. He was expecting these results by midyear and others by the end of the year. TopSpot has gotten down the work and done phenomenal things for us. --- #### SEO & PPC for Food Commodity Company **The Project** - Services: Search Engine Optimization - Project size: Confidential - Project length: Feb. 2020 - Ongoing **Project Summary**: TopSpot Internet Marketing restructured the client’s website to make it more SEO-friendly. They also conducted keyword research, developed a backlinking strategy, and managed Google Ads. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** President & Co-Founder, Global Resources Direct LLC - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Apr 21, 2021 **Feedback Summary**: TopSpot Internet Marketing’s strategies have brought in new customers. They communicate regularly, are flexible, and are reasonably priced. Overall, it has been a successful engagement. "“They’re a great team.” " **BACKGROUND** Introduce your business and what you do there. I’m the president and co-founder of Global Resources Direct LLC, an exporter, importer, and supplier of all types of food commodities and ingredients. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with TopSpot Internet Marketing? We were trying to address our online visibility and improve our website. **SOLUTION** What was the scope of their involvement? They provide on- and off-site SEO services. They reformulated the website by adding individual pages for our ingredients instead of having categories and provided a description for each of our products. They also worked on the backend to improve our rankings on SERPs, did keyword research, and reviewed our backlinks to make sure we only linked to trustworthy sites. We also brought them on to manage our Google Ads.  We tried a couple of different strategies based on who we were targeting. We tried targeting different locations and promoted different products depending on what was more popular according to Google Trends. What is the team composition? Nick (Digital Marketing Strategist) is my main point of contact. How did you come to work with TopSpot Internet Marketing? I found through a referral and I chose them over their competitors for a couple of reasons. I was impressed by their presentation and the services they offered. They also offered a great price.  What is the status of this engagement? We started working together in February 2020 and our partnership is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We've been measuring success by how many sales we earn from uncontacted new leads and customers. How did TopSpot Internet Marketing perform from a project management standpoint? We communicate with them via email, text, and video calls. We have a monthly team meeting, but we also talk here and there depending on what else comes up. What did you find most impressive about them? Their communication and flexibility are great. On top of that, they’re reasonably priced. They’re a great team. Are there any areas they could improve? They don’t need to improve anything. Do you have any advice for potential customers? Clearly communicate what you’re trying to achieve. --- #### Web Dev, SEO, and PPC for Environmental Product Manufacturer **The Project** - Services: Pay Per Click, Search Engine Optimization - Project size: $50,000 to $199,999 - Project length: Jan. 2014 - Ongoing **Project Summary**: TopSpot Internet Marketing manages web development, SEO, and PPC for an environmental product manufacturer. They built a mobile-friendly site and created content that allows for better organic exposure. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP, Environmental Manufacturing Company - Industry: Manufacturing - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 15, 2019 **Feedback Summary**: Most available products now appear in the top four search results, and the brand had a 42% increase in leads over the past year. TopSpot Internet Marketing assigned experienced team members to the project, and they understood the brand’s priorities. "“They explain all the concepts that are important to a modern website, and their creativity is very good.” " **BACKGROUND** Introduce your business and what you do there. We are an environmental product manufacturer. Our company creates products associated with oil spill response, including containment, recovery, and storage. We also manufacture products used in wastewater treatment and sediment control. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with TopSpot Internet Marketing? We've been in business for many years with a loyal customer base, but we wanted to grow the company further. Other companies helped us build a website, but none of them were as qualified as TopSpot. **SOLUTION** What was the scope of their involvement? They work with us on SEO and PPC campaigns, and they built a completely new website for us last year. They looked over our existing website, which didn't take advantage of keywords, and they ultimately convinced us to build a mobile-friendly site that would improve our organic exposure. They remind us to develop content and help us focus on areas of improvement. They know the nature of our business, our competition, and the products we offer. Most of our PPC campaigns are through AdWords. What is the team composition? They've assigned a dedicated team that we've worked with from the beginning. We have a team leader, an SEO lead, and a PPC lead. They also have senior staff members and developers working behind the scenes. How did you come to work with TopSpot Internet Marketing? My son worked with an organization that worked with them. He suggested them, and we reached out about six years ago. How much have you invested with them? Excluding the cost of the website development, we spend about $3,000 a month. What is the status of this engagement? The project started around January 2014. We still work together. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? All our products appear on the first page of searches, and most of them are in the top four results. In the past year, we've seen 22% growth in searches and 42% growth in the leads we receive. How did TopSpot Internet Marketing perform from a project management standpoint? They were good project managers. The people they assigned were experienced, and everyone took the time to understand the nature of our business and learn about our priorities. We communicated in personal and team meetings, as well as phone calls and email exchanges. What did you find most impressive about them? They explain all the concepts that are important to a modern website, and their creativity is very good. Are there any areas they could improve? We had a couple of moments that ran behind, but that was because of planning issues on our side. For the most part, we stayed pretty close to our schedule. Do you have any advice for potential customers? In my experience, the whole team is very professional. Express your needs to them, and they will rise to the challenge. --- #### Website Development & SEO for Fence Company **The Project** - Services: Search Engine Optimization - Project size: $50,000 to $199,999 - Project length: Nov. 2016 - Ongoing **Project Summary**: TopSpot Internet Marketing revamped a legacy website and implemented SEO for a fence company. They made the site mobile-friendly and targeted relevant keywords. They continue to monitor the site for bug fixes. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Sales Manager, Aber Fence - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 10, 2019 **Feedback Summary**: The talented team’s efforts have led to an increase in traffic from various search engines. They’ve endowed the website with user-friendly functionalities, further driving business growth. Their professionalism left a great impression on the client who will continue to rely on their expertise. "“They were able to pinpoint our business needs and adapt to them.” " **BACKGROUND** Introduce your business and what you do there. I’m the sales manager for Aber Fence and Supply Company based in Houston, Texas. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with TopSpot Internet Marketing? We wanted to increase our exposure on the web and improve our search rankings. **SOLUTION** What was the scope of their involvement? TopSpot Internet Marketing implemented SEO efforts. The team worked extensively on streamlining and targeting the relevant search words—in particular, they assigned a specialist writer to develop keywords. They also completely revamped our website by modernizing its look and making it more mobile-friendly. They’ve provided us with monthly reports of our internet traffic. What is the team composition? We had a permanent team of three assigned to Abers Fence that monitors our website. I also worked with Amanda (Team Lead, TopSpot Internet Marketing) and Warren (Internet Marketing Consultant). They were all excellent. How did you come to work with TopSpot Internet Marketing? I found them by Google search. Based on their reviews, I felt confident that TopSpot was the SEO company for us. We interviewed another company, but they didn’t have the same professionalism. I decided to go with them because I was certain they’d be the right fit. How much have you invested with them? We’ve spent over $50,000. What is the status of this engagement? The project began in November 2016 and is still ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Thanks to their work, the reports have indicated a traffic increase not only on Google, but on Bing, as well. Our website functionality has also been drastically improved. They restructured the website so that a user can easily find the product or service they’re looking for, without having to go through all of the other pages. How did TopSpot Internet Marketing perform from a project management standpoint? They were excellent, serving us with the utmost professionalism. They were able to pinpoint our business needs and adapt to them. What did you find most impressive about them? Their intense involvement with myself and the company president was outstanding. I appreciated that they asked us numerous questions to ensure a good understanding of our business. They gave us the best SEO program that they could provide. Are there any areas they could improve? No, there isn’t anything. Do you have any advice for potential customers? Know your own company well, because the TopSpot team will ask you a hundred questions to make sure that you haven’t forgotten anything. --- #### Website Development and SEO for Home Builder and Remodeler **The Project** - Services: Web Development - Project size: $50,000 to $199,999 - Project length: Mar. 2017 - Ongoing **Project Summary**: After a previous partner failed to meet expectations, TopSpot Internet Marketing decided to build a new site. They updated the design and integrated high-quality photography. They also manage SEO. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 4.