Today's Business

Please describe your company and your position there.

I'm the project manager and operations manager for RWC Windows, Doors, Kitchen and Baths in West Caldwell, NJ.

For what projects/services did your company hire Today's Business, and what were your goals?

RWC was looking for a company to completely take over our marketing, re-branding, SEO, website management and advertising.

How did you select this vendor and what were the deciding factors?

We did some research on different companies in our area and Today's Business came highly recommended. From the first contact to our ongoing relationship, they have been the absolute best!

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through a discovery phase to share our branding materials and go over our goals for the campaign. They then put together a 2-part digital strategy, focusing on wiring email blasts and Instagram ads. They helped link everything to HubSpot so that we could track open and click-through rates. They also made sure that our Social Media presence was up to speed and had clear calls of action.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, ad designer, social media marketer and an email marketer.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaigns were very successful. We had an 80% open rate, which was the highest we’d ever seen, and a 73% click through rate. Every aspect of our business has been elevated since Today’s Business has taken over!

How effective was the workflow between your team and theirs?

We have meetings once a month or as needed to over our ongoing campaigns. Whenever we had a question or an idea we wanted to discuss, they were responsive to our needs.

What did you find most impressive or unique about this company?

They’re a one-stop shop for all of our digital marketing needs.

Are there any areas for improvement or something they could have done differently?

Everything we have done with them have exceeded our expectations.

Please describe your company and your position there.

I am the Director of Business Development at Healthcare Information Services, LLC. (HIS). HIS specializes in revenue cycle management and consulting services.

For what projects/services did your company hire Today's Business, and what were your goals?

Full service marketing partnership including but not limited to web design, SEO, SEM, graphic design, media buys, etc.

How did you select this vendor and what were the deciding factors?

Today’s Business was referred to me by a trusted colleague and friend. In the vetting process, I met the founders, executive leadership, and the team behind them. It was a very easy decision after understanding the professionalism, performance, and talent they brought to the partnership.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

It was a very in-depth strategy and implantation process to ensure they understood my goals and objectives. We utilized Teams for project management, HubSpot, WP Engine, Wordpress, MailChimp, and many more as the situation called for. Whenever I had a need, they had a solution and a modernized tool to assist in the execution.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the CEO, Executive leadership, Account Manger, Design manager, SEO manager, SEM manager. As the project moved through its initial stages I worked more closely with the VP of client service and our Account manager on day-to-day execution of the strategy.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The TB team has consistently returned a high ROI year after year. From day 1 to know over seven years later, they have driven new business and increased revenue while decreasing new customer acquisition costs. I am continually pleased and surprised by the quality of businesses they drive to our site.

How effective was the workflow between your team and theirs?

The workflow is very amenable to my crazy schedule and has allowed us to work in a fluid synchronization that has optimized my time and effort while providing for great performance and ROI.

What did you find most impressive or unique about this company?

The TB team’s ability to both be old school and next generation at the same time. They treat their clients not only as partners but as family. That old school partnership mentality while still continuing to provide cutting edge tools, strategies, solutions is what keeps them head and shoulders above others.

Are there any areas for improvement or something they could have done differently?

No company nor person is perfect, mistakes happen. What struck me is the proactive approach when an issue arises. Typically, I am provided with a detailed breakdown of an issue and appropriate corrective measures prior to even being aware that an issue is there.

Please describe your company and your position there.

I'm the Co-Founder for a DTC e-commerce brand doing between 2-3 million monthly in sales

For what projects/services did your company hire Today's Business?

We engaged Today's Business to help expand our online reach and grow the number of 3rd party reviews of our product.

How did you select this vendor and what were the deciding factors?

TB was referred from one of our employees.

Describe the project in detail and walk through the stages of the project.

First, they audited our affiliate program, next they did outreach across multiple approved categories and got our product into the hands of different publishers (large and niche)

How many resources from the vendor's team worked with you, and what were their positions?

We had a team of 4-5 who consistently worked with us. We had a main project manager and one point of person for biz dev

Can you share any outcomes from the project that demonstrate progress or success?

They met our expectations in the number of articles we were aiming for. Our program engagement (rev and traffic) steadily grew every month we worked with them.

How effective was the workflow between your team and theirs?

They had a reliable team that was attentive to our needs and questions.

What did you find most impressive or unique about this company?

They executed on the plan we laid out from the beginning.

Are there any areas for improvement or something they could have done differently?

Overall they did a great job