Today's Business

BACKGROUND

Please describe your company and position.

I am the VP Marketing of Double Wood Supplements

Describe what your company does in a single sentence.

We empower supplements users to take control of their health by providing innovation and quality at accessible pricing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Today's Business to accomplish?

• Transition our affiliate platform from Share A Sale to Impact
• Build a diversified network of partners on Impact

SOLUTION

How did you find Today's Business?

Online Search

Why did you select Today's Business over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Today's Business were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team at Today's Business helped us scope out a transition off of Share A Sale to Impact, executed that transition (including migrating key partners), and helped us build out a diverse and broad portfolio of partners on Impact.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Successful migration of key partners to Impact
• Setup of Impact with appropriate commission tiers
• Overall growth of the channel

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes - the team at Today's Business hit the timeline as scheduled. There no hickups or complications.

What was your primary form of communication with Today's Business?

Email or Messaging App

What did you find most impressive or unique about this company?

I've worked with a lot of affiliate agencies. What differentiates Today's Business is the level of support and relationship. It sometimes feels with bigger agencies that they're running a playbook and their junior account manager is scheduling work in based on a roster of other accounts. It never felt that way with them. Super responsive, creative with recommendations, and thoughtful.

Are there any areas for improvement or something Today's Business could have done differently?

No, I really liked working with them. They're great partners.

BACKGROUND

Please describe your company and position.

I am the eCommerce Manager of EBOOST

Describe what your company does in a single sentence.

EBOOST provides clean performance products such as daily energy products, pre-workout and recovery - that increase energy, focus, and all-around well-being.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Today's Business to accomplish?

• New Customer Aquistion
• Inclusions / Exposure in Top Media Publications

SOLUTION

How did you find Today's Business?

Referral

Why did you select Today's Business over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Today's Business were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Today's Business provided affiliate marketing and digital PR services for EBOOST. They assisted us in selecting and onboarding an affiliate network, with Impact being the selected partner, and then managed the program from start to finish. 

Their primary objective was new customer acquisition, so they developed a strategy focused on getting EBOOST featured in articles that rank for relevant non-branded keywords like "best energy drinks" or "clean energy drinks". This strategy aimed to capture the attention of online prospects looking for the healthiest energy drink option. 

The messaging of these articles highlighted the quality of ingredients used in EBOOST and directed users to a landing page offering a Free variety pack for first-time customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team at Today's Business achieved significant success in securing inclusions by top publishers such as Sports Illustrated, LA Weekly (Best Energy Drinks), Maxim, and The Guy's List. Their activation with Sports Illustrated notably resulted in 98% new customer purchases versus returning customers (52 new customers compared to 1 returning customer). These achievements highlight the effectiveness of their strategies in reaching and converting new audiences for EBOOST.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Today's Business demonstrated excellent project management throughout our partnership. They consistently delivered items on time, meeting deadlines effectively. 

Their responsiveness to our needs was commendable; they were proactive in addressing any issues that arose and were always available for communication and collaboration. Their ability to adapt to changing requirements and their attention to detail ensured the smooth and successful execution of our affiliate marketing and digital PR campaigns.

What was your primary form of communication with Today's Business?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Today's Business was their exceptional relationships within the PR industry. They were able to secure placements with prestigious publications, such as Sports Illustrated, LA Weekly, Maxim, and The Guy's List, showcasing their strong connections and credibility in the media landscape. 

The results they delivered were outstanding, particularly the 98% new customer purchases from their Sports Illustrated activation, highlighting their ability to drive tangible business outcomes. 

Additionally, their knowledge and expertise in affiliate marketing and digital PR were evident in the strategic approach they took, which was tailored to our specific goals and audience. Overall, their combination of industry relationships, impressive results, and deep knowledge made them a standout partner for EBOOST.

Are there any areas for improvement or something Today's Business could have done differently?

Working with Today's Business was fantastic; they were top-notch in every aspect. From communication to strategy execution, they nailed it. Honestly, I have no critical feedback to give; they were just great to work with, plain and simple.

BACKGROUND

Please describe your company and your position there.

I'm the project manager and operations manager for RWC Windows, Doors, Kitchen and Baths in West Caldwell, NJ.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Today's Business, and what were your goals?

RWC was looking for a company to completely take over our marketing, re-branding, SEO, website management and advertising.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did some research on different companies in our area and Today's Business came highly recommended. From the first contact to our ongoing relationship, they have been the absolute best!

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through a discovery phase to share our branding materials and go over our goals for the campaign. They then put together a 2-part digital strategy, focusing on wiring email blasts and Instagram ads. They helped link everything to HubSpot so that we could track open and click-through rates. They also made sure that our Social Media presence was up to speed and had clear calls of action.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, ad designer, social media marketer and an email marketer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaigns were very successful. We had an 80% open rate, which was the highest we’d ever seen, and a 73% click through rate. Every aspect of our business has been elevated since Today’s Business has taken over!

How effective was the workflow between your team and theirs?

We have meetings once a month or as needed to over our ongoing campaigns. Whenever we had a question or an idea we wanted to discuss, they were responsive to our needs.

What did you find most impressive or unique about this company?

They’re a one-stop shop for all of our digital marketing needs.

Are there any areas for improvement or something they could have done differently?

Everything we have done with them have exceeded our expectations.

BACKGROUND

Please describe your company and your position there.

I am the Director of Business Development at Healthcare Information Services, LLC. (HIS). HIS specializes in revenue cycle management and consulting services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Today's Business, and what were your goals?

Full service marketing partnership including but not limited to web design, SEO, SEM, graphic design, media buys, etc.

SOLUTION

How did you select this vendor and what were the deciding factors?