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** President & Founder, Cason Graye Homes - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 21, 2019 **Feedback Summary**: TopSpot Internet Marketing proactively took charge of the project, implementing their expertise to build an award-winning website that has drastically increased web inquiries. The team is organized and maintains regular contact. "“The new site’s web traffic is significantly higher than the old site.” " **BACKGROUND** Introduce your business and what you do there. I’m the owner of Cason Graye Homes, a custom homebuilding and remodeling company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with TopSpot Internet Marketing? Our old site was outdated and didn’t showcase our work well. Our former partner was trying to update the site, but the partnership didn’t work out. We eventually hired TopSpot Internet Marketing, and they decided to build an entirely new site. **SOLUTION** What was the scope of their involvement? TopSpot Internet Marketing developed the new site from scratch. They took charge and organized it in a way that showcased the work we’ve done, incorporating photography of our completed homes. The site also has numerous places where a potential client can fill out information and reach out to us. Beyond web dev and design, TopSpot Internet Marketing also manages our SEO. The site went live last year, and they’ve been modifying it on a monthly basis to meet our SEO goals. What is the team composition? About six developers built the site, and now we work with three SEO experts. How did you come to work with TopSpot Internet Marketing? I have a personal relationship with one of the principals. How much have you invested with them? We spent close to $30,000 on the new site and are spending close to $2,000 per month on SEO services. What is the status of this engagement? We began building our new site in 2017 and are still utilizing them for SEO services and updates to our site. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The new site’s web traffic is significantly higher than the old site. Since going live, the site has steadily built a foundation that will eventually generate more traffic. We’ve seen a large increase in our web inquiries, and the site looks great. How did TopSpot Internet Marketing perform from a project management standpoint? We have monthly calls to review their work and the site analytics. They stick to projected timelines, and most delays are our fault. What did you find most impressive about them? The site has won around six awards, including one from the Texas Association of Home Builders. Are there any areas they could improve? The only that we’re going to continue to push for is even higher web traffic through their SEO services. Do you have any advice for future clients of theirs? Take the discovery phase seriously; it will help you built a great site. Share what you like and dislike about other sites to get the best results possible. --- #### Website Dev & Digital Marketing for Medical Practice **The Project** - Services: Web Development - Project size: $50,000 to $199,999 - Project length: Sep. 2017 - Ongoing **Project Summary**: TopSpot Internet Marketing developed a website from scratch for a medical practice. They also provide ongoing digital marketing support, working to improve SEO and manage Google Ads efforts.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner, Blades Wellness - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 21, 2019 **Feedback Summary**: The new site and continual SEO work have helped garner a substantial, steady increase in digital traffic for the business. TopSpot Internet Marketing inspires confidence in the engagement through their communicative, attentive approach and comprehensive monthly reports.  "“Their customer service has been amazing and I can’t emphasize enough how beautiful the website came out.” " **BACKGROUND** Introduce your business and what you do there. I own a medical practice, Blades Wellness. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with TopSpot Internet Marketing? The medical practice was opening so I hired TopSpot Internet Marketing to help build out my website and build up my digital presence to find patients. **SOLUTION** What was the scope of their involvement? I gave TopSpot Internet Marketing information for the website and they built everything from scratch. They found the pictures, created the design, submitted everything for approval, and developed the platform. Their team built it to display two of our important services on the site. They were responsible for making it user-friendly and appealing, choosing the color scheme and organizing the content to be easy to search.  They’ve also handled our SEO efforts and implemented Google Ads. They continually monitor those numbers and send regular reports to modify their approach.  What is the team composition? During the website development process, about 4–5 people supported us. Now, there are around five teammates working with me, who I can contact with any new information.  How did you come to work with TopSpot Internet Marketing? I’d known Jeff (Co-Founder, TopSpot Internet Marketing) for a long time and he offered to set up a consultation with me. After he explained what his company could do for my new business, I thought it would be a wonderful match. I saw a few of the websites they’d built and decided they’d be the right choice. How much have you invested with them? We spent around $20,000 on the website, and we spend just under $3,000 per month on their internet marketing services.  What is the status of this engagement? We began working together in September 2017 and the engagement is ongoing.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Based on the detailed reports they send me, we’ve experienced stable month over month (MoM) growth in our traffic and engagement online. I highly recommend working with them based on our experience.  How did TopSpot Internet Marketing perform from a project management standpoint? Their project management skills are exceptional. I’ve had in-person meetings but most of our conversations happen in phone conferences with multiple members of their team. We have these on a quarterly basis, and they send me monthly reports. I’m also able to initiate communication via email and receive a response very quickly. Every issue I’ve had, they’ve responded to it. Whenever I want something changed, even weekly, they’ll update it immediately.  What did you find most impressive about them? They’ve been extremely supportive throughout the process. Their team hosts conferences that my staff attends to learn more about optimizing our marketing efforts, which is great. Their customer service has been amazing and I can’t emphasize enough how beautiful the website came out. They continue to improve it and strengthen their efforts.  Are there any areas they could improve? There’s nothing I’m aware of that they could improve.  Do you have any advice for potential customers? I’ve referred multiple people and my biggest piece of advice would be getting in contact with Jeff as soon as possible. He’ll set everything up very quickly and your project will be organized and off to a great start.  --- #### SEO & PPC for Washing Machine Company **The Project** - Services: Pay Per Click, Search Engine Optimization - Project size: Confidential - Project length: Aug. 2018 - Ongoing **Project Summary**: TopSpot Internet Marketing leads digital marketing campaigns, including SEO and PPC, for an appliance company. They conduct keyword research and assess website analytics to drive new strategies. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.0 - Willing to Refer: 4.0 **The Reviewer** Marketing Manager, Douglas Machines Corp. - Industry: Manufacturing - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 9, 2019 **Feedback Summary**: TopSpot Internet Marketing’s efforts have fostered increased traffic to the website and a heightened sense of practical approaches to digital marketing. The team is accessible and communicative, but the highlight of their service is a commitment to taking risks and finding new ways to grow. ""They have been professional and willing to go the extra mile." " **BACKGROUND** Introduce your business and what you do there. I’m the marketing manager for Douglas Machines Corp., a manufacturing and design company that develops, sells, and manufactures washing and sanitizing systems for a variety of B2B industries. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with TopSpot Internet Marketing? We hired them because we needed help with our marketing efforts. We focus specifically on SEO and PPC campaigns. **SOLUTION** What was the scope of their involvement? After we began working together, we sat down to identify and discuss several key marketing issues. We created a foundation to build on, which included SEO, PPC, and digital marketing campaigns. We carefully examined the backend analytics of the website to drive a thorough SEO and PPC approach. They produced a sizable list of search terms, but we used the analytics to create more of an exhaustive pool of keywords. It started as a basic engagement, but we’ve evolved to have more of a dynamic relationship to try to take our business to the next level.  We’re always pushing the envelope to make things happen. There’s some trial and error, but we’re not afraid to do that, and neither are they. What is the team composition? I work with a four-person team led by Lindsay (Team Lead, TopSpot Internet Marketing). How did you come to work with TopSpot Internet Marketing? We had already been working with TopSpot Internet Marketing by the time that I entered my role. What is the status of this engagement? Our engagement began in August 2018 and remains ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’ve seen a significant jump in traffic to our website since working with TopSpot Internet Marketing. We hope to see more than 1,000 people visiting our website each week, and we’re now in the 900–1,000 range. Our SEO costs have gone down, but we’ve optimized the SEO to where it’s working really well. The website itself has drastically impacted the number of visitors that come to our site. They’re getting a better user experience between the content and the strategies that have evolved. We’ve taken it to another level, and that’s attributed a lot to the relationship we have with them. How did TopSpot Internet Marketing perform from a project management standpoint? Lindsay has been a wonderful communicator, even after office hours. There’s a little bit of a time difference, but that doesn’t impact us too much. They make themselves available at all times. They have been professional and willing to go the extra mile. We have weekly meetings to discuss our progress and our next steps. We also set aside time to review the month’s analytics and performance of the website SEO and PPC. What did you find most impressive about them? I’ve tried to push them to think more outside of the box and look at the big picture, and they have stepped up their game in that regard. Are there any areas they could improve? I wouldn’t say that they’ve done anything wrong, but there was a definite learning curve for both of us once I took over in my position. I was new, and they didn’t know how I worked yet. But they quickly grasped my style and committed wholeheartedly. --- #### SEO & PPC For Precision Ball Distributor **The Project** - Services: Pay Per Click, Search Engine Optimization - Project size: $50,000 to $199,999 - Project length: Aug. 2016 - Ongoing **Project Summary**: TopSpot Internet Marketing coordinates SEO and PPC campaigns for a precision ball distributor. They implemented website changes, created a newer retail-based site, and helped ideate content possibilities. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Precision Ball Distributor - Industry: Manufacturing - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Apr 22, 2019 **Feedback Summary**: TopSpot Internet Marketing has proven to be a more cost-efficient and results-driven SEO partner than a previous vendor. Their team succeeds in offering valuable strategic insight and finishing tasks on time. Their efforts have helped to increase qualified leads, click-through rates, and sales. ""Their team is very collaborative during strategy sessions, and they are always on top of their tasks." " **BACKGROUND** Introduce your business and what you do there. I am the president of a precision ball distributor. The balls we manufacture come in various sizes and materials, and they have uses in several industries, including the petrochemical, medical, automotive, and fracking fields, among others. