Please describe the scope of their involvement in greater detail.
It's a very hands-on collaboration of our team along with their team. TopSpot has a unique approach in how they mirror project management with a team of one specialist in pay-per-click and one specialist in Search Engine Optimization [SEO] and then also a web developer, a team leader and a project manager. What that allows them to do is to focus on specific elements of the site, relative to what the target actually is, be it a certain product or a certain industry.
In our situation, what we did is we focused on specific content, relative to certain industries and certain products that are used in those industries. In our collaboration efforts, we went out to studios, did quite a bit of photography, to make the site and to capture certain types of products that were actually used. Then we generated all the content that we felt would be relevant in that industry.
With their help we searched all the keyword phrases that had a very high impression share. The understanding of what's being searched and the resources they had on hand to discover those search terms is allowed us to see results in a very short period of time. After we launched the site, we were seeing that we were one, two, and three in pay per click. We also saw a very high conversion rate when the links going directly to the site would bring in traffic.
They were able to drive a substantial amount of traffic to our sales department. We saw significant growth as an organization. It rivaled any other marketing means that we were able to make, via either direct mail or actual staff sales with lead generation and traditional prospecting and cold-calling methods. It really has been an instrumental part of the growth of our organization.
How did you come to work with TopSpot?
They came from an industrial environment in Thomas.net and in Thomas Register. They understood the needs of what an industrial manufacturer was looking for. They had a very good grasp of our ad campaign, the understanding of what we did, along with the different processes.
I liked their team approach, where you had specific specialists who were very inquisitive and responsive in trying to understand your needs. That was one of the things I felt differentiated them from some of the other people that we looked at that had a little bit of a learning curve in understanding what our needs were and how we were looking to fulfill those.
Could you provide a sense of the size of this initiative in financial terms?
The cost is between $750,000 and $1 million.
What is the status of this engagement?