Today’s Business was referred to me by a trusted colleague and friend. In the vetting process, I met the founders, executive leadership, and the team behind them. It was a very easy decision after understanding the professionalism, performance, and talent they brought to the partnership.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

It was a very in-depth strategy and implantation process to ensure they understood my goals and objectives. We utilized Teams for project management, HubSpot, WP Engine, Wordpress, MailChimp, and many more as the situation called for. Whenever I had a need, they had a solution and a modernized tool to assist in the execution.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the CEO, Executive leadership, Account Manger, Design manager, SEO manager, SEM manager. As the project moved through its initial stages I worked more closely with the VP of client service and our Account manager on day-to-day execution of the strategy.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The TB team has consistently returned a high ROI year after year. From day 1 to know over seven years later, they have driven new business and increased revenue while decreasing new customer acquisition costs. I am continually pleased and surprised by the quality of businesses they drive to our site.

How effective was the workflow between your team and theirs?

The workflow is very amenable to my crazy schedule and has allowed us to work in a fluid synchronization that has optimized my time and effort while providing for great performance and ROI.

What did you find most impressive or unique about this company?

The TB team’s ability to both be old school and next generation at the same time. They treat their clients not only as partners but as family. That old school partnership mentality while still continuing to provide cutting edge tools, strategies, solutions is what keeps them head and shoulders above others.

Are there any areas for improvement or something they could have done differently?

No company nor person is perfect, mistakes happen. What struck me is the proactive approach when an issue arises. Typically, I am provided with a detailed breakdown of an issue and appropriate corrective measures prior to even being aware that an issue is there.

BACKGROUND

Please describe your company and position.

I am the Owner of Locale

Describe what your company does in a single sentence.

Locale is an itialian restaurant in New Jersey 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Today's Business to accomplish?

• Better social media presence
• Establish a website search engine optimization

SOLUTION

How did you find Today's Business?

Referral

Why did you select Today's Business over others?

• Great culture fit
• Company values aligned

How many teammates from Today's Business were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Today's Business is the best team around. I highly recommend them to anyone in need! 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project was a major success 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they delivered everything on time they are the best at what they do

What was your primary form of communication with Today's Business?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are unique because they have a different approach then any other company around in the USA

Are there any areas for improvement or something Today's Business could have done differently?

None today's business is perfect 

BACKGROUND

Please describe your company and position.

I am the Director of Marketing and Strategic Initiatives of OrthoGeorgia

Describe what your company does in a single sentence.

OrthoGeorgia serves communities throughout Central Georgia and gives residents of the area access to exceptional orthopaedic care and services tailored to their needs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Today's Business to accomplish?

• Increase new patient appointment
• Increase phone calls
• Top 3 Google search ranking

SOLUTION

How did you find Today's Business?

Referral

Why did you select Today's Business over others?

Referred to me

How many teammates from Today's Business were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Today's Business is our digital marketing vendor. They provide our SEO, SEM, Social ads, website maintenance, reporting, and data analytics. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

increase in calls and clicks leading to an increase in new patient appts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes

What was your primary form of communication with Today's Business?

Email or Messaging App

What did you find most impressive or unique about this company?

They have achieved the goals we set.

Are there any areas for improvement or something Today's Business could have done differently?

No one is perfect! For the most part, they do a nice job of communicating and consistently achieving good results.

BACKGROUND

Please describe your company and position.

I am the CEO of No Days Wasted

Describe what your company does in a single sentence.

Creates and sells science-backed supplements to help maximize life's moments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Today's Business to accomplish?

• Increase placement in notable publications and editorials
• Drive direct response sales and ROI
• Generate brand awareness
• Drive high intent traffic through keyword ranking via blogs and articles

SOLUTION

How did you find Today's Business?

Referral

Why did you select Today's Business over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Today's Business were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Data-driven strategy based on search volume, and web traffic, with a goal of acquiring new customers and creating positive ROI 
• Great affiliate network relationships helped secure unmatched affiliate network pricing
• Successful in generating content placements with top publications like The Knot, Golf Week, Maxim, InsideHook, Bach Bride, and more
• Additional value was created by providing keyword research that was beneficial for SEO
• Quality team that is knowledgeable in the space, works hard and is open to new ideas

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Positive ROI 
• Successful editorial/publication placement
• Customer acquisition

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Today's Business was always organized, on time, and very thorough. They left no stone unturned and we an extreme value add to our business as they executed well on deliverables.

What was your primary form of communication with Today's Business?

Virtual Meeting

What did you find most impressive or unique about this company?

Their attention to detail, care, and organization.

Are there any areas for improvement or something Today's Business could have done differently?

Not that I'm aware of.

BACKGROUND

Please describe your company and your position there.

I'm the Co-Founder for a DTC e-commerce brand doing between 2-3 million monthly in sales

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Today's Business?

We engaged Today's Business to help expand our online reach and grow the number of 3rd party reviews of our product.

SOLUTION

How did you select this vendor and what were the deciding factors?

TB was referred from one of our employees.

Describe the project in detail and walk through the stages of the project.

First, they audited our affiliate program, next they did outreach across multiple approved categories and got our product into the hands of different publishers (large and niche)

How many resources from the vendor's team worked with you, and what were their positions?

We had a team of 4-5 who consistently worked with us. We had a main project manager and one point of person for biz dev

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They met our expectations in the number of articles we were aiming for. Our program engagement (rev and traffic) steadily grew every month we worked with them.

How effective was the workflow between your team and theirs?

They had a reliable team that was attentive to our needs and questions.

What did you find most impressive or unique about this company?

They executed on the plan we laid out from the beginning.

Are there any areas for improvement or something they could have done differently?

Overall they did a great job