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with TopSpot Internet Marketing? After working with an unsatisfactory SEO provider, we began searching for another partner. We engaged TopSpot Internet Marketing to coordinate our SEO and PPC campaigns and make strategic updates to our website. **SOLUTION** What was the scope of their involvement? After switching vendors, we migrated all of our keyword research to TopSpot Internet Marketing’s team. Given the nature of our business and industry, we have very specific keywords. We’ve relied on TopSpot Internet Marketing to help us rank closer to the top of searches for our identified keywords and run our PPC initiatives. TopSpot Internet Marketing also made structural changes to our existing website—which is more informational—and helped us create a second website that is more retail-based and allows people to buy our products online. I prefer to handle all of the content creation efforts for the company, but I work with TopSpot Internet Marketing to post that content on our site and, on occasion, on other industry-specific pages. What is the team composition? Dave (President, TopSpot Internet Marketing) leads a team of 3–4 people. How did you come to work with TopSpot Internet Marketing? I learned of TopSpot Internet Marketing through my old representative at another SEO firm. He switched jobs to join TopSpot Internet Marketing and thought his new team could be a good fit. How much have you invested with them? To this point, we’ve spent approximately $150,000–$200,000. What is the status of this engagement? Our engagement began in August 2016 and remains ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Since we began working with TopSpot Internet Marketing, our qualified leads have increased, and our sales have increased by 30–50% year over year. Similarly, our click-through rates have increased by 20–25%. How did TopSpot Internet Marketing perform from a project management standpoint? They’ve been excellent. We communicate weekly, primarily through phone calls and emails. Their team is very collaborative during strategy sessions, and they are always on top of their tasks. They have hit all of their milestones, and we’re pleased with how much they have accomplished. What did you find most impressive about them? I appreciate their communication and out-of-the-box thinking. Are there any areas they could improve? No, everything has gone well to this point. Do you have any advice for potential customers? I’d advise future clients to be mindful of submitting content as quickly as they can so that they don't waste any time during the engagement. --- #### SEO & Paid Search Campaigns for Chemical Etcher **The Project** - Services: Search Engine Optimization - Project size: $50,000 to $199,999 - Project length: Jan. 2017 - Ongoing **Project Summary**: After an extensive digital audit, TopSpot Internet Marketing refined paid search efforts and improved a website. Currently, they manage all paid search and SEO campaigns, ensuring that the ads are up to date. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Fotofab, LLC - Industry: Manufacturing - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Apr 16, 2019 **Feedback Summary**: Proactive and resourceful, TopSpot Internet Marketing leads a seamless collaboration. The team has remedied campaign inefficiencies, reduced the number of invalid site visitors, and increased internal bandwidth. They’ve also helped invest in sales communications to boost phone conversions. "“Their team is easy to work with and incredibly intelligent in their field.” " **BACKGROUND** Introduce your business and what you do there.  I’m the marketing manager at a photochemical etcher called Fotofab, LLC. We work with a range of industries to make precision small metal parts for any application. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with TopSpot Internet Marketing?  Our main goal is to generate leads to our website and drive conversions from new customers who’ve requested quotes. To achieve this, we rely on TopSpot Internet Marketing to manage both our paid search and SEO efforts. **SOLUTION** What was the scope of their involvement?  When I first started at Fotofab, LLC, we were working with another agency to manage our website and paid search. They were doing fine, but we wanted to see if we were missing any growth opportunities. As a result, we engaged TopSpot Internet Marketing to perform a complimentary audit of our website and paid search campaigns. They identified several inefficiencies, so decided to have their team take over both our SEO and paid search. They’ve since helped us streamline our digital efforts by creating new content pages, refining our site map, and developing new ads (e.g., remarketing ads). They also present us with a monthly report, which helps ensure that we understand what’s happening and that they’re still aligned with our goals. What is the team composition? Our current points of contact are Erica (Team Lead, TopSpot Internet Marketing), Jake (SEO Specialist, TopSpot Internet Marketing), and Mark (Senior Industrial Specialist, TopSpot Internet Marketing). How did you come to work with TopSpot Internet Marketing?  We originally found TopSpot Internet Marketing through Google, but they were already managing our SEO when I joined my position. How much have you invested with them?  Their SEO and paid search services cost between $2,000–$4,000 per month. What is the status of this engagement?  They started to manage our paid search in April 2018, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We’ve greatly decreased the number of invalid customers coming to our website, which has freed up our estimators and sales team to work on other tasks. In addition, they’ve helped us track our phone calls, and we brought on another provider to work on our sales communication and increase our phone conversions. How did TopSpot Internet Marketing perform from a project management standpoint? I love working with them. So far, we’ve collaborated with a few different team members on our account, and they’ve provided phenomenal project managers each time. They reach out to us, always think a few steps ahead, and keep us on track with our content and ads. What did you find most impressive about them?  Their team is easy to work with and incredibly intelligent in their field. It’s refreshing to be able to call them at any time because they’ll either have relevant experience at hand or can crowdsource the knowledge from other resources. Are there any areas they could improve?  We’ve recently lost our paid search manager, so they’re working on filling that position with a dedicated contact. But, for the most part, I appreciate working with them and know that I can count on them as a partner. --- #### Website Redesign, SEO, & PPC for Manufacturer **The Project** - Services: Other Digital Marketing - Project size: Confidential - Project length: Jan. 2015 - Ongoing **Project Summary**: TopSpot Internet Marketing developed a new website and numerous web pages from scratch. The platform was built using MODX. They also provide ongoing SEO services. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Marketing Department, Techline Manufacturing - Industry: Manufacturing - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 19, 2019 **Feedback Summary**: The fresh website earns significant traffic and quality leads since being rebuilt and optimized. The TopSpot Internet Marketing team brings enthusiasm and expertise. Their continuous support has led to a longterm, productive, fulfilling engagement. ""They’re a professional company that is willing to go above and beyond to take care of the customer." " **BACKGROUND** Introduce your business and what you do there. I work for Techline Manufacturing. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with TopSpot Internet Marketing? We were having trouble with our existing website and hired TopSpot to create a more professional, new platform. **SOLUTION** What was the scope of their involvement? TopSpot rebuilt our website from scratch, including our 100 web pages that show our product and service offerings. They gave suggestions and implemented new ideas into the platform to improve the structuring of our information. The new site is built on MODX. In addition to creating our platform, TopSpot currently manages our SEO and Google Ads efforts. They did an audit of our site and our competitors before creating a list of keywords. What is the team composition? Paige (SEO Specialist, TopSpot Internet Marketing), Sara (Team Lead, TopSpot Internet Marketing), and Lauren (Client Strategies Manager, TopSpot Internet Marketing) are the teammates I’m regularly in contact with. How did you come to work with TopSpot Internet Marketing? I had worked with TopSpot at a previous employer for my advertising needs, so I knew they could do a good job. I also followed a recommendation from someone who used the team for website development. What is the status of this engagement? We worked together on the website in 2015. The SEO services they provide are ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Leads regularly come to us through the forms on our site. We see more engagement compared to before we had TopSpot’s support. Site traffic is also significantly higher—it has more than doubled since the start of the engagement. How did TopSpot Internet Marketing perform from a project management standpoint? We primarily communicate through email and phone, but I’m able to visit their office if I need to. We’re in contact several times a week for questions and updates. We have monthly meetings to review our progress, as well. What did you find most impressive about them? They’re a professional company that is willing to go above and beyond to take care of the customer. They’re attentive and perceptive. We value the suggestions they give us and they respond well to our needs and input. I appreciate their youthful energy and knowledge they bring to the work. Are there any areas they could improve? There’s nothing I can think of for them to improve. They’ve done a great job and we’re pleased. --- #### SEO, PPC & Web Dev for Custom Manufacturing Company **The Project** - Services: Other Digital Marketing - Project size: $200,000 to $999,999 - Project length: Jan. 2011 - Ongoing **Project Summary**: Since developing the website, TopSpot Internet Marketing has been providing digital marketing services to improve lead generation. Their scope includes SEO best practices and PPC and social media advertising. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Owner, Pendarvis Manufacturing - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 7, 2019 **Feedback Summary**: TopSpot Internet Marketing’s digital marketing services have attracted a wealth of qualified leads, most of which are converting into sales. In the past year, they’ve generated more than $1 million in revenue from new customers. The engaging website has also positively impacted business growth. "“Expanding our reach would have been difficult without TopSpot Internet Marketing’s digital marketing services.” " **BACKGROUND** Introduce your business and what you do there. I am the owner of a custom metal manufacturing company. We provide custom metal fabrication, welding and machine shop services for a diverse clientele. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with TopSpot Internet Marketing? Our previous digital marketing vendor was unable to verify that their services contributed to our business, so we decided to search for a new partner who could develop effective growth solutions. **SOLUTION** What was the scope of their involvement? TopSpot Internet Marketing built the front- and backend our company website. Using the MODX CMS platform, they developed an industrial web design and integrated several images and copywriting. Since completing the site, their efforts are spent on digital marketing. A bulk of their work involves PPC and SEO. Their team also helps us create content for our social media channels. They are currently optimizing our YouTube channel for branding purposes. What is the team composition? Less than five of their digital marketing professionals are working on our account at any given time. How did you come to work with TopSpot Internet Marketing? One of their representatives came to our office to advertise their services, which is the moment we became of their business. After experiencing little success with our previous digital marketing vendor, we decided to partner with TopSpot Internet Marketing. They always deliver excellent work, so we knew that we could rely on them to generate qualified leads.  How much have you invested with them? We annually spend $40,000 on digital marketing. We paid around $20,000 to TopSpot for their team to build the website. What is the status of this engagement? They have been our digital marketing provider since 2011, but the web development project was completed in March 2017. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We entered the partnership as a relatively obscure manufacturing company, but we are now recognized as a leading competitor in the metals industry. Leads are now calling our phones and sending us messages with a great interest in our work. In the last year, we generated $1 million worth of new business. Expanding our reach would have been impossible without TopSpot Internet Marketing’s digital marketing services. The website that they built has also impacted lead generation; it uses a mix of media to tell a comprehensive story that fosters organic growth. How did TopSpot Internet Marketing perform from a project management standpoint? They are one of the most well-organized teams that I have had the pleasure to work with. Scheduling is managed via Basecamp, and they send weekly emails with metric reports. We also have access to their tech support team to assist with site bugs. What did you find most impressive about them? Working with TopSpot Internet Marketing has proven to be an excellent investment. As a Google partner, they always stay ahead of the curve. We have learned a lot of valuable information from them. Are there any areas they could improve? Not really. They are very responsive to anything I throw at them. I occasionally send them emails with new marketing strategies, and they’re always willing to update their strategies on my project. Do you have any advice for potential customers? They are a great company to work with, and they deliver phenomenal results. We have recommended them to several other companies, and every company that has worked with them has reported similar success. --- #### PPC for Tool Manufacturer **The Project** - Services: Pay Per Click - Project size: $50,000 to $199,999 - Project length: Jan. 2015 - Ongoing **Project Summary**: TopSpot oversees all of the company's PPC efforts, including Google AdWords and ads targeted at international audiences. They also provide detailed analytics reporting on a regular basis. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Sales & Marketing Manager, Tool Manufacturer - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 17, 2018 **Feedback Summary**: TopSpot's PPC campaigns have helped the company earn recognition, significantly increasing export sales and its overall digital presence in new markets. Their highly detailed reporting and feedback on ways to improve the website and marketing efforts have been invaluable. They're PPC experts. "“...we attribute a good portion of our success to their assistance...” " **BACKGROUND** Introduce your business and what you do there. I'm the sales and marketing manager for a tool manufacturer. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with TopSpot Internet Marketing? I was experimenting with Google AdWords campaigns on my own and seeing some results, but I didn't have a lot of time to dedicate to it, so I decided to engage a vendor to help with our PPC efforts. **SOLUTION** What was the scope of their involvement? TopSpot took over all of our digital marketing campaigns and has provided additional feedback on ways we can continue to expand our PPC efforts, including shopping ads and international ads in other languages. They monitor our analytics and provide detailed reporting regularly to gauge the success of each campaign. What is the team composition? We primarily work with an account manager, who manages others on their team. We initially met with a sales representative, who occasionally joins our calls to provide input as well. How did you come to work with TopSpot Internet Marketing? I believe one of their sales representatives contacted us directly shortly after we started advertising on Google. How much have you invested with them? We spend about $1,500–$2,000 per month, so we've probably invested more than $50,000 over the years. Some of our costs are offset by government programs that provide grants to help with the portion of Google AdWords aimed at an international audience. What is the status of this engagement? We've been working together for three years and counting. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We've won an award from the governor of Illinois for export excellence after experiencing a 30% increase in export sales over the prior year. This year is looking just as positive, and we attribute a good portion of our success to their assistance since we rely on them solely for our international outreach. They've also offered invaluable feedback for ways we can improve our website and approach PPC campaigns. Their input is helping us shape our presence online completely. How did TopSpot Internet Marketing perform from a project management standpoint? I'm very pleased with their project management and communications. They're flexible, setting up meetings with us as often or infrequently as we need. They're also responsive and generally answer emails within a 24-hour period. Their analytics reporting is highly detailed; it's beyond anything I could do on my own. We generally hold telephone conferences and quarterly reviews of our results, but they also send weekly updates. Without their help, I wouldn't be able to run as many or as robust of campaigns as we do now. What did you find most impressive about them? From what I understand, they're a Google partner, which gives them access to certain information sooner and at a higher level than many other vendors. Are there any areas they could improve? I'm not sure if they have this ability, but I think it would be helpful to have a feedback loop that would allow businesses like ours to present needs and challenges to Google, or perhaps for TopSpot to have a similar feedback loop with other vendors in their industry. --- #### PPC Strategy for Janitorial Company **The Project** - Services: Pay Per Click - Project size: $10,000 to $49,999 - Project length: July 2017 - Ongoing **Project Summary**: TopSpot is an ongoing partner providing an online marketing strategy. They set up and manage a PPC campaign with the goal of increasing leads and sales. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Sales Manager, Commercial Janitorial Company - Industry: Business services - Client size: 201-500 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 30, 2018 **Feedback Summary**: So far, TopSpot’s work has doubled the number of leads as well as improved their quality, which has translated into increased sales. Investing in them has more than paid off. Their team has exceeded expectations and handle the work completely while providing great ideas for improvement. ""The quality of service is great and their people are very good at what they do." " **BACKGROUND** Introduce your business and what you do there. I’m the sales manager of a commercial janitorial services company. We provide nightly janitorial services to places like office buildings and industrial sites. A lot of times, it’s oil-related companies such as refineries, chemical plants, and such, though we also service churches, private schools, and more. We also have some other services built into our company that are ancillary to janitorial services. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with TopSpot Internet Marketing? We’re a 40-year-old company. As it’s grown and gotten older, the people have stayed the same and we really didn’t get into online marketing until a few years ago. We wanted to build our SEO and figure out how to find business on the internet. **SOLUTION** What was the scope of their involvement? They helped us establish a paid search campaign using Google. We sat down and discussed what kind of clients we like and where the focus on the paid search campaign needs to be the most. We also went over the different services we provide, where we excel, and where we have a competitive advantage over other companies. The idea was to get as much business as we can in the form of sales appointments, where I go out and walk the facility to be serviced, meet with the person in charge, and then provide them with a quote. They had some suggestions and asked us a lot of questions to set up the parameters of the search, focusing on getting the kind of business we wanted. We didn’t want to be paying for somebody we weren’t really interested in having as a customer. How did you come to work with TopSpot Internet Marketing? We looked for an internet marketing company on Google. We had meetings with five different companies but chose TopSpot because we felt that they had the best ideas. They offered the most insight into ways they thought they could help us. Also, they’re in Houston, which meant that we could meet with them in person to discuss things. TopSpot had experience with a lot of industrial companies, which is an area of focus for us, and had good references and reviews as well. They came into the meetings really ready to look at our business and tell us how they could help us and showed that they had a lot to offer. How much have you invested with them? We have spent $25,000 so far. What is the status of this engagement? We started working together in July 2017 and the work is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Our number of appointments has doubled since we started working with them. Additionally, the quality of the appointments has been higher than what we were typically getting from our other methods of marketing, which is ultimately translating into more sales. It’s nice to see people come to us, which means they’re definitely interested. The amount we’ve invested in TopSpot has more than paid for itself with the amount of business we’ve gotten from it. How did TopSpot Internet Marketing perform from a project management standpoint? They’re really good in this aspect. They stay on top of the work, send weekly reports, and will even invite me out at least once a month to go over things. Our meetings are really productive; we have lots of good discussions and come up with new things to add to our campaign. Furthermore, they’ll monitor some of the phone calls that are made to our office requesting services and then add those services to the paid search campaign. They’re really owning the campaign themselves; I don’t have to do a whole lot. TopSpot has really good ideas and does a great job. What did you find most impressive about them? They have a good product and it’s very effective, which is probably due to the specific knowledge they have. Everyone in their company is very educated and they have great ideas that produce results. Are there any areas they could improve? No, I don’t have anything bad to say about them. Their work is pretty much perfect. --- #### SEO & PPC for Metal Coatings Business **The Project** - Services: Search Engine Optimization - Project size: Confidential - Project length: Jan. 2004 - Ongoing **Project Summary**: Digital marketing services consistently refine and expand a brand’s online presence. A topical SEO keyword strategy solicits local clients. Developers are streamlining and redesigning a dated site. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** President, Metal Coatings Corp. - Industry: Manufacturing - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 22, 2018 **Feedback Summary**: A strategic digital advertising campaign annually increases organic traffic and sales leads. A markedly improved quoting process will mitigate spam requests and misinformed buyers. The team is trustworthy and autonomous. Responsive communication keeps the client organized and on track. "“TopSpot Internet Marketing confidently handles all their responsibilities. I admire their business acumen.” " **BACKGROUND** Introduce your business and what you do there. I'm the president of Metal Coatings Corp in Houston, TX. We apply coatings to oil production equipment and sell coated fasteners mainly for the chemical industry. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with TopSpot Internet Marketing? Obtaining new customers necessitated a robust digital marketing campaign. We’d mostly been using print ads. Our online presence was limited to industry-related listings like The Thomas Register of American Manufacturers. We hired TopSpot Internet Marketing to improve our website, traffic, visibility, and internet advertising. **SOLUTION** What was the scope of their involvement? TopSpot Internet Marketing executes our entire digital marketing campaign. We collaborate on budget allocations for PPC, landing pages, and site optimization. A keen familiarity with our brand helps them determine ideal SEO keywords. They've developed an expansive list over our 14-year partnership. We recently started strategically targeting regionally specific terms. Our services are geographically limited, so we want to build a local client base. Attracting attention from people across the country isn’t useful. They’re currently building a modernized platform. Our existing page is eight years old. Core updates aim to make it more interactive and easier to request quotes. Customers can either attach their own drawing or choose from our pre-set list. New features preempt spam and misinformed quote requests. Some customers don't read our site carefully and make purchases that exceed our capacity. Indicating item measurements, price per box, and available inventory should mitigate these incidents. What is the team composition? We worked with their executive leadership, a project manager, and a substantial team of resources. How did you come to work with TopSpot Internet Marketing? I knew Jeff (Co-founder and SVP of Sales, TopSpot Internet Marketing) from his previous role with an industry directory we're listed in.  We'd achieved notable success and had a positive work dynamic. When he founded TopSpot Internet Marketing, it was an easy transition. How much have you invested with them? Our annual costs vary based on advertising decisions. What is the status of this engagement? We’ve been working with TopSpot Internet Marketing since they launched their company in 2004. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Our sales leads have substantially increased every year we’ve worked together. Streamlining our quoting process will improve our business even further. We're the most pleased with our organic traffic results. TopSpot Internet Marketing consistently makes impactful changes and additions. They work proficiently with limited oversight. We only have to approve major costs and changes. We give them latitude because they have expertise we lack internally. How did TopSpot Internet Marketing perform from a project management standpoint? Leadership is split 50/50 between the owners and team leads. They assign project managers for substantial projects like site redesigns. The team includes several resources we can contact at any time. Their responsiveness is excellent for any and all issues. What did you find most impressive about them? TopSpot Internet Marketing confidently handles all their responsibilities. I admire their business acumen. We trust them, and really value how autonomously they work. They manage our account thoroughly but don’t constantly pester me with questions. Are there any areas they could improve? Not really, to be honest. Do you have any advice for potential customers? Stay involved with their lead resources. They'll handle management tasks and contact you about scheduling meetings and important decisions. Try to be readily available to collaborate when needed. --- #### Web Development & SEO for Electronics Company **The Project** - Services: Other Digital Marketing - Project size: $1,000,000 to $9,999,999 - Project length: **Project Summary**: TopSpot was hired to develop their client's entire online presence and digital marketing effort. This included web design and development, SEO [search engine optimization] and PPC [pay-per-click]. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Managing Partner at Bison ProFab - Industry: Manufacturing - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 18, 2016 **Feedback Summary**: The client is very happy with the results that they have seen from TopSpot's effort. They saw an immediate impressive amount of traffic, and have received a number of qualified leads that have led to quotes. The client appreciates TopSpot's prompt responses and that they are willing to try new things. ""We were astounded by the traffic we were getting almost immediately. We’ve had a positive experience with them [TopSpot]." " **BACKGROUND** Introduce your business and what you do there. Bison Profab is a sheet metal job shop. We’ve specialized for the last 20 years in designing and manufacturing industrial enclosures. I am a managing partner. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with TopSpot? Our business challenge was wanting to generate more business. We had not done any internet marketing prior to our association with TopSpot. **SOLUTION** What was the scope of their involvement? We didn’t know where to start with creating an internet presence. Our first step was to create a website. They helped us get that type of information put together and get us on the internet. Since that time, we’ve added a significant amount of information to our website. We started just doing PPC, and for the last 6 years, we’ve been emphasizing more SEO in combination with that. They’ve been by our side the whole way in determining keywords and giving us excellent feedback on what’s working and not working. We had certain markets we felt we could be competitive in. We told them where we wanted to concentrate. I’m pretty illiterate when it comes to specifics. How did you come to work with TopSpot? I had a relationship with one of their owners about 12 years ago. I was complaining to him that we were not getting any leads through the traditional marketing efforts we were using and the ones we get are not effective. I asked what he thought of internet marketing. He got together with some of the other guys that are now his partners and that’s how they started TopSpot. How much have you invested with TopSpot? We spend just over $100,000 annually. What is the status of this engagement? It’s ongoing. We were their first customer, so it’s probably been around 11-12 years that we’ve worked with them. **RESULTS & FEEDBACK** Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement? We were astounded by the traffic we were getting almost immediately. We’ve had a positive experience with them. We get a very detailed analysis report every month. As far as traffic, we’re very pleased with the number of leads and the quality of leads that we get. We have a weekly meeting, and just last week we got 38 qualified leads in and quoted 99% of them. TopSpot responds quickly to questions. They try new things and research what’s working for other companies. We just added some pages attempting to diversify our market. We wanted to get into wastewater treatment. Since we’ve created those pages, we’ve generated $200,000 worth of business. They’ve been very effective for us. How did TopSpot perform from a project management standpoint? They’ve done very well. We just completed a project for an online catalog on our website that shows all of our enclosures, and allows people to search for our enclosures by a number of different parameters, whether by rating, dimension, or materials. They got that completed in a timely matter and that’s being effective for us. What did you find most impressive about TopSpot? They’re the only company we’ve used. I have nothing to compare it to. Are there any areas TopSpot could improve? I can’t think of anything. --- #### SEO for Fastening Product Company **The Project** - Services: Search Engine Optimization - Project size: $10,000 to $49,999 - Project length: Apr. 2015 - Ongoing **Project Summary**: TopSpot Internet Marketing was hired to help improve the client's SEO [search engine optimization] by developing a new design. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** President at KD Fasteners Inc. - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 17, 2016 **Feedback Summary**: The client has seen an increase in calls and calls that converted into customers. They feel that TopSpot has a great team with good ideas. ""Everyone works as a team [TopSpot] to get us where we think we should be." " **BACKGROUND** Introduce your business and what you do there. We’re a fastener distributor. I am the President. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with TopSpot? We needed a better way for customers to find us on the internet. **SOLUTION** What was the scope of their involvement? We were focused on improving our web design pages and SEO. The design aspect gets us a better SEO. Because of the design, there are a lot more pages and keyword searches. That equates to a better algorithm on the internet. They created content for us to put on those pages. We are a distributor of a lot of products; we needed a program that was better suited for the internet. How did you come to work with TopSpot? I found them through one of the employees. He was working for somebody else and moved to TopSpot. I did my research on them and decided they would be worth trying. We were looking for a better program at the same time he had contacted us. How much have you invested with TopSpot? The website design was $18,000 to $20,000. Our SEO is monthly. What is the status of this engagement? It’s ongoing. We work with them every day. We started the SEO program in April 2015 maybe. It went further and then we went into the design. It took us 8 to 10 months to create all the pages before it was launched. **RESULTS & FEEDBACK** Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement? Between phone calls and emails, there are probably 12 every day. This is significantly higher than before. We’ve had instances that we’ve written up 7 or 8 new customers in a week. People love the new design. It’s easy to navigate. We can send quotes through it and they can send prints through it. How did TopSpot perform from a project management standpoint? We have several people on the team for TopSpot. They each have different roles because we also have a pay-per-click program through them. Everyone works as a team to get us where we think we should be. Sometimes we have meetings every two weeks – it’s always evolving. It’s great to have a team to get good ideas. What did you find most impressive about TopSpot? Most of it has been fabulous. It takes a long time, but over a period of time, it’s evolved into a very nice marketable situation. Are there any areas TopSpot could improve? I can be impatient at times. I wish they had a better response when developing more pages and that it could go faster. I wish they could have somebody focus on that. We’re always developing our product line. I think we did 15 to 20 more pages and some of them are up and some are not. --- #### Web Development for Drain Company **The Project** - Services: Web Development - Project size: $10,000 to $49,999 - Project length: **Project Summary**: TopSpot designed and developed a unique site that allows customers to design their own drains. They continue to update the site, and manage the client's social media. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Vice President, StainlessDrains.com - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 4, 2016 **Feedback Summary**: The improved Internet presence has moved the client ahead of their competitors and increased their business by 25%. TopSpot provided excellent project management and frequent reporting on site metrics. ""TopSpot Internet Marketing has just been the best thing for us." " **BACKGROUND** Introduce your business and what you do there. Our company manufactures stainless steel drains. I’m one of the owners and vice presidents. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with TopSpot Internet Marketing? Initially, we didn’t have a great Internet presence and we wanted something different, so we contacted TopSpot Internet Marketing. I’ve always wanted a website that lets a customer design their own drain online, and TopSpot Internet Marketing developed a really nice program for us. **SOLUTION** What was the scope of their involvement? TopSpot Internet Marketing provided web development and web design. They configured all our drains online, then we put in the details we wanted. I think they worked with another company to do the configuration on the drains and drawings. We told them what we wanted and then they worked out how to make it feasible. It’s a really nice online program that they’ve done for us. It’s a very unique website. How much have you invested with TopSpot Internet Marketing? When we first started working with TopSpot Internet Marketing, we spent around $25,000. What is the status of this engagement? We are still working with TopSpot Internet Marketing. As we come up with new designs and products, they help us update the website. Now, they’re working on social media for us. We send them content, they put it online, and if it needs to be revised in any way, they do that. **RESULTS & FEEDBACK** Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement? Thanks to TopSpot Internet Marketing, our new website puts us ahead of our competition. It makes us look like a much larger company and everyone comments on the website design. Competitors have even talked to us about acquiring our company. We’ve spent $40,000 and $50,000 on trade shows, and we never got more than 2 or 3 leads from those events. I don’t attend trade shows anymore because of what TopSpot did - I don’t have to. Now, I get leads in the middle of the night and all day long. When we get calls, customers already have specs and we hadn’t even talked to them yet. They went online and did it. TopSpot Internet Marketing has just been the best thing for us. They have really helped us grow our business. They have increased our business by about 25%. How did TopSpot Internet Marketing perform from a project management standpoint? TopSpot Internet Marketing’s project management is excellent. Every month, we get a spreadsheet report about our website and they call to let us know what’s happening. They go through all the details: feedback, the customers that have visited our website, how many times they clicked on our website, how long they stayed on the page, things like that. We discuss what we need to change, the keywords we need to add, and so on. What did you find most impressive about TopSpot Internet Marketing? I have enjoyed working with TopSpot Internet Marketing. They’re delightful. They’ve done everything we’ve asked them to do. I can’t brag about them enough and we’ve referred them to a lot of people. Are there any areas TopSpot Internet Marketing could improve? I don’t have a clue what it would be because I’m pleased with everything they’ve done. --- #### SEO & PPC for Metal Stamping Service **The Project** - Services: Other Digital Marketing - Project size: Less than $10,000 - Project length: Feb. 2015 - Ongoing **Project Summary**: TopSpot Internet Marketing boosted lead quality for a metal stamper service by improving their online presence, Internet marketing, and SEO program. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** VP of Sales/Marketing, Metal Stamper Service - Industry: Business services - Client size: 501-1,000 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 4, 2016 **Feedback Summary**: As a result of working with TopSpot Internet Marketing, the company noticed significantly more calls and emails as well as a better conversion rate on their existing leads. The agency earned rave reviews for their cost efficiency and dependable deliveries. ""They are very cost efficient...we've been very pleased with the results."" **BACKGROUND** Please describe your organization. We are a producer of metal stampings supplied to the auto industry, among others. We do metal stampings and value-added assemblies. What is your position? I'm the vice president of sales and marketing. **OPPORTUNITY / CHALLENGE** What business challenge were you trying to address with TopSpot Internet Marketing? We were looking to increase our Internet marketing efforts to bring in more leads. **SOLUTION** Please describe the scope of their involvement in detail. Initially, we got involved with them, utilizing their pay-per-click program, which has worked out quite successfully. They have helped us target our pay-per-click marketing campaign to the best utilization of keywords and cost per click. After that, we've initiated an SEO [search engine optimization] program with them, where we are defining and refining our choice of keywords. They're developing an SEO program for us as well. How did you come to work with TopSpot Internet Marketing? I attended a conference where members of the TopSpot team were speakers and was impressed with their approach and simply followed up after the conference. Could you provide a sense of the size of this initiative in financial terms? We’ve spent less than $10,000 on this initiative. When did you start working with them? A year ago this time approximately [February 2015], and it’s ongoing work. **RESULTS & FEEDBACK** Could you share any statistics or metrics from this engagement? We track the number of calls or email contacts that we get, which is up substantially since we started working with TopSpot. The conversion rate of contacts to sales has also seen a great improvement. How did TopSpot Internet Marketing perform from a project management standpoint? I think the best indication of that is that we moved forward with two new programs with them, so we're obviously pleased with what they've done at this point. What distinguishes TopSpot Internet Marketing from other providers? They are very cost efficient. Is there anything TopSpot Internet Marketing could have improved or done differently? No. At this point, we've been very pleased with the results. --- #### Website Redesign & Internet Marketing for Manufacturer **The Project** - Services: Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: **Project Summary**: TopSpot Internet Marketing increased a manufacturer's digital marketing efforts and improved their web presence through SEO and PPC campaigns. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Compositech Products Manufacturing - Industry: Manufacturing - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 4, 2016 **Feedback Summary**: Contributions from TopSpot Internet Marketing, especially their PPC campaign, significantly increased leads and attracted over $500,000 in sales from new customers. The agency earned rave reviews for their strong management skills, creative ideas, and willingness to collaborate. ""They employ people that have an amazing ability to think broadly."" **BACKGROUND** Please describe your organization. My organization is a manufacturing plant that makes industrial filtration equipment. What is your position? I am the marketing manager. **OPPORTUNITY / CHALLENGE** What business challenge were you trying to address with TopSpot Internet Marketing? We wanted a better web presence. I had designed our website years before. Originally, we seemed to be getting some good traction from the web. Then, it all dried up as things changed with Google. Initially, we just wanted to improve your web presence through Internet marketing, and then we decided we should redo our entire website, so they did that for us as well. **SOLUTION** Please describe the scope of their involvement in detail. TopSpot Internet Marketing did a lot of SEO [search engine optimization] work for us, and they continue to do that. We have a pay-per-click campaign. We also do call tracking with them, so we can track how our people on our business end respond to calls that come in. Those are the main things. We meet with them on a monthly basis and go over keywords and talk with them about any cyclical things that we know happen in our industry, so that they can focus our pay per clicks on certain terms at different times of the year. How did you come to work with TopSpot Internet Marketing? They found us. One of the sales guys, Warren Martin, came in and mentioned he had found us and he thought we could really benefit from their technique and their help. He sat down with me, went through our website, and gave me many good ideas about how to improve it, which I was able to do on my own actually some of the things that he suggested. I was able to see that it really was beneficial. He just kept visiting with me, and it took about three years before we decided to do the campaign with them. He was not pushy, but he was very consistent and always had some good ideas and things to think about. After three years, we decided to go ahead and do it. Then, looking at the website, and thinking about how search engine optimization would work, we decided we should also just start from scratch with the website. Could you provide a sense of the size of this initiative in financial terms? To date, we've spent between $10,000 and $50,000 on this project. What is the status of this engagement? It's ongoing. **RESULTS & FEEDBACK** Could you share any statistics or metrics from this engagement? We've had a marked number of increased leads since we started working with TopSpot. In the first year, we had leads that converted to more than $500,000 in sales from new customers that came through either pay-per-click or a web response. How did TopSpot Internet Marketing perform from a project management standpoint? I think TopSpot's performance was wonderful. We never felt like we weren't getting a response from them. In fact, they were, at times, pushing us because they were waiting on information from us. They were very on top of it and always have been very helpful, even as we do our monthly review of what's happening. They always have fresh ideas. I just think the management is great. What distinguishes TopSpot Internet Marketing from other providers? There's a lot of youthful energy within the TopSpot team, so they have some great fresh ideas. The management there is not afraid to listen to the young people that they employ and their new fresh ideas. That's good because we can get stuck in a rut and don't even have the ability to think outside the box, but they do. They employ people that have an amazing ability to think broadly. Is there anything TopSpot Internet Marketing could have improved or done differently? No. --- #### PPC Campaigns for Industrial Engineering Company **The Project** - Services: Pay Per Click, Search Engine Optimization - Project size: $50,000 to $199,999 - Project length: Jan. 2014 - Ongoing **Project Summary**: Aiming for optimization, TopSpot Internet Marketing created and managed a manufacturer's efficient paid search advertising campaigns. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 4.5 **The Reviewer** Director, De Dietrich Process Systems - Industry: Manufacturing - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 19, 2016 **Feedback Summary**: After working with TopSpot Marketing, the in-house staff noticed a significant increase in web traffic and lead number and quality. The agency impressed with their approachable attitude, focus on collaboration, and dependably outstanding work. ""[T]he TopSpot team has been really easy to work with, and we've seen some good results."" **BACKGROUND** Please describe your organization. We're a manufacturer of systems and equipment, primarily for the chemical processing industry. What is your position? I'm in charge of sales and marketing for North America. **OPPORTUNITY / CHALLENGE** What business challenge were you trying to address with TopSpot Internet? We were just looking to optimize our paid search campaigns. We wanted to make sure that the campaigns that we had were set up and managed in the most efficient way possible. **SOLUTION** Please describe the scope of their involvement in greater detail. TopSpot worked with us on our paid search, primarily Google and Bing. They helped us with our campaigns based on keywords and phrases that we identified jointly, and they set up all the campaigns. Since then, the biggest thing we do is monitor the effectiveness of everything and then modifying and adjusting as required to continue to improve our results. How did you come to work with TopSpot Internet? They found us actually. One of their sales guys had done a little bit of work with us when he was at a different company. They came and spoke to us about their services. Everything we had done before, we had done on our own. We wanted to see if we could get better results working with somebody that did this for a living and had done this before. Could you provide a sense of the size of this initiative in financial terms? To date, we’ve spent between $50,000 and $100,000 on this project. What is the status of this engagement? We started working with them a couple of years ago now. It was originally a six-month project that we've just extended. We’re still working with them. **RESULTS & FEEDBACK** Could you share any statistics or metrics from this engagement? The goal is to create leads and bring leads in and turn it into business. We've seen the number of leads increase, and I'd say even the quality of those leads has increased as well. We haven't done a formal return on investment calculation, but if you look at traffic and you look at the number of leads, we've seen a steady improvement basically from the beginning. How did TopSpot Internet perform from a project management standpoint? TopSpot has been easy to work with, and they've done a really good job for us throughout. What distinguishes TopSpot Internet from other providers? The biggest thing is that the TopSpot team has been really easy to work with, and we've seen some good results also, so it's a combination of those two things that really sets them apart. Is there anything TopSpot Internet could have improved or done differently? No. --- #### SEO & PPC for Plastics Manufacturing Company **The Project** - Services: Pay Per Click, Search Engine Optimization - Project size: $200,000 to $999,999 - Project length: Jan. 2005 - Ongoing **Project Summary**: Through an Internet marketing campaign, TopSpot Internet Marketing aimed to increase a plastics manufacturer's brand awareness and revenue. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** VP, Precision Urethane & Machine - Industry: Manufacturing - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 13, 2016 **Feedback Summary**: TopSpot Internet Marketing executed a variety of successful web and digital marketing strategies, which elevated the company's status within their industry and customer base. The agency earned top marks for their flexibility and expertise in all areas of internet marketing. ""The amount of perspective and input you receive on your ad campaign is unique."" **BACKGROUND** Please describe your organization. The company is Precision Urethane & Machine. We're a polyurethane manufacturer of cast industrial products along with design and machining services. What is your position? I am the Vice President of the company. **OPPORTUNITY / CHALLENGE** What business challenge were you trying to address with TopSpot? We started working with TopSpot about 11 years ago, and I think we may be one of their first clients actually, from when they made a transition from Thomas Register. I don't know if you're familiar with Thomas Register, back when it was the Industrial Encyclopedia. At that point, we saw the opportunity to transition into internet marketing, and they were instrumental in educating us on the process, teaching us all the techniques relative to internet marketing: optimization, pay-per-click marketing, and then also web design. They were really very capable in understanding our business needs, the products, and how to present that information in such a way that it generated significant growth for our organization. **SOLUTION** Please describe the scope of their involvement in greater detail. It's a very hands-on collaboration of our team along with their team. TopSpot has a unique approach in how they mirror project management with a team of one specialist in pay-per-click and one specialist in Search Engine Optimization [SEO] and then also a web developer, a team leader and a project manager. What that allows them to do is to focus on specific elements of the site, relative to what the target actually is, be it a certain product or a certain industry. In our situation, what we did is we focused on specific content, relative to certain industries and certain products that are used in those industries. In our collaboration efforts, we went out to studios, did quite a bit of photography, to make the site and to capture certain types of products that were actually used. Then we generated all the content that we felt would be relevant in that industry. With their help we searched all the keyword phrases that had a very high impression share. The understanding of what's being searched and the resources they had on hand to discover those search terms is allowed us to see results in a very short period of time. After we launched the site, we were seeing that we were one, two, and three in pay per click. We also saw a very high conversion rate when the links going directly to the site would bring in traffic. They were able to drive a substantial amount of traffic to our sales department. We saw significant growth as an organization. It rivaled any other marketing means that we were able to make, via either direct mail or actual staff sales with lead generation and traditional prospecting and cold-calling methods. It really has been an instrumental part of the growth of our organization. How did you come to work with TopSpot? They came from an industrial environment in Thomas.net and in Thomas Register. They understood the needs of what an industrial manufacturer was looking for. They had a very good grasp of our ad campaign, the understanding of what we did, along with the different processes. I liked their team approach, where you had specific specialists who were very inquisitive and responsive in trying to understand your needs. That was one of the things I felt differentiated them from some of the other people that we looked at that had a little bit of a learning curve in understanding what our needs were and how we were looking to fulfill those. Could you provide a sense of the size of this initiative in financial terms? The cost is between $750,000 and $1 million. What is the status of this engagement? It’s ongoing. **RESULTS & FEEDBACK** How did TopSpot perform from a project management standpoint? Their reporting system is awesome, just based on the sheer amount of data they have. It's very easy just to spend an hour or more just immersing yourself in the monthly report that they generate and that they issue for both SEO and pay per click. That really gives you insight to exactly what's been changed and why it's been changed. Then, the monthly meetings that we have to discuss the ad program and the next level of optimization for our site, are some of the things that they're always looking at. What's the next cutting edge technology that we need to start trying to incorporate? What are the benefits of that? That process has been very productive for us in working with them on a regular basis, which also allows for feedback. With any marketing campaign, you get out of it what you put into it, and the more interactive you are with their team, the better the results are going to be and that's what we found. What distinguishes TopSpot from other providers? I think the flexibility to really try to understand your needs is at the heart of what TopSpot is trying to accomplish. Their President, Dave Underwood, has really been the focal point for them in his commitment to quality and customer service. The team approach is unique in the sense that they really have a number of voices and not just one person. The amount of perspective and input you receive on your ad campaign is unique to TopSpot’s operation model and what they've done, and I think a large part of why they've seen the growth that they have over the years. It's been a great relationship. We've always found them to be very flexible and very responsive in just about every area. Is there anything TopSpot could have improved or done differently? I think in every industry, especially more so in IT and IT-related fields, turnover is always a concern. It's a turnover in every business, and especially in a growing business. If I had to say that there is one potential downside, it’s that.  I like keeping the same team together for a long period of time, and sometimes that's just not realistic. Over the course of 11 years, I'd like to keep the same people once their educated. You have to go through that retraining process periodically and that happens. That's probably the only negative that I would say, that there is turnover and you have to retrain, but no matter what industry you're going to be in, you're going to see some of that. --- #### Online Marketing for Air Filter Manufacturer **The Project** - Services: Pay Per Click, Search Engine Optimization - Project size: Confidential - Project length: **Project Summary**: With the goal of building a strong e-commerce presence, TopSpot Marketing provided assistance with on PPC initiatives, search engine optimization, and AdWords campaigns. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner, Air Filter Manufacturer - Industry: Retail - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Apr 28, 2015 **Feedback Summary**: TopSpot Marketing proved to be a valuable and goal-oriented marketing partner. The agency’s contributions increased online sales by over $14 million, and the team always inpressed with their friendly collaboration and quality work.  ""I treat them like family because we have worked together for more than a decade."" **BACKGROUND** We are a manufacturer of air filters. When I bought the business in 1994, we had one employee and one customer, so we have grown the company to more than 100 employees and tens of millions in sales. I am the owner. **OPPORTUNITY / CHALLENGE** We noticed the need to focus on online sales in 2004. I decided to start a strong e-commerce presence. We needed to bring the right types of B2B [business-to-business] customers to our e-commerce site, but I couldn't do it alone. I decided to seek out qualified Internet marketing companies to help me generate traffic and online sales. **SOLUTION** I started working on PPC [pay-per-click] and SEO [search engine optimization] campaigns in 2004 after hiring TopSpot. They are local and had good success with other clients.  We started with a small budget for Google AdWords that TopSpot managed. They also helped us launch our e-commerce site. We were able to make a nice impact with a small budget so we have grown the engagement to a larger budget and added in other digital marketing services like SEO. **RESULTS & FEEDBACK** They have helped us increase online sales by more than $14 million in the past five years. I treat them like family because we have worked together for more than a decade. I completely trust them with all of our online marketing campaigns and highly recommend them to others. --- #### Digital Marketing Partnership with Plastics Company **The Project** - Services: Pay Per Click, Search Engine Optimization - Project size: $50,000 to $199,999 - Project length: **Project Summary**: TopSpot Internet Marketing developed a website, helped with an later redesign, and is now tasked with the development of a new e-commerce site. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Vice President, Regal Plastics Company - Industry: Manufacturing - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Apr 1, 2015 **Feedback Summary**: TopSpot Internet Marketing has shown themselves to be a reliable and valuable partner. Their contributions has increased web-based sales to over $500,000 per year, and the team earns rave reviews for their integrity, collaborative mindset, and dedicated pursuit of excellence. ""They’re true business partners in every sense of the word."" **BACKGROUND** Please describe your organization. We are a plastic sheet, rod, and tube distributor. We do a lot of fabrication out of that sheet, rod, and tube. Plexiglas and acrylic Lucite are examples. Plastics are very diversified, so we’re in a lot of different markets with different types of plastic other than just those that I named. What is your role and responsibilities? I’m vice president. My wife owns the business. **OPPORTUNITY / CHALLENGE** What was your goal for working with TopSpot Internet Marketing? We went through three generations of websites with a couple other website developing marketing companies that just didn’t work. What they developed was good for people to look at, but nobody was staying on and asking questions and getting us any RFQs [request for quotations] for our salespeople.  I met with them maybe five to eight years ago. I told them I wanted at least 50 RFQs a day to come directly to my desktop to where I could respond to them and get them to my salespeople. **SOLUTION** Please describe the scope of their work. They did the initial website. Then, we did a revamp a few years ago and now we’re tearing down the one we’ve got and we’re completely doing one new site so we can do e-commerce.  We’ve never had an e-commerce site. We do a lot of business with mom and pop places so they don’t do a lot e-commerce, but I’m seeing that market change because younger generations are getting into this industry. I felt like we needed to redo our website again. This is probably the biggest project we’ve done with them.  What was your process for selecting TopSpot Internet Marketing with which to work? I think they cold called me, and I was going to be in Houston and their main office is in Houston. I met with their management team in Houston, and we went over everything. I really wasn’t looking for a new vendor, but all I knew is the previous companies that I had used never delivered what I wanted. Can you give a sense of the size of the initiative in dollar terms or a personnel work-hour figure? The most recent project is $70,000. I pay $3,500 a month for marketing. When was the work completed? It’s ongoing work.  **RESULTS & FEEDBACK** Do you have any statistics or metrics to track improvement from the project? We’ve seen a huge improvement. I don’t sit in on all the meetings. They’ve got more statistics than I need. I have staff that looks at their reports. What I measure monthly is how many RFQs come across my desk because I personally respond to every one of them. Then, I funnel them to salespeople. Our Internet sales since we did the last revamp of the website have gone from zero to about half a million a year. I think we sell more than a half a million because we don’t have a great way to track it yet, but we’ll be able to do that with our new website. Are you satisfied with their performance? They have never oversold me and they’ve always overdelivered. They sent a whole team to Houston for one day to meet with us. They spent nine hours in the car that day without complaint. That’s dedicated.  Is there anything unique or special about TopSpot Internet Marketing that really makes them stand out compared to other business partners? I think their integrity and character in the business world is above reproach. You don’t see that very often. They’re more of a true business partner rather than just a vendor. A business partner is somebody that cares as much about my business and its success as I do. They go to extreme measures to make sure that everything they do for us is successful. They play a big part in helping our sales. They’re true business partners in every sense of the word. Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently? I can’t imagine what it would be. I get more value out of them than I need as far as information. My staff loves the data because it is useful and interesting to view. --- ## Portfolio & Awards ### Altius Technical Services Website When Altius Technical Services came to TopSpot, they were wanting a mobile-friendly website design that had a clean interface that would help drive online leads while putting emphases on their rope training courses and team members. The TopSpot team created a website architecture with SEO serving as the foundation and a clean, professional design that provided bold calls to action and multiple conversion opportunities throughout each page while promoting their brand, team members and experience. Since launch, their new website has seen a 607.14% increase in online inquiries and a conversion rate increase of 430.89%. Their online revenue stemming from online bookings has increased by 67.01% ($59,290 vs. $35,500). Their goal to have mobile-friendly website was met as well! Mobile & Tablet traffic has increased by 39.74% since launch and online form submissions from non-desktop traffic has improved by 366.67%. Users are also viewing more Pages Per Session when on a mobile phone or tablet than with their previous website (10.8% increase) and the clicks on their phone number from mobile devices (tracked as an event in Google Analytics) have increased by 77.27%! View TopSpot's Website Design Portfolio to see more featured websites! ### Blades Wellness Website Blades Wellness is a Houston wellness & aesthetics practice that specializes in bio-identical hormone replacement therapy for men and women in the Houston area. Prior to launching their new website with TopSpot, the Blades Wellness site was only one page and provided minimal content related to the services Dr. Carrie Blades provided, the symptoms related to hormone loss, or the treatments her practice provided to combat those issues. TopSpot created a website architecture with SEO serving as the foundation and a clean, professional design that provided multiple conversion opportunities throughout each page with the objective of launching a new website that drove an increased number of visitors, responded well to mobile devices, and gave Dr. Blades the online presence she needed to grow her business.  Over the first 6 months since launching, TopSpot’s Houston SEO efforts generated much more traffic than the prior landing page and drove over 200 online leads for the business. Their new responsive website design is driving more mobile traffic as well. Mobile & tablet users total over 60% of the site’s total sessions. ### American Vacuum Company Website When American Vacuum noticed their mobile website metrics beginning to decline, they decided it was time to move forward with a responsive website to capture some of the opportunities they were potentially missing. Since the launch of their new website, mobile & tablet traffic has increased by 17%. More importantly, the number of online leads generated from mobile & tablet visits have increased by 42%! American Vacuum has also seen a 34% increase in overall form submissions and a 13% increase in organic traffic! View TopSpot's Website Design Portfolio to see more featured websites! ### AST Website When AST came to TopSpot for a website redesign, they were wanting an updated look and feel that would portray the industry they were in and the machines they manufactured. With this in mind, we created a website that would appeal to their industry and drive more business for AST. Since the website's launch at the beginning of 2017, users are spending more time on the site, engaging with the new content and then requesting to be contacted. Since launch, AST has seen a 116% increase in PDF downloads and a 267% increase in form completions. View TopSpot's Website Portfolio to see more featured websites! ### RECMAR Products Website RECMAR Products, a leading provider of curtains and drapery hardware systems, was in need of a responsive website with quote cart capabilities. As a PPC client since 2007, they trusted TopSpot with the design and development of a mobile-friendly website that would showcase their products and allow for easy online ordering and tracking.  In its first three months since launch, quote cart submissions increased by 300% and organic traffic has increased by 58%. Also, thanks to the mobile friendly design, the RECMAR website has seen a 33% increase in mobile and tablet traffic! View TopSpot's Website Portfolio to see more featured websites! ### Georator Corporation Website Georator Corporation is a manufacturer of power frequency converter products and a client of TopSpot's since 2005. In its first month since launch, Georator's new site saw a 43% increase in organic traffic and a 41% increase in mobile and tablet sessions. Their fresh content and improved user experience have also contributed to a $0.51 reduction in their Google cost per click!  View TopSpot's Website Portfolio to see more featured websites! ### Industry Recognitions - # 16 on Houston Chronicle Top Workplaces - 2022 Google Analytics Crystal Award - 2022 Website Lantern Award - 2022 Integrated Search Agency of the Year - Winner of Distinction - Houston AMA Crystal Awards - Best & Brightest Companies - Gold Awards Winning B2C Website - Platinum Award Winning Manufacturing Website ## Packages ## Locations (2) ### Houston, TX (Headquarters) - 515 Post Oak Blvd Ste 300 - Houston, TX 77027 - United States - 76 - 100 employees - Phone: 888-885-4244 ### Chicago, IL - Chicago, IL 60007 - United States - 2 - 5 employees ## Contact TopSpot Internet Marketing [Send a message](https://clutch.co/profile/topspot-internet-marketing) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/topspot-internet-marketing) - [Facebook](https://www.facebook.com/topspotims) - [X](https://twitter.com/topspotims) - [Instagram](https://www.instagram.com/topspotims/)